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Category Archives: Author Platform / Brand

How Much Traffic Get Your Website / Blog?

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Via: growtraffic.com

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Do you want to be on Google’s first page to be found easily by readers and also to improve your search engine optimization?  Using Google+ should be on your main effort on the list of activities! Make sure that your Google+ social network usage will help with your search rankings:

  1. Priority is to get lots of followers, to make sure that your posts are read by as many people as possible and that they get a chance to go viral.
  2. Link your Google+ page to your own website. Get more recommendations for your site in Google search and grow your audience on Google+.
  3. Fill in the information for your profile and pages completely.  Google prioritizes different areas of the profile for both on-page optimization and in search results: the first 55 characters of your Introduction are important for search results within Google+.
  4. Encourage +1′s. Do you have a +1 button (Google+ Sharing Button) on your website? The +1 button is Google’s much more powerful answer to the Facebook Like button.  The number of +1′s your page gets will show up in search results, even if a searcher is not logged into Google+.

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Last but not least:  

Create constantly quality content that readers want to share on Google+.  More tips in a fantastic, useful article by Mary Ellen Slayter: 20 Ways to Get More Website Traffic This Year (Ethically!)

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,130 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? There is also the “SHARE” button for easy sharing at Pinterest, Google+, Twitter, Facebook etc.

Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/

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How to Get Individual Publishing / BookMarketing Consultation

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Publishing-Advice

Get Publishing and Book Marketing Advice

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THE most often asked question by writers and would-be self-publishers in Google searches: “How to publish a book”.  This prompts to show up 348 Million answers – many from Vanity Publishers, who lay out their traps… but also some useful tips.  However not every advice is suitable for every book and every author.  Only the manuscript, the authors goals, their marketing knowledge (often zero) and the potential readership for the upcoming book is known, publishing advice can be customized – not one size fits all.

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Over the Phone / Skype Consultation
It’s a budget-friendly way to get started with your publishing process, building your platform and marketing your book(s). Consider discussing your book with an experienced (30+ years) publishing and book marketing professional, in a personalized conversation. This valuable, yet very inexpensive package includes a meeting of up to 3 hours – or two meetings of 1,5 hours via phone in North America or Skype (worldwide).
A very affordable fee of only $79 allows every author to get professional advice and help.  Order secure and conveniently via PayPal.

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Great Benefit for You:

  • Are you thinking about publishing your own book?
  • Do you have a book you think will sell but don’t know how to market it?
  • Do you want to start seriously publishing in POD (Print-on-Demand)?
  • Do you want to learn all the in-and-outs of navigating Social Media?
  • Do you want to avoid costly mistakes and time-consuming “trial and errors”?
  • Do you want to do it right from the beginning, publishing in a professional way?

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How it Works:
As better you are prepared as more you will get out of our “meeting”.  Write down all your questions you might have in regards of publishing and book marketing.  Prior to our conversation, you’ll fill out a comprehensive questionnaire, designed to familiarize us with your opportunities and audience.  We will buy and read your e-book or go through parts of your manuscript if it is a print book only and study / evaluate the questionnaire, once it is filled out and returned to us.
After the consultation session you will get an analysis of your book or your concept.

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Practical, Results-Driven Steps
Your consultation will focus on your most effective strategies for your book marketing and will help you prioritize practical, results-driven steps to best promote you and your book.  If you haven’t published before we will help you to become familiar with all the possibilities available and their pro’s and con’s, so that you can make an informed decision.

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Topics We Will Discuss
We will provide a comprehensive introduction to book marketing as well as more targeted feedback on specific concerns and questions, including but not limited to:

  • Evaluating your cover art, cover copy, author bio, and pricing strategy
  • Ensuring that your book looks professional, not self-published
  • Having your book in print, e-book and audio format
  • Building your platform and author brand
  • Social media opportunities such as Google+, Goodreads, Twitter, FB, Pinterest etc.)
  • Working with a traditional publisher or POD
  • Where to get an ISBN, find editors, e-book formatters, lay-outers, cover artists
  • Selling through Amazon and other online retailers
  • How to get book reviews – before and after your book launch
  • Book Distribution and direct book sales
  • Public Relation and media campaigns
  • Possibilities of translations or foreign right sales
  • Getting bookstores and libraries to carry your book – worldwide
  • How to avoid traps at “self publishing” and “vanity publishers”

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After your consultation, we’ll send you a follow-up guide with hundreds of tips and links as a guide for your future publishing and book marketing activities. This way you don’t have to get distracted by taking notes while we are talking, and you will always have a “blue print” for future book publishing.

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Our publishing and book marketing consultation and coaching is appropriate for and can be tailored to writers who are going the traditionally or the self-publishing route.  A very affordable fee of only $79 allows every author to get professional advice and help.
To get started go to http://www.111publishing.com/consultation-via-phone-or-skype/

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Please check out all previous posts of this blog (there are more than 1,120 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article for easy sharing at Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/

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How to Get Help for Successful Holiday Book Sales

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Fall

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The coming weeks will be a very busy time for authors: they might even participate in NaNoWriMo, creating 50,000-word novels, spending long hours of writing and editing, or tinkering about self-publishing, starting pre-sales for their upcoming book on Amazon, or have finally their first book launch. Writing books and then self-publishing can turn into a full-time job – a business or profession that very few authors studied before. So how can we help writers and self-publishers with publishing consulting and promoting their books?
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Take Advantage of Our Knowledge
Our experience in publishing spans more than 30 years, including e-publishing and writing for magazines. During our popular 3-month Online Seminar you will learn everything to build your platform and your author brand – and at the same time promote your books in a couple of weeks.
If you would study and research everything necessary to become a successful self-publisher it would take you years…
This is the most successful marketing service we offer, combining all the information and support an author needs to plan for a successful book release, or to boost the exposure of an already published book – helpful to boost sales for the upcoming holiday season. We certainly help you to promote your book during this time through our Social Media accounts and blogs. The author interview and articles about your book will stay at our high-ranking blogs and websites forever.

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Individual Consulting – Tailored to Your Book
The first step at the Online Seminar will be for us to read your book to understand your writing and your potential audience, while you will fill out a detailed questionnaire. This gives us an overview, identifying your specific strengths and opportunities. One size does not fit all with book marketing, so each marketing plan is different, based on the project’s needs and timing. We will thoroughly analyse your target audience and for example will help you to:

  • professionally write jacket copy, author bio, and tag lines
  • create your author pages, e.g. on Amazon, Goodreads, Google+
  • personalize guidelines for your marketing strategy
  • specify steps and projects for your book launch
  • create publicity angles and press release topics,
  • show you how to pitch bookstores and libraries
  • learn how to find book bloggers and book reviewers
  • organise book giveaways, online campaigns, contests
  • use successfully social media networking and marketing and how to save time at your online activities

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One-on-One Crash Course
Not every channel is appropriate for every book marketing project, so we’ll recommend what will work best for you.  And: None of these activities we suggest for your book marketing will cost you an extra dime.  Important for your success at this Online Seminar is your willingness to learn and to work actively on your platform.
The package includes at least 3 hours of phone or Skype consultation to discuss the plan, answer questions, and help you determine your next steps. Call it a one-on-one crash course in book marketing, targeted for your title and audience.

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That’s Not All…
There is way more what you get out of this Online Seminar: Exposure to hundred-thousands of readers on our online presentations, unlimited book marketing consultations by email for up to three months, an article / author-interview to introduce you and your book to readers, instructions / checklist / links for you to use for your book promotions.  Did I mention that this 3-months Online Seminar will be very affordable, less than $2 a day.  All in all only US $179.
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There is another way to get help with publishing and book marketing: our phone / Skype consultations, which we will introduce in the next blog article. Stay tuned!

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article for easy sharing at Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/

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http://bit.ly/VmtVAS 111Publishing @ Google+

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How are You Using LinkedIn as a Writer?

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It took me years until I finally engaged on LinkedIn.  The main reason was, I assumed only business people, job searchers and hiring executives are on this platform.  How wrong I was!  It is a fantastic tool for writers to connect in many groups, posting and participating there, learning from their peers and to publish articles or blog posts.  Only when I learned that almost 95 per cent of all editors and journalists are on LinkedIn, I finally got in full swing.
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Linkedin Infographic
Via: PowerFormula for Linkedin Success

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Wayne Breitbarth, successful author of the LINKEDIN BOOK: POWER FORMULA FOR LINKEDIN SUCCESS managed to get answers from over 900 LinkedIn users in a survey about their habits on this popular Social Media Networking site. The info graphic shown above is about his findings.
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Aimed at the experienced business professional who is either skeptical about LinkedIn or looking for ways to more effectively use this cutting-edge tool, Wayne Breitbarth’s simple, user-friendly guide explains how to access the full power of LinkedIn—including advice on making lasting business connections, building a unique personal brand, and generating significant business opportunities.  Get more of his valuable tips here: http://www.powerformula.net/blog/.  Some of his advice:

  • Filling out a summary of your LinkedIn profile is crucial if you want to pop up in search results.
  • Blogging on LinkedIn:  Use this new, free feature to get more exposure for your writing and your books.
  • Developing a strategy for finding the right people on LinkedIn will be your ticket to success.

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Alex Pirouz
advises on his helpful blog

  • Update or edit your skills regularly on your LinkedIn – visible for others
  • Move your Skills and Expertise Section to the Top of Your Profile
  • Arrange Your “Skills” in order of importance to you, dragging them up (only 10 top skills are shown).  Once your connections start endorsing your skills, then the number of endorsements will dictate the rank of each of your skills. This also makes it important to eliminate any skills for which you don’t want to be ranked highly. The *best* you can do is ask your very best friends connected to you for “Endorsements” on specific “skills”.  Of course, it helps when you also give “Endorsements” to your connections.
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Kim Brownassistant director for Syracuse University’s Career Services department spends a good portion of her day looking over LinkedIn profiles for job seekers and students.  Some of her tips for LinkedIn users include:

  • Adding a picture to your LinkedIn profile can make a world of difference. Studies have shown that profiles with pictures are much more likely to get clicked on LinkedIn than those without.
  • Keep your Facebook and your professional LinkedIn profile separate, and don’t link to Facebook from your professional LinkedIn page.

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With well over 300 million members and two people joining per second, LinkedIn is becoming more and more important as a professional networking and is by far the most dominant professional networking site.  Join any or all of the best groups for writers on LinkedIn.  Read also the descriptions of the best 20 groups for writers.  What about you, are you on LinkedIn?  And which groups did you join? 

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already.  Why not sign up to receive them regularly by email?  Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/

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7 Tips to Promote Your Book for FREE

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Book-Marketing-on-a-Shoestring

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Do you want more readers for your books and articles?  There is a cornucopia of free and effective promotion tools for writers on the Internet. You can achieve these marketing goals through online activities in a fun way, as most writers already like to hang out in cyberspace, networking and blogging.

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1. Join Book Communities

As an author it is a MUST to be a member of these communities and a free (other than your time) way to introduce your book(s) and show your book titles. Join GoodreadsWattpadScribdBookMoch or Shelfari. More on my blog about book communities and for direct links. Post snippets (or chapters) of your book to excite potential readers at Wattpad – see my blog about Wattpad: 15 million readers before the book was even published.
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2. Use Your Signature
Never send out an email without your author’s signature. You have probably heard this advice before, but: do you use the gains of e-mail signatures to market and promote your books?
Every day you send out emails to friends, business colleagues, your lawyer or accountant, potential clients, potential readers … If you have an email signature, you are constantly sending people “passive” marketing, spreading the word about you, your brand and your books. Create your email signature right now!
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3. Involve Social Networks
Show up on Google+, Twitter, Pinterest, Tumblr, Facebook and Linkedin (be at least on Google+ and one more of these networking sites).  Click on “public” when posting on Google+ and your content will be immediately picked up by Google’s search engines. If you share interesting links (and your blog posts), and offer great free information, you will quickly become a favorite in these social networks. Your followers and connections on Social Media will later become your fan base, read and subscribe to your blog posts and newsletters and read / buy your books.
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4. Comment on Other Blogs
Take the time to find bloggers who write about topics similar to those you write about. When they have something good to say or you can add something to what they have written, leave a comment on their blog. Each time you do so, you leave behind a link to yourself, your website, or your blog. If people who read your comment find what you have written interesting, they will click on the link to find out more about you. They may then decide to become regular blog readers or subscribers, newsletter subscribers, or book buyers.
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5. Start and Maintain a Blog Yourself
Blogs serve as the best tool for increasing online visibility as these are constantly updated and thus attractive for search engines. The more visible you, your book, your website, and your blog become, the more traffic (readers) your blog will attract. This means more buyers for your book now or when it is released. To create a successful blog, write about something you feel passionate about and do so often and consistently. That’s all it takes.
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6. Contribute Content to e-Zine Article Directories
Recycle parts of your blogged book manuscript or blog posts into short articles you can post in content farms or e-zine article directories, such as Ezinearticles.com, Amazines.com, or Blogs of the Week and many more.  Almost all have a resource box for a short bio and a link back to your website, book, blog, or subscription form. These articles are picked up by other bloggers, newsletter editors, e-zine editors, etc., and each time your resource box is featured. Readers click on your links to find out more about you, subscribe to your blog and newsletter or purchase your book.  You can even use an e-zine article distribution services, such as http://www.submityourarticle.com, and get your articles distributed to hundreds of e-zine directories at once, making it available to hundred- thousands of new readers and possible book fans.
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7. Optimize your Amazon Page
The first step of all you can do to climb up to bestseller status:

– “autograph” Kindle books
– choose the best categories for your books and update them regularely
– add tags/keywords/subjects to your book listing for more exposure
– add lots of reviews, “About the Author” and additional information to your Amazon sales page
– get the most out of your Amazon Central account, create a brilliant authors page
– find out which part of your books your customers highlight the most on the Kindle and post it on your website or blog.
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No Money? No Problem!
Success in social media book marketing, using the tools described here, doesn’t require any financial investment. Depending on your level of involvement, it may demand a strong time commitment, at least in the beginning.  Yet, as more you use these marketing tools, as faster you can handle them and as more visitors and buyers you will get.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following our list of Social Networks:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/

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The Best Reasons to Be on Google+

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Recently I typed in Google+ in order to explain something to a client and we were both thrilled to discover a 111Publishing.com article appearing on #3 at Google+ search.  The same happened with another clients’ post that appeared on #3 too, when I typed in the word “Amazon” on Google.   Wouldn’t you like a great ranking on Google’s Search engines too?  As more people find you there, as more exposure for you books and articles…  What else does it mean for your writing success?  Not only writing great posts and having lots of followers on Google+ and other Social Media sites, but also improve your SEO, especially your keywords, time of posting and current topics, among other facts.

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Why it is so Important to Be on Google’s Page 1:

  • 75% of all Google Search Engine users never scroll past the first page of search results
  • 60% of clicks go to the Top 3 of the search results
  • 42% of all people on the Internet click on the top-ranked result and only 23% of them on ads

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Think Seo Doesn

Search Engine Optimization, short SEO, is not about tricks or manipulating algorithms.  It’s about understanding the online landscape and evolving to meet your customers where they are.  It is essential to establish and/or increase your web presence as a writer.Explore more infographics like this one on the web’s largest information design community – Visually.
Source: http://www.y2m.ae/blog/the-importance-of-seo-an-infographic/

Sources:
http://www.hubspot.com
http://www.resolutionmedia.comragan.com
http://www.ragan.com
http://www.y2m.ae

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 179 for 3 months. Learn more about this individual book marketing help:  http://www.111Publishing.com/Seminars
Or visit http://www.e-Book-PR.com/book-promo to advertise your new book, specials or KDP Select Free Days.

Please check out all previous posts of this blog (there are 1,110+ of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing
http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

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Why Follow these 3 Top Rules on Social Media?

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ow5goiih.kjp

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No one joins Twitter, FB, Google+ or Pinterest to constantly read about your book. That’s not very entertaining or interesting at all. Some writers don’t buy books from other writers, they want to sell their own. If ALL writers are doing on Twitter, Google+ or FB is self-promoting they are not only NOT attracting readers, but turning potential book buyers away.

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Yes, famous writers may attract attention for what they have to say – not normally related to their books – but rather to their writer’s life or ideas – and they are often interesting or funny. It’s called social networks not selling pages… Authors should rather focus their promotional efforts on trying to get people to talk about things and yes, even about their fellow writer’s books:

  • by reviewing them,
  • reading and recommending them,
  • taking them to their book groups,
  • writing articles or blog posts about their friends books

instead of constantly trying to get people to sell their own books.  Great places to do this is on some of the hundreds (if not thousands) of reader forums for each type of literature can be found, such as Goodreads, Shelfari, Bibliophil, Biblio Connection, BookTalk and the like.

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1. Choose your following carefully:
You want to interact mainly with READERS, NOT writers. The question is: How to find readers?  All Social Media sites have a search function on top of the page. Type in: book bloggers, read, reading, book lovers, book club, love reading, book worm, love to read, mystery book reader, science fiction reader, or YA readers, YA book bloggers, readers, word nerd, non-fiction book blogger, reading books, reviewing book… and even librarian.  Click on “people” or scroll down a lot, as the first names that appear are often publishers and other commercial accounts. How to get more (reader) followers on Social Media sites is also explained in another blog post.

You can also type in the names of very successful books in your genre and find readers there, talking about this very book. Follow those readers that you feel belong to your book genre, based on what they say in their tweets.  Re-tweet their posts, engage in meaningful conversation, be funny or refer to blog posts you wrote, but don’t mention your book. They will find out about it soon enough. A subtle way to build your network and to promote your book…
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2. Be professional
Set-up your bio with a studio portrait, the same you use in your book(s) and create an inviting avatar. Use key words that will attract the type of people that you want to connect with. This bio (or an avatar, or “about me”) can be used for all your presences, for your Amazon website, your blog etc. Same as with your photograph: once established you can use it everywhere, even if you have to shorten it on some places, such as on Twitter. Use lots of keywords and add abbreviated links to your web site or Amazon page. And choose your username wisely!  More tips how to act like a professional are explained in a former article.
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3. Understand the meaning of Social Media
Being SOCIAL and NOT constantly talking about your book!
I noticed one writer on Twitter who writes 100% only and only about his book. He seems to use automatic tweets, as he never, ever engaged in any conversation with others. Kind of autistic … For sure, I was not the only one who un-followed him.

  • Write about interesting things that are happening
  • Give valuable advice
  • Engage in a humorous way with your readers

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Following these three basic rules for your online platform: Finding the right followers “readers”, be “social” and have a professional appearance on Social Media is the key to successful promoting your books.

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To get more book marketing help, see what we can do for you in individual sessions. If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 179 for 3 months of one-on-one instructions. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing
http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

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The Party is Over for Authors – Really?

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Champagne-for-all

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Aaron Shepard Wrote a Blog: The Party is Over.
“Amazon has been touted as fostering a thriving culture of self publishing with its level playing field for online sales and its promotion of new reading and publishing technologies, particularly the Kindle. Well, much of that is valid. Amazon has made self publishing more and more accessible to writers and for many years supported a good number of them with sales. But with the Kindle, Amazon has also commercialized books to the point that fewer and fewer self publishers can make a living from them.”
“Print-on-Demand (POD) books provided a handsome profit margin even at reasonable prices. But Kindle books, with their lower prices, have decimated POD sales. Meanwhile, Kindle customers expect more and more for the low prices they pay. Many feel cheated if they spend 99 cents or even less on a book that isn’t “full-length.”  And the flood of easily-published books makes it harder and harder for individual ones to stand out—a problem that can only worsen with time.”  Read more on his website.

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A Numbers Game
Nothing fundamental about the process or the business has changed. It’s purely a numbers game. More and more people are attempting to make a living from self-publishing, and that increases the amount of poor products that will never sell well.  Fewer people making a living at it, in comparison to the total number of people attempting it.  A relatively fixed amount of consumer dollars is being spread over a continually increasing number of books.

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Make a Back List of Books First, then Profit!
Too many books and articles with sensational articles have touted the fast, easy money-making opportunity with books / e-books. Sure, it is easy to put your self published work out there – although the process to reach that point and to promote it is hard work – but there is only a finite amount of readers. The best way into a writing career is to build up a back list of books first before seeing enough profits to make a living.  Every book (and also every article / blog / guest blog a writer releases, will increase their return and boosts their portfolio exposure.

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Compare Publishing with a Marriage
You can see it also philosophically: Writing is like a marriage. If you want to get into it solely for the potential monetary payoff, you will probably fail. But if you get into it with your eyes open, and with reasonable expectations, you will probably get a payoff in personal satisfaction.  And in regards of publishing, you might even make some decent money along the way.

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What’s a Writer to Do?
It feels like every other boom we have seen in tech: The Get-Rich-Quicker’s show up, make a lot of noise, get discouraged and declare the party over. One needs to see the reality: There is no successful business that doesn’t constantly create new products – books. And there is no success if no one knows of your products – books. Can you imagine Apple still selling their PowerBooks, and has not invented iPods, iPads or iPhones? And has not created fantastic public launches, nor established their Apple Stores? The company would be already bankrupt, and their party would be over…

The proportion of people who write well – and who are professionally self-publishing and marketing their books well in order to succeed – probably hasn’t changed. Many authors think, writing a book is enough “if you write it, people will buy it”.  But that’s not how it works…  Compare it with a retail business: Setting up a shop with only one single product and don’t market this product will not even bring a handfull of customers. Everyone would agree that this is silly. But some authors do the same in their publishing “business”. It is a long road for author-publishers from having no readers at all, being on ground zero, to start a small base and grow it to a large readership. It takes lots of time and effort to connect with a sufficient reader bases in order to make a living. And it cannot be based on Social Media only, an author’s writing should show up at blogs, guest posts, at newspapers, magazines, through book signings, readings, radio and TV interviews and maybe even speeches. Not to mention lots of reviews from reputable places.

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No Reason for Arrogance
I have heard it too often: “I like writing, but hate to go out in the public and market my book”. “I can post on Social Media, but I am a shy writer, or I am not going to do any book signings”. Compare it with a party guest who doesn’t talk with others, who doesn’t try the delicious buffet or doesn’t listen to music or dance … these is the equivalent to authors who go to the big “publishing party”, without really participating, not being interested to talk with other guests, expecting the whole audience accommodates them (and is buying their books).

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Conclusion:
The party is NOT over at all, it just has gotten more guests. To compete with millions of other writers means for writers to create lots of new books and to market them professionally. If not trained in book marketing – and I am not talking about just having a presence on Facebook or Twitter – then get professional help long BEFORE the book launch (even better before you write it) in order to have a smooth and successful publishing experience and to establish a great author platform. And for the writing part: there are hundreds of websites with writing tips, critique groups and even more writing teachers and classes out there. And even from editors one can learn a lot.
Yes, new authors will likely find it necessary to work harder than ever before. This isn’t the industry for people who expect a quick profit, or who think their single novel is going to make them rich or they can make a living from the first book on.

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More About This Topic:

https://savvybookwriters.wordpress.com/2014/06/15/want-to-write-for-glory-or-for-money/

https://savvybookwriters.wordpress.com/2013/07/07/free-brilliant-book-marketing-to-a-million-audience/

https://savvybookwriters.wordpress.com/2014/03/13/how-much-do-self-publishing-authors-earn/

 

 

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

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Are You Blogging or Writing an Online Diary?

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Blog-Writing

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Readers are always curious to find out more about an author, or to see more of her or his writing.  What would a book lover expect when visiting their favored writers pages? An author bio, background stories to the book(s), maybe something about the writing and publishing process, news about upcoming books and a sneak peek (maybe even a chapter) into the next one, even a prequel or a link to a prequel. Visit blogs or website logs from famous writers and you see often great blog examples

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Blog or Diary?
A diary “offers the potential to reveal a fully fledged identity, one with hopes, doubts, petty occupations and grand aspirations.  In contrast to a diary, the blog is conscious of its readers from the outset: testimonies, commentaries, journalism … are components of a blog. Blog posts are an important part of an author’s platform, it will improve your Google ranking, they are material to tweet and post about and are the gateway to more readers and customers.

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Professional Writing
Keep in mind that not only your readers find your blog posts, but also literary agents and publishers, as well as potential business partners. Being in a profession (of writing) requires a business-like blog, not a diary where you talk about your feelings and your daily occurrences.  Readers want to read about your book or writing, not who came on Sunday for dinner, your shopping experiences at a mall or your menopause.

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Blog Post Like A Professional
In a great article, Reginal Chan gives valuable advises, read the whole post to learn more:

  • Before you start drafting your blog, you need to have a great plan in mind:
  • Why you are writing this blog?
  • Knowing the reasons why readers are coming to your blog
  • How you can attract potential readers to your blog
  • What can you do to ensure they stay longer on your blog
  • How to market your writings and further increase the blog traffic

And Don’t Forget:

  • Preparing a killer title and excerpt
  • Content is King!
  • Use videos, images, slides etc. – just everything visual
  • Quote people
  • State resources
  • Call to action

Stephen King advised in an interview: 
“Jot down a list of blog topics you could write about. Circle the ones at least 80% of your readers would find irresistible. Write about those topics and nothing else. Simple, but it takes discipline. The better you become at cultivating that discipline, the more popular your writing will become. If you want to be a writer, you must do two things above all others: read a lot and write a lot.”
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Author Jon Morrow comments:
Of course, most bloggers do neither. We start a blog, squeeze in the occasional post, between going to the gym and picking up take-out, and then expect it to somehow lead to fame and fortune.
Sorry, but that’s not how it works. Every popular blogger I know reads at least one book every week and writes at least 1,000 words every day. Yes, it’s a lot, but success comes at a price, folks. Are you willing to pay it?

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
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Who are Your Readers – and Your Competition?

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study-your-competition

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Authors often do very little research to really understand who their potential audience is – or could be.  Asking them: “Who is your audience and who is your competition?” one might receive only vague answers … However, these are essential questions that are not only very important for self-publishers, but also for authors who want to go with a traditional publisher!  They need to proof to the agent or the publisher that they have done their homework.
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How Can You Research Your Competition?
First of all make a long list with possible keywords that readers might use to find a similar book.
Check out the complete categories / genres at Amazon, Barnes&Noble, Kobo, Apple, Google Books, Waterstones etc. and study all the books, that could be akin to your future work. Visit several public libraries to learn about your competition. Borrow the most interesting ones, not only to read them, but also to study the book layout and design. Read the online reviews of their books carefully!

  • How many books of this topic / with the same keywords have been published already?
  • Where are these books sold and for which price?
  • In which format are they offered: e-book, print, audio-book?
  • Who are the customers of these competing books?
  • How are these books received and which ones are bestselling?
  • Which categories did they choose, and which keywords?
  • In which categories / genres are these competitive books listed?
  • What cover designs have been chosen for these books?
  • Which author represent him/herself and their book the best – via their Amazon and Goodreads author page, and on their website or blog?.
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Don’t Give Up!
Bestseller authors often need years and years to build up their audience, so it is surprising, that authors dream of their first book as a potential bestseller, and don’t realize that it takes a long time and hard work to get an audience, one reader at a time – especially if they did not do the ground work to build a huge following at Social Media, in reader forums or in real-life before they start publishing.

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Author-Publishing is Like a Completely New Profession
And professions need to be learned! It takes years to become an excellent writer and it also takes years to become an excellent publisher. It involves lots of skills and knowledge business-wise, marketing skills, not to mention, learning constantly new internet techniques and get to know the latest changes in publishing. Many authors have unrealistic expectations when it comes to the time required for effective book promotion and to make meaningful connections with readers. They expect wonders from a single sales campaign.
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Take Advantage of their Knowledge
A book marketing professional has to learn years and years. Why, as an author, not take advantage of their knowledge to keep your head free for writing and interacting with your readers? No one would start an accounting business without learning the ropes, and knowing how to create a revenue / expenses sheet or fill out income tax forms. Writing a book does not make for a publisher, no matter how clever businesses want you to imagine. Take the time to build your author platform and establish a brand, it will eventually give you an advantage in the market.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
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How to Leverage Social Media

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Statistics have proven how important social media networks are for a business:

  • 8 out of 10 internet users are reached by social media sites and blogs.
  • 87% of small businesses claim that social media has helped their business.
  • Marketers saw an increase of 74% in website traffic after devoting just 6 hours per week in social media.
  • 85% of business-decision makers believe that at least having one social media channel is very important for technology purchase decisionsHowever, there’s much more to just creating a Twitter, Facebook, Google+ or Pinterest account and expecting success to follow writes the Search-Engine-Journal. Understand which platforms work best for your brand and where your audience spends most of their time. Don’t forget Goodreads, where readers are searching actively for interesting books!

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Get The Most Out Of Your Social Media

Explore more infographics like this one on the web’s largest information design community – Visually.

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More info about Social Media Networks and how to use them:

6 Social Media Sites that are Important for Writers
https://savvybookwriters.wordpress.com/2013/02/15/6-social-media-sites-essential-for-writers/

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Brands with great GooglePlus pages
http://www.jeffbullas.com/2013/10/18/10-brands-with-great-google-plus-pages/

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Social Media Facts 
http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/

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How to Get More Followers
https://savvybookwriters.wordpress.com/2013/01/22/how-to-get-more-followers-on-your-social-media-sites/

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

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http://www.111publishing.com
http://www.e-Book-PR.com/

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How Your Blog Helps Your Books Taking Off

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Book-Sales-Flying

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A blog is one of the most valuable tools to show you and your work to readers. Your blog is part of your platform and your author brand. Your blog has endless benefits, such as higher “Search Engine Ranking” on Google, better visibility, and to separate you from mainstream writers. Blog reader surveys found that blogs are building trust, and are influencing buying decisions. Let’s have a look at the benefits of your blog and best practices:
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Write Regularly
Static websites don’t attract many new clients or customers. However, a regularly updated blog can
produce a constant stream of new readers from all around the world. Blogs have so much
influence on purchase decisions. When readers sign up they expect to be able to read new
content from you at least once or (even better) twice a week.
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What Shall I Blog You Ask?
Start with what you have already written: tiny snippets of your book, added by research findings you
found before writing. For example: you wrote a scene in your novel. Explain your readers more
about the place, the time, weather, landscape or history that are involved in the story. You can even
write about restaurants that the protagonist used to patronize:  FREE, Brilliant Book Marketing
You can also re-write or spin a short chapter of your book or elaborate on the people you thanked
in your acknowledgements.
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Prequels
Use your blog to write about your next book, write one or several prequels.
A prequel can be one story or a dozen. However, it should be an irresistible preview of the book itself,
short, but with a revealing scene from the draft manuscript of the novel, and a great teaser for the
upcoming work. The author’s goal should be: to make the reader want more… It is never too early
to write a prequel. You might write it even before starting to write your book, and your blog is a great
place to do just that. However, keep it to 1,500 words max. and don’t reveal too much. It should be
only a teaser for your next book.
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Create Web Content Without Writing
No time to write? No problem! There are so many ways to create content for your blog:

  • Photos
  • Videos
  • Podcast
  • Re-blogging
  • Slide-Shares
  • Guest posts
  • Info-Graphics
  • Lists
  • Snippets from your book
  • Polls / Surveys
  • Curating other blog articles

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Your Blog is Your Inventory
Use it! When it comes to updating your blog, the more frequently you do so the better. Set a schedule for blogging, every Monday and Thursday, for example. Read other related blogs, comments on posts, forums or books to get ideas. And writing down your own experiences in writing or publishing and answers you found when looking for solutions.
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How to Promote Your Blog
Number one to spread the word about your blog are directories, here just a few:

http://blogs.botw.org/Arts/Literature/Publishing/
http://www.bloggeries.com/Writing_Publishing/
http://technorati.com/blogs/directory/entertainment/books/

See all 20 Blog Directories to submit your blog. Get a very rough estimate of a site’s traffic by checking their Alexa rank before you sign up (the lower the number, the better).

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Document Sharing Sites
Scribd, a social publishing site, where millions of people share original writings and documents.
Convert your original article to a PDF file and upload it to Scribd. Unlike article directories Scribd
allows you to incorporate links within your content. You can upload anything onto Scribd as a way to
grow your audience, just like on your personal blogs. Choose copyright settings, among many
other options, making your documents most searchable. Authors are uploading e-books for sale
on Scribd, and keep 80% of the profits.
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Social Media Sites
On Google+ you can easily post your article, if it is under 500 words – if it is longer, just add a link to
the rest of the article. There are certainly more social media sites (Google+ can be conected with
Twitter, saving you time and your post is automatically tweeted). On most Social Media sites you
can add images and a link back to your website or blog. Here is an article about Social SEO
Strategies for Start-Ups.  Read also why Google+ authorship is so important.
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Learn to Write for the Web
Web visitors are not reading, they are scanning text. Learn how to write for the web: lots of bullets,
headlines, sub headings, images and using the “inverted pyramid”, explained in this blog article.
Write interesting page titles that grab the attention, structure your text and write summaries at the end
of each chapter. Readers spend more time on pages with valuable information, structured and
easy to read content – and lots of links.
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Let Your Content Go Viral
There is so much you can do to let your articles and blogs go viral on the Internet. It takes a little bit of effort, but the results in a couple of months will be rewarding. And as longer and more often you are blogging, as easier it gets. As Robert Kiyosaki (author of Rich Dad, Poor Dad) said: “The richest people in the world build networks. Everyone else looks for work.”
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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,070 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/

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Want to Write for Glory? Or for Money?

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Writing-Query-to-Publisher
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At a recent meeting of independent writers I met a young women, who told me about an event she wanted to visit: the “path to publishing”.  The highlight will be a literary agent who accepts query letters from participating aspiring writers.  I asked her why she is querying to publishers. “Do you want to write for glory – to see your book for a couple of weeks in bookstores – or do you want to earn money with your writing?”  I admit, a bit provocative.  I explained her what she can expect as “published” author including the minimal royalty of only 8-10% what an author gets – compared to 70% (or almost 100% for sales from the authors website).  
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  1. Having an established platform and an idea how to brand yourself
  2. The first book has to be successful from day one!  Bookstores give only a couple of weeks for success
  3. Expect an exclusivity clause in your contract for series / similar topics
  4. But first of all:  Proof the publisher you and your book will be a success
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There are some questions that trade publishers and literary agents frequently ask writers before they sign them up. The problem is most writers are caught off guard by these questions and don’t always answer them the way they would’ve liked. So prepare ahead of time!
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Why do you want to be published?
Seems like a simple question, right? The agent isn’t just interested in your answer but your attitude. Let’s take a look as how some of your answers COULD be perceived…
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Answer #1: I just want to get my story on paper.
Agent’s reaction:  Then you don’t need me. If you’re not going to take this seriously and consider writing your new career, I’m not interested.
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Answer #2: I want to share my stories with the world.
Agent’s reaction:  Why would anyone want to read your stories? What makes you more special than any other writer out there? If you don’t know what’s unique about you and you can’t sell yourself, how am I supposed to?
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Answer #3: I want to become a bestseller and make a bundle.
Agent’s reaction: Get real.  Do you know how hard it is to become a bestseller? Do you understand how much work is involved? Why do I get the feeling you’re not interested in the writing, just the possible financial benefit.  Oh, did I mention you will make next to nothing with your first book and possibly every book after that? If you want to become a millionaire, buy a lottery ticket. Your odds are probably better.
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Answer #4: I want to be famous.
Publishers reaction:  That’s not going to happen overnight. Are you willing to put in the time and sweat?  What if you don’t amount to more than being a mid-lister?
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Here are more questions, which could come in many forms:

  • What’s your next book about?
  • What else are you working on?
  • Where do you see this series going?
  • What is your blog about?
  • How many followers do you have on your Social Media sites?

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What Are Publishers / Agents Expecting?  They want to know you’re committed, that you understand this journey is hard, long, and not always rewarding. They want you to dream and to set goals, but they need to believe you are willing to work to attain those goals.
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Must-Read Blog to learn more about agents and how to approach them
http://www.writersdigest.com/editor-blogs/guide-to-literary-agents
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How to Write a Query Letter
http://www.writersdigest.com/editor-blogs/guide-to-literary-agents
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Less than Minimum Wage for Authors?
https://savvybookwriters.wordpress.com/2013/08/15/less-than-minimum-wage-for-authors/
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Successful Query Letters
https://savvybookwriters.wordpress.com/2014/01/06/5-tips-for-successful-book-submissions/

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,070 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

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http://www.e-Book-PR.com/

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A Myth: Selling Books Through Social Media?

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Social-Media
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I am getting this question so often: Do I sell more books when I am on Twitter? Or Facebook? Or Google+? Or LinkedIn? These social mediums are part of the long-term strategy of building your author platform – only one of several places where you can engage with readers and, eventually, possibly, maybe, sell books to some of them. Author Tim Grahl wrote in an article: “Social media is not a mass strategy. It’s a 1-to-1 strategy.”

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Social Media is Not for Hard-Selling – period!
It is what the name says: a Social Media place. You don’t go to a party because you want to sell your books there. You go to a party to meet people, to socialize, to have fun. Not all the Social Media places are equaly well situated to meet new people / future readers: Networks like Facebook and LinkedIn, often restrict their connections and information to people you already know. Choosing someone new on LinkedIn requires often that you have to give their email address, and on Facebook you are punished if you choose too many followers when you are not connected previously. More about the differences in Social Media can be found at a Bloomberg Businessweek article.

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What Twitter Is:
Twitter is more mobile-friendly. That’s because Twitter was born as a mobile network, like Instagram was. Twitter is not meant as a family or friends affair.  On Twitter are no relationship statuses, photo albums, public “likes,” or open forum conversations with easily track-able dialogue, e.g. for potential employers or new relationships. Facebook in contrast will always appeal to people looking to reconnect with fellow students, old friends and their family members. Twitter is more a professional networking tool – e.g. perfect for writers – rather than a way to communicate with family and friends. Rachel Sprung listed 11 Guarantied Ways to Get Others to Re-Tweet Your Content:
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Choose the Right Twitter Followers
If you want to connect with future readers on Social Media, then choose readers, book reviewers, book worms, avid readers, book bloggers and the like as followers. Get more tips in this blog post.
Twitter is meant for tailored follower groups, a world not made up of all of the people you have ever met but rather a community of people you admire or would like to know. How to avoid the wrong tweeps is explained in this blog post.

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Benefits of Twitter:
Tweeting is an easy way for someone to support you. You can even provide pre-written tweet-able messages and a Click to Tweet link, so that all they have to do is one click. You can even use this method on free e-books.  Create a nice mixture of your own, really interesting tweets and do some re-tweeting.Follow others, tweet something valuable for others and don’t use Twitter only as a cheap way to advertise!If you want to become popular on Twitter and have your tweets go viral, learn how to use Twitter in a smart and social way, nurse your relationships – that’s what Twitter is there for.  Twitter is a tool that creates relationships and conversation – using it only for “advertising” would be devaluing the system. Read more about Social Media mistakes to avoid on Twitter.

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Goodreads: Where Only Readers Meet
Not really considered widely as a Social Media site is Goodreads – even though they have more than 20 million users that chose Goodreads to learn more about books and their authors. Not to forget the ten-thousands of communities and groups for every kind of literature one can think of. Smart authors use and benefit from the countless features on Goodreads to connect with readers and reviewers, and to introduce their books to a really wide targeted audience.

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What Else Can You Do to Increase Your Books’ Success?
To make yourself a name as a writer – and more important than to be on Social Media is to WRITE MORE. Your readers want to see content from you.  Write your next book! Write blogs, magazine and newspaper articles! Readers want to get more of your writing.  And if writing is really what you like to do, then write more!!!  Don’t limit yourself only to books!

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– Place your book into the right category / genre and sub-genre (important for its success!)
– Create a second, separate BOOK PAGE on Amazon, Goodreads, Google+ and FB
– Set up a media press kit on your website with a link to your book trailer
– Start a Goodreads Giveaway a month before book launch (print book only)
– Write a blog post about the upcoming launch

– Ask friends to list your book under “Listmania” on Amazon & to LIKE your author page
– Exchange books for book shelves with your friends on Goodreads
– Participate in “Carnival of the Indies” blog carnival to promote your blog URL
– Send your books’ cover to cover contests http://www.thebookdesigner.com
– Submit your blogs including a bio and URL link to even more e-Zines

– Offer interviews at Radio (www.blogtalkradio.com) / local or national TV stations
– Make arrangements for interviews in newspapers or on book blogger’s sites
– Try to set you up to become a desirable guest expert on a talk or morning show
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– Befriend influential book bloggers for even more reviews and articles
– Gather writing friends for cross-promotions and blog tours
– Add press clippings and articles, already published, to your website
– Get a new business card with images of all your books and sales links

– Place the books’ cover image & description daily on your Google+ stream
– Announce your book launch or book signing on Google+ for FREE
– Get even more friends, followers and people in your circles on social media sites
as you need lots of audience to spread the word about your new book!

– Sell your book to libraries (find out how the library orders)
– Let your book translate in other languages or sell foreign rights
– Split your (non-fiction) book in pieces and sell single articles to magazines
– Participate in writing contests and book awards
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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,070 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

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http://www.111publishing.com
http://www.e-Book-PR.com/

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Writing for Magazines – Waste of Time?

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Writing-for-Magazines

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A fiction author recently was pondering if it is worth to write magazine articles, and asked me if he should not better use his time to write for his own blog / website. My answer: “Well, it depends how many subscribers / readers your website or blog has … Should your blog have less than a million readers per month, consider to write for these magazines with enormous readership numbers, such as:

Wikipedia  provides a list of American / International magazines and their paid yearly circulation:
AARP The Magazine 21,931,184
Better Homes And Gardens 7,624,505
Reader’s Digest 5,241,484
Good Housekeeping 4,396,795
National Geographic 4,001,937
People 3,690,031
Southern Living 2,824,751
O, The Oprah Magazine 2,417,589

The National Trust Magazine UK 2,043,876
Mathrubhoomi India 1,600,000
India Today 1,100,000
Australian Women’s Weekly 470,331
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Resource: Alliance for Audited Media

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US Newspaper’s Daily Circulation
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The Wall Street Journal with 2,378,827 in circulation; The New York Times at 1,865,318; and USA Today with 1,674,306.

If only one percent of their readership finds your article and the byline with your name, website and book info … it’s worth to write for them, one might not be able to pay their ads, but having a by-line and often even get paid for an article is worth to send a pitch to their editor.
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Best Paying: In-Flight Magazines
Travel pieces are a staple of in-flight magazines, but only when showing the culture and feel of the place. Airline publications also contain articles on technology, business, sports, and food, as well as lifestyle trends. Some in-flights feature celebrity profiles, fiction, humor and many have regular columns.

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In a former blog post writers can find lots of tips how to get into the airline magazine market. Compared to consumer magazine publishers, airline magazines often pay a higher rate for freelancers. Excellent writers might earn up to $3.000 for a three page feature with photographs. Rates are typically between $0.75 – $1.00 per word. Even though, you’ll rarely get your name in the article, at least you have it in your portfolio, and you can mention it in Social Media – and at the same time mention your book(s).
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6 Helpful tips on how to pitch to magazine editors:

  • Get to know and understand the magazine before you query, read 10 issues back.
  • Make a list of editors at prestigious magazines, blogs, newspapers.
  • You do not have to write new articles, take what you have, re-write it a bit, add or subtract an introduction
  • and conclusion.
  • Don’t forget a catchy byline at the end of the article with two links to your book / website.
  • Very important: Learn how to write a query for magazines
  • Send your pitch to dozens of editors at suitable magazines / newspapers.
  • Offer your best photographs to illustrate your articles.
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Best of All:
The research for your books and often parts of your manuscript can be used for articles – in a huge variety of magazines and newspapers. You can use published articles as clips to show to potential publishers and clients in all writing areas. You will receive traffic, money and credibility as a writer, and you will get a huge audience that you could never reach with your blog and Social Media alone!

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More Resources:
http://boostblogtraffic.com/write-for-magazines/
http://money.howstuffworks.com/magazine-writing.htm
https://savvybookwriters.wordpress.com/2013/07/07/free-brilliant-book-marketing-to-a-million-audience/
http://www.wikihow.com/Become-a-Magazine-Writer-from-Scratch
http://www.dailywritingtips.com/writing-for-magazines/
http://goinswriter.com/how-to-get-published-in-a-magazine/
https://savvybookwriters.wordpress.com/2012/06/23/writing-freelance-for-magazines/
https://savvybookwriters.wordpress.com/2012/02/28/freelance-writing-for-childrens-magazines/
https://savvybookwriters.wordpress.com/2013/08/13/smart-authors-get-paid-for-marketing-their-books/

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,060 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/

Home


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