How to Choose a Compelling Headline
Most Popular Words & Phrases in Blog and Website Headlines – or Non-Fiction Books for That Matter: Your blog or website headline is the first, and perhaps only, impression you make on a prospective readers and lure them into your article. A compelling headline must promise some kind of benefit or reward for the online visitor.
Most Popular are – in this Sequence:
- List Post, for example “Top 33 Websites …” or “99 Top Websites …”
- You / Your, for example “How Do You Decide…” “Your Success …”
- Free / Giveaway, for example “Free eBooks …” “Goodreads Giveaway for …”
- How To, for example “How to Choose a Compelling Headline”
- Secret, for example “The Secret to Becoming Successful and Happy”
It doesn’t make sense to spend hours in creating high quality content and then put little thought into writing a good headline. If you want to attract more views to your website or your writing, then your headlines should also be optimized for search engines. Use likely search terms and front-load your headlines with the most important keywords.
Dress it up With Emotion-stirring Words
Author Kathrin Tschiesche in Bookboon.com: “Frequently, when two headlines are relevant, clear and SEO (Search Engine Optimization) friendly, the headline that gets more clicks is the one that uses emotionally stirring words aimed at capturing readers’ attention. You too, can really ‘dress up’ your headline by adding a few compelling words to it.”
“For example, try to add the adjectives “eye-catching”, “sizzling”, “compelling” or “magnetic” to the word “headlines” and you achieve an appealing and attainable effect. If you are not sure which power words to choose – a variation of “fast”, “simple”, and “easy” are your safest bet.”
Mark Thompson Compiled a Great List of 150 Compelling Headlines:
# Tips To Simplify ______________
Greatest _________ Tips of All Time
Avoid ______________ Disasters
________________, What It Can Do For You
# Things You Didn’t Know about ______
# Reasons to Hate _________
#Amazing Blogs about ________
# Secrets about __________
How Does ______ Work?
How to be Great at _______
# ____________ Myths Exposed
_________ Myths vs. the Facts
# Deadly _______Mistakes You Might Be Making
# Shocking Facts about _________
# Questions to Ask about _________
Get them all at Stayonsearch.com
Last But Not Least:
Keep your headlines short – no more than eight words. Most visitors will scan the first few words before deciding to read further – or to move on. If your headline / tagline combination is short but summarizes your content, visitors will be more likely to read on. Remember: On average, 8 out of 10 people will read your headline, but only 2 out of 10 will read the rest. That’s why your headlines are so important for your writings’ success and to entice more than 20% of potential readers.
If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars
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