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2013 in Review

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The WordPress.com stats helper prepared a 2013 annual report for this blog.

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THANKS to all our subscribers and readers (almost 400,000 in total now) of 970+ blog posts.
Happy New Year to all of you!

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Here’s an excerpt from the WordPress Article:

The Louvre Museum has 8.5 million visitors per year. This blog was viewed about 280,000 times in 2013. If it were an exhibit at the Louvre Museum, it would take about 12 days for that many people to see it.

Click here to see the complete report.

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Posted by on January 8, 2014 in Blogging

 

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Top 12 Blog Posts in 2013

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12-Top-Blogs

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Approaching 400,000 readers …

We do not only use FavStar  – which shows us the most popular and most re-tweeted posts, but also a handful of other online tools e.g. Bit.ly to learn about our most popular / viral going blog articles and at what time they received the most tweets. 

Timing of posts and tweets plays a huge factor, as well as the practical value of blog posts for the reader.

Free book marketing tools and Social Media in general seem to get the most readers and responses:
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46 Top Websites to Promote Your Book for FREE

Writing is an Art – Publishing is a Business!

7 Top Reasons for Writers to Be on Goodreads

Twitter or Facebook? What’s Better For Authors?

11 Websites to Find Freelance Writing Jobs

Less than Minimum Wage for Authors?

5 Tips to Improve your Amazon Author Page & Sell More Books

Smart Authors Get Paid for Marketing Their Books!

11 Tips How to Create Web Content WITHOUT even Writing

9 Things Authors Should Never Do on Twitter

99 Top Forums/Blogs to Post Your Book for FREE

Why You Should Have a Print Book Too & POD

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We are very grateful for so many readers, subscribers and comments at our blogs 

http://SavvyBookWriters.com and http://SavvyBookWriters.wordpress.com, as well as on http://www.e-book-PR.com and http://www.international-ebooks.com

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 970 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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How to Become a Successful Writer? WRITE !

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Even the shyest author, who would never speak at writer conferences or to a group of book lovers at a library, can write his or her way to success. I am not talking about your next book, which is certainly important, as your readers want to get more books from you, once they discovered you as an author.
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So, what else can you write to become successful?

  • write short stories that you can sell (or give away) on Amazon
  • write articles for newspapers and magazines
  • write regularly blog articles
  • write guest blog
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OMG, I hear you saying, the day has not enough hours… to do all this…
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Write short stories
In a former blog post  I explained “why you should split your book apart and sell each piece separately” and “divide it in chapters which you can sell to magazines or to web publishers”. To use a chapter or two for a short story means no work at all, but you certainly could change or shorten it a bit. Offer these short stories for download on your website – this way you get the email of your readers. Install an opt-in email form and offer your readers at the same time to sign up in order to get regular info about free stories and new book releases.
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Very important: Don’t just give the story away. Write a short bio or add an about.me link, including your website, info about all your books and their sales link at the end of your short story. This way, readers meet the author (you) and get to know your books and might one order right away with the help of the link they find in the short story.
Upload short stories to Wattpad, Red Room, Goodreads or Booksie.

Why short stories?  With all the distractions from other, flashier forms of entertainment it can be a struggle to set aside an hour or two and a find a quiet spot to read a book. Short stories can be read in 20 minutes- while enjoying lunch break, riding the bus or standing in a queue.
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Markets for Short Stories:  Authors who are aiming to supplement their income have to find markets at magazines, on Duetrope.com or offer their books to Amazon for inclusion into “Kindle Shorts”. Stories between 2,000 and 5,000 words are most market-able, however there is demand for all lengths. Duetrope is an award-winning, free writers’ resource listing over 4150 current Fiction and Poetry publications, updated almost daily.
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Write articles for newspapers and magazines
Be smart, and sell your magazine articles over and over again. As long as the markets don’t overlap, you can sell exactly the same article as many times as you like and, in this globally connected marketplace, it is easier than you think. However, you can only sell first rights, either print or electronic, once for the same piece. After that, unless you change the article significantly, you must offer it as a reprint for a lower fee.

If you change the article, you can sell it again for first rights. For example, you can turn a 600 word piece about traveling with a dog (a chapter of your memoir book) for a dog lovers magazine, into a similar length article for a regional newspaper and then a dog food website (e-rights). Then tweak it into an 900 word article for a national newspaper. Make make some minor changes and shorten the piece a bit for a travel or and airline magazine. Each time, you are able to sell it for first rights. Continue to sell it, however look also out for new markets in other English language media overseas.
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Steven Raichlen’s brilliant coup: He wrote an article for Huffington Post Foodie Paradise: 10 Great Places to Eat in Martha’s Vineyard. In a salute to some of Steven Raichlen’s favorite local bars, restaurants, coffee shops, lobster shacks, and ice cream parlors on Martha’s Vineyard, he had his characters visit the same places which he usually patronizes with his wife. He writes in this article: “I hope you’ll discover them by reading “Island Apart”. And then he gives even a link to his book on Amazon, explaining that it is now available in paperback.

Writing this article, Steven Raichlen was able to mention his book to a million readership FOR FREE, as the famous Huffington Post is a blog-empire, newspaper and online news aggregator, is also ranked the most powerful blog in the world by “The Observer” and is number 42 in “The Guardian‘s” Top 100 Media List.

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Why Blogging is #1 in Gaining Readers
“Blogging is not only fun and a way to interact with your readers, but it is an important part of your social media presence”, says Edmund S. Lee, a famous content marketing specialist: “Did you know that blogging is part of a complete social media strategy? The number one reason you need to include blogging as part of your marketing strategy is because it will gain you more readers and also more customers.”  He explains further: “There are a number of reasons why blogging brings an increase in website traffic and in customers. The first has to do with the art of search engine optimization, aka SEO, which means a higher ranking on Google”.

I might add: especially if you post your blog headlines regularly on Google+. And your blog gives your readers a reason to come back to your website on a regular basis. They will naturally see you as someone who provides value to their lives, which builds trust between you and your readers.

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Write guest blogs
To get the most of your guest blogging, look for a blog with an audience that’s similar to yours, but preferably with a huge readership. This way you can greatly increase the number of your visitors. A smart move is also to look for book reviewer blogs, as they are mainly read by book lovers. At the same time you make friends with the reviewer and chances are very high to get your own book reviewed. Check out a former post about guest blogging etiquette.
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It’s called content marketing …
Writing articles should become your standard operation procedure, no matter if blogs, articles for print or online – free or for a fee. Write and sell articles to newspapers, magazines and online. Reselling your work makes good business and time management sense, it cements your brand and gets your name and your books titles to a large audience. And even if you give away your articles (in exchange for email addresses of your readers) you gain something very important: Contact to your readers (and maybe reviewers) and future customers.

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/ Once you are on this website, click on Seminar to register.

Please feel free to check out all previous posts of this blog (there are 820 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing
http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

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How to Communicate With Your (Future) Readers

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Even if most of your readers purchase books or e-books at Amazon or in bookstores – who don’t reveal book buyers names or email addresses – you can still communicate with them through social media and later often directly.
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First listen to your readers / customers
Why listen to what your customers have to say? It’s free feedback from the people who matter most to your book business. If you go shopping and a sales associate doesn’t listen to you, rather bombards you with sales pitches, you get annoyed. Same in online book marketing. Listening and asking questions is an important part.  What do your readers want? What are they interest in? Ask them to provide feedback. Are you able to ask or to read between the lines? Google+ FB, Twitter and your blog’s commenters will reveal a wealth of information, keeping an eye on social media channels is a great way for any business to watch for trends.

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Monitor Social Media for your ideal readers
You don’t need any expensive software or services to do so. Twitter and also Google+ offer their own search tools, which allows you to search for any keyword, phrase, handle or hashtag. Facebook will show you anyone who “likes” or mentions your books page or profile in a status update. Same with Goodreads.

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Meet your readers online
After listening to your readers you then are ready to start communicating in real time with messaging systems that they are comfortable with, whether that be Twitter, Facebook or email. If you want to continue to have a relationship, you need to provide from time to time something of value to them. In order to get feedback readers must be able to communicate easily with you. Provide them with several ways to reach you – and also with your name. K.L or V.G. instead of your real (or pen) first name are very odd. How can a reader choose a salutation?  Dear K.L. ?

Scan any Twitter or FB streams, and you will see it over and over again: writers asking people to support their book, to share and promote it. Some will even write simply “Buy my book,” over and over again and wonder why nobody does. They are forgetting to add any kind of value for their readers.

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Send valuable content for free
Apart from useful tips and responding to your readers, give them some free content, such as certain chapters of your book or a short, free story. It gets shared, however, it does not mean that you give everything away – but enough to build trust and spread your content to the global online book readers community. When you then publish a new book they will buy it because they know you and love your writing. Write original articles or short stories, repurpose blog posts, send links to helpful articles written by others. Encourage your readers to subscribe to your mailing list and send out an update several times per year.

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Make it interesting
Provide content in a variety of media, not just in plain text. Find out what type of media your audience wants. Your readers are used to images, videos, podcasts, webinars, book trailers, pdf… not only to reading e-books or receiving plain email text.
Website and social media updates: let your customers know when you have improved your website or are launching on social media such as a FB Fan Page, Google+, Pinterest, YouTube or Twitter profile.
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Offer to write guest posts on blogs of your readers.
Don’t forget: It is cheaper to keep a customer (who spreads the word about your book) than it is to find a new one, and the best way to keep them is through regular, quality communication.
Follow and re-tweet other writers in your niche so that when you tweet, they will re-tweet your content to their followers who will have similar interests. FB-marketing can target interests and geography. Remember that social marketing involves passion and if you are passionate and motivated about your book, it will show, and will be shared.
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Find some inspiration at Publetariat’s article about “Reader Centered Book Marketing” too:
It starts with: “Some authors think that readers will appear out of thin air, throwing dollars at them mere seconds after their book is published. Others see book marketing as some sort of unnecessary burden. And yet others appear to have given up altogether, sadly begging for book purchases on Facebook or Twitter. Don’t let that be you!”

If you’re enthusiastic, confident and passionate about your work, you can expect to jazz up readers. Give more than you take – it will come back.

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are almost 600 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Tumblr and StumpleUpon.

Follow on Twitter: @111publishing

And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks, Doris

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3 Surefire Ways to Get More Traffic at No Cost

 

Autumn Road

Like to sell more books?  Get more people to know you and your writing! Your first step is to get more traffic on your website and your blog.  How can you achieve this?  In “seeding” links to your sites that will grow in months and years to come and ultimately result in more book sales. 
All good things come in threes:

Blog Commenting and Comments in Forums

Your time investment each week on blog commenting? About 5 – 10 minutes per post, per day. Comment on writing-related web sites, that receive excellent traffic.  What’s also attractive about this is, that as long as the posts are online, readers who see your comments will always have the option to link back to your site. 

Make sure when commenting that you always have something specific to say about the post. NEVER just spam a blog’s comment area with “Great post!” Or “Right on!” That’ll lead others to think you’re a spammer. Also, make sure that after you write your comment, re-read it and ensure there are no typos. After all, you’re a highly-respected writer now. 

Article Marketing

When writers submit articles to a directory or eZines that are visited by webmasters in order to find free content for their sites, it will account for roughly 20% of new traffic on your blog or website.  When webmasters like your articles and publish one or more on their websites, your byline, a blurb about you, your company and a link to your website is always included. This is called a back link and it will then appear on these sites indefinitely.  Most times, for several years. So years from now, that article that took you two hours to write will still bring you new traffic!

Guest Blogging

Find highly trafficked sites in your niche that you respect and would like to write for.  If they take guest bloggers, read their guidelines and study the type of content that they publish.  Be aware that these sites only accept original content.  As these sites have such large followings, it’s going to be well worth your time.  Find out:

  • What articles do they prefer?
  • What writing style?
  • What is the typical length of their posts?
  • Which types of posts seem to get the most comments?
  • Which ones are shared via social media

As with article marketing, your guest posts are including a back link to your site and will be available for years to come.  Some blogs receive 1,000,000 page views per month. Let’s pretend, only 5% of this audience reads your post and clicks through to your web page or blog. That’s 50,000 targeted visitors who find your book!

 

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Posted by on November 12, 2011 in Marketing

 

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How Darren Rowse gets millions of blog visitors

 

DigitalPhotographySchool.com is seen by over 3 million people each month.  In April 2006 when Darren Rowse started the site, it was just a simple blog that saw 3-4 new posts a week. The growth of a blog can be attributed to many different factors: quality content, generating a subscriber’s list, and excellent Search Engine Optimization. Rowse says that “leveraging” had a big part in his blog’s success. What he did was:

  • directing readers from a previous photography blog to his new site
  • using his connections in the photography blogging world to get some promotion from other sites
  • asking his Flickr followers to promote his site

Among other good practices, he used resources that he already had on-hand to help him to boost his new site.

What can YOU do with your blog content?

Create an Ebook
Find a series of articles that have a similar topic and compile them into a marketable format.

Create a Video Series 
Say you’ve got a bunch of articles that describe, step by step, how to create (…fill in…)

Post on Social Media
Recycle some of your most interesting content and post it on Chime.in, Facebook, eZines – always with a link to your blog.

Refer-a-friend Promotion
Provide a reward for your users that gets another person to become a visitor, member or sign up for the email list.

Guest Posting 
Guest posting allows you to attract targeted traffic that is already interested in your niche.

Blog Comments
Participate in the comments section of other blogger’s posts and on social sites.

There’s no need to constantly create new things – instead form new relationships, or attract new readers to your blog. You can even use this post to start leveraging right away – can you leave a comment that will get me to visit your site?

 

 

 
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Posted by on October 30, 2011 in Marketing, Self-Publishing

 

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