7 Book Layout Errors You Will Want to Avoid

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Joel Friedlander wrote a great article “7 Formatting Errors That Make Your Book Look Unprofessional”, helping self-publishing authors to get to know the in- and outs of book layout. This is not the only useful post, a whole cornucopia of advice for authors who want to create print books can be found on www.TheBookDesigner.com, Joel’s website.  He asks: “Although our books may be self-published, we sure don’t want them to look sub-par, do we?”
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Books Should Look Like from Traditional Publishers
Writers certainly try to launch their books without the long delays or the uncertainty if they get a traditional publisher contract. The best way to have a great book layout is through a professional.  However, some authors don’t want to use a book lay-outer, or don’t want to fork out the costs involved.  Another way to solve a lot of these print book formatting problems while also getting a well-designed, industry-standard book, is to use a book template.  Joel Friedlander created this fantastic solution. Find out more and see the available designs at: BookDesignTemplates.com.

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More and more writers are taking advantage of the new tools of Print-on-Demand and create and publish their own books.  Authors becoming “do-it-yourself” book lay-outers need to avoid an amateurish look of their books.
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Joel Friedlanders List of Errors to Avoid
“Some of the errors I see when reviewing self-published books are very easy to correct, if you only know how:”

1. Putting page numbers on blank pages.
   Blank pages have no text or images on them, and that means they should be truly blank.
2. Using running heads on chapter opening pages or blank pages.
   Just like page numbers, running heads (the type at the top of a page that shows the book title, author name, or chapter title) have no place on a blank page, just leave them off so the pages are truly blank.
3. Using “rag-right” typesetting.
   This means that the left and right margins of your page are straight and all lines except the last line in a paragraph are all the same length. This is what your readers expect to see in your book, so make sure you give it to them.
4. Double spacing between sentences.
   Only one space between sentences.
5. Using both indented AND block style spaces between paragraphs.
   If you add spaces between your paragraphs, make sure you don’t also indent the first line.
6. Putting the odd numbered pages on the left.
   When you open a book, it just makes sense that the first page is page number 1, and that has to be a right-hand page. This rule is absolute, and you should never, ever number your pages with even numbers on right-hand pages.
7. Making super small margins to save pages.
   CreateSpace and other print-on-demand services charge based on number of pages. But that’s no reason to shortchange your readers by making your page margins too small just to save money. Small margins will make your book hard to hold and difficult to read, never a good result.

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He adds: “Paying attention to these details of book formatting will help ensure that your books look and work the way they are supposed to. Your readers will thank you for that, and it’s your readers you should keep in mind throughout the publishing process.”

My advice:  Just visit a bookstore and browse through traditional book titles, or check out the first pages of Amazon print books and you will likely not find any of these seven errors listed by Joel Friedlander. Making it right from the beginning will save you an amazing amount of time and frustration, and your reputation as a self-publisher.
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Understanding Fonts & Typography
http://www.thebookdesigner.com/understanding-fonts-typography/

Understanding Book Layouts and Page Margins
http://www.thebookdesigner.com/2013/08/book-layouts-page-margins/

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
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Crowd-Funding: More than Money for Your Book

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The Guardian, while mentioning the Karen-Klein-Bus and the Tesla-Museum projects, wrote about Crowdfunding: “It’s quickly becoming the world’s incubation platform, changing the role of gatekeeper and finally giving the world true choice in determining which ideas come to life. Such meritocracy has never existed in the world of finance before.”  Crowdfunding for your book offers an amazing opportunity as one of the starting steps in the publishing process. You heard it so often here on this blog: Marketing your books should start well before publication. When using crowdfunding, authors can focus their marketing efforts, while reaping the benefits of a successful crowdfunding campaign: raising funds pre-publication, collecting pre-orders and testing market viability.

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Is there a Market for Your Book?
A successful crowdfunding campaign is proof that a market exists for your product or service. Publishing means you have to sell, and a crowdfunding campaign is a cheap way for you to test the waters. If you create an interesting campaign, crowdfunding sites will promote it additionally and let the message go viral. Indiegogo, for example uses an objective algorithm called the “gogofactor” to ensure crowdfunding campaigns earn exposure based on the community’s response to them.
Raising funds pre-publication can help authors to produce a higher quality book. Even if an author tends to go with a traditional publishing house, crowdfunding offers an opportunity to prove market viability for their book.
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Create Buzz for Your Book
Conducting a crowdfunding campaign is a great way to land interest and support around a book pre-publication, an essential part of the overall success of a book. This allows authors to collect pre-orders for their book during their crowdfunding campaign. The ability to collect pre-orders provides authors with an already active audience – and often reviewers – to jumpstart the success of their book once it’s published.

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Get to Know Your Readers
Once your book is sold in retail shops, on- and off-line – these sellers have your customer’s data, and you have very view possibilities to get to know or to communicate with your readers. Maybe when they write a review, but not even then … However, crowdfunding gives you the opportunity to build a long-term relationship with the people who fund you. The reward of crowdfunding is not just in Dollars, Euros or Pounds, but in access to your readers’ contact information.

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Readers and Reviewers
Authors can offer copies of their book to their supporters. For example, let’s say an author’s book campaign gains the support of a hundred people who will receive a copy of the book as a reward. The day the book debuts, the author will already have access to those hundred readers, who will be able to review the book on Goodreads, Amazon or B&N, Kobo or Apple and help to generate attention and momentum immediately after publication. If the book is sold in print through book shops, it has only a couple of weeks to succeed and with an initial boost its likelihood of success is much greater.

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One author explains it: “Kickstarter provided effective market research and publicity for us. We developed an audience that cares about our product, who can convince others to be excited about it too.”
Danae Ringelmann, co-founder of Indiegogo, said: “It’s time to fund what matters to you.”
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Photo Jennifer Pugh

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More Benefits Beside the Money
Crowdfunding for authors could quickly become the natural and necessary step between the writing and publication of a book. Even if an author believes they don’t need the money, the other benefits are immeasurable. Plus, authors can come up with many other enticing ways to allocate their funds if they don’t want to use them for the publication of their book.

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How to Organize Your Campaign:

• Make a business plan. YES, start your crowdfunding organized! This is a business! Check out your suppliers (funding companies), calculate conservatively the money you need and a little cushion for hidden expenses.
• Create a compelling pitch. Your fund-raising pitch should focus on emotions and get donors excited about your business, your product or service and your entrepreneurial passion. Decide the length of your campaign. If you go too short, it might not be enough time to get the word out, most campaigns are between 30 – 45 days.
• Prepare at the same time your update strategy – and prepare help to send out mails, either friends or a professional mass mail company. Don’t stop with one initial offer, your funders love to hear frequently from you, how the funding process and later the implantation process goes along. They love to see a result!
• Create attractive rewards for your funders – it must not be neccessarely monetary, at least not for the under $50 funds, but it should be a customized gift or one that shows your appeciation, such as a mentioning in a book or a film.
• There is a lot of competition on these crowdfunding sites, so if you want to stand out, use not only your social media platform, but also your real-life contacts, your own networks and their networks’ networks. If you want people to back your project you have to tell them about it. More than once… Folks have to hear a message about seven! times, before they act!
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Answer these Questions for Yourself:

• Who is my audience for the whole publishing project?
  What is the uniqueness of my publishing project?
  Why should people donate to your publishing project?

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Conclusion:
The supporters of your crowdfunding campaign are your customers. Crowdfunding is a way to pre-order books before they are produced – invaluable for a startup author-publisher. Too often, authors write books before knowing the depth of their reader base. Crowdfunding means you have readers before your book is published.
In other words: The author’s knowledge of the audience of their book and how to reach them is the key to success in publishing. Crowdfunding means, an author is able to test the market for the book and find and connect with their audience pre-publication, which gives them a tremendous advantage when the book is published and promoted to a large audience of readers.
Let us know: How did YOU promote your crowdfunding project – besides Social Media?
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More Sources:

Kickstarter Crowdfunding in More Countries
https://savvybookwriters.wordpress.com/2013/10/13/great-news-for-canadian-authors-kickstarter-is-here/

How to Organize Your Crowdfunding Campaign
https://savvybookwriters.wordpress.com/2012/08/08/12-tips-for-your-crowdfunding-project/

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
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3 Tips How to Reduce Editing Costs

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Many self-publishing authors dread the costly editing process – a big mistake, as it might cost you not only readers, but your reputation as a writer.  Sure, one of the highest expenses in book productions is the editing process. But there are ways to reduce these costs, especially for editors that charge their hours, instead of charging for words. First of all, let several other writers read your manuscript – they might see inconsistencies in the flow of your writing or major grammar errors, even typos, in order to get a more impartial view, etc. for example on Wattpad.com,

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Author, editor and proofreader Darlene Williams wrote a great blog post for Karen Sanderson’s blog The Word Shark:  “Many authors assert they are best qualified to copy edit and proofread their work, as they are most familiar with it. In fact, this is the reason an author is least qualified. Writers often fail to catch basic typographical errors, misused word, missing text, incorrect punctuation, and awkward sentences because they are too close to their manuscript.”

Darlene give’s authors three doable tasks what they can undertake to reduce editing costs:

• Firstly, run a spell check;
• Secondly, self-edit a minimum of two rounds; and
• Thirdly, ensure the manuscript is in the English version (US or UK) intended for publication.

“Your bank account and your editor will thank you”, she says.  Read more of her valuable information about manuscript editing at Karen Sanderson’s blog:
http://karenrsanderson.wordpress.com/2014/03/14/editor-spotlight-by-darlene-elizabeth-williams/

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
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How to Publish With Your Own Imprint

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by Nicole Eva Fraser

I love my traditional publisher, Second Wind Publishing LLC in North Carolina. Second Wind released my first novel (The Hardest Thing in This World) in October 2013.  So why did I decide to self-publish my second novel and a nonfiction e-Book in 2014?  Simply because I wanted to learn the DIY side of the business, and take charge of getting my books to market at a faster pace.
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To publish with my own imprint (= publishing business), I followed the basic steps below, which you can adapt for the state / province where you live and the self-publishing service company you work with.

First, the definition of “imprint”
An imprint is a publisher name. Your own imprint is simply the publisher name you choose, clear, and register according to your state business laws to use in self-publishing your own books. 

File your imprint name in your state
I live in Ohio, so once I settled on my imprint name—Bench Press—I had to check its availability in Ohio and register it as a trade name. The steps should be similar in your state.

• I went to the Ohio Secretary of State website.
• Went to Business Services page.
• Reviewed their Guide to Business Name Availability.
• Did a Business Search by Name and by Exact Name.
• Bench Press didn’t come up in the searches, so I filed the Ohio “Trade Name (Name Registration)” form and paid the $50 fee to register the name.
• I was granted the Trade Name Registration for Bench Press.
• The registration must be renewed every five years.
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How does your self-publishing company handle author imprints?
Considering to use the POD services and retail arms of Amazon and Smashwords, I researched all their policies. You will need to research the policies of the company you will working with well before you are preparing to publish.  Here’s what I found in my research in February 2014:

Amazon CreateSpace (paperback): 

• Yes, you may publish with your own imprint, but must buy your own ISBN to do so (more on ISBNs in a minute).

Amazon KDP (Kindle): 

• Yes, you may publish with your own imprint and are not required to buy your own ISBN.

Smashwords: 

• Yes, you may publish with your own imprint and are not required to buy your own ISBN. However, if you elect to get the free ISBN from Smashwords, be aware that: 

1.     Smashwords will be listed as the publisher in the Bowker Books in Print database; and

2.     Your imprint will be listed as the publisher in your e-Book.

 

ISBNs: to buy or not to buy?

I did decide to buy an ISBN for the paperback of my novel I Don’t Think It’s That Simple because I want Bench Press (not CreateSpace) to appear as the imprint in the paperback.

I decided not to buy ISBNs for GPS for New Novelists because I’m releasing it only as an e-Book, and I’m satisfied with the Smashwords arrangements regarding their free ISBNs.

To learn more about purchasing ISBNs, visit Bowker Identifier Services.

 

More opportunities to consider

• You could choose and buy the domain name of your imprint and create an additional website for your book(s), with all the corresponding exposure and marketing opportunities.
• You could incorporate under your imprint name. Incorporation is a complex legal process and you will need a lawyer.
• You could invite other authors to publish under your imprint and build a collective. Consult a lawyer before you do.
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Conclusion
Publishing with your own imprint requires you to do your due diligence upfront.  Be sure to allow enough time in your pre-production schedule for the research and the decision-making that are involved.

About the Author
Nicole Eva Fraser is the author of I Don’t Think It’s That Simple, forthcoming in Summer 2014, The Hardest Thing in This World (2013), and GPS for New Novelists: Navigating the 5 routes to publication (2014).

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,030 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
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From Blank Slate to Cool Cover

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How to find the right cover designer for your novel
by Nicole Eva Fraser

I’m not usually a procrastinator—but I delayed getting a cover design for my novel I Don’t Think It’s
That Simple till after I’d polished and proofed the manuscript and prepped it for e-Book formatting. Why? Because Cali MacKay, who designed the cover for my first novel, The Hardest Thing in This World, was no longer working in the profession, and I was going to have to start my designer search from scratch! Finally, when I couldn’t procrastinate any longer, I dove back into the process.
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First Steps
I wrote the cover blurb for I Don’t Think It’s That Simple. After that, I jotted down a list of key ideas and
their visual translations. This gave me starting points to share with my new designer…whoever she
or he might turn out to be.
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Here’s My Cover Blurb:
Do you think Evan Leighton is a stalker—or a good guy looking for love in all the wrong places?
And how about Julia Atwater—is she an innocent flirt or a shameless manipulator? The one sure
thing is that they both love Julia’s teenage son Hunter—then a surreal accident changes the course
of all their futures. Evan and Julia may touch your heart, they may frustrate or infuriate you, but you’re
guaranteed to recognize someone you care about—even yourself—in their story.
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My List of Key Ideas Boiled Down To:

• loneliness
• love (romantic love and love for a child)
• the solace of nature, especially the Indiana Dunes on Lake Michigan
• basketball

My Very Basic Visual Translations Included:

• a man or woman walking alone on a beach, seen from behind to keep the figure universal
• maybe an inset silhouette of a young man playing basketball
• maybe an inset of a man and boy, suggesting a father and son relationship

I sketched the visuals into a rough cover and added the title and my name in the layout.
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Next Steps
I decided to search for existing book covers whose color palettes, layouts, specific images, or
overall feel resonated for me. I searched Google Images for contemporary fiction and contemporary
romance covers, eventually finding some I connected with
Then I began searching for cover designers whose portfolios resonated for me and whose services
fit my budget. Book Cover Designers (list at DuncanLong.com), Book Cover Artists & Illustrators
(Goodreads forum), and Affordable Book Cover Designers (list at RebeccaBerto.com) provided
great leads. Eventually I switched to a basic Google search, “book cover designers,” and found
Fiona Jayde Media. Her site and portfolio captured my interest and I felt she could be The One.
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Working With the Designer
I queried Fiona, attaching my rough sketch and notes. She sent me a personal reply, attaching her
questionnaire for potential clients, including questions about the mood of the novel, main character
profiles, and emotional keywords, and she requested links to the fonts and other visuals I’d been
considering.

After reviewing my answers, Fiona sent me her ideas. She said my idea of a woman walking alone
on a beach, seen from behind, was a strong central image; and that an inset silhouette of a
basketball player would be too busy, but she could incorporate basketball imagery in the font. She
also suggested fonts with more impact than the ones I’d found.

That all sounded good to me, and I felt relieved to be in the hands of a pro. At that point, Fiona and I
agreed to work together, I paid a 50% deposit of $67.50, and the project moved forward in earnest.
Fiona selected a stock photo from one of her preferred sites. She adjusted the colors to a moody,
natural palette I wanted, selected the fonts, and devised the layout. Her very first draft was close to
perfect and I requested only a tweak before signing off on the final cover; click here to see.
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Wrap-up 
As you can tell, getting from the blank slate to the cool cover was a somewhat painstaking process that, for me, couldn’t be rushed. Be sure to allow enough time in your pre-production schedule for your ideal book cover to be professionally designed.
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About the Author:
Nicole Eva Fraser is the author of I Don’t Think It’s That Simple, forthcoming in Summer 2014; The
Hardest Thing in This World (2013); and GPS for New Novelists: Navigating the 5 routes to
publication (2014).

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars  Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 1,030 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
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Top 7 Regrets of Less Successful Authors

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“If I would have known then, what I know now” or “why didn’t I listen to …” and yes there might be much to regret.  However, it is never too late and with your next book there is another chance to do the publishing and book marketing part much better planned and in time for the book launch. Authors are always “before the next book” so why not start today writing your prequels and use the content of your older books manuscript to create lots of short stories or blog posts, guest blogs or free chapters – in order to show off your writing and at the same time announce your next bestseller.
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These Are the Regrets I Often Hear or Read from Writers:

• started too late with Social Networking 
• did not learn about publishing and marketing
• did not evaluate the market for my book
• did not study the books’ competition 
• did not get professionals to edit / proofread the book
• did not pay enough attention to book layout 
• did not check the formatting before publishing

You might even add two more regrets if you sold your manuscript to a trade publisher in order to be able to brag that you are a “published” author:

• not to have an attorney checked your publishing contract and explained it to you
• not to have realized the implications that your book has only 3 months to fly from the shelves at bookstores and online retailers
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What Can be Improved in the Future:

How to build a solid foundation to network with lots of followers, and how to find lots of readers for your short stories, newspaper articles and guest blogs long before starting to publish your book, is explained here: https://savvybookwriters.wordpress.com/2014/01/10/the-truth-about-author-platforms/ 

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Learn all about publishing possibilities and book marketing long before writing your book. It is so easy, either by attending a weekend seminar or one-on-one via a customized online Seminar in the comfort of your home:  https://savvybookwriters.wordpress.com/2013/10/28/the-latest-numbers-for-your-benefit/
https://savvybookwriters.wordpress.com/2014/02/10/publishing-seminar-in-decaturatlanta-ga-march-1/ 

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Answer yourself these questions:  How many similar books are on the market?  Go into Amazon’s categories to find out. What do you think about their book covers?  How are theirs, compared to your books’ price?  Who will be your readers? Where on Social Media did you find readers in your Genre / book category? Who are your target readers? Are you visible to the right audience for the work you are trying to sell?  http://www.rachellegardner.com/2012/02/know-your-competition/
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A few typos may look like a little matter – but they can cost you big business. The editors or the proof readers job is to partner with you on a journey to make your vision of your book working – in the way your prospective readers will see it. https://savvybookwriters.wordpress.com/2013/11/26/manuscript-finished-tips-for-pre-book-production/

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Suddenly confronted with fonts, typography, page and other book layout requirements? However, not only for printed books, but also for e-books it is essential to know a bit about the possibilities and rules.
http://www.thebookdesigner.com/understanding-fonts-typography/
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Test the formatting results on multiple devices. Get your hands on as many reading devices as possible — or, failing that, get in touch with people who have a number of different reading devices and get feedback from them. The desktop Kindle application, for instance, has quirks that the actual device does not, so it helps to know when problems like this are relevant.  Be prepared to repeat as necessary.
http://guidohenkel.com/2010/12/take-pride-in-your-ebook-formatting/

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Signing a “Standard” Publishing Contract can have serious consequences for authors. A publisher’s standard agreement could contain a one-sided non-competition clause that prevents the author from using material from his manuscript in day-to-day business, such as blogs posts, magazine articles, even tweets. Do use the comprehensive Book Contract Checklist by Attorney Lloyd J. Jassin!
http://www.copylaw.com/new_articles/final.three.html

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Your book has four months to fly off the shelves. If your book doesn’t sell in the first four months of its bookstore life, it will be remaindered and disappears from bookstores und could end up at “A Buck a Book”.  90 to 95% of books don’t pay back their advance. Royalty will only be paid if the advance is paid back. What you get up front as an advance is usually all you will ever get. If you screw up on your first book, you are out. If you do well with it, publishers will be eager to see your next title.
https://savvybookwriters.wordpress.com/2011/08/15/what-publishers-won%E2%80%99t-tell-you/

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Hope you found these tips useful and your next books publication goes smooth and successful. Let us know what was your regret from a former publishing experience.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars

Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 1,010 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
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http://www.e-Book-PR.com/

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