What’s an Elevator Pitch for Your Book?

You Never Get a Second Chance

….. for a First Good Impression!
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Book Marketing – Elevator Pitch

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Tips for a Winning Elevator Pitch

What is an Elevator Pitch? This is the 30-60 second description of your book and why someone should buy your book or work with you. It’s called an “Elevator Pitch” because it describes the challenge: “How would you explain your book or your business, if fate placed you in an elevator with your dream prospect and you only had the time it takes to get from the bottom of the building to the top?”

• The purpose of an elevator pitch is not to close a deal. It’s to interest the other person in continuing to talk, or to get someone to want to hear more. That’s IT. There is no other purpose. It is one of the most important parts of the marketing strategy for your book (business).

• Your pitch should be 30 to 60 seconds, and it needs to end with a question, “call to action” or other appropriate closer. Consider a generic closer such as, “Does that sound like something you would look at or that interests you?” That lets the listener respond and if they are interested, they will ask questions. • Content is as important as your delivery. If the content of a pitch is uninspiring or uninteresting it won’t matter if it’s well-delivered and the perfect length.

• There are differences between verbal and written pitches, between the way people speak and the way they write. Many people have trouble with this. But as a writer you are able to write a dialogue then you are also able to tell your elevator pitch to someone in a natural and conversational way.

• Show your passion. Act like a parent showing off pictures of their newborn or their star little children’s fashion model. If you’re not excited about your project, nobody else will be.

• Use your time wisely. Most people are way too busy and constantly overloaded with information. They have to make quick decisions about what deserves their attention and what doesn’t. Grab their attention immediately, work hard at making your pitch as compelling or intriguing as possible.
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See examples of elevator pitches on YouTube:

http://www.youtube.com/watch?v=98WlZJqscVk

http://www.youtube.com/watch?v=mMYD6snLI5g

http://www.youtube.com/watch?v=GqsWKaR9Q6M

http://www.youtube.com/watch?v=5-ZpP4j09s0

http://www.youtube.com/watch?v=KMFFZ0lj41I

You never know when you are going to come across someone who will ask, “What’s your book about?” At conferences, there are mealtimes, hallway chatting times and countless other times when someone might ask you this question. Always have yours ready! Always be prepared: you never have a second chance for a first good impression!

Read more: 

http://www.forbes.com/sites/carminegallo/2013/03/26/six-simple-and-irresistible-alternatives-to-the-elevator-pitch/

http://www.businessnewsdaily.com/4034-elevator-pitch-tips.html 

http://www.inc.com/marla-tabaka/fix-your-elevator-speech.html

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are more than 730 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

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Entrepreneurs and Craftsmen as Authors

Books are becoming popular marketing tools for the self-employed.  An estimated almost 1 Million titles written by entrepreneurs and other non-traditional authors were published in the U.S.

That’s more than double 2008′s figure, according to Bowker LLC, which, for U.S. publishers, assigns the unique ISBN numbers that identify books.
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Mike Holmes book MAKE IT RIGHT
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“Entrepreneurs in most cases are not actually looking to produce best-sellers. Instead, most are taking advantage of new forms of publishing, including electronic publishing and print-on-demand, to generate a marketing tool and additional income at the same time.  That income stems from speaking, consulting, press and new customers. It’s not about selling copies.

The National Speakers Association, a trade group in Tempe, Arizona, USA, reports that about 70% of its 3,200 members are authors and more than 60% earn $100,000 a year on average just from giving presentations.

The trend wouldn’t have been possible without the emergence of print-on-demand publishers and the advent of the e-book.  The electronic-book market and the Internet in general have eased the distribution process for authors.  Within minutes you can now upload a file and have a book.” Mr. Witty is the author of 21 Ways to Build Your Business with a Book.

Blogger Kim Bookless writes in her article:

Your Book Is Your New Business Card

• Your book will encourage customers to buy your product or offer you speaking engagements.
• Your book will convince clients to hire you for consulting or freelance work. To establish your expertise and set you apart from your competition, give copies of your book to prospects when you meet them and include copies when you send proposals.
• Your book will add legitimacy to training courses and workshops. It will help establish you as a subject matter expert and encourage people to register for classes.
• Your book will help you build your list. Selling your book on your website enables you to capture important contact information.
• To realize these benefits, you must produce a book that is well written and designed.

Read more:
http://writeahead.ca/2012/10/03/entrepreneurs-your-book-is-your-new-business-card/#.UX46zrVO-So

http://www.youtube.com/watch?v=SjIPHExADoE

http://techcrunch.com/2012/01/28/why-every-entrepreneur-should-self-publish-a-book/

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are more than 730 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

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How to Sell Foreign Book Rights

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It is not that easy to sell your foreign rights without an agent or a publisher, but it’s not impossible. Women’s fiction author Kay Raymer did the whole agent query routine in 2000, but nobody would look at her novel, Hannah Street. So she sent the manuscript to her attorney, who happened to know someone at Bertelsmann / Germany. Bertelsmann made an offer on the book, and her lawyer helped arrange the contract. As a result, Raymer’s first novel appeared in Germany in 2001, a paperback original called Das Rosenhaus. Read more in Gwen Ellery’s article.

Most agents charge 20% (or sometimes even 25%) on foreign sales (including British and translations).
This 20% rate is justified because normally two agents are involved (the second one being in the foreign country), and they end up splitting the commission.

You should never agree to be paying over 25% commissions for any type of sale.
Note that your foreign sales will likely be subject to a local withholding tax (10% is common), and that all of that tax burden will be borne by you (that is, the agent will take his or her commission off the pre-tax gross).

If you are not represented already, why not try to find agents or even publishers yourself in other countries, especially if you speak more than one language?
I just found a blog post from a successful writer, who did just that: searched the internet, found contact addresses of agents in other countries and contacted them. He wrote:

“How does one sell rights in the international marketplace?
My first foreign rights sales occurred as a result of Book Expo America, where for a small fee my book was displayed in a co-op booth.  Although the book didn’t take Book Expo by storm — as I somehow thought it would — it received interest from and I sold translation rights to publishers in Mexico, Poland and Nigeria.  If publishers in such diverse countries and cultures wanted the book, I was sure publishers in other countries would also want it.”   Read the whole article here: http://axiomawards.wordpress.com/2008/09/05/selling-foreign-rights-around-the-world/

Morris Rosenthal gives also great, detailed tips in his article about book contracts.
http://www.fonerbooks.com/contract.htm

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are more than 730 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

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The Secret of Success with Social Media

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Word-of-Mouth Content Marketing

If you’re in the midst of developing one of the more than one million books that are published every year, it’s time to start thinking about how you are going to market your book … because in today’s publishing environment, it’s up to you to build momentum for your work.

However, if all you do on Twitter, Google+ or Facebook is to hawk your book or try to interest agents and editors in your manuscript you are probably not going to get anywhere.  This is not to say you can not ever talk about the interesting things you’re doing, this just can’t be all that you’re doing.

People on Social Media want content, and sharing content has become one important aspect of it. Create content that your target audience loves! The true allure of content marketing is in building an audience.

Social sharing provides signals to Google about which content is high quality; but more than that, social media provides networked, word-of-mouth publicity.
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10 Commands of Social Networking

Twitter, Google+, Goodreads, Facebook, Pinterest, LinkedIn, blogs, websites…

1. Social Media is instant communication.  Managing time for  requests, connections, and comments is important.
2. Be upfront and honest.
3. Don’t try to do everything at once. Take it one Social Network at a time.
4. Treat connections with respect. Followers and friends are so important.
5. You have a great reach across the internet? People want to connect with people.
6. It’s not about the most connections when it comes to Social Networking, It’s about having relevant connections.
7. Be comfortable in the network(s).  Be able to be your authentic self.
8. Automate posts – in order to save time you can spend individually with your followers
9. Ask questions and share, share, share. Everyone has questions, some have answers. Get a dialog going…. After all, Social Media is about sharing.
10. Set-up your bio(s) for optimization. Use key words that will attract the type of people that you want to connect with.
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Ask yourself “how am I truly adding value to my networks today?”  Start thinking about Social Media as a conversation not a transaction.  You will get really frustrated if you think it’s an immediate fix. Social media is important, maybe even crucial for writers today. Don’ t forget: customers always buy from those they know and like.

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are more than 730 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

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@111publishing

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How Can You Publicize Your Book for FREE?

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There are lots of possibilities to let everyone know about your book, here are just a few. Browsing through this extensive blog, you will find hundreds more!  Most important is to have a solid amount of friends and followers on Goodreads, FB, Twitter and Google+ and long list of opt-in email addresses to send out invitations for your book launch.
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Announce books on these book reader’s blogs and websites:

http://www.ebooksjustpublished.com/about

http://jcphelps.blogspot.com/p/submit-content.html

http://www.manicreaders.com/index.cfm?disp=authors

http://www.Goodreads.com

http://books.google.com/googlebooks/tour/

Google writes:  “Once you send Google your titles (or upload them as PDF files), we’ll add them to our index for free. By matching the content in your books with user searches, Google Books connects your books with the users who are most interested in buying them. Each Google Books result will display the book’s title and author, a short excerpt containing the highlighted search terms, and other public data about the book.”

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Get as many book reviews as possible:

Just some samples of many. To find reviewers is so much easier if you are well-established in Goodreads communities and other writer / book forums. Start a book giveaway on Goodreads at least a month before your book will be printed (create “dummies” with the help of a digital copy/print company or through “espresso book machines”. When giving out these early copies, try to solicit as many reviews as possible. Use the best reviews for blurbs on your final book cover.
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http://www.GoodReads.com

http://www.Wattpad.com

http://bookreviewclub.blogspot.ca/

http://www.absolutewrite.com/forums/forumdisplay.php?f=47

http://www.amazon.com/tag/kindle/forum

If you have an Amazon account, you could visit the Amazon Kindle forum, where Kindle users share their experiences with the Kindle reader, and also talk about books available for the Kindle. Many authors also post about their new books and join the conversations. When you introduce yourself, consider telling folks there about your book.  Be polite and conversational in tone, and be sure to provide direct hyperlinks to your book page.
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Start early! If you’re waiting until the book is finished to start marketing, you’re already behind the curve. As an author, you should devote a portion of every day to get your name out there and to build relationships with prospective readers, partners and friends.
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All books live or die based on word of mouth!
If you try to build your network after you release your book, you’ll face a more difficult challenge. If you build a large social network BEFORE you release your book, your marketing efforts will be much more successful.
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Help is on the way:
If you have a full-time job and / or other commitments and not at least an hour per day left to build your platform and network with potential readers, let us do a good part of your book PR, and at the same time teach you how it can be done on a very low budget – all for only a dollar / day.  Read more about the extensive package we offer for 3 months-promotion of your book.

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Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

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Don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks

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Most Beautiful Beaches in the World: Grand Turks Islands

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Writers Seminar on a Caribbean Cruise: Combine them and you will have a vacation of a lifetime! Learn on days at sea and enjoy the most beautiful beaches, waterfalls and tropical flora around the ports your cruise ship anchors. Get more info at http://writers.thecruiseevent.com/

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are more than 730 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing
http://pinterest.com/111publishing/
http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

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Caribbean Cruise

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I am very excited to tell you about our upcoming Writer’s Seminar at Sea. We’ll be sailing on November 3, 2013, aboard the incredible new Carnival Breeze, recently named 2012’s “Best New Ship” by Cruise Critic.  Learn about publishing, effective techniques to market your books, network with peers, and have the time of your life in the exotic Caribbean! See complete details http://writers.thecruiseevent.com/
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One of the stops will be on Grand Turks Islands
Lonely Planet writes: “How about white-sand beaches, clear blue water and a climate that defines divine. Secluded bays and islands where you’ll see more wild donkeys than other travelers. Historic towns and villages that look like something out of a pirate movie, where life creeps along at a sedate pace. The capital of this multi-island nation, wee Cockburn is home to only 5500 people on an island just six miles long. Cruises dock…

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Remember the Time Before Social Media?

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Even your grandmother is now on Social Media. Do you remember the time before Facebook, Twitter and Google+?  See the steep curve of the user growth rate in all age ranges and demographics, and the continuing pervasiveness of social networking into every facet of work, play and life in general.

Social Media Facts – did you know:

• 53% of all employers research potential job candidates on Social Media?
• 80% of companies use Social Media for Recruitment?
• 43% of companies used blogs in 2012 and growing?
• 33% of companies use YouTube videos for marketing?
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Readers are making book purchasing decisions every day based on social media interactions.  Social platforms are a way to connect with your readers. Use it and be social!

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Source: The Growth of Social Media: An Infographic
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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are more than 730 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

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Twitter Co-Founder’s Second Best Idea

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Square Credit Card Reader

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Imagine, you are at a function, such as a party or book signing and someone wants to buy a signed copy of your book directly from you, but has no cash on hand. How useful would it be to accept a credit card for your sales (besides that, spending increases more, when using credit cards). This transaction is now possible with a tiny device, you attach to your cell phone, called the “Square“.

It is the second revolutionary idea Jack Dorsey, co-founder of Twitter, has helped to create and transform into a viable business: Square Inc., a mobile credit card reader and business management system. Canada is the first stop in Square’s global expansion, after the successful launch in the States. “We want to carry out every transaction in the world,” he’s said – not a small dream.

A small, free (and yes, square-shaped) plastic card-swipe reader that plugs into an iPhone, iPad or Android. It allows registered sellers to accept Visa and Mastercard purchases, with a 2.75 per cent fee per transaction. Two million individuals and merchants now use Square in the U.S. to record $8 billion in annual sales. Starbucks added the Square payment system to 7,000 U.S. stores last fall, and bought a $25-million stake in the company.

Square’s free app gives retailers business tools to track sales, taxes, inventory and popular items; it can identify new customers and give them an incentive to return with discounts or loyalty programs.

Forbes, which recently added Twitter Co-Founder Jack Dorsey as a billionaire member of its famed list of the 400 wealthiest Americans, calls him “nerdier than Steve Jobs” and “a disrupt-er on an epic scale.” Certainly, he builds big dreams from small ideas: a tiny plastic dongle, or a blogging site designed so even those using the most primitive cellphones can tap out 140 characters and participate in the global conversation. BTW, Jack Dorsey’s favored writers are Ernest Hemingway, William Gibson and Margaret Atwood.

Not only writers can sell their books everywhere they are, performing artists for example can sell their records/DVD’s or any other art work right away after performances to their fans. It’s possibilities are endless: garage sales, antique shows, farmers markets … these tiny devices are tremendously useful just everywhere to do payment transactions. Anyone who’s selling anything, be it at a yard sale or a bake sale, collecting donations, or if you’re a music teacher or a gardener, you can now accept credit cards. Jack Dorsey expects individuals and small retailers will be the early adapters. You can start to accept credit cards today, get your free card reader for your phone at Square.

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are more than 730 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

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How I Survived – Gloria Gaynor Might Publish Your Story

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Gloria Gaynor

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Famous singer Gloria Gaynor wrote her story of a life-altering accident in a recent Huffington-Post online article:
“The “Queen is dead,” was the report rumored to be circulating around my record company. A few weeks before, I had fallen on stage, jumped back up, and continued my show, including the rigorous choreography. I went out to breakfast after the show, gone home and off to bed. The next morning I felt refreshed. But then I reached for the phone to call my boyfriend and could not turn completely over. I tried to turn over again and felt an excruciating pain that hit me in my back … “. Read the whole story on Huffington Post.
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However, Gloria Gaynor (born Gloria Fowles on September 7, 1949 in Newark, New Jersey) is not only a great singer, but also writes. She will publish a book with real-life stories that read like fiction – maybe your story too:

Have you survived an illness, personal tragedy, abusive relationship, financial ruin, or other life experience that brought you to your knees?  Did the disco-era song “I Will Survive,” by Grammy Award-winning songstress Gloria Gaynor, inspire you to rise and thrive?
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If so, we’d love to share your story in a new book of personal narrative essays that tell the story of how you survived the experience and how the song influenced your life. We’re looking for real-life stories that read like fiction—similar to the stories in the “Cup of Comfort” book series, compiled and edited by Colleen Sell.

The book will include 50 stories of 1,000-2,000 words each. For each essay selected for publication in the book, the author will receive $75, a complimentary copy of the book signed by Gloria Gaynor, and a signed photo of Ms. Gaynor. Well, it’s not a big money maker, but it could be satisfying to write your story and maybe see it in a celebrity book. Start for a freelancing career? Who knows. Listen to her music on YouTube.

Submit by April 30, 2013
E-mail: glolo2004@me.com
or susancarswell@aol.com/

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are more than 720 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

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What Every Author Should Know

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When consulting / coaching our clients, helping them with their book marketing, we often have to watch them coming to a screeching hold when they try to organize special sales or free days: authors cannot change prices, text or anything else on their retailers account if they go with a publisher. No matter if it is a traditional big publisher or one of these “vanity” publishers, as only those can go into the retailers account – unless they give their authors the keyword and other details and the permission to do changes on the sales page.
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Every writer, no matter if they author-publish (really self-publish) or if they have sold their manuscript, they have to do their own marketing. But how can you do it, if you are on the mercy of a publisher – real or vanity? If you don’t own the ISBN and if they have no access to they retailers publishing pages?
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This is a huge problem (among many others) that authors face after they have given away their work for pittance – or worse, have paid thousands of dollars to a vanity firm. So, what’s the difference between both, beside the fact that they hinder the authors in their marketing efforts?

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Traditional Publishers

• Accept very few submissions
• Authors receive a small advance and royalties
• They do not use print on demand (single or few books)
• Authors have barely any say to cover image, publishing date etc.
• It takes very long until the book is published
• Publisher pays for printing, editing services and cover image 
• Distribution services are covered by the publisher
• Professional marketing services available – but only for celebrity writers
• They own the ISBN for the book
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Vanity Publisher

• Accepts almost all submissions 
• Author never receives any advance 
• Author pays for printing, editing services 
• Quick turnaround and Print on Demand 
• Barely any distribution services
• No professional marketing services 
• Very few royalties – if any at all
• They own the ISBN for the book

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Why not self-publish?
If an author has all these challenges, waiting times (or costs to cover in the worst scenario) – and cannot even do the necessary marketing without huge problems, what’s the point in having a publisher? Why not author-publish / self-publish in the first place, and be independent when it comes to marketing?

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are more than 720 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

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50 Biggest Publishers in the World in 2012

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UK Publishing Pearson was already the world’s biggest publisher before they joined with Penguin-Random House (Bertelsmann Group, Germany). Seeing their revenues, one might wonder why they pay their authors such lousy royalties…

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Rank (2011)	Rank (2010)	Publishing Company (Group or Division)	Country	Mother Corp. or Owner	Country Mother Corp.	2011 Revenue in $M	2010 Revenues in $M
1	1	Pearson	U.K.	Pearson	U.K.	$8,411	$8,097
2	2	Reed Elsevier	U.K./NL/U.S.	Reed Elsevier Corp.	U.K./NL/U.S.	$5,686	$7,149
3	3	Thomson Reuters	U.S.	The Woodbridge Company Ltd.	Canada	$5,435	$5,637
4	4	Wolters Kluwer	NL	Wolters Kluwer	NL	$4,360	$4,719
5	6	Hachette Livre	France	Lagardère	France	$2,649	$2,873
6	8	Grupo Planeta	Spain	Grupo Planeta	Spain	$2,304	$2,427
7	7	McGraw-Hill Education	U.S.	The McGraw-Hill Companies	U.S.	$2,292	$2,433
8	5	Random House	Germany	Bertelsmann AG	Germany	$2,274	$3,844
9	11	Holtzbrinck	Germany	Verlagsgruppe Georg von Holtzbrinck	Germany	$1,952	$1,512
10	10	Scholastic (corp.)	U.S.	Scholastic	U.S.	$1,906	$1,912
11	9	Cengage Learning	U.S.	Apax Partners et al.	U.S./Canada	$1,876	$2,007
12	13	Wiley	U.S.	Wiley	U.S.	$1,743	$1,699
13	12	De Agostini Editore	Italy	Gruppo De Agostini	Italy	$1,724	$1,843
14	15	Shueisha	Japan	Hitotsubashi Group	Japan	$1,714	$1,597
15	16	Kodansha	Japan	Kodansha	Japan	$1,551	$1,498
16	17	Shogakukan	Japan	Hitotsubashi Group	Japan	$1,444	$1,441
17	33	Readers’ Digest	U.S.	RDA Holding Co.	U.S.	$1,438	$1,460
18	14	Houghton Mifflin Harcourt	U.S.	Education Media and Publishing Group Limited	U.S./Cayman Islands	$1,295	$1,673
19	19	Springer Science and Business Media	Germany	EQT and GIC Investors	Sweden, Singapore	$1,138	$1,149
20	18	HarperCollins	U.S.	News Corporation	U.S.	$1,100 (est.)	$1,269
21	20	Informa	U.K.	Informa plc	U.K.	$1,069	$1,039
22	21	Gakken	Japan	Gakken Co. Ltd.	Japan	$1,043	$956
23	22	Oxford University Press	U.K.	Oxford University	U.K.	$1,004	$941
24	24	Grupo Santillana	Spain	PRISA	Spain	$936	$852
25	23	Bonnier	Sweden	The Bonnier Group	Sweden	$909	$927
26	26	Kadokawa Publishing	Japan	Kadokawa Holdings Inc.	Japan	$904	$794
27	27	Simon & Schuster	U.S.	CBS	U.S.	$787	$791
28	28	Egmont Group	Denmark/ Norway	Egmont International Holding A/S	Denmark	$703	$792
29	29	Woongjin ThinkBig	Korea	Woongjin Holding	Korea	$685	$723
30	25	RCS Libri	Italy	RCS Media Group	Italy	$667	$805
31	31	Klett	Germany	Klett Gruppe	Germany	$594	$617
32	32	Cornelsen	Germany	Cornelsen	Germany	$558	$584
33	34	Mondadori	Italy	The Mondadori Group	Italy	$506	$549
34	35	GeMS – Gruppo editoriale Mauri Spagnol	Italy	Messagerie Italiane	Italy	$494	$525
35	39	Lefebvre Sarrut	France	Frojal	France	$467	$430
36	36	Harlequin	Canada	Torstar Corp.	Canada	$450	$468
37	37	Sanoma	Finland	Sanoma WSOY	Finland	$446	$464
37	40	China Education and Media Group (form. Higher Education Press)	China (PR)	China Education and Media Group	China (PR)	$445	$393
39	38	Media Participations	France	Media Participations	Belgium	$442	$434
40	46	Abril Educação	Brazil	Abril Group	Brazil	$411	$308
41	47	Perseus	U.S.	Perseus	U.S.	$350	$300
42	43	Westermann Verlagsgruppe	Germany	Medien Union (Rheinland-Pfalz Gruppe)	Germany	$339	$342
43	41	La Martinière Groupe	France	La Martinière Groupe	France	$335	$377
44	44	Bungeishunju	Japan	n.a.	Japan	$331	$337
45	55	AST	Russia	Privately owned	Russia	$330	$215
46	45	Groupe Gallimard	France	Madrigall	France	$329	$320
47	42	Shinchosha	Japan	n.a. (privately owned)	Japan	$319	$364
48	49	Kyowon	Korea	Kyowon	Korea	$298	$273
49	48	Weka	Germany	Weka Firmengruppe	Germany	$282	$277
50	52	Saraiva	Brazil	Saraiva	Brazil	$267	$249

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For the latest news about the publishing giants check out Publishers Weekly Financial.

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are more than 720 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it.  There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

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Libraries: More Popular Than Ever!

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Courtesy of: CityTownInfo.com
infographics/public-library-adaptive-success
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In the face of new technologies, libraries are adapting to a new reality and they are more popular than ever!

81 % of American adults use the Internet and almost as many people agree that free computer and internet access (including Wi-Fi) are very important services that libraries offer. 62% of libraries are the sole provider of computers and Wi-Fi for free in their community.  Libraries also offer technology assistance, help with social services applications, tutoring and advice for job-seeking patrons.
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Between 2000 and 2009, public libraries increased by 1.7 percent, but the national population increased by 11.7 percent.
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San Antonio, Texas, is planning to open a public library without books this fall.  Instead, it will have computers, tablets, laptops and e-readers with pre-loaded titles.  While the book-less library has been attempted in the U.S. in 2002, it didn’t last: patrons eventually asked for actual books.
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Sources:
Pew Research Center, “Demographics of Internet Users”, 2012
American Library Association, “State of America’s Libraries Report”, 2012
Institute of Museum and Library Services, Public Libraries Survey (Fiscal Year 2009), 2011
NPR, “A Launch of the Bookless Library”, 2013

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are more than 720 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

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Surprising E-Book Reading Study

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Tablet Reader

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Book Industry Study Group announced their findings of a survey, comparing e-reader and tablet users and what they read:

Consumer Attitudes Toward E-Book Reading

The survey shows that 44 percent of e-book readers prefer a tablet, up from 37 percent in the August 2012 survey.  During the same period, respondents’ choice of a dedicated e-reader fell from 49 percent to 42 percent.  The study suggests the trend will continue as respondents’ intent to purchase a dedicated e-reader has dropped, while intent to purchase has remained consistent for tablets, at about 37 percent.
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Understanding device choice is important as the survey reveals further correlation between device choice and genre preference, with certain fiction genres continuing to dominate on dedicated e-readers, while some specialized nonfiction genres perform better on other devices.

• Those who prefer dedicated e-readers were more likely to select general fiction, mystery, literary fiction, or romance as key e-book genres than users of other types of devices. 
• How-to guides and manuals were more popular with those who prefer reading e-books on personal computers. 
• Consumers who prefer e-reading via smartphones were more likely to read travel books than either tablet or dedicated e-reader users.

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The study also shows the consistent upward swing in preference for e-books over print. About 82 percent of Power Buyers (consumers who acquire e-books on a weekly basis) say they prefer e-books over print and nearly 70 percent of Non-Power Buyers say they now prefer e- over print.

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are more than 720 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

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You Are Not Alone – Get a Mentor

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You just wanted to write – and upload your book to Amazon, expecting that it becomes an instant hit. The writing – your skills – an art you mastered, is making you proud. However the publishing / marketing process feels scary … and you never before thought about becoming an entrepreneur.
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Sure, you know all the benefits of self-publishing:

• Author-publishing brought your book much faster to market, than waiting almost two years till it hits the shelves, even if you got a publishing contract
• The marketing part will always be completely on you, no matter if you self-publish or if you go with a big traditional publisher
• As a self-publisher you keep full control over the book design, the sales outlets, the price and the time your book will be on the market (maybe forever) – just to name a few
• if your book is successful you can make a lot more money than a “published author”

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You learned a lot already:
You read all the blog articles how to become a real author-publisher, even with printed books and their distribution to bookstores, running from April 8 – April 13 on https://savvybookwriters.wordpress.com/

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But you still have many questions… it seems, as if you have to learn a complete new profession. Wouldn’t it be great to have someone on your site to help you with:

• all the details of the e-book and print book production process 
• how readers can find your book on Amazon, B&N, Kobo, Apple etc.
• how you can create your “platform” and establish a brand as a writer
• how you set up a blog/website and a social media presence
• which reader forums you should join 
• … plus all these questions you did not even know to ask
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The Value of Mentor-ship
We do not only work for our clients during the time you actually book us, but long after, giving you regularly tips and news.  The articles we write about your book will stay on our sites forever.
With our help, self-publishing and book marketing can become an enjoyable journey for you: We help you to save time, money and efforts in your publishing / book marketing process.
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Take Advantage of Our Professional Help
We have studied business, marketing and e-publishing and have 30 years publishing experience. We customize coaching to your needs and teach you:

• how you can establish a brand as a writer
• the publishing and retail possibilities
• all the pre-publishing book marketing steps
• blogging & automatic posting of your articles to Twitter, FB, Google+, Goodreads…
• how to save a lot of time using social media sites for reader contacts 
• researching your possible competition & popularity of genres/positioning
• how to identify your target readers & plan your blog content & marketing strategies
• how to find lots of readers, book bloggers & reviewers
• … and the list goes on and on. Don’t forget: Writing is an art – publishing a business!

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Would you learn to drive a car or fly a plane without instructor? 
It is frightening first, but once you have learned it – with a professional instructor on your site – gaining self-confidence, it becomes sheer pleasure for you. Everything you accomplished in life makes you proud and is fun doing. So will be author-publishing and book marketing!

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $179 for 3 months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials or your KDP Select Free Days.
For your questions and to get testimonials contact us via: 111Publishing  gmail.com

Further reading and details:
https://savvybookwriters.wordpress.com/2013/03/14/10-reasons-to-get-help-boosting-your-books-success/
https://savvybookwriters.wordpress.com/2013/04/01/writing-is-an-art-publishing-is-a-business/

• we offer weekend classes for groups,
• individual online seminars, targeted to your needs for a very low fee
• and even a publishing / book marketing seminar at sea

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are more than 720 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can share and submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

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Author Interview: Lawrence Winkler

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In 1980, a maverick young doctor gave it all up, to hitchhike around the world. He wrote four books about his experience, which I personally find some of the best travel literature, even topping my former favorite, Bill Bryson.
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Lawrence Winkler

His name is Dr. Lawrence Winkler, now a medical professor on Vancouver Island, Canada, from whom you would not expect sentences like these:
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“Tip the world on one side & everything loose will land in Los Angeles”,
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“We honed the fine art of stuffing a Falafel, so a dollar could last all day” or
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“If you want to sell your whisky to buy hashish, I may be of service, he said…”
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I really love to read his books and have the honor today to interview him.

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Lawrence, what inspired you to start writing?
I had promised my father that I would someday write a book about my hitchhiking trip around the world. He was a pillar, a good man, and not quite convinced that my wanderlust was anything other than a selfish indulgence.  Unfortunately, he died before I finally began typing the story. My writing was initially an exercise in legitimization. But then I discovered that I had entered a new universe, which was not only wonderfully fulfilling, it was fun.
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How would you describe your books to someone who has not yet read them?
The most fascinating books I’ve read have always been narratives that were alive on many different levels. So far I have written two kinds of books. The first, ‘Westwood Lake Chronicles’ is a dreamscape diary of our deliberate attempt to live with nature, under the inexorable development pressures of the exploding population around us. The second set of books, a quadrilogy of a five year hitchhiking trip around the world in the 1980’s, is an attempt to present the world, as close to the ground as I found it, as an odyssey that defined my identity and destiny. I believe I have written the consummate epic travelogue, like no other you will ever read.
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Is there a message in your books that you want your readers to grasp?
I would like my readers to see the fine interconnection of many aspects of life that they may not have previously understood to have any connection at all. I want them to see how complex, sophisticated and intricate, and yet how simple, the richness of this experience is. I hope to inspire them to see the little details as the great whole, and how the quantum is related to the cosmic, how the tragic and comic duality of our short existence is the source of how deep and wide we can live.
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Are your characters based on real people?
Oh, yeah. But I hope they don’t notice, and I will deny it, if anyone else does.
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Who is your favorite character and why?
Tough one. Steve of the Jacuzzi is an archetype, and still a best friend. Gold Tooth was comical, Hair Trigger Ray dangerous and tragic, Mike and Mike were Doonesburyesque, and I never saw them again. Wayne the Rock was personified evil, Harold Broomberg and Mr. Godfrey saints, Mama Szlapak  an oracle, and they were just in Orion’s Cartwheel, the first book of the quadrilogy. But I loved Hungry Butterfly, the Japanese guy who escaped his father’s factory to travel in Eastern Europe, and found his own liberation. Hahahaha.
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Are your plots based on your real-life experiences?
Absolutely.
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Give us an excerpted quote from your favorite review of a book:
“Not a gulp-able book – it should be savored in sips.”
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Thinking way back to the beginning, what’s the most important thing you have learned as a writer from then to now?
That it is always possible to do better, if you care enough to slow down, and take the time.
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Considering a book from the first word you write to the moment you see it on a bookstore shelf, what’s your favorite part of the process? What’s your least favorite?
I actually have yet to see my words on a bookstore shelf, as I have yet to produce a physical print copy. My most favorite part of the creative process is seeing a large number of ideas separated by what I had thought were insurmountable barriers avalanche into a brilliant epiphany. My least favorite part of the creative process is, having to exclude the many other people and things I love about life, to concentrate my efforts on creating the circumstances for this to occur.
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What genre have you not yet written but really want to try?
Poetry. But not yet.
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If your books would be made into a movie, who should play the main character?
Johnny Depp.
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How did you get published? Please share your own personal journey.
Its a work in progress. I had an agent, but I think she was stuck in the headlights of the current revolution in publishing. So far, I’ve done it myself. I’d rather be writing than marketing, so I will likely look for a print publisher after I finish my current infatuation with ‘Stories of the Southern Sea.’ I’ve learned that there is a lot of published nonsense, even more unpublished brilliance, and a vast number of brilliant authors that were either discovered long after they departed this mortal coil, or never were discovered. For me, it’s not about the notoriety, it’s about the notation.
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What do you find is the best part of being an author?
The perfect peaceful solitude in imprinting your thoughts on an otherwise uncaring universe, one irrevocable word at a time.
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What’s one thing that your readers would be surprised to know about you?
How amazed I still continue to be at how amazing this journey still is.
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Thank you so much for taking the time during your busy life and answering our questions!

Here is one more:
Where can people learn more about your writing and you as an author?  

http://www.lawrencewinkler.com

https://www.facebook.com/lawrencewinklerauthor

http://www.amazon.com/Lawrence-Winkler/e/B008UVGLM2/ref=ntt_athr_dp_pel_1

http://bit.ly/Yn6LsB   (short link to Dr. Lawrence Winkler’s books on Kobo)

http://www.goodreads.com/author/show/6460890.Lawrence_Winkler

https://twitter.com/LawrenceWinkler

http://pinterest.com/drwink/boards/

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are more than 710 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then click on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

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