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Monthly Archives: October 2013

How to Create Your Author Platform

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Rock-PeggysCove

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Platform
, a buzz word these days… “What’s Your Author’ Platform”?  THE famous question you will be asked by agents and publishers before they even consider to read your query or manuscript. As they spend almost all of their marketing dollars for bestseller authors, publishing houses nowadays expect authors to do their own book marketing. To ensure, the author brings his or her own audience and lots of potential readers and book buyers, agents and publishers want to see lots of followers and friends on Social Media sites and how an author appears on these sites. They want to see a solid number of blog subscribers/web visitors and the authors ability to present themselves to an audience.
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So, What Are the Essentials of a Platform?
In short:, platform is the visibility, the authority of the author, a proven reach, as well as a far reaching audience.

  • A Quality Blog / Website with a Large Readership
  • Guest blogging to successful websites, blog, magazines, and other media
  • Public speaking – the bigger the better, however at least at your local library
  • Smart connected social media presences (Google+, Twitter, FB, LinkedIn etc.)
  • Forum memberships, starting with Goodreads, Bibliophil, Wattpad …
  • Media appearances/interviews online and in print, TV, radio
  • and …. more than one book!

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Building an Author Platform
is not something you can do overnight, or in a month. The best time to start working on your platform is long before you start writing your book. Even if your book is excellent, has received great reviews, a marvelous cover – if readers don’t know about it, you are stuck. And if you go with a major publisher and they would receive – within three months from your books’ launch – lots of unsold copies returned by the bookstores, they would never publish anything from you again. That’s why they ask, “how will you market your book” or “what’s your platform.”

You might think, this is the publishers job – and you might be right. But not even for famous authors they will do all the blogging or social media part, they only advertise celebrities way more than unknown writers and pay for exposed space in bookstores, or send these authors on book signing tours.
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That’s all Publishers will Do:

  • editing, transforming a good manuscript to a great one
  • design the book (layout) and its cover
  • organize the printing process / e-book formatting
  • distribute your book in stores, speciality retailers and online
  • carry out all the necessary book keeping with retailers and your royalty payments

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Publishing houses laid off a huge amount of their staff within the last years. Remaining, over-worked publicists are not able to give your book’s marketing the attention it needs.
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“When is it Time to Start Building your Author Platform?”
Alan Rinzler, former editor for some of the “Big Five” explains in detail the Do’s and Don’ts “What writers need to know” and gives detailed examples – a must-read for every author.  He reminds authors: “A cardinal rule of the new author platform is never to actually ask people to buy your book (and my advise: never to motion people to like / follow you on FB or Twitter). Rather promulgate your work by making an enduring connection. Establish an authentic online personality, offer valuable information, analysis, opinion, and inspiring entertainment.”

Jane Friedman, e-media professor and former publisher of Writer’s Digest brought it to the point: “Getting a book published does not equate to readership. You must cultivate a readership every day – and start today. Audience development doesn’t happen overnight, or in six months or a year. It continues for as long as you want to have people read your books.” Read also Kristen Lamb’s blog article “When is it Time to Start Building your Author Platform?” Read the blog post about bestseller author Trey Ratcliff, mentioned in a former article.
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Without having a clear idea of which methods of promoting yourself and your work are really worth the investment of time, you might be tempted to avoid the subject entirely. But in today’s publishing world, neglecting your platform, even before you have a book deal, can be a precarious mistake. The most successful authors are those who have created ways of finding lasting fans – and of reaching out to new ones every day.
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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.international-ebooks.com/book-promo to advertise your new book, specials or KDP Select Free Days.

Please check out all previous posts of this blog (there are more than 900 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing
http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

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The Latest Numbers – For Your Books Success

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Savvybookwriters.wordpress.com ranked #102,462 in the world and in the USA #45,649  according to Alexa website ranking. “Savvybookwriters.wordpress.com receives 9,588 page views per day and has website back links from #339 websites.” They are only talking about one of our websites / blogs! We promote our clients’s books on several websites, plus on our numerous Social Media sites.
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Extensive Outreach to Book Lovers
Most important for promoting your book campaigns is a well-known partner with an extensive outreach to book lovers and readers / reviewers communities.  There are four more websites, notably http://www.e-book-PR.com, http://www.international-ebooks.com, http://www.111Publishing.com/blog   and this blog https://savvybookwriters.wordpress.com with well over 500,000 readers so far – plus all our Social Media sites, such as 3 Twitter Accounts with over 40,000 followers, 4 Google accounts with over 7,000 followers and 3 Pinterest book pages, where we post on a daily basis.
We are members in several dozens of reader / book communities on Google+ with ca. 60,000 friends and Goodreads – where we have over 3,200 friends. We also contribute daily to websites such as Tumblr and StumpleUpon. All these pages are connected with each other, it is a whole showcase network, which means your book and it’s cover will show up on many different places on the internet.
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Three Ways Authors Can Benefit
More than 30 years of publishing experience and our great connections are valuable ingredients in consulting and coaching:

1. Online Seminar / Marketing Package
2. Weekend Seminars
3. Promo / Advertising / Email Newsletter / Websites
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1. Online Seminar: Consulting & Book Marketing Help:
This comprehensive package consists of two main parts:

Online Seminar / Consulting

  • Unlimited book marketing consultations by email for up to three months
  • Unlimited social media help for up to three months
  • Article to introduce your book to readers
  • Three hours of one-on-one Book Marketing Online Seminar phone-consultations
  • Instructions / checklist / links for you to use for your book promotions
  • Author interview on our blog website – this article stays there forever!
  • Free e-book for you: “Book Marketing on a Shoestring” launch Spring 2013
  • Plus one surprise gift we will reveal once you signed up!

Marketing of your book(s)

  • Introduction of your books on dozens of reader communities with a 60,000+ audience
  • Advertising of your book on free days /promotions with Amazon KDP to over 500.000+ readers
  • Blog posts including cover image/author bio/books description on both, blog & our websites
  • “Book of the Month” individual email recommendation to more than 3,200 readers on Goodreads etc.
  • Book posts/tweets/ads several times/week for 3 months on all sites to more than 500.000+ readers

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As one client recently commented on our blog: “I fully agree that the Book Marketing package offered is not only economical, but with value added services. She guides me on a day-to-day basis, always helpful, always approachable. Thank you. Highly recommend Doris.”

To sign up for the Online Seminar go to:  http://www.111Publishing.com/Seminars

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2. Writers Seminars on Weekends
Find out how to navigate the modern publishing world, get hundreds of valuable marketing tips during this seminar while in the relaxed atmosphere of a group of writers. Learn how to promote your book without even spending money for it. Get practical hands-on tips to market your book.

These are the WRITER’S SEMINAR main topics:

  • Learn about the pre-publishing & publishing process
  • Identify your target readers and their demographic
  • Find out how to reach these readers online and off-line
  • Create your own brand and your platform
  • Choose the type of publishing that is right for you
  • Market and publicize your book successfully on a budget
  • Leverage the content of your book into other markets
  • Prepare your next bestseller & find free book publishing funding sources
  • Learn about Government Grants and funding for your print book
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3. NEW: Advertising & Social Media Promotion:
Three months for only $79. Just in time for NaNoWriMo to give you writing time while we promote your book. Are you planning any of these book promotions:

  • Introduction / launch of a new book?
  • Have a Goodreads Giveaway?
  • A reduced book price campaign?
  • Amazon KDP Select FREE days?

To take advantage of this inexpensive book advertising and to sign up at an extremely low price go to http://www.international-ebooks.com/book-promo  or http://www.e-book-PR.com/book/promo

 

Let us help you to learn the publishing ropes, become a successful writer and save time – time to write!  For any questions you might have, send us an email, using the forms you can find on each of our websites. Contact us, no matter if you are a single writer or a writers group to schedule a seminar / workshop in your area. Winter and Spring 2014 w’ll have several on the East Coast and Eastern Canada.

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@111publishing
http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

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How To Use These 7 Writing/Publishing Resources

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Fall-Colors

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Are you sometimes scrambling for phrase ideas, marketing tips, not sure, if your query is proper written or do you want to find out where the next writing contest takes place? All this information and more can be found in the following blogs and websites:

http://www.bookwritinghelp.com/
Chock-full of tips for aspiring writers and their publishing path. Earma Brown is the author of 12 books including:  “eBook It! How to Profit from Your Passion with E-books & More” and “Article Marketing Speedway”: “How to put your article marketing in the fast lane to sales”, as well as other inspirational non-fiction titles.

http://www.phrases.org.uk/
The Phrase Thesaurus is a writers’ resource that stimulates ideas for headlines, copy, song lyrics, fiction writing etc.  Journalists, advertising copywriters, songwriters, or anyone interested in creative writing in English, can benefit from this ideas generator.  Also very interesting:  Famous last words of famous people.

http://www.abookinside.blogspot.com 
Amazing and useful blog where author Carol Denbow shares excellent writing, publishing and valuable marketing tips. She gives lots of useful info in each post – tips and expert advice, plus interviews with bestseller authors.

http://www.booksandtales.com/pod/index.php
This comparison chart of print-on-demand provider shows you the basics about each company. Clea Saal who runs the website also wrote a book about the process of finding a reputable POD company, the title: “The Clearly Confusing World of Self-publishing & POD.”

http://www.carolkluz.homestead.com/index1.html
Lots and lots of writers resources at the click of a button. No explanations – go directly to the companies or associations. Another site for great links is: http://resourcehelp.com/qserwrit.htm

http://www.easywaytowrite.com/articles.htm
“Becoming a Better Writer: A 10-Step Guide” is a perfect place to start browsing. The author has been helping writers and artists improve and further their careers for ten years.  Fiction – What to Leave Out!, I Can’t Put It Down – How to Write Compelling Fiction, Don’t Think, Write! are some of the best blogs. Do sign up for the newsletter.

http://www.newpagesblog.blogspot.com
Find the latest writing contests for all genres.This invaluable free blog provides news, information and guides to literary magazines, alternative media and more. Also: The best online guide to independent & university book publishers.
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Enjoy browsing through these websites and blogs. But don’t get yourself lost in it… Your book waits to be finished!  Sign up to  https://savvybookwriters.wordpress.com to get the daily news from the writers and publishers world, plus tons of book marketing tips.

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.international-ebooks.com/book-promo to advertise your new book, specials or KDP Select Free Days.

Please check out all previous posts of this blog (there are more than 900 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing
http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

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Posted by on October 27, 2013 in Marketing, Publishing, Writing

 

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Halloween Read: The Girl With The Scar

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Just in time: William Stadler’s new series THE GIRL WITH THE SCAR.  Book one is the perfect start into the Dark Connection Saga Series, and a great read on 263 pages. If you liked his first three books of the Pioneer Series:  EXTRACTED, INFUSED and REFINED, you will love THE GIRL WITH THE SCAR too.
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“Burned by fate…inflamed with destiny.”
Genevieve Solace, a sheltered 15 year-old girl, lives with her wearied mother, Maria, and her cavalier brother, Edward. All her life she’s been plagued by inexplicable seizures that only seem to be getting worse, seizures so violent that she’s left unconscious for days at a time. 

The king’s Raiders have been hunting her for as long as she can remember. So, in search for safety, she and her family have found refuge in a modest cottage on the outskirts of Kalarn in a small village known as Green Planes.

News of the raids across the kingdom trickle down to Genevieve, however, telling stories of vicious murders where women are slain, children are orphaned, and entire towns have been leveled to ashes. Along with the slaughters, a mysterious apparition has been rumored to haunt the land with tales of dozens of men being massacred before they can even draw their swords.

Terrified of the reports, Genevieve is forced to believe that the king seeks for her due to the scar on the nape of her neck, a circular burn that has marked her for life – though how it came to be she doesn’t know, and her mother refuses to speak of it.

As autumn ends and the cold of winter sets in, Genevieve fears that the raids are growing near. She can only pray to the gods that the Raiders will never find her.
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THE GIRL WITH THE SCAR is available on Amazon: http://www.amazon.com/dp/B00G6KPHHY
You can also Enter to Win THE GIRL WITH THE SCAR as a Goodreads Giveaway https://www.goodreads.com/giveaway/show/70538-the-girl-with-the-scar
Giveaway dates: October 30 – December 01, 2013  – 10 copies available

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.international-ebooks.com/book-promo to advertise your new book, specials or KDP Select Free Days.

Please check out all previous posts of this blog (there are more than 900 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing
http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

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3 Top Rules to Follow on Social Media

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Are you promoting your book like crazy on Twitter, Google+, LinkedIn, Facebook or Goodreads … but nothing seems to happen, no book sales? Are you competing with other writers in “buy my book, buy my book, buy my book… Are you choosing to follow other writers, hoping they will buy your book?
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1. Choose your following very carefully:
You want to interact mainly with READERS, NOT writers. The question is: How to find readers?
All Social Media sites have a search function on top of the page. Type in: book bloggers, read, reading, book lovers, book club, love reading, book worm, love to read, mystery book reader, science fiction reader, YA readers, YA book blogger, readers, word nerd, non-fiction book blogger, reading books, reviewing book… and even librarian. Click on “people” or scroll down a lot, as the first names that appear are often publishers and other commercial accounts. How to get more (reader) followers on Social Media sites is also explained in a blog post from January.

Another method is to type in the name of a very successful book in your genre and find readers there, talking about this book. Follow those readers that you feel belong to your book genre, based on what they say in their tweets. Re-tweet their posts, engage in meaningful conversation, be funny or refer to blog posts you wrote, but don’t mention your book. They will find out about it soon enough.
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2. Understand the meaning of Social Media
Being SOCIAL and NOT constantly talking about your book!
I noticed one writer on Twitter who writes 100% only and only about his book. He seems to use automatic tweets, as he never, ever engaged in any conversation with others. Kind of autistic … For sure, I was not the only one who un-followed him.

  • Write about interesting things that are happening,
  • Give valuable advice
  • Engage in a humerous way with your readers

No one joins Twitter, FB, Google+ or Pinterest to constantly read about your book. That’s not very entertaining or interesting at all. Many writers don’t buy books from other writers, they want to sell their own. If ALL writers are doing on Twitter, Google+ or FB is self-promoting they are not only NOT attracting readers, but turning potential book buyers away.
Yes, famous writers may attract attention for what they have to say – not normally related to their books – but rather to their writer’s life or ideas – and they are often interesting or funny. It’s called social networks not selling pages… Authors should rather focus their promotional efforts on trying to get people to talk about their books (review them, read and recommend them, give them awards, take them to their book groups, write articles or blog posts about them) instead of constantly trying to get people to buy their books. A much better place to do this is on some of the hundreds (if not thousands of reader forums for each type of literature can be found, such as Goodreads, Shelfari, Bibliophil, Biblio Connection, BookTalk and the like.
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3. Be professional
Set-up your bio with a studio portrait, the same you use in your book(s) and create an inviting avatar. Use key words that will attract the type of people that you want to connect with. This bio (or an avatar, or “about me”) can be used for all your presences, for your Amazon website, your blog etc. Same as with your photograph: once established you can use it everywhere, even if you have to shorten it on some places, such as on Twitter. Use lots of keywords and add abbreviated links to your web site or Amazon page. And choose your username wisely!  More tips how to act like a professional are explained in a former article.
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So, following these three basic rules: Finding the right followers “readers”, be “social” and have a professional appearance on Social Media is the key to successful promoting your books.

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To get more book marketing help, see what we can do for you in individual sessions. 
If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 179 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.international-ebooks.com/book-promo to advertise your new book, specials or KDP Select Free Days.

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing
http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

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Social Media and YOU

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It is no secret that we use Social Media a lot – and all this social media usage can be hard to curtail. Resisting Twitter, Google+, Pinterest and other Social Media sites is harder than other urges, such as smoking, drinking, spending money, sleeping and even sex.  Posting about yourself on Social Media sites rewards the brain the same way food and sex do. Talking about ourselves or books we wrote became a tough habit to kick… Read and see more on this info graphic, created by OnlineCollegeCourses.com

Your Brain on Social  Media Infographic

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More about Social Media:

Social Media in 30 Minutes a Day
Well, maybe add a couple more minutes to these 30 minutes Social Media time, and learn about helpful programs, such as Hootsuite, Tweetadder, JustUnfollow, Manageflitter, Tweetdeck etc. to save time in order to win more time for interactions with your followers.
Read the Help Section
To take full advantage of the Social Media sites, study them well, read the “handbook”, helpful info and hints, set up to help users. Just from staring at the site and trying to figure out how it works, or trial and error actions, you will be only frustrated. Ask a fellow writer or your marketing coach to get even more user tips.
How to get more followers
The importance of having more followers (and following more) and how to find those precious friends has been …. Get lots of tips for your Social Media presence here:
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The Secret of Success with Social Media
Word-of-Mouth Content Marketing
If you’re in the midst of developing one of the more than one million books that are published every year, it’s time to start thinking about how you are going to market your book … because in today’s publishing environment, it’s up to you to build momentum for your work.  However, if all you do on Twitter, Google+ or Facebook is to hawk your book or try to interest agents and editors in your manuscript you are probably not going to get anywhere. This is not to say you can not ever talk about the interesting things you’re doing, this just can’t be all that you’re doing. People on Social Media want content, and sharing content has become one important aspect of it.
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Acting Like a Professional Author on Social Media?
Do you agree that selling books online or in stores is a business? You are getting money for writing and delivering your work, no matter how many books you have written, and no matter if you go with one of the big publishers or if you self-publish. And don’t forget: Many publishers and literary agents have a Social Media presence too. They are using Twitter, Google+, Pinterest, Facebook, Goodreads or LinkedIn and mingle on these sites with authors famous and unknown. Read more about professional Social Media use.
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How Social Media can Kill Students Success
Yet while social media has been lauded for its ability to connect people from all over the world, build friendships, support political causes, and even help people find work, it has also been blamed for a whole host of social problems. Some of this blame, subsequent research has shown, has been placed unfairly, but that doesn’t mean that social media doesn’t pose some real problems for its users.

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.international-ebooks.com/book-promo to advertise your new book, specials or KDP Select Free Days.

Please check out all previous posts of this blog (there are almost 900 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing
http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

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6 Bullets on How an Author and Book Find a Community

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Experiences of a Writer in Print and eBook Publishing

Margaret Kell-Virany, one of the authors you can meet at the Ottawa, Canada, Book Fair this coming weekend (October 26 and 27 at the RA Center, free admission) writes about her path to becoming a self-publisher, both in print and digital. 

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Writing books is all about community so beware of self publishing.
http://gilesbenaway.wordpress.com/2013/10/17/self-publishing-
wannabe-writers-beware/

Having read the above blog, I’m more excited than ever about being at the upcoming OIW Book Fair on Oct. 27 with fellow authors and readers. As for debates over whether to self-publish or with a traditional publisher, or as an e-book, I’d like to add these bullets from my 15 years of trying. As you will see, I come down on both sides of the fence, depending on where I’ve been able to find ‘community’:

  • Good, practical advice came in the otherwise-depressing rejection letters I got from traditional publishing companies. I had a maximum of a thousand dollars to put into my book and this advice was free. Structure, length and target audience were some of the trouble spots. I was angry and wanted to prove them wrong in rejecting me but, at the same time, I had to…

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