Picking the right domain name for a website or blog is an essential step to success. Your domain name is the identifier of your blog or site. Be careful on choosing it. You want readers to find you among millions of other writers, and you want your web site to be on Google’s first page.
For ambitious writers is is almost a “no-brain-er” to use their first and last name or pen name as a domain. Exceptions are the fact that there is already an author with the same name or if the name is very common, and there might be another writer, who has already registered it. It makes no sense to use .net or .org when .com is already taken. Most people automatically type in .com and land at someone else’s website. Having your website confused with a popular site already owned by someone else is a recipe for disaster.
Put Yourself in the Shoes of Your Readers
The next best possibility would be the genre in which you are writing. Which search terms would you use to find a certain book? For example: CrimeWriter or RomanceWriter, followed by your name / pen name.
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