Tag Archives: reading on a tiny screen

5 Tips How to Create Mobile-Friendly Blogs and Websites



How can you, as an author or small publishing business owner, reach more readers?  Over half of the entire world’s population has a mobile phone!  Almost 190 million people in the United States own a smart phone. And 74% of them used their smart phone to access the internet in 2013.  According to Forbes, “87% of connected devices sales by 2017 will be tablets and smartphones.” Whether it’s creating an alternate mobile version of a website or creating a mobile-friendly web design, it’s important to make it easy for users to find you and your books.

Your Competition Will Be Seen and You Won’t
More than one third of internet users worldwide used their mobile devices to research products or services they intended to purchase. Total Internet usage on mobile devices has exceeded that on PCs.  This shift follows a tremendous fall in PC sales.  There’s a skyrocketing trend toward more and more people using their mobile devices to go online. Once they arrive at your website, they should not struggle with a site that is unreadable, unnavigable or complicated. Adapt to these new realities of how people are using the internet to find out about you, what your business has to offer and why they should buy from you.

So What Do You Have to Deliver?

  1. Provide Quick Access
    Tablets and smartphones require fast access to content on your website. You need to make it easy for users to load your pages in less than 5 seconds. 60% of users expect a site to appear withing 3 seconds on their phone.
  2. Provide Short Landing Pages
    Reduce, reduce and reduce more… Long pages are not mobile friendly. Mobile users are unlikely to go through a page with a lot of details. Include the most relevant content better on your sales pages. Short headings and a limited number of lists will make it easy for your audience to go through the information.
  3. Provide a “No-Zoom Page”
    If you optimize your website for mobile users, they should be able to see your sales pitch as soon as the page loads. Create a responsive website design, where visitors don’t have to zoom. Most users are used to zooming, but it can get tiresome. Most mobile phones do not support Flash, so it’s not a good idea to include it on your wireless pages, same with “frames” and “tables”.
  4. Provide Value
    If your sales pages do not add value to website users, it will be impossible to convert them into customers. A great service or a great product at a reasonable price, great information and free advice, just to name a few.
  5. Provide Simple Forms
    Shorten and simplify the forms you include on your sales pages. Try to limit them to just a handful of fields.

Do the Math:
Its a no-brainer that your blog or business’ website needs to be mobile-friendly, and if your website is mobile-friendly, more people will access it, which will increase click-through and conversion rates for your business.  And it is not expensive to have your website optimized for mobile devices: Get it done for a couple of dollars, at, along with even more improvements to bring more people to your website.  Nowadays people browse, shop and make reservations via their smart phones. Your website or blog will be seen and not avoided.  70% of Facebook users in the United States now access Social Media via their smart phones – not on a desktop computer. Google also favors mobile-friendly sites, which impacts mobile, smart phone friendly search results.  Do you want to be a part of this trend?

More Tips can be found here:





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Posted by on August 29, 2014 in Marketing, Website & SEO


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