Web Content Writing
Content marketing is not a fashionable word – it is the most important element of successful online marketing. It is NOT selling, rather informing, entertaining, educating and communicating – and requires internet writing professionals. This is very good news for writers who know how to write for the Internet. Are you ready? Writing is writing, no matter if a book or Internet content you say? Well, not at all! Writing for the web is a totally different approach! No matter if you write a guest blog or if you write for a corporation’s website.
How to Write Internet Content
Eye-tracking studies have shown that readers SCAN text (in an F-shaped pattern), rather than READ it. And: website visitors read more slowly on the screen than in print.
So, how to you use this knowledge for your writing?
- use bullet lists, such as this one
- Create lots of short paragraphs, and give them all a headline
- Keep sentences short, they should never be longer than one line
- Use spell check and a beta reader / software
- Readers like to interact on the Web, so give them lots of links
- Illustrate your text, use lots of images
- Don’t let your readers scroll on the screen, keep it to one page
- Except prepositions and the words “and” and “the”, all major words in a headline should be capitalized
Online content is not just about words. When you write for the Internet, think “presentation”. Print content is formally written and a passively read. Online content is informally written, interactive and dynamic ..
Google Authorship for SEO
Google made talented writers even more important with it’s latest SEO updates. Instead of weak content and “unnatural” link building, now sites need strong content that attracts links organically. The times of content farms are over!
But that’s not all: Now WHO creates the content matters – which is why Google wants to know who you are via your Google+ authorship profile. The days of lame anonymous content are over. Celebrity writers with demonstrated success and strong social followings will command the highest compensation. One more reason to be on Google+ !
Online Content Marketing
From the goal of building a direct relationship with prospective customers and clients, to social media sharing, to Search Engine Optimization – content is what works. This boom in online content marketing will require many more in-house staff and freelancers. The increased demand for talented content creators means compensation and respect for the writer will rise … as long as you understand and assert your own value in the marketplace.
Soon the business world will realize just how much great writers are worth. Good for Internet-savvy content writers!
If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars
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