How to Use Photos on the Internet

12 Mar


Antique Rolleiflex Camera

Antique Rolleiflex Camera

My largest visitor stream I ever got on any blog was via Google Image Search. People were looking for a certain image on Google and found my website. The photo had the right size, motive and it was named with the right keywords.
Improve SEO through your photos
There is more to it, than just placing attractive photos on your blog or website. Here are some tips how you can optimize your photos to improve SEO (Search Engine Optimization) and to get more traffic to your website or blog.

Reduce the file size of your photos
NOT the dimensions of the image, but the pixel size. When you re-size a photo manually in WordPress (for example) you only change the dimensions, and the amount of pixel stays almost the same. A file size of 1.8 MB can be easily reduced to 300 Kb without compromising the quality for the viewer. Adobe Photoshop or Adobe “Lightroom” software can be used to re-size the photo’s pixels – not the dimension! Important: Make a copy of your original photo BEFORE you re-size. Otherwise it would be lost forever and you would keep only the lower pixel version. There is no way back!

Name your photos
File593730.jpg or DSC_8405037.jpg is not helpful to you and totally meaningless to search engines. Keywords in the photos name should be separated by hyphens, NOT underscores, and shouldn’t be squeezed into a single word, e.g. Antique-Leica-Camera.jpg.

Always use ALT tags
Wordpress makes it easy for you when adding photos to your text. The fields for Title, Description, ALT and caption are build-in, so you can fill them out easily. Search engines can’t “see” photos, but “read” keywords, that describes your image. Keywords that you use on your web page should work together with the keywords you use for your images.

Where to find inexpensive photos?
You might be an avid photographer, just like me, taking often several hundred images a month. However, from time to time the need for a certain motive arises, and the question is, where to turn to for inexpensive images for a blog or a web site? A lot of research brought up a handful of online offers that I like to share with you.

Find websites in these articles that provide good deals on royalty-free photographs or even free ones. If you don’t know the difference between royalty-free and free photos, take the time to read these articles thoroughly.

Where to find free photos and illustrations?

Part II of Free Image Sources

Part III of Free Image Sources

Part IV Free – Inexpensive Photo Sources

Why Steal When You Can Get it for Free ?

5 Laws Writers Should Know to Avoid Getting Sued

10 Rules of USA Copyright Infringement




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One response to “How to Use Photos on the Internet

  1. Patrick Jones

    March 12, 2013 at 3:07 pm

    Reblogged this on The Linden Chronicles and commented:
    Great tips on how to use photography on the internet from Doris-Maria Heilman with 111Publishing


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