Writing is an Art – Publishing is a Business!

01 Apr



British Columbia, Canada

You might belong to these talented authors who have written a fantastic book – or several, but you just don’t have the sales numbers your book(s) deserves.

You realized that selling and marketing is a completely different process to writing and publishing your book. And you are not alone:

Very few writers have a degree in marketing / business or experience in publishing and selling on- and offline.

Barely any author is really planning their book and its promotion. Only when frustration sets in, they think about getting help.

However, throwing lots of money into advertising is very costly and in the best case, might be only a rather short-term solution.

Creating a brand long-term, and a platform from where you can communicate with your readers is more efficient, almost free and a solid base for future books and their sales numbers.

The Internet is full of bogus stories.
Writers claim to have sold hundred-thousands of their books in short time or claim bestseller status, and cash in on these stories.  When you look behind the scenes, they have either paid for hundreds of reviews or a service company bought ten-thousands of their own books (which these authors had to advance), catapulting them to New York Times bestseller status.  All this false hype brings writers to think their book is a failure if not showing up in bestseller lists. Wrong!
Becoming an author-publisher is a long-term commitment and requires hundreds of small steps on the path to success!

An increasing number of authors gets book marketing help from us. You might already know that we

  • offer weekend classes, 
  • individual, yet very inexpensive online seminars, targeted to your needs, 
  • help authors with ads for KDP FREE days, Countdown Deals and Goodreads Giveaways

What is included in this marketing training and help?
You might have seen the long list of support URL , we give authors. But what really is included in the marketing planning, the creation of a platform and your brand as an author? There is so much behind the scenes what’s involved, have a closer look at some of what we do:

We evaluate your current publishing situation:

  • What is the market for your book, your competition, your audience? Is it a popular genre, or more of a niche? Is your book in the right genre? Did you tap the full potential of categories – which can be boon or bust for your book?
  • What is your publishing situation: traditional publishing, author-publishing or God forbid, vanity publishing or contracting with an aggregator? Do you own your ISBN, do you have access to your online retailers’ publishing account? How long lasts your publishing contract?
  • Did you create separate author/book pages on Goodreads, Google+, Pinterest, Facebook and other communities? Does your author page at online retailers need improvement?
  • What was your previous marketing strategy? What worked, what not? Did you have a book launch, re-launch, any special promotions? How often and how well was your book reviewed? In which promotion did your publisher invest? Is it positioned properly?
  • What is your following on social media – and your involvement? Do you have at least 1,000 Goodreads friends, 2,000 twitter followers and the same on Google+, 500 Facebook friends and did you add your book to your Pinterest account? These might be numbers only, but did you choose the right keywords to find quality followers, such as readers, reading, book lovers, bookworms?
  • Do you show off your writing skills? Are you writing regularly blogs? Does your website have a prominent button to your sales pages? Did you write guest blogs on influential book bloggers pages?
  • What are your activities in getting book reviews? Have you sent out press releases in order to get interviews, radio / TV appearances or features in magazines / newspapers?
  • How do you approach reviewers? And have you joined reader / writer communities on Goodreads or made friends with their most popular book reviewers?
  • What are your long-term goals? Where will you be as a writer in 3 years? What will be your author brand and how will you be different from other authors in your genre?

Getting a clear picture about your situation as an author
and that of your books, we can meet you by phone / skype and discuss details, including publishing possibilities, if your book is not yet finished, before we start customized promotion of your book through a series of articles, interviews and book recommendations.

An important focus will be on support for Social Media communication:
Where and how can your presence be improved? How can you get more followers? How to implement your blog posts? This includes also lots of individual tips and links for your book project, explained in person or emailed to you regularly.

We certainly help you through our very well-established social media presence on all major sites to get the word out about your book and you as an author – as well as support for free KDP Select days and other promotions. Which means we tweet to our 40,000+ followers on these days, we place additional articles on social media sites and do everything for your book’s success

Most important:

Advertising your books, as well as the article and the interview we did with you and all the postings on our Social Media sites stay there FOREVER! This way it will have a long-term effect on your book sales. More details in a blog post or on

And this is what former clients say:

“This was the best choice I have ever made! I have learned so very much from a person that has 30 years of experience in the book publishing industry!”
“I’ve gotten more than my money’s worth with the great publicity you’ve already given me. I cannot stress enough just how grateful I am – I don’t think too many service providers are anywhere near as diligent as you are.”
“This service is truly a one-on-one feature in that she works directly with the client, fine-tuning your social media platform contributing to the success of your business.”
“Thank you so much. You are amazing, so helpful to all of us who are starting down the road of self publishing. I just printed that blog post off this morning and will start to act on it today. You are an inspiration.” Thanks again for everything.”
“If ANYONE is self-publishing a book, I highly recommend using her for consulting. Thank you Doris for saving me $3,700”

“Boy, you really provide a service. If you ever need a reference, count me in. Anything I can do to promote you back. You rock.
J. H.”

“Doris “Thank you so much. You are amazing, so helpful to all of us who are starting down the road of self publishing. I just printed that blog post off this morning and will start to act on it today. You are an inspiration. Thanks again for everything.”


We will show you how to market your book on a consistent and ongoing basis – for only a token fee of $159 for three months – less than $2 per day.  As you can see from the amount of time we invest for every author, we are not making money, rather see it as a service for like-minded folks. How can we help you as an author of a marvelous book – and hopefully many more to come?





Hyper Smash



Posted by on April 1, 2013 in Marketing, Self-Publishing


Tags: , , , , , ,

2 responses to “Writing is an Art – Publishing is a Business!

  1. ebooksinternational

    April 13, 2013 at 10:23 pm

    Reblogged this on EbookAutorenPublizieren and commented:

    Sie haben ein fantastisches Buch geschrieben, Jahre daran gearbeitet. Aber es hat einfach noch nicht die Verkaufszahlen, die Sie sich wuenschen, oder die, die ihr Werk verdient haette. Was tun?

  2. M. L. Trumbull

    December 4, 2013 at 6:20 pm

    Reblogged this on M. L. Trumbull.


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