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Platform, a buzz word these days… “What’s Your Author’ Platform”? THE famous question you will be asked by agents and publishers before they even consider to read your query or manuscript. As they spend almost all of their marketing dollars for bestseller authors, publishing houses nowadays expect authors to do their own book marketing. To ensure, the author brings his or her own audience and lots of potential readers and book buyers, agents and publishers want to see lots of followers and friends on Social Media sites and how an author appears on these sites. They want to see a solid number of blog subscribers/web visitors and the authors ability to present themselves to an audience.
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So, What Are the Essentials of a Platform?
In short:, platform is the visibility, the authority of the author, a proven reach, as well as a far reaching audience.
- A Quality Blog / Website with a Large Readership
- Guest blogging to successful websites, blog, magazines, and other media
- Public speaking – the bigger the better, however at least at your local library
- Smart connected social media presences (Google+, Twitter, FB, LinkedIn etc.)
- Forum memberships, starting with Goodreads, Bibliophil, Wattpad …
- Media appearances/interviews online and in print, TV, radio
- and …. more than one book!
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Building an Author Platform
is not something you can do overnight, or in a month. The best time to start working on your platform is long before you start writing your book. Even if your book is excellent, has received great reviews, a marvelous cover – if readers don’t know about it, you are stuck. And if you go with a major publisher and they would receive – within three months from your books’ launch – lots of unsold copies returned by the bookstores, they would never publish anything from you again. That’s why they ask, “how will you market your book” or “what’s your platform.”
You might think, this is the publishers job – and you might be right. But not even for famous authors they will do all the blogging or social media part, they only advertise celebrities way more than unknown writers and pay for exposed space in bookstores, or send these authors on book signing tours.
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That’s all Publishers will Do:
- editing, transforming a good manuscript to a great one
- design the book (layout) and its cover
- organize the printing process / e-book formatting
- distribute your book in stores, speciality retailers and online
- carry out all the necessary book keeping with retailers and your royalty payments
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Publishing houses laid off a huge amount of their staff within the last years. Remaining, over-worked publicists are not able to give your book’s marketing the attention it needs.
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“When is it Time to Start Building your Author Platform?”
Alan Rinzler, former editor for some of the “Big Five” explains in detail the Do’s and Don’ts “What writers need to know” and gives detailed examples – a must-read for every author. He reminds authors: “A cardinal rule of the new author platform is never to actually ask people to buy your book (and my advise: never to motion people to like / follow you on FB or Twitter). Rather promulgate your work by making an enduring connection. Establish an authentic online personality, offer valuable information, analysis, opinion, and inspiring entertainment.”
Jane Friedman, e-media professor and former publisher of Writer’s Digest brought it to the point: “Getting a book published does not equate to readership. You must cultivate a readership every day – and start today. Audience development doesn’t happen overnight, or in six months or a year. It continues for as long as you want to have people read your books.” Read also Kristen Lamb’s blog article “When is it Time to Start Building your Author Platform?” Read the blog post about bestseller author Trey Ratcliff, mentioned in a former article.
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Without having a clear idea of which methods of promoting yourself and your work are really worth the investment of time, you might be tempted to avoid the subject entirely. But in today’s publishing world, neglecting your platform, even before you have a book deal, can be a precarious mistake. The most successful authors are those who have created ways of finding lasting fans – and of reaching out to new ones every day.
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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.international-ebooks.com/book-promo to advertise your new book, specials or KDP Select Free Days.
Please check out all previous posts of this blog (there are more than 900 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and to StumpleUpon.
Thanks a lot for following:
@111publishing
http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+
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How to Overcome Anxiety as a Writer
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If you really want to succeed as a writer, your have to overcome many fears, from handling criticism, getting rejection letters from publishers, negative comments from bullies to the fear of public speaking at book launches or writer conferences. So what can you do to overcome these fears or apprehensions?
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How to Deal With Publisher’s Rejections
The path to writing success is littered with rejection letters. No matter if it was your first or your thirtieth rejection letter, don’t give up. Read these articles about famous authors who received dozens and dozens of these letters:
Just to show you how wrong publishers can be, see the original snarky rejection letter that Gertrude Stein received in 1912 from a jerk publisher. Or check out an extensive collection of the some of the biggest errors of judgement in publishing history.
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And even there are barely any reasons given in these rejection letters, it can be:
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Writing is an art, publishing is a business
In other businesses people don’t have the time to delve …. over rejections of business contracts, they just write the next query. So should you. Just keep going. Work on your next query letter and synopsis, perfect them and check out other publishing houses. Remember that only about one per cent of manuscripts are accepted and that you always have the possibility to publish the book yourself, making way more money than using a commercial publisher. How it works is described in a series …..
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Negative People
Don’t expect positive comments all the time. Negative comments should be taken as a compliment. Why? Because it means that what your writing sparked enough emotion to compel people to leave a comment. Don’t feel bad when you get negative comments, be upset when you don’t get any comments at all. Every person is entitled to their opinions. Most of the time, the reason people post negative reviews or comments has very little to do with the actual issue at hand. You never know what’s going on in a negative commentators personal life: Maybe he/she had a bad day/got fired or is bitter in general. Some commentators will leave negative comments in an attempt to draw your attention. One thing is for sure: They are poor, unhappy people and not able to be constructive. See also: “Got a 1-Star Review?“
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Should you dignify their comments with a response, always be calm and respectful. Never respond with defensiveness or emotion. Instead, state the facts and be cool. And do thank the person for taking the time to comment. Handling negative comments can increase your professionalism. Sometimes you can even impress those people so much that they become your biggest fans.
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Writing Critiques / Editings
The most important step is: don’t take critiques personally, especially not when it comes from an accomplished writer or a seasoned editor. Even bestseller authors find lots of “red ink” in their manuscripts when they are returned from the editor. Everything in life is a learning process, and you don’t pay an editor to praise you, you pay to have your writing criticized, to improve your style, develop attention to detail and most of all, to help you polishing your writing to the very best it can be.
See it as improvement and growth.
Thank the editor or beta reader and revise your work. If you don’t agree with the way they edited your manuscript, open up a constructive discussing and you might get very helpful insights.
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Shy Writers
Reaching success is possible for a loner, so get out there and start networking. Reaching out to other people or speaking publicly may be out of your comfort zone, but it’s absolutely necessary for you as a writer. It is something that you must do again and again throughout your career because it’s the only way to find new readers / customers. Help others, give them positive affirmation and it will come back to you one day when you need it. Growing your contact list is essential especially when you’re looking to promote your work or to collaborate with others. Again: “Writing is an art, publishing is a business.” And every new business owner needs a while to adapt to their new role.
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Who can help you with that level of anxiety?
Writers groups
Breaking through writer’s block is a good reason to belong to at least one (better several) writing groups. Chances are you’ll hear something that will help. You can also tell the group your problem and get lots of suggestions. You will discover that many other writers struggle with the same fears.
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Counseling
Writer’s block or anxiety can, if it goes on and on for weeks and months, can be a sign of deeper problems. Working with a professional counselor may be in order. A good counselor can be a miracle worker.
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Don’t miss these great articles:
20 Ways to Overcome Shyness
Shyness and Social Anxiety
Best tips of all: Remove the use of avoidance and safety behaviors and gradually confront your fears.
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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.international-ebooks.com/book-promo to advertise your new book, specials or KDP Select Free Days.
Please check out all previous posts of this blog (there are almost 900 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and to StumpleUpon.
Thanks a lot for following:
@111publishing
http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+
http://pinterest.com/111publishing/
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Posted by ebooksinternational on October 21, 2013 in Author/Writer, googling social, Marketing
Tags: Books Rejected, Funny Book Rejections, Funny Rejections, negative comments from readers, Publisher Rejections, rejection letter, Shyness, social anxiety, The Shy Writer, writer's fear