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The Key to a Successful Author Website

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No one will ever know your website exists – unless it is among the top search engine results, showing up on Google’s first page. There are billions of websites on the Internet, and millions more appear every day. So what basic steps can you do to get more traffic to your site?

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New & Updated Quality Content
The most important step is to create constantly new content, new pages or have a blog on your website that offers quality content. This is not only important to be found by search engines, but also a reason for visitors to return regularely to your website. Let your content write by a person who is trained to write for the Internet or learn it yourself. As web visitors don’t really read, but rather scan the pages, it is important to place a summary on top of the article to give them the most important info right away. The first paragraph has to catch the readers eyes. Articles also need to be divided by sub headings and listings.
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Links From and To Other Sites
To move up to the top of the search list, you need to have lots of links from other quality web sites to your page; submit your web pages to various sites that deal with your topic and encourage them to link their readers to you in return of the favor. All your external links should be set to open in a new window, leaving your site still on view.

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Content is More than Text:

  • Images
  • Audio
  • Photos
  • Twitter stream;
  • Video (embedded from YouTube or Vimeo, or self-hosted)
  • Content feeds (from other websites, or from your blog)

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Images
Adding one or more images helps to build visitor’s interest. When adding a picture also make sure to add an ALT tag to the image that describes the picture and has keywords that a search engine is also going to notice. Don’t let your web designer ever add an image without proper naming it! This helps tremendously your Search Engine Optimization (SEO). Instead of having this tag for an image: phpThumb_generated_thumbnailjpg.png – name it: Jon-Jones.png.
Another example: file593730.jpg or DSC_8405037.jpg is not helpful and totally meaningless to search engines who cannot “see” photos. Keywords in the photos name should be separated by hyphens, NOT underscores, and shouldn’t be squeezed into a single word, e.g. Antique-Leica-Camera.jpg.
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Submit Your URL to Search Engines
An important step to get better rankings in Google is to submit your URL to search engines for free. Eventually the search engines will find your site, but submitting will help expedite to the process. It might take up to some weeks until your site is indexed. Factors such as other websites linking to your site can positively affect this time. You do not have to add all of your URL addresses for your entire site, just the homepage address. Posting on Google+ helps a lot too, as every post goes directly into Google’s Search Engines.
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Sharing Plug-Ins
Visitors, who find your website or blog content valuable, can link it with one click to their own Google+, Twitter and Facebook site. They do not need to copy the post manually – and for you it is a great publicity! Your post might even go viral! Make it easy for visitors to share what you have written with their social networks, so that others can discover your content – and forward it to their followers and friends, and these also forward it to their friends and followers …. Get your site more exposure and traffic: an info graphic shows that blogs and websites with a Twitter button, will get 7 times more shares than sites without!
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Contact Buttons
Get more fans and followers for your social media sites on Google+, Twitter, Facebook, and other popular social networks. Follow-Buttons work on your site, blogs, and even newsletters.

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Contact Form
Set up a comments box on your site for visitors to communicate directly with you through email. Ensure your visitors, that their email addresses are only used to respond to messages, and not being sold or used for any other purposes. Don’t place your email address on your site, to avoid getting junk emails. Reply to every e-mail as quick as possible.

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Sales Page
If you are selling your books directly from your site: is it fully secure, from the buyers perspective? Any web pages which require sensitive customer details, need to be fully encrypted. If your web page has no “https” in the address bar, it shows that it is not secure.

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Page Title
Most search engines use the title of your web page when displaying your site in their search results. Therefore, it is always a smart idea to put keywords into the title of each of your pages. However, keep the title short (at most 5 or 6 words), use words that a potential visitor may be searching for, and make the title understandable.

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Avoid Long Pages
When first visiting a web page, most visitors do not scroll down. Keep the important and eye-catching information on the first viewable page. If your page has a lot of information, create bookmark links in the first section so visitors can jump to what interests them. The average view time on a website is only a few seconds, get the visitors attention immediately with a fast-loading page.

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Web Statistics
In a great website planning article Ben Seigel wrote: “Visitor statistics provide insight into how people use your website. Here are a few questions to consider:

  • Where are visitors coming from?
  • See search engines, direct traffic, ads, links from other websites, etc.
  • Where do visitors live? Are they mostly local, regional, national or international?
  • How long are visitors staying on the website?
  • What is the bounce rate? How many users visit only one page on the website before leaving?

Google Analytics is one of the most commonly used Web statistics apps, and you will find answers to these questions in the high-level data it presents. Other software should provide these answers as well.”

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In an earlier blog post about custom-designed websites you will find a useful checklist for your website considerations.
There are ugly websites on the Internet that get tons of traffic, and there are beautiful designed websites that are barely ever visited. Make sure that you find a web designer who is trained for Search Engine Optimization, and who is able to bring your website over time to the top in your category. Book sales will follow.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,060 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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5 Tips How to Choose Your Web Name

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Picking the right domain name for a website or blog is an essential step to success. Your domain name is the identifier of your blog or site. Be careful on choosing it. You want readers to find you among millions of other writers, and you want your web site to be on Google’s first page.

For ambitious writers is is almost a “no-brain-er” to use their first and last name or pen name as a domain. Exceptions are the fact that there is already an author with the same name or if the name is very common, and there might be another writer, who has already registered it. It makes no sense to use .net or .org when .com is already taken.  Most people automatically type in .com and land at someone else’s website. Having your website confused with a popular site already owned by someone else is a recipe for disaster. 
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Put Yourself in the Shoes of Your Readers
The next best possibility would be the genre in which you are writing. Which search terms would you use to find a certain book? For example:  CrimeWriter or RomanceWriter, followed by your name / pen name.

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Art of Choosing a Domain Name

Explore more infographics like this one on the web’s largest information design community – Visually.
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Keywords / Phrases
Have 5 terms or phrases in mind that best describe the domain you are seeking. Once you made this list, you can start to add prefixes & suffixes to create domain ideas. For example, if you are launching your author domain, you might start with words like “author, writer, the genre etc.” then play around until you can find a good match.
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Plurals, “The”, and “My” Forms of the Domain Name
If you can’t get the domain name you want, you could use forms like:

  • thewebsite.com
  • mywebsite.com
  • websites.com
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More Tips:
  • Make it Easy to Remember
  • Keep the Name as Short as Possible
  • Avoid Hyphens and Numbers
  • Avoid fancy names that do not reflect you or your books

In the modern Internet world, where people automatically turn to the Web for information, it pays to have a domain name that reflects your author site or publishing business.
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More Resources
http://ca.godaddy.com/business/10-tips-for-choosing-the-right-domain-name.aspx
http://blog.hubspot.com/marketing/choose-right-website-domain-name-extension-var
http://www.thesitewizard.com/archive/domainname.shtml

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,050 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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Posted by on April 1, 2014 in Marketing, Website & SEO

 

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5 Tips for a Perfect Author Website

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In a survey, commissioned by the Romance Writers of America  41 per cent of all readers visited authors’ websites and 20 per cent more planned to do it.  This means almost two third of readers visit author websites eventually – while only 18 per cent ever visited authors’ Facebook pages.
It shows the importance of a visitor-friendly and regularly updated site.  Website visitors often decide in 5 seconds or less, if they will scan your content or if they click away from your site.
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Before you or your web designer start creating your website make a plan that should cover at least these points:

  • Easy to Read
  • Easy to Navigate the Website
  • Easy to Use Links to Other Sites
  • Contact Form for Visitors
  • Sales Page e-Commerce for Your Books
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Writing for the Web
Web design consideration: In what pattern do people scan (not read!) your website?  Your first two sentences of each web page must convince the visitor to stay on your page.
Learn how to write for the web: from most important on top to less further on.  Keep your text short, use lots of paragraphs, sub titles, bullet lists and to make your web page appealing, add lots of images and graphics.  Here are some samples of author websites: http://www.thewritingplatform.com/2013/02/ten-author-websites-that-really-do-the-business/.  Check out these websites from famous writers too:

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Easy to Navigate
One thing, with many websites have in common, is lots of clutter which hide the key messages. It’s almost as if some people want to put everything on one tiny page. Removing some of the clutter, particularly from the main page or what visitors can see, without scrolling down, can help to deliver the key messages. Ask yourself: Is my site easy to navigate, and does it have some empty space to make it easy to read?
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Links to Other Sites
If you have links to other sites: what happens when the visitor to your site clicks them? If they are taken
directly to another site in the same window, and they find something more interesting, you have lost them.  All your external links should be set to open in a new window, leaving your site still on view.
SEO: To move up to the top of the search list, you need to have lots of links from other web sites to your page; submit your web pages to various sites that deal with your topic and encourage them to link their readers to you in return of the favor. Get lots of tips how to get more inbound-links. 
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Contact Form
Set up a comments box on your site for visitors to communicate directly with you through email.
Ensure your visitors, that their email addresses are only used to respond to messages, and not being
sold or used for any other purposes.  Don’t place your email address on your site, to avoid getting junk emails.
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Maximize Your Web Traffic and Sell Online
Improve your visibility on search engines by using clear and accurate keywords in your web site title, description and body text. 
If you are selling your books directly from your site:  is it fully secure, from the buyers perspective? Any web pages which require sensitive customer details, need to be fully encrypted. If your web page has no https in the address bar, it shows that it is not secure.  Read also how to get lots of visitors and book lovers to your website.
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Usability as Common Courtesy – Why People Really Leave Web Sites:
Want to learn more about a professional author website: this is the most important and useful book, you should read before anything else:  Don’t Make Me Think: A Common Sense Approach to Web Usability  2nd Edition, by Steve Krug  http://www.amazon.com/dp/B000SEGQNS

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Web Design and Best Practices Videos:

http://www.youtube.com/watch?v=C50yf24lRfQ
http://www.youtube.com/watch?v=NOMFy3LcQG4
http://www.youtube.com/watch?v=GR04bFzUiyg
http://www.youtube.com/watch?v=51Xt3a-Ce9Q

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Posted by on January 23, 2014 in Marketing, Website & SEO

 

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How to Get Lots of Visitors to Your Author Website?

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Web Visitors
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44 Tips to Get Relevant Web Links

Building an author website is one step, getting lots of traffic (website visitors) is another task. An important step is to add links, inbound and outbound links, in order to get lots of visitors. Currently, the major engines typically interpret importance as popularity – the more popular a web site, page or document, the more valuable the information contained therein must be. Links are still the most important tool in Search Engine Optimization (SEO) on the Web.  But how can you build relevant links?
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Content is king

1. Build a “101 list”. These often become “authority documents”. People can’t resist linking to these .

2. Create 10 easy tips to help you with … articles.

3. Create extensive resource lists for a specific topic.

4. Create a list of the top 10 myths for a specific category.

5. Create a list of experts. If you impress the people listed well enough, or find a way to make your project look somewhat official, the experts may end up linking to your site or saying thanks.
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Developing Authority & Being Easy to Link At

6. Make your content easy to understand so many people can relay to and spread your message.

7. Put some effort in to minimize grammatical or spelling errors, especially if you need authoritative people like librarians to link to your site.

8. Have an easily accessible privacy policy and about section so your site seems more trustworthy. Including a picture of yourself may also help build your authority.

9. Buy relevant traffic with a pay per click campaign. Relevant traffic will get your site more visitors and brand exposure. When people come to your site there is a possibility that they will link to you.
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News & Syndication

10. Write  Ezine articles. Their article pages actually rank highly and send highly qualified traffic.

11. Submit an article to industry news site.

12. Send out a press release. Take the time to make a compelling and newsworthy one. Email it to some handpicked journalists and bloggers. Personalize the email message.

13. Track who picks up your articles or press releases. Offer them exclusive news or content.

14. Trade articles with other webmasters.

15. Email a few friends when you have important relevant news asking them for their feedback and link.

16. Write about, and link to, companies with “in the news” pages. They link back to stories and blog posts which cover their developments. Do a Google search (your industry + “in the news”).

17. Perform surveys and studies that make people feel important. If you can make other people feel important they will help do your marketing for you for free.
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Directories & Social Bookmarking

18. Submit your site to DMOZ and other directories that allow free submissions.

19. Submit your site to paid directories. Another oldie. Just remember that quality matters.

20. Create your own topical directory about your field of interest. Obviously link to your own site, deeplinking to important content where possible.

21. Tag related sites on sites like Del.icio.us. If people find the sites you tag to be interesting, emotionally engaging, or timely they may follow the trail back to your site.

22. If you create something that is of great quality make sure you ask a few friends to tag it for you, hundreds more bloggers will see your site and potentially link to it.

23.  If you write about popular spreading ideas with plenty of original content (and link to some of the original resources), your site may get listed as a source.
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Local & Business Links

24. Join the Better Business Bureau.

25. Get a link from your local chamber of commerce.

26. Submit your link to relevant city and state governmental resources.

27. Get a link from  every supplier you deal with and make it a prerequisite of attending a trade show or convention to get a link from them.

28. See if manufacturers or retailers or other business partners might be willing to link to your site.

29. Develop business relationships with non-competing businesses in the same field. Leverage these relationships online, by recommending each other via links

30. Launch an affiliate program. Most of the links you pick up will not have SEO value, but the added exposure will almost always lead to additional “normal” links.
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Easy Free Links

31. Depending on your category and offer, you will find Craigslist or Kijiji to be a cheap or free classified service, include a link to your website for pennies per month.

32. It is pretty easy to ask or answer questions on Yahoo! Answers and provide links to relevant resources.

33. It is pretty easy to ask or answer questions on Google Groups and provide links to relevant resources.

34. If you run a reputable company, create a page about it in the Wikipedia or in topic specific wikis.

35. It takes not much time to set up a topical Squidoo page, which you can use to look like an industry expert. Link to expert documents and popular useful tools in your fields, and also create a link back to your site.

36. Submit a story to several eZines that links to an article on your site. You can also submit other content and have some of its link authority flow back to your profile page.

37. If you publish an RSS feed and your content is useful and regularly updated, some people will syndicate your RSS content.

38. Most forums allow members to leave signature links or personal profile links. If you make quality contributions some people will follow these links.
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Have a Big Heart for Reviews

39. Most brands are not well established online, so if your site has much authority, your review related content often ranks well.

40. Review relevant products on Amazon.com. We have seen this draw in direct customer enquiries and secondary links.

41. Create product lists on Amazon.com that review top products and also mention your link.

42. Review related sites on Alexa to draw in related traffic streams.

43. Review products and services on shopping search engines like ePinions to help build your authority.

44. If you buy a product or service you really like and are good at leaving testimonials, many of those turn into links.
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LinksManagement.com gives the following tips: 

  • Links should come from websites, hosted in the same country
  • Links should come from relevant webpages
  • Links should come from webpages with Google PageRank1 and higher
  • Links should be placed manually, and not automatically using some script
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More tips on how to attract more visitors to your website / blog can be found here:

http://www.bitrebels.com/technology/building-quality-links-guide-infographic/

http://thinktraffic.net/timeless-ideas-for-more-visitors

http://google.about.com/od/searchengineoptimization/a/pagerankexplain.htm

http://google.about.com/od/searchengineoptimization/qt/improverank.htm

http://99u.com/articles/7070/4-creative-ways-to-attract-more-visitors-to-your-website

http://sdas86.hubpages.com/hub/How-to-Get-more-than-1000-Visitors-for-Free-and-Make-a-lot-of-Money-Online

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are 750 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

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