
“The ‘ideal’ and the reason so many authors are enamored with traditional publishing, is that they think the publisher will do all the marketing for them. Wrong! Regardless of how one is published (traditional, hybrid, or indie), you will need to create your own branding, your own platform. If not, how will people hear of you?
Writers don’t have time to both write AND market. I agree — who does? Nobody said this writing gig would be easy. Writers who think that all they have to do is write and the magical marketing gods will swoop in and market their work and take care of all that bothersome financial stuff? Fooling themselves.
Being a writer is to be self-employed. It is a BUSINESS. Many cities actually require writers have a business license. How is writing not a business, then? If you write books, you are creating and selling (usually via a retailer), but money exchanges hands and you will be paying taxes.”
Read more what Rachel Thompson sayd in a recent interview at projectmavens.com