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44 Tips to Get Relevant Web Links
Building an author website is one step, getting lots of traffic (website visitors) is another task. An important step is to add links, inbound and outbound links, in order to get lots of visitors. Currently, the major engines typically interpret importance as popularity – the more popular a web site, page or document, the more valuable the information contained therein must be. Links are still the most important tool in Search Engine Optimization (SEO) on the Web. But how can you build relevant links?
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Content is king
1. Build a “101 list”. These often become “authority documents”. People can’t resist linking to these .
2. Create 10 easy tips to help you with … articles.
3. Create extensive resource lists for a specific topic.
4. Create a list of the top 10 myths for a specific category.
5. Create a list of experts. If you impress the people listed well enough, or find a way to make your project look somewhat official, the experts may end up linking to your site or saying thanks.
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Developing Authority & Being Easy to Link At
6. Make your content easy to understand so many people can relay to and spread your message.
7. Put some effort in to minimize grammatical or spelling errors, especially if you need authoritative people like librarians to link to your site.
8. Have an easily accessible privacy policy and about section so your site seems more trustworthy. Including a picture of yourself may also help build your authority.
9. Buy relevant traffic with a pay per click campaign. Relevant traffic will get your site more visitors and brand exposure. When people come to your site there is a possibility that they will link to you.
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News & Syndication
10. Write Ezine articles. Their article pages actually rank highly and send highly qualified traffic.
11. Submit an article to industry news site.
12. Send out a press release. Take the time to make a compelling and newsworthy one. Email it to some handpicked journalists and bloggers. Personalize the email message.
13. Track who picks up your articles or press releases. Offer them exclusive news or content.
14. Trade articles with other webmasters.
15. Email a few friends when you have important relevant news asking them for their feedback and link.
16. Write about, and link to, companies with “in the news” pages. They link back to stories and blog posts which cover their developments. Do a Google search (your industry + “in the news”).
17. Perform surveys and studies that make people feel important. If you can make other people feel important they will help do your marketing for you for free.
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Directories & Social Bookmarking
18. Submit your site to DMOZ and other directories that allow free submissions.
19. Submit your site to paid directories. Another oldie. Just remember that quality matters.
20. Create your own topical directory about your field of interest. Obviously link to your own site, deeplinking to important content where possible.
21. Tag related sites on sites like Del.icio.us. If people find the sites you tag to be interesting, emotionally engaging, or timely they may follow the trail back to your site.
22. If you create something that is of great quality make sure you ask a few friends to tag it for you, hundreds more bloggers will see your site and potentially link to it.
23. If you write about popular spreading ideas with plenty of original content (and link to some of the original resources), your site may get listed as a source.
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Local & Business Links
24. Join the Better Business Bureau.
25. Get a link from your local chamber of commerce.
26. Submit your link to relevant city and state governmental resources.
27. Get a link from every supplier you deal with and make it a prerequisite of attending a trade show or convention to get a link from them.
28. See if manufacturers or retailers or other business partners might be willing to link to your site.
29. Develop business relationships with non-competing businesses in the same field. Leverage these relationships online, by recommending each other via links
30. Launch an affiliate program. Most of the links you pick up will not have SEO value, but the added exposure will almost always lead to additional “normal” links.
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Easy Free Links
31. Depending on your category and offer, you will find Craigslist or Kijiji to be a cheap or free classified service, include a link to your website for pennies per month.
32. It is pretty easy to ask or answer questions on Yahoo! Answers and provide links to relevant resources.
33. It is pretty easy to ask or answer questions on Google Groups and provide links to relevant resources.
34. If you run a reputable company, create a page about it in the Wikipedia or in topic specific wikis.
35. It takes not much time to set up a topical Squidoo page, which you can use to look like an industry expert. Link to expert documents and popular useful tools in your fields, and also create a link back to your site.
36. Submit a story to several eZines that links to an article on your site. You can also submit other content and have some of its link authority flow back to your profile page.
37. If you publish an RSS feed and your content is useful and regularly updated, some people will syndicate your RSS content.
38. Most forums allow members to leave signature links or personal profile links. If you make quality contributions some people will follow these links.
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Have a Big Heart for Reviews
39. Most brands are not well established online, so if your site has much authority, your review related content often ranks well.
40. Review relevant products on Amazon.com. We have seen this draw in direct customer enquiries and secondary links.
41. Create product lists on Amazon.com that review top products and also mention your link.
42. Review related sites on Alexa to draw in related traffic streams.
43. Review products and services on shopping search engines like ePinions to help build your authority.
44. If you buy a product or service you really like and are good at leaving testimonials, many of those turn into links.
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LinksManagement.com gives the following tips:
- Links should come from websites, hosted in the same country
- Links should come from relevant webpages
- Links should come from webpages with Google PageRank1 and higher
- Links should be placed manually, and not automatically using some script
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More tips on how to attract more visitors to your website / blog can be found here:
http://www.bitrebels.com/technology/building-quality-links-guide-infographic/
http://thinktraffic.net/timeless-ideas-for-more-visitors
http://google.about.com/od/searchengineoptimization/a/pagerankexplain.htm
http://google.about.com/od/searchengineoptimization/qt/improverank.htm
http://99u.com/articles/7070/4-creative-ways-to-attract-more-visitors-to-your-website
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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar
Please feel free to check out all previous posts of this blog (there are 750 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.
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What’s Wrong With Marketing Your Book?
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Are you aware, how expensive advertisements are, even if they are online?
And that these ads are only visible for the time you ordered & paid them?
If you would have the possibility to advertise many months or even years for free, presenting your book to ten-thousands or even hundred thousand of readers and often at the same time even improve your Search Engine ranking through back links – would you take on this offer? YES? NO?
Would you take advantage of this free advertisement offer, even if you would have to upload an image of your book and a short description (such as the blurb, and the authors bio) that is already written and in your computer files. A time investment of five minutes. Still YES ??? Authors may not have the necessary skills, time or desire to take this on. We offer Book Marketing packages in order to help them to establish a platform and to cement their author brand. However what we cannot do during this marketing coaching period is to sign up for authors on forums or book websites under their email address and choosing a password.
We compiled initially “65 Top Websites to announce your book for free” and now even 95 !!! links where you can show your book for FREE, split in two blog posts http://bit.ly/XbgqpG and http://bit.ly/TyboBh
For authors to take advantage of this lists and to submit your book (if not done already) – use a larger size image of the books cover than on Amazon in jpeg format, a description and an author bio (just as you did on Amazon) and upload them to these 95 websites.
This is a wonderful possibility to have your book advertised on many sites for free!
The website owners are supporting independent writers and are often book bloggers and reviewers themselves. The best way to get the word out without having to spend money! We took a lot of effort to create this list for you. Once you registered everywhere, you are done, it’s only a one-time-effort!
The first 15 websites are forums, which will take a bit longer, but all the others are sites: you just friendly ask (and thank) the website owner to add your book to their site. The site often states how exactly they want your submission.
I read on a writers blog recently: ….“when it comes to promotion we should all heed the old seemingly paradoxical advertiser’s maxim: less is more”. And someone commented this: “I’ve definitely come to the conclusion that if I have to do THAT, keeping up with all this ‘STUFF’ out there, then it ain’t worth it.” In another blog post this writer of one book complaint about slow sales… He got my free list but did not even bother to check the websites out, otherwise he would have seen that it is mostly a one-time effort and not complaint in his article, that it is just to tedious to interact with so many people in forums.
If you submit your book just to four or five websites a day, you are through the lists in a month. But I am sure you will do it even faster : ) And if you are really very busy with your next book, just ask your computer-savvy youngsters to do it for you – offering them a small bribe : )
After you have finished submitting your book to all these websites, start contacting book reviewers. Begin with your social networks at Twitter, Google+, Facebook, Goodreads, Shelfari, LibraryThing, Wattpad etc. and then contact these 45 reviewers we listed for you on our former blog: How to Find Reviewers for Your Book.
More links to reviewers can be found in our upcoming e-book (launch in February) “111 Tips to Get Book Reviews”. We certainly provide even more help to those who sign up for our book marketing coaching.
It often takes months before your book is reviewed, in the meantime just try to find even more avid readers who are willing to take on your book. Use the search function on top of your Twitter or Google+ page and type in “review”, “book review” or “reviewer” and when the list appears, click on “people”. You will find a cornucopia of book review possibilities!
Comment on blog posts
However, there is so much more you can do: Comment on, or praise interesting and useful articles of other bloggers. Don’t just write: “Nice post “. Rather add some intelligent and interesting idea – and don’t forget to add a link to your own blog. Most bloggers allow a link in comments, especially if you left a positive message.
Show off your writings skills
and offer guest blogs. Just go to WordPress.com and type in: writing, or publishing or any other topic of your (500-word) blog post, that you have written for a guest post and contact the blog owners. Offer them also to visit your own blog and encourage to re-blog anything they like. It will link back to your web site / blog and increase your search engine ranking, but more important the amount of visitors, and potential book buyers and readers.
The amount of tasks seems to be overwhelming, but if split in hundreds of small steps, just dedicating 15 minutes every day for submitting your book or contacting book reviewers or comment on blogs it is really manageable And better for your writing career than watching stupid sitcoms or TV commercials. So: take this advice – or leave it. You decide!
Predictions are that 50% of all books soon will be e-books, purchased online from readers for themselves or as a gift for friends and family of all ages. Getting many readers and lots of reviews can only be accomplished if they know of the authors book.
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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are almost 600 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Follow on Twitter: @111publishing
And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks, Doris
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Posted by ebooksinternational on January 7, 2013 in Book Reviews, Book Sales, Marketing, post to public, posting, Self-Publishing, Social Media Book Marketing, Social Networks, Website & SEO
Tags: 65 Top Websites, comment on blog posts, free advertisement for your book, how can I find book reviewers, show off your writing skills, split these tasks in small steps, submit your book