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12 Tips for Your Professional Amazon Author Page

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kdp-select-controveryOnce your book goes live on Amazon you are eligible for an Amazon Author Central Account – and your very own web page on Amazon! Best of all: There is no advertising on your site, up to seven images (of you, your book(s), an “about the author” article and your book’s description. 

Use your Author Central page to provide more information for your readers: upcoming events, a complete listing of your books, more images, and videos, your book trailer and even excerpts from your blog.
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Not only get your Amazon website a very high page rank, Author Central tools are very effective in marketing your books and promoting yourself as an author.

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How to Set Up Your Amazon Author Central Account
Amazon explains: once published, expect to receive an email from Kindle Direct Publishing announcing the news that your book is available for purchase.  They are inviting you to create your Amazon Author Central Account.  Note your book’s ASIN enclosed in the email.  You will need this number to locate your book later and associate it with you as the author.  Follow the instructions to set up your page:

Be the “Face” of Your Book:

  1. Add a professional author photo & biography
  2. Add all your books
  3. Add videos (e.g. trailers for your books)
  4. Add up to seven additional photos, e.g. you writing your books or scenes from your book
  5. Add images or graphics from your book’s content
  6. Add a biography – make sure to update it frequently
  7. List events, such as book readings or book launches
  8. Add your Twitter address so people can see your latest Tweet and easily follow you
  9. Set up the “Search Inside/Look Inside” feature – if it is not already set up
  10. Add an RSS feed, linking to your blog – a great way to get your blog in front of new people and encourage them to follow you
  11. View and edit the list of books you have written – the Amazon system doesn’t always get it right. If you have written more than one book, it will link your titles together, and allow your readers to find all of your work.
  12. Edit your product description and “about the author” section, add any professional reviews/editorial reviews you have had.
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More Features
Track Your Sales – Find out where your sales are happening using the geographic location function and find out your Amazon ranking.
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One of the biggest advantages of an Amazon Kindle published Author is your own web page, complete with a URL, on a powerful Amazon website just for you! Use these links for advertising your books or for blog articles.  If you shorten them, using bit.ly for example, you can double the number of links for your posts.

You need separate accounts, for the UK, CA and US versions of Amazon; You have to do the site for each country separately – however, it is just a matter of copy and paste.  Try to create your foreign country pages in their language.  Either via Google translation or even better, ask a native speaker of the language for which you need the short text.
Use the Amazon Central account for each country.  For example:
Amazon Author Central UK: http://authorcentral.amazon.co.uk
Amazon Author Central US: http://authorcentral.amazon.com
Amazon Author Central Canada: http://authorcentral.amazon.ca
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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

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How to Improve Your Amazon Sales Page

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MoneyBook

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One of the greatest benefits of selling your e-book (or paper book) at Amazon is the space they provide you to “advertise” your work.  If you are a savvy author, take advantage of this marvelous opportunity and insert as much information about your writing and yourself as you can. 

Look at it from the standpoint of a reader; which e-book or book would you buy: The one that shows just a boring cover, name of the author, and a very short introduction to the book – or the one that:

– has a beautiful cover
– an all-embracing editorial review
– an authors bio with a portrait
– lots of customer reviews

So, what can you do to improve your appearance on Amazon and improve book sales? A lot indeed! Starting with an appealing cover, detailed editorial review, a marvelous author’s bio and lots and lots of customer reviews from readers and journalists that are writing for newspapers book review articles.
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APPEALING COVER
Rule # 1 for your book cover at Amazon is NEVER to use a white background! White on white is barely visible and your book will not stick out, especially when you chose to have the text in black.  Your book cover should be:

  • be aesthetically appealing
  • appeal to the book’s intended audience
  • represent the book’s contents
  • clean, readable font
  • bold or complementary colors
  • light on dark for dramatic effects
  • visit a bookstore to research book cover designs
  • test the cover in thumbnail size to make sure it looks good at Amazon’s website
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Hire a professional with a portfolio of great book covers you have admired, or one at Freelancer  or Elance  or just get in touch with your local college / graphic design class to find a young and eager cover artist.
An appealing book cover can be even done through the use software, such as Bookcoverpro.com,  if you are computer-savvy and creative / artsy.
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YOUR EDITORIAL REVIEW
Write as much about your book as possible and use all the space you get from Amazon:Editorial Review—350 characters

From the Author, From the Inside Flap, and From the Back Cover—8000 characters
About the Author—2000 characters (All characters are including spaces, single page in 12point arial font is approx. 2100 characters)

See the detailed information on Amazon:
https://authorcentral.amazon.com/gp/help?ie=UTF8&topicID=200649600

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AUTHOR CENTRAL & AUTHOR PAGE
At the Author Central page on Amazon you get lots of free marketing help for your book set up your Author Central account if you haven’t already done so.  In Author Central, click the “Profile” tab. You will see sections for adding or changing your biography, photos, videos, speaking or other events, and blog feeds.  Sections are always available in Author Central, so you can add or change the information later.

It can take 3 to 5 days for the Author Page to appear on the Amazon.com site – so start right now adding content to your Author Page. If you add or make changes later, they will appear on the Author Page within 24 hours of the time you add them in Author Central.  There are lots of features for you to choose from – as more you add, as better:

  • Your Profile
  • Your Biography
  • Uploading Photos & Videos
  • Managing Your Blog Feeds & Your Events
  • Managing Your Bibliography
  • Uploading Book Images
  • Managing Editorial Reviews

Get all the information at: https://authorcentral.amazon.com/gp/help

Uploading Videos: You can share video interviews, book signing videos, and other videos with readers. Your videos should focus on specific features of your books or your experience as an author. If you publish at both, Amazon AND on Barnes&Noble, also use B&N’s video feature: “Interviews, Meet the Writers: Video”.

Hire a professional video maker to create your book promotion and upload the video to YouTube, as well as your own website, your blog or these of your friends, your Facebook site (ask all your friends to spread the word and to re-tweet).
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CHOOSE THE RIGHT BOOK CATEGORY
Readers have to FIND your book first to buy it. There is a large list of possible categories to put your book in:  the categories that best match your books based on their content. Study carefully each book that is competitive to yours and see in which categories the bestsellers among them are listed. Narrow down your list as much as possible. You can email Amazon’s KDP and ask them to get your book into the proper categories, telling them the exact line, such as this:

Kindle Store > Kindle eBooks > Nonfiction > Reference > Writing > Writing Skills
More about the right genre in a former article on this blog.
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CUSTOMER REVIEWS
Anyone registered as an Amazon.com customer is entitled to write customer reviews. They do not have to buy your book at Amazon, to write a review. Customer reviews are in order from newest to oldest with the exception of “Spotlight Reviews” that are based on how well the review was written and how helpful it was deemed by our customers.
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BRING IN MORE VISITORS:
What else can you do to bring visitors to you your Amazon page?

  1. Create a direct link from your book to your Amazon book’s page
  2. Link from your personal webpage, your email addresses, your blog, Twitter, Facebook etc. to your book’s page at Amazon
  3. Create a signature with your book link for your email and also for any forums in which you participate. Whenever you write and end with your name, your signature with the direct link is always inviting people to go to your Amazon book page.
  4. You can even put your Amazon link to your book’s page on your business card
  5. Join the Kindle Forum to ask questions, get help and support from other authors.

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Use every bit of support you can get from Amazon, and also what you can find on this blog, and your book – if written well – will be a success! These tips are (mostly) valid on other book sales pages, such as Kobo, Barnes & Noble or Apple.

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are 750 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

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http://bit.ly/VmtVAS 111Publishing @ Google+

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