Title Photo Contest: Years ago when I published a magazine in Europe, I launched a photo contest to find the best image for a magazine cover.
I was overwhelmed with contributions and the happy winner of the first prize received a round-trip transatlantic flight ticket.
At Pinterest.com you can post photos that showcase places you write about, events your book has covered, or people you describe in your book.
Each Pin allows for a description and a link to the original story. Therefore, you can quickly connect an audience with your book’s story and future plans for other books, all via photo Pin.
And certainly a publisher, self-publisher or author could post book covers, images from inside the book(s) and create a contest around it. If the book is not yet published and you even don’t have a cover decided – why not post several cover versions and let the visitors at Pinterest.com choose the most liked? Or a video contest, inviting users to create a new trailer for your book? To give them an idea about your book, make a link to your blog or website for more information, so they get an idea about the content and at the same time get interested in your work.
Beside Pinterest, you should also post your contest on Google+, Chime.in, Tumblr or on Facebook, have a link on Twitter, and post it on every social media site, you are involved with. If you have friends who are on other sites, they can post it for you there too. Facebook’s encourages it even on their website: “Contests for Fan Pages enables companies & agencies to easily create & launch branded contests within minutes on Facebook Fan Pages. The following contest formats are available: photo contests, video contests, design contests, logo contests, essay-based contests.”
Make sure you don’t let your contest drag on too long, maximum 4 weeks. Offer a real great first prize and some for the 2nd and 3rd winner. Allow the contest participants to vote to choose the winner, which keeps the audience interacting with one another and engaged long after each person has submitted their entry. Use Google+, Facebook, Chime.in, Pinterest, Tumblr and Twitter to promote the winner.
What is Involved in Self-Publishing?
“Have you ever noticed that a person who becomes successful tends to continue to be successful, and on the other hand, a person who is a failure, tends to continue to fail? It is because of goals. Some of us have them, some don’t.” Earl Nightingale in “Strangest Secret”
Publishing a book is like opening a business. What is an entrepreneur supposed to do in order to start his business, become a successful owner and sell lots of … well, beautiful handbags or lamps for sample or get lots of orders to design gardens or build houses? She or he would have to set up a business plan and do plenty of research in their particular industry. The same research you will have to do:
Writing an ebook or a book for that matter, is not a Get -Rich-Quick exercise – even if some publications try to make you to believe this (“Write & Publish in 7 days”, “How I became Millionaire in three months”…). It takes at least several months until you have a following in social media or until search engines notice your webpage or blog and until you receive responses (and customers). This is the reason why it is so very important for you to start your marketing before you even start writing your book. Yes, that is right, pre-publishing promotion begins long before the book is ready and it is the key to your books success.
Unless you are solely writing for creative expression, as a hobby and not for sale or god-forbid, to make a living – your book has to pay its own way, contributing to greater opportunities and profits. If you’re not prepared to professionally self-publish, professionally promote and professionally market your book, then don’t go the self-publishing route!
Professional means hiring professionals: editors, graphic designers, book layout professionals and marketing staff – unless you are good in designing and marketing – but never do your own editing!
If you’re waiting until the book is finished to start marketing, you are already behind the curve. Finding, reaching and building your audience will take a lot of time. Don’t wait until you are sitting with a warehouse or garage full of books. Build the audience first and then deliver the product.
With self-publishing your success will double: Writing a great book & market it professionally.
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Posted by ebooksinternational on January 28, 2012 in Book Sales, comment on posts, e-book Conversions (technical), e-book design, googling social, join the conversation, post to public, Publishing, Publishing Contracts, Self-Publishing, Social Media Book Marketing, Social Networks, Website & SEO
Tags: book sales, cover design, e-books, editing, formatting, marketing of their books, paper books, platform, Publishing, publishing news