Category Archives: Marketing

Five Star Treatment – The Wolf’s Moon by Patrick Jones


Patrick is such a great writer, love his story-telling. The Wolf’s Moon and his upcoming books are a MUST-READ!

Originally posted on Smorgasbord - Variety is the spice of life:


Today’s Five Star Treatment is a book that explores the dark side of the Ozark Mountains and scientific revival of an extinct and dangerous species…..

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About the Book.

Extinct beast comes to life, stalks Ozarks town…….

In “The Wolf’s Moon,” Patrick Jones writes a suspense thriller where one man must hunt down a mysterious wolf that preys upon the people of a small town and creates a spellbinding tale of an ancient animal that haunts the foothill towns of Missouri’s Ozark Mountains. An unknown group of scientists has genetically engineered a Dire Wolf into the present day. Allegedly extinct, the ferocious beast preys upon the innocent people of Maple Hills.

To hunt and kill the beast, the town folk will have to rely on the tracking feats of Mark Lansdowne. He is a reluctant hero, still mourning the loss of his wife to illness. Relying on his rescue dogs…

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Posted by on February 26, 2015 in Marketing


The Ebook Doctor Mailbag – Epub and Pdf – the differences.


Part II of the series by David Cronin explains EPUB and PDF formats.
Simply put, an Ebook is a ‘packaged’ website, and an E-reader is a hand-held web browser.
The EPUB format was introduced in 2007 as a format to enable viewing of electronic documents in a completely different way.
The Ebook contains a series of connected web pages which can be displayed using a browser. The pages are stored inside a “Package” or “Container”. For EPUB this has the .epub file extension.
What is very different with Ebooks is that they are designed to be “reflowable”. The text size and fonts do not come from the EPUB file itself but, just like on a computer, the available fonts are stored on the E-reader and the user can choose the default font type, font size, page margins etc.

Originally posted on Smorgasbord - Variety is the spice of life:

Since the introduction to the new series we have received a number of questions about the process -most will be covered over the coming weeks but since this was in one of the comments I decided to do a post. Dr. Sweety Shinde asked this question this morning and since it is a question that comes up quite frequently David has put together an overview.

I am still old school of thought – preferring the paperback version to Kindle. However, I do doff my hat at evolution. Could you clarify the difference between ePub and pdf version? Are they really different? Goodreads asks for ebook in ePub version, while excerpts can be in pdf version.


Although both Epub and PDF formats can be read by most Ebook readers they are completely different formats and each delivers the content in a completely different way.


PDF is a format…

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Posted by on January 12, 2015 in Marketing


The Ebook Doctor – Making your own Ebooks by David Cronin – Part One.


We can be forgiven for believing that all we have to do to create an Ebook is to write the text and then click a few keys and ‘Hey Presto’ we have an Ebook for sale on Amazon. In the most literal sense this is true. But will the Ebook look good, and will it ever sell? The answer is YES, but you need to take a step back and take a little time to learn a bit about how your Word Processor and Ebook conversion software can help you turn your manuscript into a good looking Ebook that will sell. How long did you spend writing your book, carefully crafting and re-crafting sentences, characters and book structure? A little more time spent on the final presentation is well worthwhile if you are going to make an impact.
In this short series of articles David Cronin will show you the steps that you need to take to make your Ebook look good and pass through the “gateways” of the big Ebook retailers.

Originally posted on Smorgasbord - Variety is the spice of life:

Over the coming weeks David Cronin will be giving a step by step guide to formatting your Ebook for both Mobi and Epub.  Although Moyhill is a Self-publishing company we are also aware that many authors wish to do the entire process themselves and we have always been very happy to assist those with that level of commitment.  Our philosophy is that the better all Ebooks look and read the more credibility Indie publishing will achieve.  It benefits our own authors if the reading public and critics have a healthy respect for self-published books.

Part One.

Now that we can see vigorous growth in the Ebook market even more of us ‘closet writers’ are going to come out and publish our own books without the ‘help’ of either Mainstream publishers or Self-publishing support services. With so many new books hitting the market it is even more important today to make…

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Posted by on January 12, 2015 in Marketing


Developing Natural Audience – A Correspondence with Rachel Thompson

Developing Natural Audience – A Correspondence with Rachel Thompson


“The ‘ideal’ and the reason so many authors are enamored with traditional publishing, is that they think the publisher will do all the marketing for them. Wrong! Regardless of how one is published (traditional, hybrid, or indie), you will need to create your own branding, your own platform. If not, how will people hear of you?
Writers don’t have time to both write AND market. I agree — who does? Nobody said this writing gig would be easy. Writers who think that all they have to do is write and the magical marketing gods will swoop in and market their work and take care of all that bothersome financial stuff? Fooling themselves.
Being a writer is to be self-employed. It is a BUSINESS. Many cities actually require writers have a business license. How is writing not a business, then? If you write books, you are creating and selling (usually via a retailer), but money exchanges hands and you will be paying taxes.”
Read more what Rachel Thompson sayd in a recent interview at

Originally posted on Project Mavens:

Rachel Thompson image

As part of my continuing correspondence series, Developing Natural Audience, I decided to reach out to author, book promoter and social media consultant, Rachel Thompson. Many of you may know Rachel from her company, Bad Redhead Media. Rachel is also the brains behind the Twitter blog sharing meme, #MondayBlogs, which she started back in 2012.

Here’s a look at our e-mail exchange:

Dear Rachel,

As I mentioned to you, the interview I recently published with Marc Zegans, The Art of Finding Natural Audience set off a firestorm of a response. It seems that many writers and other creative people are experiencing real pain around the prospect of promoting their work after it’s been completed.

As someone who specializes in the area of book promotion, when dealing with the particular experience of authors who have put so much of themselves into their work, do you find…

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Posted by on November 28, 2014 in Marketing


Free Checklist for Your New Author Page




Programmer, designer and SEO people can only work with the material you provide them. Planning a website is just as important as creating one. The website must work in concert with your overall marketing plan. It might need a series of one-on-one meetings between you and an experienced designer in order to create a stunning website.

We compiled a checklist for you with the most important steps in planning and creating a website or blog.  Read more on:


To receive regularly these publishing and book marketing tips, please sign up at the window that opens when you start reading  See you there : )




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Posted by on November 13, 2014 in Marketing, Website & SEO


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What to Post on Social Media




People are on the Internet for one of two reasons: Either to solve a problem, or be entertained.   Are you struggling to create daily numerous engaging “posts” on your Social Media sites?  Then you are not the only one on the search of great content. We all want to stand out from our “competition”.  On the other hand, creating content for Social Media should not end up in stress. In a former post I explained that blogs do not necessarily need to consist of written content, but also may be among others, videos, images, curated content, re-posts etc.  The same is true for Social Media content.  How can you achieve this is explained in nine suggestions at

Our WordPress blog has moved to our web domain at:

As we cannot transfer thousands of subscribers we will re-blog for a while.  If you want to get these valuable tips in the future, please sign up when the pop-up window shows up after 10 seconds on the new site, to make sure you won’t miss any articles in the future. THANKS


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How Much Traffic Get Your Website / Blog?



Do you want to be on Google’s first page to be found easily by readers and also to improve your search engine optimization?  Using Google+ should be on your main effort on the list of activities! Make sure that your Google+ social network usage will help with your search rankings:

  1. Priority is to get lots of followers, to make sure that your posts are read by as many people as possible and that they get a chance to go viral.
  2. Link your Google+ page to your own website. Get more recommendations for your site in Google search and grow your audience on Google+.
  3. Fill in the information for your profile and pages completely.  Google prioritizes different areas of the profile for both on-page optimization and in search results: the first 55 characters of your Introduction are important for search results within Google+.
  4. Encourage +1′s. Do you have a +1 button (Google+ Sharing Button) on your website? The +1 button is Google’s much more powerful answer to the Facebook Like button.  The number of +1′s your page gets will show up in search results, even if a searcher is not logged into Google+.

Last but not least:  

Create constantly quality content that readers want to share on Google+.  More tips in a fantastic, useful article by Mary Ellen Slayter: 20 Ways to Get More Website Traffic This Year (Ethically!)




If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers:

Please check out all previous posts of this blog (there are more than 1,130 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? There is also the “SHARE” button for easy sharing at Pinterest, Google+, Twitter, Facebook etc.

Thanks a lot for following:

@111publishing 111Publishing @ Google+


Hyper Smash


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