Category Archives: Book Launch

Country Road 309 in New Zealand

Country Road 309 in New Zealand

A (very) short excerpt from an upcoming novel of New Zealand by Dr. Lawrence Winkler: The Bolthole

When Dr. Sababa first arrived in New Zealand, some thirty years earlier, he and Jane hitched the western entrance of the Tapu, to the trailhead of the Pinnacles Walk. This was where they discovered the love for moreporks in the moonlight and glow worms in gold mines, and each other.

They watched the meteors flash across the Southern Cross at night. “Maybe some day, I’ll buy you a place with a gold mine, in the Coromandel.” She gave him a harsh glare which Kiwi’s reserve for skiting high achievers. And the fireflies danced anyway…

The 309 had become an eternal source of terror for Dr. Sababa. He and Jane drove north of Thames on SH25, on the Pacific Coastal route they had adopted as their own since they bought the Bolthole, years earlier. It was an annual ritual, landing in Auckland in the early humid dawn of each Antipodean spring, and jumping the airport express to Queens Wharf downtown. Then for the short Fuller’s ferry ride to Jane’s sister, on Waiheke Island, the old offshore refuge of “the bad, the sad, and the mad”.

Dr. Sababa quickly decompressed from his professional responsibilities, and Jane caught up with the Rellies for a couple of days, before they returned to the big city. A ten-dollar taxi ride dropped them at A2B rental cars where, for a once excellent price, they piled in an ancient Toyota RAV, vertiginous from the number of spins on its own odometer. With a stop at Caros’ Wines, they zoomed off south, and then east, to Thames. At Pak’nSave in the Golddiggers Mall, behind which you could still find kauri gum, they loaded up several months’ worth of groceries.

By early afternoon, they were swerving through the magnificent red flowering Tolkien tunnel of pre-historic pohutukawas lining the highway along the slate blue of the Hauraki Gulf. They might stop for water, or an ice cream, but never for long, anxious as they were to reach the little shack before dark. They knew every curve on the way, including when it would turn inland at Wilson Bay. The Thames Coast Road went then through the hills and swamps of Manaia. Here a two-dollar coin, dropped in an honesty box at a remote farm gate, would get them a bag of juicy tangelos.

The majestic heights of Mount Pukewhakataratara brought them to the east. Jane and Dr. Sababa would zoom down past Preece Point and the mussel farms of Coromandel harbor. Then to the SH25 turn-off over the ranges towards Kuaotunu, and the cottage.


It had been one of those perfectly crystalline summer mornings when Jane left him for a few days to take care of a family concern.

Her Uncle Bill suggested Dr. Sababa drive his son’s old copper-colored Holden HQ station wagon north, to camp in the furthest forest of the peninsula. “Take the Bronze Whaler. It‘s a great way to disappear for a few days and see the most remote part of the Coromandel.”

He eyed the massive metal machine in Uncle Bill’s driveway with suspicion.

“It’s big,” he mumbled. “It’s indestructible, mate. Runs like a buck rabbit.”

Dr. Sababa accepted the offer with gratitude and asked Uncle Bill for directions to the remoteness.

“I’d take the 309 just south of town. There are twists and turns and a few potholes, but from Whitianga, it’s 22 kilometers of winding gravel on a northwest diagonal, along the Mahakirau Stream, to Coromandel town on the east coast. Then there it’s straight up the guts to Colville and beyond.” The 309, joining Coromandel to Whitianga, was an unpaved road.

The good doctor threw his sleeping bag and tent in the back of the Bronze Whaler, and carefully navigated out of Uncle Bill’s gravel driveway. The old man waved from the deck, anxious to see him off on his adventure.

Dr. Sababa stopped at the Whitianga supermarket and filled up the back seat with two boxes of tinned food. The only eating utensil he would need was his Swiss army knife. The Whaler roared along the bucolic pastureland on the SH25 south of Whitianga until it reached the turn-off of the 309.

Gorse and scrub and native bush began to fill in his peripheral vision, but the tarmac continued smooth and deceptive for the first two kilometers before turning into dust and stones at the quarry. The Whaler blew past tree ferns and building blocks of rainbow-colored beehives, and the black squiggles on a yellow traffic notice warning of the 309 loops and bends which would form the next ten kilometers. Another sign, red and lime green spoke of local artisanal activity further down the road. 309 Honey… 3 kilometers.

Vehicles passing from the other direction raised clouds of fine dust the lasted only as long as it took to reach the next one. Dr. Sababa was experiencing his first solo flight in hostile airspace. New Zealanders consider driving as just another extreme sport. With classic All-Black élan and strategic intent, every car is an obstacle to scoring another goal, every road is a slalom course, and every give-way sign a mere suggestion. There is no blind corner too hidden, no passing interval too short, and no single lane bridge too long not to be taken at full speed and full volume. Kiwis don’t so much drive, as aim and, what he was soon to discover, the rules of engagement were the same on the motorways, as on the poorest narrowest cork-screwiest excuses for a road like the 309.

It was around one of these gritty turns that Dr. Sababa found himself on a collision course with a large white luxury vehicle, hurtling around the corner on his side of the gravel. Four young girls appeared to be chewing gum and chatting at the same time, and one of them was pushing her multitasking skills to the limit in attempting to aim his vehicle.

Dr. Sababa, with his lightning-fast analytical ability, came to three sequential conclusions in a matter of milliseconds. The first was that these young women were likely from Auckland, given the gap between their age and the cost of means of transport, obliviousness to the rest of the world, and their straw hats. The second was that, if he could just nudge the Bronze Whaler ever so slightly to the left, he might be able to demonstrate his chivalry, and avert a collision, thus saving the day and its participants. The third thing he realized, was that his chivalrous intent had been ever-so-slightly miscalculated. It resulted in an attempt by the left side of the massive metal machine to leave the rest of the encounter, slowly but irreversibly.

The Whaler began a slow crocodilian death roll, off the left edge of the 309, and over the bank of the sheer drop-off into space. It could have been a ballet if there hadn’t been so much metal in play. Not only the steel of the Whaler was in the air but, at a precise rotational angle, all the tinned food in the back seat boxes flew onto the field. They smashed into the cockpit airspace and around the befuddled expression on the twirling face of the good doctor. Fortunately for Sababa, Uncle Bill had been right about the indestructibility of the old Holden wagon. In three complete axial revolutions through the solar system and down the steep embankment, the Bronze Whaler did not break. It did, however, lose most of its height, as the roof was crushed nearly flat by the impacts with the slope before it was stopped and jammed immobile by a large old rimu tree.

Dr. Sababa was stunned by the accident but relieved that he was still alive and none of the cans had smashed his skull. His passenger side doors were impacted tight against the tree the car was leaning on, but he wasn’t terribly concerned. he was confident, the young girls from Auckland would stop and inquire after his well-being, and together they would devise a safe way to extricate him from his chivalry.

The young girls from Auckland were indeed from Auckland and had continued on the way without giving Sababa’s fate so much as a second thought. Which brought him, with his lightning fast analytical ability, to his fourth conclusion in a matter of milliseconds. Thirty feet below the sheer drop-off, he was immobilized in a massive metal machine, surrounded by an even more sheer drop-off.

Carefully, he opened his driver’s side door, feeling the Whaler shudder under him. The wagon, exactly balanced on the pillar between the passenger side front and rear doors, was not in a forgiving mood for any more mistakes. Sababa gently pushed his door straight up, waited for it to catch, and slithered onto the slope, reaching for any branches or shrubs that might provide him a handhold to survival. He struggled up the bank, digging his soles in whatever they could find, rested, and then climbed again. Twenty minutes after his tumble, Dr. Sababa emerged scratched and shaken, but safe, onto the gravel roadbed which had tried to kill him. The silence was unnerving. He began to stumble back towards the Whitianga turn-off but had not walked far, before he caught a lift with a farmer, heading into town.

“What happened to you?” The farmer asked. Dr. Sababa told him the short version, emphasizing his shock and surprise at the actions of the young girls from Auckland.

“We call them Jafas.”


“Just Another Fucking Aucklander” explained the farmer. “You’ll likely meet more before you die.”

A period of silent contemplation followed.

The farmer dropped Dr. Sababa at a garage on the edge of the township. A thin, elderly man, in blue overalls, came out from under a car. He hadn’t said a word before Sababa launched a cathartic explanation of his travails, the accident, the predicament of the Bronze Whaler, its relationship with the rest of the family, the Jafas, and other topics, some totally irrelevant. “It’s down on 309 Road,” he said finally, as an admission of defeat.

The mechanic motioned him to get in a dilapidated tow truck the same color as his overalls. He didn’t speak as they drove back down into the belly of the beast. Less than fifty curves later, Sababa pointed to the edge of the road he had taken the Whaler over. The mechanic exited his own door and went around to the business end of his vehicle. He took two large iron bars and drove them into the roadbed, a fixed distance apart, with a sledgehammer half his size. He swung himself onto the large hook and rode the winch cable over the bank. The speed at which his blue overalls disappeared over the sheer drop-off into space let Sababa gasp. The man moved like he was executing a pivot in a rugby scrum and, for as much as Sababa knew about both the man and the game, he may as well have.

He swung himself onto the large hook and rode the winch cable over the bank. The speed at which his blue overalls disappeared over the sheer drop-off into space let Sababa gasp. The man moved like he was executing a pivot in a rugby scrum and, for as much as Sababa knew about both the man and the game, he may as well have.

Minutes later, his blue overalls rematerialized back over the edge, and onto the truck bed. The mechanic commenced pulling levers and pushing switches until the cable tightened, and a mighty grumbling began beneath them, thirty feet below. Dr. Sababa trembled with the terror of the exercise, and what disastrous results he might bear witness too if this taciturn grease monkey was not up to the challenge. But his torment was unnecessary.

Slowly, leisurely, the Bronze Whaler made a steady ninety-degree turn, her bonnet now facing up toward the roadbed. A tug on another lever and she began a stealthy crawl up towards the bank, swerving like the copper shark she was. Another heave and the Holden climbed over and back onto the 309, facing back towards the direction she had come. Her roof was crushed to the waistline, her windshield and windows were blown out, but she and every food can he had purchased at the supermarket were otherwise all there. The mechanic blew on two fingers and put the key in the Whaler. The engine roared into life. Dr. Sababa’s mouth was open in awe.

“Think you can drive her into town, mate?” It was the first thing the man had said. He nodded.

“How much do I owe you?” Asked the good doctor.

“Forty bucks.” Sababa paid him before anything more could happen, and watched the mechanic drive away. Clearly, there were all kinds of Kiwis, and this man was a seraphim angel of the highest order.

He found his drive back to Whitianga embarrassing. He felt every vehicle he passed snickering at the Whaler, especially because his visibility was windy, and less than five inches high. He pulled into Uncle Bill’s driveway, half relieved and half paralyzed, to find the old man still sitting on the deck where he had left him, not even three hours earlier.

“Quick trip up the peninsula,” observed Uncle Bill.
“Less up than over.” Sababa meant.
“How’d you like the 309?” Asked Bill.
“The road of excess leads to the palace of wisdom.”
“Looks like you found both today,” remarked Uncle Bill.



Leave a comment

Posted by on September 15, 2017 in Book Launch, Marketing


Tags: , , , , , ,

TWO DAYS IN JUNE: John F. Kennedy and…



Two Days in June

 John F. Kennedy and the 48 Hours that Made History  by Andrew Cohen.

In June 1963, John Fitzgerald Kennedy has been president of the United States for almost two and a half years.  That spring he is grappling with the two seismic forces of the early 1960s:  the proliferation of nuclear arms and the struggle for civil rights.  On two consecutive days, in two lyrical addresses, he appeals to Americans to see both the Russians and the “Negroes” as human beings.

His speech on June 10 leads to the Limited Nuclear Test Ban Treaty of 1963, the first arms control agreement of the Cold War. A day later, his next speech on June 11,  leads to the famous Civil Rights Act of 1964, a watershed in American history.  In lily-white, Cold War America, this kind of language is unprecedented, if not almost subversive.

Andrew Cohen, an award-winning journalist and bestselling author, evokes the writing of William Manchester and Theodore White as he presents a president pivoting dramatically and decisively on the two biggest issues of his time. Based largely on hours of unseen documentary film shot in the White House and the Justice Department on these two days, as well as fresh interviews and a rediscovered draft speech.  Two Days in June elegantly captures Kennedy at the high noon of his presidency in new, rich, granular detail.






Our WordPress blog has been moved to our web domain at:

As we cannot transfer thousands of subscribers we will re-blog for a while.   If you want to get these valuable tips in the future, please sign up when the pop-up window shows up after 10 seconds on the new site, to make sure you won’t miss any articles in the future.   THANKS


Tags: , , , , ,

How to Get Individual Publishing / BookMarketing Consultation



Get Publishing and Book Marketing Advice


THE most often asked question by writers and would-be self-publishers in Google searches: “How to publish a book”.  This prompts to show up 348 Million answers – many from Vanity Publishers, who lay out their traps… but also some useful tips.  However not every advice is suitable for every book and every author.  Only the manuscript, the authors goals, their marketing knowledge (often zero) and the potential readership for the upcoming book is known, publishing advice can be customized – not one size fits all.

Over the Phone / Skype Consultation
It’s a budget-friendly way to get started with your publishing process, building your platform and marketing your book(s). Consider discussing your book with an experienced (30+ years) publishing and book marketing professional, in a personalized conversation. This valuable, yet very inexpensive package includes a meeting of up to 3 hours – or two meetings of 1,5 hours via phone in North America or Skype (worldwide).
A very affordable fee of only $79 allows every author to get professional advice and help.  Order secure and conveniently via PayPal.

Great Benefit for You:

  • Are you thinking about publishing your own book?
  • Do you have a book you think will sell but don’t know how to market it?
  • Do you want to start seriously publishing in POD (Print-on-Demand)?
  • Do you want to learn all the in-and-outs of navigating Social Media?
  • Do you want to avoid costly mistakes and time-consuming “trial and errors”?
  • Do you want to do it right from the beginning, publishing in a professional way?

How it Works:
As better you are prepared as more you will get out of our “meeting”.  Write down all your questions you might have in regards of publishing and book marketing.  Prior to our conversation, you’ll fill out a comprehensive questionnaire, designed to familiarize us with your opportunities and audience.  We will buy and read your e-book or go through parts of your manuscript if it is a print book only and study / evaluate the questionnaire, once it is filled out and returned to us.
After the consultation session you will get an analysis of your book or your concept.

Practical, Results-Driven Steps
Your consultation will focus on your most effective strategies for your book marketing and will help you prioritize practical, results-driven steps to best promote you and your book.  If you haven’t published before we will help you to become familiar with all the possibilities available and their pro’s and con’s, so that you can make an informed decision.

Topics We Will Discuss
We will provide a comprehensive introduction to book marketing as well as more targeted feedback on specific concerns and questions, including but not limited to:

  • Evaluating your cover art, cover copy, author bio, and pricing strategy
  • Ensuring that your book looks professional, not self-published
  • Having your book in print, e-book and audio format
  • Building your platform and author brand
  • Social media opportunities such as Google+, Goodreads, Twitter, FB, Pinterest etc.)
  • Working with a traditional publisher or POD
  • Where to get an ISBN, find editors, e-book formatters, lay-outers, cover artists
  • Selling through Amazon and other online retailers
  • How to get book reviews – before and after your book launch
  • Book Distribution and direct book sales
  • Public Relation and media campaigns
  • Possibilities of translations or foreign right sales
  • Getting bookstores and libraries to carry your book – worldwide
  • How to avoid traps at “self publishing” and “vanity publishers”

After your consultation, we’ll send you a follow-up guide with hundreds of tips and links as a guide for your future publishing and book marketing activities. This way you don’t have to get distracted by taking notes while we are talking, and you will always have a “blue print” for future book publishing.

Our publishing and book marketing consultation and coaching is appropriate for and can be tailored to writers who are going the traditionally or the self-publishing route.  A very affordable fee of only $79 allows every author to get professional advice and help.
To get started go to




Please check out all previous posts of this blog (there are more than 1,120 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article for easy sharing at Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing 111Publishing @ Google+


Hyper Smash



Tags: , , , , ,

17 Bestseller Tips – from Trade Publishers



If you ever see Marketing and Advertising from traditional puplishers, it’s for their Bestseller authors only, such as: Advance Book Reviews, posted on their book’s cover, Book Tours and Signings of celebrity authors, media coverage including reviews, speaking engagements, and placing at major bookstores who report to Bestseller lists.  How can author-publishers use the methods of global trade publishers to promote their self-published books?  You don’t need to travel to the Frankfurt Book Fair in Germany, like Johannes Kepler did in 1620 – yes, self-publishing was en vogue already four hundred years ago!

7 Million Self-Published Titles:  Stiff Competition
Since 2010 roughly 7 million new self-published books appeared, almost all at online retailer’s websites.  And these titles will be offered for many years to come, as most of them are in digital format. The “gold rush” seems to be over and self-publishing has been dropping almost 50% per year, obviously “separating the wheat from the chaff”.  You’re not a New York Times bestselling author. You don’t have a publicist. And your Amazon sales numbers are awful. Should you quit writing books?  No, absolutely not!

For those of you who want to succeed at self-publishing, use also some traditional marketing methods, create a Business Plan and a Budget, including anywhere from 5-10% for your overall book marketing, including website, paying for IT help, designer, or Google ads.
Traditional publishing uses multiple ways to promote. Self-published authors attempt to market their books to the entire world via Amazon, social media, and their website it seems.  Publishers select books in order to stay in business, and also to determine what the publishing house’s identity is.  Here’s how you can copy traditional ways to market – adjusted to self-publishing.  One step at a time, but continually every day – split in small tasks.

1. Start Early
Market Research – the very first step to do!  An editor will need to make a case that the book fills a market need. And to do that, the publishing house will look carefully at what’s out there. Has the competition a recent publication in this sub-genre? Does it have similar scope? Is it widely available?

Authors, and especially self-publishing authors need to study their competition carefully too:  Read their books, study book covers, pricing, reviews, and the marketing of competing books. The most powerful and essential steps you can take toward promoting your book begins long before the actual writing of the book. At least two years before the book is published, start building a network of supporters and reviewers.

2. Print!
Traditional publishers concentrate on print books, which still make up for about 60% of the book market, depending if you look at book sales numbers or revenue per book.  Audio Books: The audio-book market is certainly growing, and Trade Publishers are not only investing in digital (even so it took them a very long time) books, but also in audio-books.

E-book authors might be happy with their sales on Amazon, Apple, Kobo or Barnes & Noble. You might have even turned it into an audio book. But the questions for a “real” book, paper back or hard-cover copy from conservative friends or elderly family members are nagging… And wouldn’t it be nice to walk into a Chapters or Baker & Taylor or one of these rare independent book shops and see your book in the shelf?  You will not earn a fortune, not even a living, but for a couple of months it is a nice pocket change. Only months… yes, because longer than this, barely any book will stay in the book store, unless it really is a bestseller and gets re-printed. If you go the indie route and choose for example the POD services and worldwide distribution through Lightning Source, (provided you have at least 3 books to be considered a small publisher) your book is printed on demand and will never get discarded (good: no-return-policy in POD worldwide distribution). See this article How to Distribute Your Book Worldwide.

3. Book Sales at many outlets
Imagine you could buy all books from Penguin only in one book chain… Publishers distribute their books to as many outlets as possible, to brick-and-mortar stores, independent book sellers, mass markets, online book sellers, even via Affiliate programs.

Authors: Sell your books, e-books and audio-books not only through Amazon, but as well on Barnes&Noble, Apple and Kobo websites, to have your “eggs in more than one basket”. And don’t forget the potentially huge potential market for hardcover books, selling them to libraries all over the country!  However, there are way more online retailers for e-books and books than just Apple , Sony, Diesel, Kobo or Barnes & Noble.  Sign up with a book distributor / fulfillment company for your print-version of the book. Distributors mostly require just three books to be listed as a publishing business, and if authors have not written three books yet, they can band together with other authors to reach this minimum.  Traditional publishers and the books of their authors can be found on Bowker’s global database of books.  How to get into “Books in Print”, a worldwide database and to register your book for FREE! with Bowker is the topic of another blog posts.

Books available for future publishers:  Aaron Shepard has written two books about the topic of book distribution: POD for Profit and Aiming at Amazon, both contain very detailed information for small publishers. Another great source is Dan Poynter’s Self-Publishing Manual, a classic publishing guide-book.

4. Sell books to Libraries
All traditional publishers sell their books to libraries.

According to statistics from the American Library Association and the Book Industry Study Group, libraries yearly purchase books for nearly $2 billion. But not only books, also audio-books and other forms of publications. Around 95% from major publishers.  Imagine, you sold your $15 book at a 50% discount to only 10% of these libraries, you will earn more than $75,000. But how can you tap into the lucrative library market?  It is explained in detail, including valuable links of wholesale companies who sell to libraries, on SavvyBookWriters here and here.

5. Book Shows & Fairs
Representation at the applicable trade shows includes bookseller trade shows like the Bookseller Expo America (BEA) or one of the regional bookseller shows, like the New England Booksellers Association, Book Shows for the Library Association (ALA) and certainly the world’s most important, the Frankfurt Book Fair in Germany every October.

Which Book Fairs or other Literary Events will you attend in the coming months to present your work?  How to organize your participation and how to attract visitors is explained in detail in this blog post, pointing out the do’s and don’ts at book fairs.

6. Book Signings
An author tour can take various forms. Two weeks of travel, flights from city to city, an author appearance every day, twice a day if possible.  Publishers often make their choice on the basis of three factors:  if the book can sell in quantity in bookstores; if the book can be reviewed in newspapers, not simply journals;  and if the author is presentable.

How you can organize your own book signing is explained in detail, even with a time-table, here on this blog post at

7. Book Clubs
Traditional Book Publishers sometimes sponsor book clubs, or invite them to participate in a contest, such as the one offered by Random House of Canada “Book Clubs are Beautiful”.  Members suggests four or five books that they must have read and then the voting and lobbying begins until they’ve got their list. member suggests four or five books that they must have read and then the voting and lobbying begins until they’ve got their list.

Authors on the book clubs list have attended a meeting or contacted them by phone or email. Writers can find easily contact addresses of book clubs via Google. Offer them a free copy of your book, just as big publishers do. Don’t overlook virtual book clubs at Goodreads, Wattpad, Bibliophile etc.

8. Writing Contests
Many published authors compete in writing contests, and publishing houses sometimes organize contests.

How to Get More Readers from an Award:  Publicity around a book award will boost your book sales. Contests are a great way to hone your craft and show the world how much better you are than other writers. Winning a book award for your self-published fiction or nonfiction book is a great way to gain recognition and approval. You will not only see an increase in your book sales – if you market it well – you also can add the award sticker to your cover and mention the achievement on your back cover, in your books’ description, and in all your marketing and promotions – online or offline. 25 Writing Competitions You Should Enter

9. Content Writing for magazines & newspapers
World-famous bestseller writers from big publishing houses, such as Ernest Hemingway, Margaret Atwood, Tom Chiarella, Gloria Steinem and Stephen King did it: Writing occasionally short stories and magazine articles – before blogs became fashionable.

Your book has been launched months ago or even last year. NOW readers need to see something NEW from you. It doesn’t need to be a whole new book:
The three main assets you have already
– your writing skills
– the content you already penned
– the research you have done for your book(s) can be used to write at least 20 – 30 articles or blog posts – and if regularly posted on Google+ it is raising your Search Engine Ranking on Google tremendously.

More benefits of writing content:
– it is a subtle way to promote your book
– you receive valuable back links to your website or blog
– you will have lots of possibilities to post on Twitter, Google+, Pinterest, Facebook.
– include links to your articles in email newsletter (that you hopefully send out regularly to your readers)

Post these articles on your blog or contribute guest blogs to other sites that are focused on the same topics as your book.
Content is used to draw in your ideal readers / reviewers, it will link to your book sales page or your website and it helps a lot to build a platform. Last but not least it gives you a lot of material to post and to tweet. The result: you will increase your exposure, show your writing skills, grow a loyal following and attract reviewers – in one sentence: you will achieve success with your writing – and in many cases, even get paid for it.

10. Press Kits on your website
Bestseller authors at traditional publisher have the support of the publisher’s in-house (or out-sourced) publicity department. How much publicity support depends on many factors, but there are the basic elements that a publicity department will likely provide:  Book Press Materials.  Near publication date, the book’s publicist will email the electronic version of the press kits to a large number of applicable editors and producers to garner interest in the book. Book Media Follow-Up is the next step. The book publicist will follow up with any media outlet that responds to the mailings or e-mailings, will mail additional copies of the finished book, and will make additional calls or emails to other outlets to remind them the book is in their in-box.

To get the word out about the upcoming book launch, to receive positive articles in newspapers., magazine, book blogs, or to get interviews, writers should professionally deal with anyone who could tout their book – not only national press or TV.  Don’t make these common errors:  Not having a press page on your website for example.  Unfortunately most writers are not aware that journalists, bloggers or radio hosts need a bit more information than what they see on your Amazon page. And they won’t just copy and paste your “about the author” or the description of your book on the sales page. Check out Stephen Kings website, see how he organized his page for the media, where journalists can download high-resolution press photos.

11. Advance Book Reviews in magazines and newspapers
Did you ever wonder why brand new books had already reviews?  New author-publishers can learn a lot in book stores:  Check out how professionally published books look like: Many of these trade books have either on their back cover (paperback) or on their binding flap (hard cover) several snippets of the book reviews, as well as endorsements from bestselling writers or other professionals, that were already written before the book was printed.
Traditional publishers may budget anywhere from fifty to several hundred “free and review” copies. Advance Review Copies (ARC’s) are what they send out half a year before book launch date.

How these pre-editions Galleys) are produced and to whom they should be sent is explained in How to Get Reviews Before Your Books Launch.  Prepare your book review query well in advance and learn what to avoid when pitching to reviewers.  Valuable tips can be found at Prestigious Reviews and How to Get Them.

12. Radio Interviews
Bestseller authors often appear as guest at TV or radio stations. Publicists for major publishing houses have longstanding contacts to their editors and arrange interviews for bestseller authors.

Authors can go the same route, starting with internet radio stations, such as this one: The Book Report.  Don’t forget when you plan the marketing of your public events, to announce it for free on Google+ and on Goodreads, use their free Event pages.

13. Speaking Engagements
Keynote Speakers and Motivational Speakers get handsomely paid, often $10.000 to 15,000 for a two-hour speech!  Most celebrity authors, found as speakers, are writing Non-Fiction books.

Speaker agencies, or organizers of Writers Conferences are the best approach if you want to earn more with speaking engagements than with your book.  If you are really serious about publicly speaking, join first and then the Certified Speaking Professional Association where you can get certification in public speaking.

14. Foreign Rights
Basic subsidiary rights that publishers contract with their authors include translation into foreign languages, foreign rights, and reprint of selections by other publishers, just to name a few. An American publisher may also license a book to a British house for separate English-language publication in the UK and the Commonwealth

Foreign Rights  as well as translations into other languages can be a great way to leverage the value of your manuscript – but don’t expect big numbers right away. Additionally, it will add an international, professional image to you and your books. Revenue will be an advance and approximately 6 – 10% royalty of the retail price, minus percentage for the agent. Try to get the highest advance possible. It’s also a long-term project as it takes around 18 months until the book is translated and finally available online and in bookstores – and another half year for royalties to arrive.

15. Bookstore Placement
Placement in bookstores, both chain and local (especially bookstores that report numbers to the Bestsellers List)  William Germano explains in his book:
Trade publishers’ marketing departments issue all kinds of catalogs to promote books—ones you see and ones you won’t unless you’re a librarian or a bookseller. The trade catalog is a publisher’s principal tool for making sales to bookstores.  Publishers with two trade catalogs bring out one per publishing season. The fall season usually begins in September and continues through the winter. The spring season begins in February or March, and continues through the summer. Books to be announced in a catalog must be securely in place at the publishing house up to a year ahead.

For those of you who want to succeed at self-publishing, use also some traditional marketing methods, create a Business Plan and a Budget, including anywhere from 5-10% for your overall book marketing including your website, paying for IT help, designer, or ads.

16. Placement of books in big box stores
Wandering into a Walmart or Shoppers DrugMart outlet, you will most likely find close to the entrance / cashier desk the shelves of magazines and books, often from Bestseller authors. Big publishing houses sell tons of books to these big box stores – at steep discounts I must add.

If your books are selling like hot cakes, consider selling in bulk too.  Book wholesalers or websites such as and, provide contact information for hundreds of buyers. You could also visit the websites of your most coveted outlets. Target even maintains a “vendor hotline” to answer questions by phone. However, be aware that having at least a dozen books is the minimum before you approach buyers at big box stores. They will not order single titles. If you have a book that should go into a specific department, for instance Sporting Goods, Electronics, Childrens, etc. contact your local store manager and ask who the buyer is for that specific department.

17. Book Sales Page
Many big publishers and major online retailers sell from their own website print and digital books – and so can you!  How?

Get all the information you need to start selling your books from our former article:  How to Sell Your Books From Your Own Website.
Make at least 30% more on your books. Get your revenue immediately and get to know your readers, a very important point for your future marketing and to keep in contact with your customers.

This is just a small selection of the many book marketing activities that authors can copy from major publishers – beside Social Media networking.  “Just Because You Wrote a Book, Readers Won’t Line Up To Buy It!”  Yet, authors who take their publishing endaveor seriously and work as hard on their publishing business as they do on their writing, will always succeed. Read this article regarding the “Book Sales Plateau”.
Find many more detailed tips and links to all aspects of author-publishing and book marketing at SavvyBookWriters, especially how you can act like a professional publisher and take your books to the next level.  Remember that you don’t have to do all of this at once!




If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers:

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing 111Publishing @ Google+


Hyper Smash



Tags: , , , , , , , ,

Stephen King Book Signing in Sarasota Florida

Read tips for your own book signing, that might not draw such a crowd, but it will show your book to many more readers, and it is a part of your author platform, which helps to cement your author brand.




Folks were lining up around the blog… What a sight!  I was curious and asked one of those in line if there is free ice cream from the new opened parlor.  But no!  She explained me that there is a book
signing.  Book Signing? Really? Yes, she said, in BookStore 1 is an author signing his books.  Yes, and what’s his name? Stephen King she answered. Well, no wonder that folks are lining up!


Stephen King Book Signing in Sarasota Florida

As I had already a small camera in hand, I asked several folks to model for me and took also lots of
photographs from parts of the line-up (sorry, had no wide angle lens with me to capture how the line went around the whole block).




Stephen King was born in Portland, Maine in 1947. He made his first professional short story sale in 1967 to Startling Mystery Stories. In the fall of 1973, he began teaching high school English classes at Hampden Academy, the public high school in Hampden, Maine.  I would assume to make ends meet…

If it hadn’t been for Stephen King’s wife, Tabitha, the iconic image of a young girl in a prom dress
covered in pig’s blood would not exist. King received 30 rejections for his story of a tormented girl
with telekinetic powers, and then he threw it in the trash. Tabitha fished it out. She sent his story
around again and, eventually, Carrie was published. The novel became a classic in the horror
genre and has enjoyed film and TV adaptations as well.

Writing in the evenings and on the weekends, he continued to produce short stories and to work on novels. In the spring of 1973, Doubleday & Co., accepted the novel Carrie for publication, which allowed him the means to leave teaching and write full-time. He has since published over 50 books and has become one of the world’s most successful writers.

Word for Your Week:
“Talent is cheaper than table salt. What separates the talented individual from the successful one is hard work.” –Stephen King

And by the way: There is a publishing seminar in Sarasota, FL, this coming Saturday, March 22.
Sign-up for the Early-Bird-Offer, and learn how to become a successful writer – maybe one day people are lining up for your book signings too.  It all takes a lot of time, often years, patience and dedication. We will show you at this seminar how to redeem and get short stories from your books’ manuscript and from your research, to get your name out as a writer. Remember: Stephen King started out with short stories!



Tips for Your Own Book Signing
Start with your local bookstores, some will agree to a book signing with a local author. However, just because you set up an event, doesn’t mean people will come! You have to announce it to as many people as possible. In the weeks leading up to the book signing, promote it often on all your Social Media sites, on Craigslist, print some flyers and post it at libraries, on Community Boards, coffee shops etc. Sent out a press release to various local media outlets, and maybe offer them a free digital version of your book.

Don’t forget to mention that you will have a drawing (maybe for a Kindle, Kobo or Nook and also that you will have “refreshments” (ice water to juice, coffee, or cookies, or even wine and cheese). It all depends on the venue, in a chain book stores that includes a coffees hop you may think about a gift card for a large coffee to hand out to people who bought your book.
Bring your book markings or cards, a fish bowl to collect addresses for the drawing, lots of pens, and ice water for yourself. And have someone to be present at your table and help you. See more tips at our blog post: “Top 18 Book Launch Tips” where you also get a time schedule.
In her article “How to Have A Successful Book Signing” MaryJanice Davidson said: “First, let’s define “successful”. A successful book signing is when you show up, your books are there, you have a place to sit, and you sell just one book.”  Well, hopefully more than one I would say.
Author Michel Sauret: “Not every person that comes up to you during the signing will buy the book. Don’t be desperate and try to force a sale to everyone you talk to, but definitely show your enthusiasm and confidence in your own work.” 

Valerie Peterson wrote: “signing books—can be an important part of your book marketing campaign. While online bookselling is booming, of course, many people do enjoy seeing authors live and in person, and it gives writers an opportunity to meet their readers—as well as to sell some books!”



If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers:

Please check out all previous posts of this blog (there are more than 1,030 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing 111Publishing @ Google+


Hyper Smash



Tags: , , , , , ,

%d bloggers like this: