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Category Archives: Website & SEO

5 Tips to Gain Readers With Great Headlines

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Headlines

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How to Choose a Compelling Headline
Most Popular Words & Phrases in Blog and Website Headlines – or Non-Fiction Books for That Matter: Your blog or website headline is the first, and perhaps only, impression you make on a prospective readers and lure them into your article. A compelling headline must promise some kind of benefit or reward for the online visitor.

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Most Popular are – in this Sequence:

  1. List Post, for example “Top 33 Websites …” or “99 Top Websites …”
  2. You / Your, for example “How Do You Decide…” “Your Success …”
  3. Free / Giveaway, for example “Free eBooks …” “Goodreads Giveaway for …”
  4. How To, for example “How to Choose a Compelling Headline”
  5. Secret, for example “The Secret to Becoming Successful and Happy”

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It doesn’t make sense to spend hours in creating high quality content and then put little thought into writing a good headline. If you want to attract more views to your website or your writing, then your headlines should also be optimized for search engines. Use likely search terms and front-load your headlines with the most important keywords.

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Dress it up With Emotion-stirring Words
Author Kathrin Tschiesche in Bookboon.com: “Frequently, when two headlines are relevant, clear and SEO (Search Engine Optimization) friendly, the headline that gets more clicks is the one that uses emotionally stirring words aimed at capturing readers’ attention. You too, can really ‘dress up’ your headline by adding a few compelling words to it.”
“For example, try to add the adjectives “eye-catching”, “sizzling”, “compelling” or “magnetic” to the word “headlines” and you achieve an appealing and attainable effect. If you are not sure which power words to choose – a variation of “fast”, “simple”, and “easy” are your safest bet.”
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Mark Thompson Compiled a Great List of 150 Compelling Headlines:
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# Tips To Simplify ______________
Greatest _________ Tips of All Time
Avoid ______________ Disasters
________________, What It Can Do For You
# Things You Didn’t Know about ______
# Reasons to Hate _________
#Amazing Blogs about ________
# Secrets about __________
How Does ______ Work?
How to be Great at _______
# ____________ Myths Exposed
_________ Myths vs. the Facts
# Deadly _______Mistakes You Might Be Making
# Shocking Facts about _________
# Questions to Ask about _________

Get them all at Stayonsearch.com

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Last But Not Least:
Keep your headlines short – no more than eight words. Most visitors will scan the first few words before deciding to read further – or to move on. If your headline / tagline combination is short but summarizes your content, visitors will be more likely to read on. Remember: On average, 8 out of 10 people will read your headline, but only 2 out of 10 will read the rest. That’s why your headlines are so important for your writings’ success and to entice more than 20% of potential readers.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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The Magic of Keywords for Your Success

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Magic-of-Keywords

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Did you ever wonder why almost identical blog articles or books get different amounts of readers / popularity? If topics and quality of the content are comparable, then the reason is almost always the “right keywords” – or their lack of.

Don’t expect that only building high-quality web pages that offer a valuable user experience, invites Google’s Search Engines to discover your pages, and reward them with volumes of traffic. No, that’s not how it works!

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Keywords are the Kings of Internet Search
Using the right keywords is not only important for blogs and websites, but also for shopping sites, such as eBay or Amazon, looking for a job or hiring people, and posting and sharing photos. Everything you publish should be relevant to what people want when searching the web.
Focus your content on what people are searching for!

What words or phrases do people use to search for the topics you love to write about?  Don’t wonder why your traffic still isn’t climbing even though your writing style, quality and blog design are exceptional. The worst mistake is to ignore the keyword research and failing to use those words in your posts!
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How to Find the Right Keywords
Here are some examples of free keyword tools:

Google’s Keyword Planner
You must have an AdWords account (FREE) to access it. This Google Keyword Planner will show you statistics, such as average monthly searches, competition level (high, medium, or low), the average cost per click, and more. However, it doesn’t give you exact keyword suggestions, but suggests more synonyms and variations than many other tools available. To find it, go to your Tools and Analysis tab at your AdWords account.
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Wordstream
Enter a keyword to get profitable keyword suggestions from their FREE Keyword Tool. Wordstream has over a Trillion Keywords in their database, so try using long-tail keywords like ‘buy xbox 360′ to see exactly how people search for a particular topic.
Frank Watson from Search Engine Watch: “WordStream has launched a free keyword research tool that is better than Google’s limited one.”
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KeyWord Density Analyzer
Don’t spam your content with the same keywords. Five times is the absolute maximum for the same word. I once was offered a guest blog and found 39 times the same keyword within 700 words of content. Would I have used this text on our blog I would have gotten in trouble with Google’s spam policy, and maybe even lost our great ranking on Alexa.com.
This FREE KeyWord Density Analyzer helps you to discover spamming. Just type in your blog or website link and receive the word analysis of your content.
WordPress.com and Blogspot.com bloggers, as well as users of Bit.ly can easily see the words that readers used to find their blog or website, and conclude which search words are the most popular at the moment.
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Start right away and find out what keywords to target for each page on your website, blog or for your book description. The goal is to create an optimized page for search engines. You can do this by including the right keywords throughout your content, in your title tags as well as meta descriptions and ALT image attributes.  The right keywords are the foundation of your writing success!
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More sources:
http://www.seonick.net/keyword-research/

http://backlinko.com/keyword-research

http://www.searchenginejournal.com/3-free-seo-tools-for-identifying-target-keywords/61552/

http://blog.hubspot.com/blog/tabid/6307/bid/22842/4-Helpful-Tools-for-Identifying-the-Right-Keywords.aspx

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Social Media and SEO: Did You Know?

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It’s not enough anymore to have a popular website with good content. If you want better search engine results for your business, it’s time to look at how social media influences those results, before hitting publish on your blog.  Make sure that you have optimized your post for search engines so you will be building your SEO. Make a list of key words and phrases that customers will be using to find you.  Then create content that includes them in the headline, content and meta description. 

Andy Crestodina explains:  Social appeals to PEOPLE. Search engine optimization appeals to ROBOTS.  Social Media and Search Engine Optimization have the same purpose: a meaningful CONNECTION with an audience.

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Social Media and SEO

 

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Andy Crestodina wrote:

  • Social: Marketing with social media involves many short-lived actions. Most visibility and traffic happens within minutes. This is why social media requires a continuous, ongoing effort.

  • Search: Once it’s working, search traffic can lead to durable visibility, creating an ongoing, passive source of visitors. Depending on the phrase and the page, high rankings may endure for weeks or months.
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Don’t try to sell your book via Social Media:
Visitors on Social Media sites are typically less likely to buy since they were likely browsing through a social network when they found you. But they are more likely to share and spread awareness. On the other hand: visitors from Search Engines are more likely to be ready to buy, but less likely to share and interact. These visitors enter with a specific purpose, need, or question.

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More info and resources:

http://www.orbitmedia.com/blog

http://savvybookwriters.wordpress.com/2014/01/08/3-simple-changes-to-improve-your-articles/

http://savvybookwriters.wordpress.com/2013/12/17/how-to-get-your-author-page-on-googles-page-1/

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,070 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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The Key to a Successful Author Website

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Key
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No one will ever know your website exists – unless it is among the top search engine results, showing up on Google’s first page. There are billions of websites on the Internet, and millions more appear every day. So what basic steps can you do to get more traffic to your site?

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New & Updated Quality Content
The most important step is to create constantly new content, new pages or have a blog on your website that offers quality content. This is not only important to be found by search engines, but also a reason for visitors to return regularely to your website. Let your content write by a person who is trained to write for the Internet or learn it yourself. As web visitors don’t really read, but rather scan the pages, it is important to place a summary on top of the article to give them the most important info right away. The first paragraph has to catch the readers eyes. Articles also need to be divided by sub headings and listings.
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Links From and To Other Sites
To move up to the top of the search list, you need to have lots of links from other quality web sites to your page; submit your web pages to various sites that deal with your topic and encourage them to link their readers to you in return of the favor. All your external links should be set to open in a new window, leaving your site still on view.

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Content is More than Text:

  • Images
  • Audio
  • Photos
  • Twitter stream;
  • Video (embedded from YouTube or Vimeo, or self-hosted)
  • Content feeds (from other websites, or from your blog)

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Images
Adding one or more images helps to build visitor’s interest. When adding a picture also make sure to add an ALT tag to the image that describes the picture and has keywords that a search engine is also going to notice. Don’t let your web designer ever add an image without proper naming it! This helps tremendously your Search Engine Optimization (SEO). Instead of having this tag for an image: phpThumb_generated_thumbnailjpg.png – name it: Jon-Jones.png.
Another example: file593730.jpg or DSC_8405037.jpg is not helpful and totally meaningless to search engines who cannot “see” photos. Keywords in the photos name should be separated by hyphens, NOT underscores, and shouldn’t be squeezed into a single word, e.g. Antique-Leica-Camera.jpg.
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Submit Your URL to Search Engines
An important step to get better rankings in Google is to submit your URL to search engines for free. Eventually the search engines will find your site, but submitting will help expedite to the process. It might take up to some weeks until your site is indexed. Factors such as other websites linking to your site can positively affect this time. You do not have to add all of your URL addresses for your entire site, just the homepage address. Posting on Google+ helps a lot too, as every post goes directly into Google’s Search Engines.
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Sharing Plug-Ins
Visitors, who find your website or blog content valuable, can link it with one click to their own Google+, Twitter and Facebook site. They do not need to copy the post manually – and for you it is a great publicity! Your post might even go viral! Make it easy for visitors to share what you have written with their social networks, so that others can discover your content – and forward it to their followers and friends, and these also forward it to their friends and followers …. Get your site more exposure and traffic: an info graphic shows that blogs and websites with a Twitter button, will get 7 times more shares than sites without!
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Contact Buttons
Get more fans and followers for your social media sites on Google+, Twitter, Facebook, and other popular social networks. Follow-Buttons work on your site, blogs, and even newsletters.

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Contact Form
Set up a comments box on your site for visitors to communicate directly with you through email. Ensure your visitors, that their email addresses are only used to respond to messages, and not being sold or used for any other purposes. Don’t place your email address on your site, to avoid getting junk emails. Reply to every e-mail as quick as possible.

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Sales Page
If you are selling your books directly from your site: is it fully secure, from the buyers perspective? Any web pages which require sensitive customer details, need to be fully encrypted. If your web page has no “https” in the address bar, it shows that it is not secure.

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Page Title
Most search engines use the title of your web page when displaying your site in their search results. Therefore, it is always a smart idea to put keywords into the title of each of your pages. However, keep the title short (at most 5 or 6 words), use words that a potential visitor may be searching for, and make the title understandable.

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Avoid Long Pages
When first visiting a web page, most visitors do not scroll down. Keep the important and eye-catching information on the first viewable page. If your page has a lot of information, create bookmark links in the first section so visitors can jump to what interests them. The average view time on a website is only a few seconds, get the visitors attention immediately with a fast-loading page.

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Web Statistics
In a great website planning article Ben Seigel wrote: “Visitor statistics provide insight into how people use your website. Here are a few questions to consider:

  • Where are visitors coming from?
  • See search engines, direct traffic, ads, links from other websites, etc.
  • Where do visitors live? Are they mostly local, regional, national or international?
  • How long are visitors staying on the website?
  • What is the bounce rate? How many users visit only one page on the website before leaving?

Google Analytics is one of the most commonly used Web statistics apps, and you will find answers to these questions in the high-level data it presents. Other software should provide these answers as well.”

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In an earlier blog post about custom-designed websites you will find a useful checklist for your website considerations.
There are ugly websites on the Internet that get tons of traffic, and there are beautiful designed websites that are barely ever visited. Make sure that you find a web designer who is trained for Search Engine Optimization, and who is able to bring your website over time to the top in your category. Book sales will follow.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,060 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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5 Tips How to Choose Your Web Name

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Picking the right domain name for a website or blog is an essential step to success. Your domain name is the identifier of your blog or site. Be careful on choosing it. You want readers to find you among millions of other writers, and you want your web site to be on Google’s first page.

For ambitious writers is is almost a “no-brain-er” to use their first and last name or pen name as a domain. Exceptions are the fact that there is already an author with the same name or if the name is very common, and there might be another writer, who has already registered it. It makes no sense to use .net or .org when .com is already taken.  Most people automatically type in .com and land at someone else’s website. Having your website confused with a popular site already owned by someone else is a recipe for disaster. 
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Put Yourself in the Shoes of Your Readers
The next best possibility would be the genre in which you are writing. Which search terms would you use to find a certain book? For example:  CrimeWriter or RomanceWriter, followed by your name / pen name.

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Art of Choosing a Domain Name

Explore more infographics like this one on the web’s largest information design community – Visually.
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Keywords / Phrases
Have 5 terms or phrases in mind that best describe the domain you are seeking. Once you made this list, you can start to add prefixes & suffixes to create domain ideas. For example, if you are launching your author domain, you might start with words like “author, writer, the genre etc.” then play around until you can find a good match.
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Plurals, “The”, and “My” Forms of the Domain Name
If you can’t get the domain name you want, you could use forms like:

  • thewebsite.com
  • mywebsite.com
  • websites.com
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More Tips:
  • Make it Easy to Remember
  • Keep the Name as Short as Possible
  • Avoid Hyphens and Numbers
  • Avoid fancy names that do not reflect you or your books

In the modern Internet world, where people automatically turn to the Web for information, it pays to have a domain name that reflects your author site or publishing business.
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More Resources
http://ca.godaddy.com/business/10-tips-for-choosing-the-right-domain-name.aspx
http://blog.hubspot.com/marketing/choose-right-website-domain-name-extension-var
http://www.thesitewizard.com/archive/domainname.shtml

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,050 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Posted by on April 1, 2014 in Marketing, Website & SEO

 

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How to Get an Additional FREE Website

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… and use the URL as email signature, which contains all your Social Media links, your website or blog address and works even well as a short author bio.

The two founders Ryan Freltas and Tony Conrad and their small team created an awesome service with their free URL and website.
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When I discovered About.Me, I admired their sites’ clean design, was curious and immediately created a website, which was the easiest thing I have ever done on the web. Sheer fun!  I am amazed, thinking about how much money I paid once for software that was so complicated to use, that I gave up to build a single page.  And these folks at About.Me created such an easy program!
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OK, this will not replace your author website or blog, but it is a great place to send people to learn more about you as an author, find all your links to Social Media sites and your web presence and can follow you on all your sites with one click. In the future you don’t need to have a long link list for your readers: You give them one single link as email signature.  And last but not least: it is a Social Media site in itself.  You can connect with lots of people on About.Me.
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As more potential readers find you and your book’s cover on the Internet as better, and as higher your ranking on search engines!

Community
There are now 4.25M people on the about.me platform. We had 1.6M when we bought back the company, +264% growth versus 2012.
Places
We’re on every continent except Antarctica! There is at least one about.meuser in every country on the planet.
Views
We generated nearly a billion Profile Page-views last year, +1,111% vs 2012 and we’ll do a lot, like a lot more this year. To put our growth in perspective, we did 4M Profile Page-views in January 2013 and 148M Profile Page-views in December 2013. Said another way, we’re now doing as many Profile Page-views in 2/3 of a day as we were doing in a full month before we bought back the company.
Compliments
We generated over 3M Compliments in 2013, +486% in Q4 vs Q3. In December, we did as many compliments in a week as we did in the whole month of August.
Collections
Our users love collections, as shown by a 1,114% increase in Q4 vs Q3.”
Connections
We helped a lot of you forge new Connections, +341% vs 2012 and total replies are now doubling month over month.
Activity
Logins (+656% vs 2012), Active Users (+401% vs 2012) and Time on Site are at all time highs.

Get featured by inviting a friend!
See examples here and learn more About.Me and their fantastic performance.

 

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12 Tips for Your Professional Amazon Author Page

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kdp-select-controveryOnce your book goes live on Amazon you are eligible for an Amazon Author Central Account – and your very own web page on Amazon! Best of all: There is no advertising on your site, just a large image of your book(s), your reviews and your book’s description. 

Not only get your Amazon website a very high page rank, Author Central tools are very effective in marketing your books and promoting yourself as an author.

Use your Author Central page to provide more information for your readers: upcoming events, a complete listing of your books, more images and videos, your book trailer and even excerpts from your blog.

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How to Set Up Your Amazon Author Central Account
Amazon explains: once published, expect to receive an email from Kindle Direct Publishing announcing the news and inviting you to create your Amazon Author Central Account. Note your book’s ASIN enclosed in the email. You will need this to locate your book later and associate it to you as the author.  Just sign up for free accounts on both sites, and follow the instructions to set up your page:

Be the “Face” of Your Book:

  1. Add a professional author photo & biography
  2. Add all your books
  3. Add videos (e.g. trailers for your books)
  4. Add up to seven additional photos, e.g. you writing your books or scenes from your book
  5. Add images or graphics from your books content
  6. Add a biography – make sure to update it frequently
  7. List events, such as book readings or book launches
  8. Add your Twitter address so people can see your latest Tweet and easily follow you
  9. Set up the “Search Inside/Look Inside” feature
  10. Add an RSS feed, linking to your blog – a great way to get your blog in front of new people and encourage them to follow you
  11. View and edit the list of books you have written – the Amazon system doesn’t always get it right. If you have written more than one book, it will link your titles together, and allow your readers to find all of your work.
  12. Edit your product description and “about the author” section, add any professional reviews you have had.
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More Features
Track Your Sales – Find out where your sales are happening using the geographic location function and find out your Amazon ranking.
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One of the biggest advantages as an Amazon Kindle published Author is your own web page, complete with a URL, on a powerful Amazon website just for you!
You need a separate account, both for the UK and US versions of Amazon; you have to do everything twice, and be aware that the two versions vary slightly.
Amazon Author Central UK: http://authorcentral.amazon.co.uk
Amazon Author Central US: http://authorcentral.amazon.com

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 980 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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5 Tips for a Perfect Author Website

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website
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In a survey, commissioned by the Romance Writers of America  41 per cent of all readers visited authors’ websites and 20 per cent more planned to do it.  This means almost two third of readers visit author websites eventually – while only 18 per cent ever visited authors’ Facebook pages.
It shows the importance of a visitor-friendly and regularly updated site.  Website visitors often decide in 5 seconds or less, if they will scan your content or if they click away from your site.
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Before you or your web designer start creating your website make a plan that should cover at least these points:

  • Easy to Read
  • Easy to Navigate the Website
  • Easy to Use Links to Other Sites
  • Contact Form for Visitors
  • Sales Page e-Commerce for Your Books
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Writing for the Web
Web design consideration: In what pattern do people scan (not read!) your website?  Your first two sentences of each web page must convince the visitor to stay on your page.
Learn how to write for the web: from most important on top to less further on.  Keep your text short, use lots of paragraphs, sub titles, bullet lists and to make your web page appealing, add lots of images and graphics.  Here are some samples of author websites: http://www.thewritingplatform.com/2013/02/ten-author-websites-that-really-do-the-business/.  Check out these websites from famous writers too:

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Easy to Navigate
One thing, with many websites have in common, is lots of clutter which hide the key messages. It’s almost as if some people want to put everything on one tiny page. Removing some of the clutter, particularly from the main page or what visitors can see, without scrolling down, can help to deliver the key messages. Ask yourself: Is my site easy to navigate, and does it have some empty space to make it easy to read?
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Links to Other Sites
If you have links to other sites: what happens when the visitor to your site clicks them? If they are taken
directly to another site in the same window, and they find something more interesting, you have lost them.  All your external links should be set to open in a new window, leaving your site still on view.
SEO: To move up to the top of the search list, you need to have lots of links from other web sites to your page; submit your web pages to various sites that deal with your topic and encourage them to link their readers to you in return of the favor. Get lots of tips how to get more inbound-links. 
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Contact Form
Set up a comments box on your site for visitors to communicate directly with you through email.
Ensure your visitors, that their email addresses are only used to respond to messages, and not being
sold or used for any other purposes.  Don’t place your email address on your site, to avoid getting junk emails.
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Maximize Your Web Traffic and Sell Online
Improve your visibility on search engines by using clear and accurate keywords in your web site title, description and body text. 
If you are selling your books directly from your site:  is it fully secure, from the buyers perspective? Any web pages which require sensitive customer details, need to be fully encrypted. If your web page has no https in the address bar, it shows that it is not secure.  Read also how to get lots of visitors and book lovers to your website.
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Usability as Common Courtesy – Why People Really Leave Web Sites:
Want to learn more about a professional author website: this is the most important and useful book, you should read before anything else:  Don’t Make Me Think: A Common Sense Approach to Web Usability  2nd Edition, by Steve Krug  http://www.amazon.com/dp/B000SEGQNS

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Web Design and Best Practices Videos:

http://www.youtube.com/watch?v=C50yf24lRfQ
http://www.youtube.com/watch?v=NOMFy3LcQG4
http://www.youtube.com/watch?v=GR04bFzUiyg
http://www.youtube.com/watch?v=51Xt3a-Ce9Q

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Posted by on January 23, 2014 in Marketing, Website & SEO

 

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3 Simple Changes to Improve Your Articles

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Ice-on-Trees.

Not really happy with the response to your blogs?  Try these three changes for your blog posts, website or article writing. It will make a huge difference between articles being read or going viral.  Implementing these tips only half-heartily - starting with better headlines - I already gained almost 300,000 blog visitors in the last year.
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# 1 The Secret to Writing Great Headlines
Studies have shown that you can increase your conversion rate on a blog article, tweet or link by 73% if you use a great headline. People read blog posts because the title catches their attention. Create headlines that will captivate readers. Posts don’t go viral, but headlines do. It’s the headline that people share on Social Media.

  • Use Promises
    Readers will click on headlines that promise a reward, such as a solution to their problem or a sure path way to success. The most popular headlines are starting with numbers, such as “How to” or “Tips for”. You have seen lots of titles like: “99 Top Websites to Show Your Book“……… “77 Reasons Why Your Book Was Rejected” ….. or “The Benefit on Using Google+” ……
  • Use Celebrity Names
    All the top tweets feature celebrities, such as Obama or Oprah. For example: “Oprah uses this visualization technique. Should you?”
  • Use “New”
    Your headline should promise something new. “How a New App is Changing the Way we Edit Books.” or “5 Social Media Trends You Need to Know.”
  • Use Best and Worst
    Jeff Bullas, writing at the same topic, not only suggests to use new, celebrity, promises or numbers, but also best and worst: “Top 10 Google+ Posts or 2013.” or “Biggest Social Media Mistakes of 2013.”

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# 2 Quote an Expert – or Several
If you read the most popular blogs on the Internet, you will notice that they have quite a few outbound links. People take you seriously when they know your information comes from an insider or a specialist in a certain field.
Theoretically, one can compile blog posts together on subjects she or he knows absolutely nothing about. As long as one knows how to quote and cite the right people, one will be taken seriously. Gather expert knowledge. This is how journalists make money with their articles (after thoroughly researching the topics).

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# 3 Tell Stories or Write About Your Learning Experiences
Point to your own mistakes / experiences or to stories of companies or individuals that had done what you recommended, and how it worked for them. Readers like to listen to real stories. Which are much more likely to go viral than just blank information.
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If you change only one thing about your blog content, this one should be it: Sprinkle a few stories and examples into your blog posts to justify what you are saying.
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Last but not least: don’t get discouraged. Many bloggers write a couple of posts, don’t see much traffic, and give up. Building a readership takes time and experience. It takes effort to find ways to get your particular audience to visit, comment on your posts, and recommend you to others – but it’s worth it.!  Read More Blog Posting Tips:

http://writetodone.com/3-secrets-to-writing-blog-posts-that-go-viral/

http://www.startupbros.com/32-ways-to-make-your-blog-post-go-viral/

http://mycrazygoodlife.com/5-ways-im-making-my-blog-content-go-viral/

http://blog.crazyegg.com/2013/06/24/get-more-retweets/

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 970 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Top 12 Blog Posts in 2013

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12-Top-Blogs

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Approaching 400,000 readers …

We do not only use FavStar  – which shows us the most popular and most re-tweeted posts, but also a handful of other online tools e.g. Bit.ly to learn about our most popular / viral going blog articles and at what time they received the most tweets. 

Timing of posts and tweets plays a huge factor, as well as the practical value of blog posts for the reader.

Free book marketing tools and Social Media in general seem to get the most readers and responses:
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46 Top Websites to Promote Your Book for FREE

Writing is an Art – Publishing is a Business!

7 Top Reasons for Writers to Be on Goodreads

Twitter or Facebook? What’s Better For Authors?

11 Websites to Find Freelance Writing Jobs

Less than Minimum Wage for Authors?

5 Tips to Improve your Amazon Author Page & Sell More Books

Smart Authors Get Paid for Marketing Their Books!

11 Tips How to Create Web Content WITHOUT even Writing

9 Things Authors Should Never Do on Twitter

99 Top Forums/Blogs to Post Your Book for FREE

Why You Should Have a Print Book Too & POD

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We are very grateful for so many readers, subscribers and comments at our blogs 

http://SavvyBookWriters.com and http://SavvyBookWriters.wordpress.com, as well as on http://www.e-book-PR.com and http://www.international-ebooks.com

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 970 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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How to Get Your Author Page on Google’s Page 1

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Climbing-to-the-top

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Why being on top of Google search rankings is important for you as an author?
Remember what’s critical in buying property: location, location, location … in web terms it means ranking, ranking, ranking. So, if someone is searching for key phrases that are contained in your blog or in your website, they will find you on Google’s top rankings. And as more potential readers find your websites, as more they learn about you as an author and about your books.
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According to studies: No. 1 Position in Google Gets 33% of Search Traffic
To boost your website’s ranking it is very important to know and use SEO, which stands for “search engine optimization.” Basics you should know, how to benefit from regarding SEO:
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What a Google Algorithm is
Your website is crawled by Google robots, which is essentially just an algorithm that goes through different aspects of a website (keywords, quality of content, links ets) to help bring users the most relevant results. Google has hundreds of algorithms, all of which take different things into account and which they update often.
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Keywords That Affects the Google Algorithm
Keywords is one of the factors Google uses to analyze a website. Keywords that people search for and the keywords used in titles and throughout your website are all things Google takes into consideration. Watch this YouTube video for samples of finding keywords, one of many on this site.

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Why Linking Matters for Users and Search Engines
If you have different quality websites linking to your website from all over the web, Google will stop and think “this must be a great site.” You earn a higher ranking if you earn a lot of these links. You also want to link within your website so that users can get around easier, which is important not only for users, but for the Google bots who are ranking your site, based on good navigation.
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Why Google+ Matters
Google is moving toward a more social approach to ranking websites as opposed to keyword-based. Google+ is going to be the main social network Google considers. Google+ is how Google finds an author, connections, location, and interactions amongst users. It then takes this information to help create a more personalized Search Engine results for a user. For example, if you and I both typed in the same search query, we would get a slightly different set of results.
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TIPS:
Posting on your Google+ site helps tremendously with SEO and how easy your website can be found.
Always have your own domain name and domain hosting. Free websites, such as Weebly for example will never bring your websites – and your books – to Google’s first page! Free websites that save you less than $10 a month, will cost you actually: in lost readers and lost business.
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Learn more at these Sources:
http://www.youtube.com/watch?v=hF515-0Tduk
http://www.youtube.com/watch?v=421aTJI2Nxc
http://www.y2m.ae/blog/the-importance-of-seo-an-infographic/
http://www.searchenginejournal.com
http://www.hubspot.com
http://www.resolutionmedia.comragan.com
http://www.ragan.com
http://bit.ly/19qmd0b
http://www.y2m.ae

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 960 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Has No One Told You This?

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Riverbank

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There are lots of possibilities to let everyone know about your book, without even incurring any costs.  Browsing through our more than 960 blog posts, you will find an abundance!  However, most important is, to have a solid amount of friends and followers on Goodreads, Twitter, Google+ and Facebook  – at least 2,000 on every Social Media site, and a long list of opt-in email addresses to send out invitations for your book launch or any other news-worthy events – or for your readers to download single chapters or short stories as a teaser.
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Check out the genres that are popular and announce your books on these book reader’s blogs and websites:

http://www.Wattpad.com

http://www.ebooksjustpublished.com/about

http://jcphelps.blogspot.com/p/submit-content.html

http://www.manicreaders.com/index.cfm?disp=authors

http://www.Goodreads.com

http://books.google.com/googlebooks/tour/

Google writes:  “Once you send Google your titles (or upload them as PDF files), we’ll add them to our index for free. By matching the content in your books with user searches, Google Books connects your books with the users who are most interested in buying them. Each Google Books result will display the book’s title and author, a short excerpt containing the highlighted search terms, and other public data about the book.”
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Get as Many Book Reviews as Possible:
Finding reviewers is so much easier if you are well-established in Goodreads communities and other writer / book forums. Start a book giveaway on Goodreads at least a month before your book will be printed (create “dummies” with the help of a digital copy/print company or through “espresso book machines”. When giving out these early copies, try to solicit as many reviews as possible. Use the best reviews for blurbs on your final book cover.
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http://bookreviewclub.blogspot.ca/

http://www.absolutewrite.com/forums/forumdisplay.php?f=47

http://www.amazon.com/tag/kindle/forum

http://www.GoodReads.com

http://www.Wattpad.com

If you have an Amazon account, you could visit the Amazon Kindle forum, where Kindle users share their experiences with the Kindle reader, and also talk about books available for the Kindle. Many authors also post about their new books and join the conversations. When you introduce yourself, consider telling folks there about your book.  Be polite and conversational in tone, and be sure to provide direct hyperlinks to your book page.
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Benefits of Content Marketing
Why asking for (media) reviews, when you could get both: book promotion and at the same time (often) being paid?  I know, it is a new concept to many writers, but when you think about it – it makes really sense: why use your time and effort to chase reviewers, when you can use your energy to leverage your books content and your research content – to create articles that you can pitch to both, print and online newspapers and magazines?  And as an added benefit: You get valuable back-links to your website/blog or book sales page!
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Make use of your assets!
The three main assets you have as an author:

  • your writing skills
  • the content you already wrote
  • the research you have done for your book(s)

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Again: Start Early!
If you’re waiting until the book is finished to start marketing, you’re already behind the curve. As an author, you should devote a portion of every day to get your name out there and to build relationships with prospective readers, partners and friends.  And with relationships I don’t mean advertising your book (tweeting: buy my book, buy my book, buy ….) this is not relationship-building!
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All books live or die, based on word of mouth!
If you try to build your network after you release your book, you’ll face a more difficult challenge. If you build a large social network BEFORE you release your book, your marketing efforts will be much more successful.
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Help is on the Way:
If you have a full-time job and / or other commitments and not at least an hour per day left to build your platform and network with potential readers, let us do a good part of your book PR, and at the same time we will coach you over the phone and teach you how book marketing can be done on a very low budget – all for less than two dollars / day.  Read more about this valuable and extensive package we offer to authors.

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.international-ebooks.com/book-promo to advertise your new book, specials or KDP Select Free Days.

Please check out all previous posts of this blog (there are more than 900 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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The 15 World Top Websites in Alexa Ranking

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Alexa Ranking

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Alexa.com, the web information and measure company, let you know the traffic relation between your website / blog and the rest of the almost one billion sites worldwide. At www.Alexa.om you can search by country, by category and global. As lower your ranking is as better. Check out your own site: Just go to Alexa.com and type in your blog or website.
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Why is the Alexa Ranking so Relevant? 
Website ranking, as a concept, is stressed as an important component of search engines, particularly by Google themselves. Sites with higher Alexa Ranks become more likely to attract potential advertisers and/or marketing offers. And if you are looking for promotion of your books, compare the companies’ Alexa Ranking, among other variables, before you make a decision!
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The Examiner.com Wrote:
“The first thing you need to know about Alexa, that like a golf score, a lower number is better. What Alexa does is rank your website based on traffic.  Data collected provides a 3-month view of how many people visited your site, how long they stayed, how many pages were read and search queries used to find your site.  Most sites never go under 1 million, simply because they don’t rank well on search engines, others get really good scores (less than 100,000) because they are viewed so often.
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Tips to increase your Alexa Ranking:

  • The better the content of your blog or website, the stronger the readership. It would also attract good traffic and your Alexa ratings would soar. If you are a novice blogger, you need to regularly post at least a blog/day to keep your blog alive and breathing. Promote your blog on social networking sites and it will no longer clog.
  • A great way to increase the Alexa rank, is to write guest posts. The numbers of your Alexa rank will scale to a much higher level if you build the back links and your own readership will soar to great heights.
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Alexa-Ranking

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Our latest numbers on Alexa.com out of 1 Billion websites:
Global rank 105,556 for SavvyBookWriters @111Publishing
USA Rank 48,970

We welcome guest blogs from writers that fit into our topics. If you are interested, read the more about guest blogging.  Got some ideas? Drop us a line, including your own website / blog link at 111Publishing gmail com

Top 15 Websites as of October 22, 2013

  • 1

    google.com

    Enables users to search the world’s information, including webpages, images, and videos. Offers… More
  • 2

    facebook.com

    A social utility that connects people, to keep up with friends, upload photos, share links and … More
  • 3

    youtube.com

    YouTube is a way to get your videos to the people who matter to you. Upload, tag and share your… More
  • 4

    yahoo.com

    A major internet portal and service provider offering search results, customizable content, cha… More
  • 5

    baidu.com

    The leading Chinese language search engine, provides “simple and reliable” search exp… More
  • 6

    wikipedia.org

    A free encyclopedia built collaboratively using wiki software. (Creative Commons Attribution-Sh… More
  • 7

    qq.com

    China’s largest and most used Internet service portal owned by Tencent, Inc founded in Nov… More
  • 8

    linkedin.com

    A networking tool to find connections to recommended job candidates, industry experts and busin… More
  • 9

    live.com

    Search engine from Microsoft.
  • 10

    twitter.com

    Social networking and microblogging service utilising instant messaging, SMS or a web interface.
  • 11

    amazon.com

    Amazon.com seeks to be Earth’s most customer-centric company, where customers can find and disc…More
  • 12

    taobao.com

    Launched in 2003, Taobao Marketplace (www.taobao.com) is a popular consumer-to-consumer (C2C) o…More
  • 13
  • 14

    google.co.in

    Indian version of this popular search engine. Search the whole web or only webpages from India…. More
  • 15

    wordpress.com

    Free blogs managed by the developers of the WordPress software. Includes custom design template…More
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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.international-ebooks.com/book-promo to advertise your new book, specials or KDP Select Free Days.

Please check out all previous posts of this blog (there are almost 900 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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3 Top Reasons to Be on Google’s Page 1

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Search Engine Optimization, short SEO,  is not about tricks or manipulating algorithms. It’s about understanding the online landscape and evolving to meet your customers where they are. It is essential to establish and/or increase your web presence as a writer.
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Why it is so Important to Be on Google’s Page 1:

  • 60% of clicks go to the Top 3 of the search results
  • 75% of all users never scroll past the first page of search results
  • 42% of all users click on the top-ranked result and only 23% on ads

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Think Seo Doesn

Explore more infographics like this one on the web’s largest information design community – Visually.
Source: http://www.y2m.ae/blog/the-importance-of-seo-an-infographic/

Sources:
http://www.hubspot.com
http://www.resolutionmedia.comragan.com
http://www.ragan.com
http://www.y2m.ae

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/ Once you are on this website, click on Seminar to register.
Or visit http://www.e-Book-PR.com/book-promo to advertise your new book, specials or KDP Select Free Days.

Please check out all previous posts of this blog (there are 880+ of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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How to Make the Most Out of Photos

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First of All: Where to Find Inexpensive or even Free Photos?
You might be an avid photographer, just like me, taking often several hundred images a month. However, from time to time the need for a certain motive arises, and the question is, where to turn to for inexpensive images for a blog or a web site? A lot of research brought up a handful of online offers that I like to share with you.

How to Use Photos on Your Online Articles
Improve SEO through your photos: There is more to it, than just placing attractive photos on your blog or website. Here are some tips how you can optimize your photos to improve SEO (Search Engine Optimization) and to get more traffic to your website or blog.

Post LARGER Photos!
Use LARGER photos on Google+, Pinterest, Twitter, LinkedIn and Facebook. (Facebook shows them prominently in the Newsfeed). People love to share photos and you can now use #hashtags on Google+ and on Facebook. See also 11 Tips How to Create Web Content Without Writing
Getting more visual in your book marketing pays!

Find websites in these articles that provide good deals on royalty-free photographs or even free ones. If you don’t know the difference between royalty-free and free photos, take the time to read these articles below thoroughly.
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Stealing Images Online VS Using Images Fairly

by Imgembed.
Explore more infographics like this one on the web’s largest information design community – Visually.
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Where to find free photos and illustrations?

Part II of Free Image Sources

Part III of Free Image Sources

Part IV Free – Inexpensive Photo Sources

Why Steal When You Can Get it for Free ?

5 Laws Writers Should Know to Avoid Getting Sued

10 Rules of USA Copyright Infringement

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Our largest visitor stream we ever got on any blog was via Google Image Search. People were looking for a certain image on Google and found our website. The photo had the right size, motive and it was named with the right keywords. Images are an important part of the web presence!

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/ Once you are on this website, click on Seminar to register.

Please check out all previous posts of this blog (there are 880+ of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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