Monthly Archives: March 2012

Earn More as an Author With Amazon’s Affiliate program

Amazon Associates

Join the Amazon Associates program to earn an additional 4% on each of your book sales you drive.

Use Amazon’s Associates program to create custom links from your website or blog to your book and interactive widgets,  presenting your book in a professional light.  When customers click those links and purchase your book, you can earn an additional 4% on each sale. Other Amazon programs offer even more: Earn up to 15% advertising fees from Qualifying Purchases, not just the products you advertised.Make elegant slideshow widgets out of images chosen from products across the entire Amazon catalog – Kindle e-books, CD cover art, DVD’s, books… anything!

Slide Show
Showcase a hand-picked list of products with the widgets below. Start by selecting a display format that best suits your website. You’ll then be able to add products and customize your widget and we’ll provide the HTML for you to use on your site.

My Favorites
Use this tool to recommend your and other authors books. Tell your customers in your own words why you like a certain book and how they can benefit from reading it. Recommend and comment on books and products from Let everyone know how you feel and what you like!

Deals Widget
Display the hottest deals from Amazon on your web page; The Deals Widget lets you select the best “Gold Box” deals which you would like to showcase on your web site. You can even narrow your selection by choosing a specific product category and show discounted items and ongoing promotions from that category.

Darren Rowse, who makes on average $20,000+ per year with Amazon Associates, gives lots of helpful tips at



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Tips on How You Can Improve Your Amazon Rankings

Chicken Soup for the Soul

Chicken Soup for the Soul

Tips from famous authors

Why are reviews and rankings at Amazon so important for authors?  Rankings get you noticed. It means Amazon can reach people with your book who would never have heard of it otherwise.
That’s why authors should organize friends, acquaintances and family to order all on the same day, resulting in better ratings. Let me give you two examples:

Mike Litmans advice
Have you ever heard about this world bestseller “Chicken Soup for the Soul“?  Sure, you have! Mike Litman the co-author gives every author this valuable advice:

“Hitting #1 at Amazon as first-time self-published authors using no money, no PR, no public speaking and doing it all in 76 days seems like a powerful enough story to warrant a spot in the Self-Publishing Hall of Fame. We did it by leveraging the email lists of other people by first serving them and coming from a place of willingness to help them first. By doing so, when we asked 12 of them for their help, they gladly sent a notice to their email lists with an offer for the book on, all on the same day to help push us to the top. We made an irresistible offer of digital products as bonuses for anyone who purchased the book from by midnight that night. The digital products sent out by email didn’t cost us anything to give them, so it was a win-win offer and the people who sent the notice to their lists were viewed as heroes for making such a great offer to their lists!”

Guido Henkel Painting

Guido Henkel Painting

Another author, Guido Henkel, had lots of success via a contest he started through his website and blog, writing to friends and acquaintances:

“I want you to “Share” my books and tell the world about it. So, go to my books on Amazon and for every book in the list, click the “Like” button found on the product page. Next, a small pop-up box will appear and there, click on the “F” symbol to share your love with your Facebook friends so that they can see it, or click on the Twitter icon to share the love with your Tweets. A share takes no more than two mouse-clicks — not a whole lot, considering what you could win in the bargain. Count how many of the books you shared this way.

Next, go to the list of my books on Barnes & Noble’s website. On the product page for each book, click on the “F” to share the love with your Facebook friends and also click on the “+1” symbol to share it with your Google+ circles. Again, two mouse-clicks are all that required. Once again, count how many of the books you shared this way.

Then simply send me an email to and put “Shared: xxx” in the subject line. “xxx” would, naturally, stand for the number of your total shares.  As you can see, this is really easy and no purchase is necessary. You can share my books even if you’ve never even read one. In fact, I would love for you to share information about the books anyway, because even if they are not your bag, maybe some of your friends like Victorian era supernatural mysteries.  At the end of the give-away, on October 22, I will then randomly draw winners from the shares and get their great prices (my guess: maybe an iPad?) to them. So, with any luck you might find some of these goodies in your mailbox.”



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5 Steps to Improve your Amazon Page – and Sell More Books

One of the greatest benefits of selling your e-book (or paper book) at Amazon is the space they provide you to “advertise” your work.  If you are a savvy author, take advantage of this marvelous opportunity and insert lots information about your writing and yourself . 

Look at it from the standpoint of a reader; which e-book or book would you buy: The one that shows just a boring cover, name of the author, and a very short introduction to the book – or the one which has:

  1. a beautiful, appealing cover
  2. an all-embracing editorial review
  3. an interesting authors bio with a portrait
  4. lots of customer reviews
  5. a book trailer or interview video

So, what can you do to improve your appearance on Amazon and improve book sales? A lot!

Appealing Cover
Rule # 1 for your book cover on Amazon is NEVER to use a white background! White on white is barely visible and your book will not stick out, especially when you chose to have the text in black.  Your book cover should be:

  • aesthetically appealing
  • targeted to the book’s intended audience
  • represent the book’s contents
  • use a clean, readable font
  • use bold or complementary colors
  • use light on dark for dramatic effects
  • visit a bookstore to research book cover designs
  • test the cover in thumbnail size to make sure it looks good even if it is only one inch high/wide

An appealing book cover can be done through the use of software, such as, if you are computer-savvy and creative / artsy – or hire a professional at Freelancer,  Elance, Fiverr,  or just get in touch with your local college / graphic design class to find a young and eager cover artist.

Write a great editorial review
Write as much about your book as possible and use all the space you get from Amazon:
Editorial Review—350 characters
From the Author, From the Inside Flap, and From the Back Cover—8000 characters !!!
About the Author—2000 characters
See the detailed information on Amazon.


Your Author Page
Helping customers get to know you is an effective way to introduce your books. Information you add on the “Profile” tab in Author Central appears on the Author Page. On the Author Page you can display:

  • books you have written
  • biography and up to eight photos!
  • up to eight videos!
  • feeds to blog posts
  • a calendar of events, such as book signings

The Author Page is a good chance to tell readers something interesting about yourself, so make sure you include any details about your (writers) background, awards, other books you have written and personal details customers might want to know. Your author photo should be a professional, high-resolution image for quality display.

At the Author Central page on Amazon you get lots of free marketing help.  Click the “Profile” tab where you will see all these sections to add – or to change the information later.  It can take several days for the Author Page to appear on the Amazon, so start right now adding content to your Author Page. There are lots of features for you to choose from:

  • Your Profile and your Biography
  • Uploading Photos & Videos
  • Managing Your Blog Feeds & Your Events
  • Uploading Book Images
  • Managing Editorial Reviews

Customer Reviews
Anyone registered as an customer is entitled to write customer reviews, including fellow authors and journalists. Reader reviews don’t carry across borders, so ask your friends to copy and paste their reviews to all of your Amazon sites (, or  Make it easy for them and provide all the direct links to your sites.

Customer reviews are in order from newest to oldest with the exception of “Spotlight Reviews” that are based on how well the review was written and how helpful it was deemed by our customers. (Hint: ask your friends to click on “helpful” at the best reviews : )

Book Trailer & Videos:
You can share your book trailer, video interviews, book signing videos or the new Google Search Story trailers with readers. Your videos should focus on specific features of your books or your experience as an author. Hire a professional video maker to create your book promotion and upload the video to YouTube and other video sites.

Submit your video or book trailer to your own website, your blog or blogs of your friends, show it often on your Google+, Twitter, or your FB site (ask all your friends to spread the word and to re-tweet your video link or submit it to their FB friends).

Amazon has more cool features to help an author get found. Use every bit of support you can get from Amazon, join the Kindle Forum to ask questions, get help and support from other authors and on blogs, and your book will be a success! 



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How can you promote your Google+ or Facebook business page?

The next-generation social shopping experiences will get more personal, allowing consumers to share more. Selling your books – additionally – on Google+ or Facebook?  

To help build the most efficient (and awesome) Google+ page for your brand, check out the articles compiled in a mega-list of the top how-to guides from around the web.  But how can you promote your business pages?  Here are some ideas (I like the contest best)

  • Add your Google+ and Facebook page URL to your email signature. You already put your website or blog in your email signature. Now add your Twitter profile and Google+ / Facebook page.
  • Write a blog post about your new Google+ or Facebook page.
  • Give people reasons to like your pages. Make a list of 5 to 7 reasons on how they will benefit by liking your page.
  • Tag other people’s high-traffic Google+ or Facebook pages in your updates.  Refer to, tag, and link to other Google+ or Facebook pages, especially those with tons of fans or those targeted to your interests or Facebook page focus.
  • Run an exciting contest on your Google+ and Facebook business pages, on your website, your blog, or your Twitter profile where the person who sends the most fans to your page wins a big prize – such as an iPad or a Kindle Fire.

Social Commerce presents another opportunity for authors to do away with traditional publishing.  They are becoming a new kind of online shopping centre with many retailers setting up shops and taking sales. 



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With a Little Help From Your Friends…Part 2

Reviews, Tags, Highlights, “Listmania Listing”, “Like Button” all help to boost up books in Amazons popularity list. Take two books with identical sales numbers: the one which has been promoted with these features is much higher in the ranks and will definitely sell better in the future.  But your friends can do more, just ask them:
Book Extras
Book Extras are community edited database which includes series information, character descriptions, important places, memorable quotes and more. The content is added, edited and maintained by both, Amazon customers and the community.  Shelfari is a community-powered encyclopedia for book lovers. Create a virtual bookshelf, discover new books, connect with friends and learn more about your favorite books – all for free.

Use Social Media
If you are involved with Twitter, Google+, Pinterest or Facebook, you can mention your favorite authors when they release new books. If they blog, you can follow their site (through Google Reader or other RSS readers) and share the link when they post something that may be interesting for others. On Twitter, you can “follow” and re-tweet their links now and then.  If you like to be social about books, you can join sites such as Goodreads, Shelfari, or LibraryThing. You can help your favorite authors by posting reviews and talking about their books on those sites.

Promoting on Your Blog
Do you ever talk about books or what you’re reading on your blog? You might consider reviewing your favorite authors on your site (you could even make a few dollars if you sign up as an Amazon affiliate). You can also add an “author blog roll” list in your menu with links to their sites.

Good old-fashioned word of mouth
Tell every one of your friends and family about your favorite author and his/her books, or mention it in your emails with a link to their site or to Amazon.

Help with “blurbs”
These days, most authors have websites and contact forms so you can get in touch. If you enjoyed their work, consider sending them a short note to let them know. It does not only make their day, but it can help them sell more books, if you allow them to use your words in their “praise” section.

A little promotional help now and then is greatly appreciated. And if you are a writer yourself, let your readers, friends and family know how they can support you on your book seller’s websites, copy and paste this list and send it to them or send them a link.

Part of this list are Lindsay Buroker’s ideas.



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With a Little Help From Your Friends…

Some books are sold in the millions of copies and others never make it out of the “mid-list” category or do not even reach that level.  Readers and authors alike tend to think that a good story is all it takes to become a well known bestseller author.

No matter if you are an author with lots of friends – or if you are friend to an author, the following list will help you to find out how Amazon’s algorithm decides the popularity of books, its ranking and visibility. Amazon, the world’s biggest book seller, paper and e-books alike, can give a great book a big boost to “be discovered”.  These little features take only a few seconds, but can make a big difference:

Write at least a review on Amazon, even if the book already has lots of reviews already. As more reviews as better for the author and as more potential buyers can see the popularity of the work. Make a copy of your review and send it to all the other online book sellers as well!  Before you can post a review, you are required to have an account that you have used for at least one purchase of a physical or digital item. Free digital downloads don’t qualify. You don’t need to have purchased the product you are reviewing.
“Like” Button

Give the book a “Like” in clicking on the icon. This takes less than a second, but it may play into Amazon’s algorithms.

“Listmania” List
Make a List-Mania list and add your favorite authors’ books to it. This creates another avenue for new readers to find books. It’s better to create lists around similar types of books than a too eclectic list, and consider to title it appropriately so folks will be more inclined to check it out.  Submit a brief instruction to your friends/family “How to create a Listmania list”, can be found on Amazon.

Another item in Amazon’s algorithm list for book popularity: If you have a Kindle, highlight some wise or fun quotations from the book and share them publicly. If enough people share their highlights, they’ll show up in your e-book.

Amazon displays “Popular Highlights” by combining the highlights of all Kindle customers and identifying the passages with the most highlights. The resulting Popular Highlights help readers focus on passages that are meaningful to the greatest number of people. Popular Highlights are marked with a gray dashed underline. The number of people who have highlighted the text appears at the beginning of the marked text.

Reviews, Tags, Highlights, “Listmania Listing”, “Like Button” all help to boost up books in Amazons popularity list. Take two books with identical sales numbers: the one which has been promoted with these features is much higher in the ranks and will definitely sell better in the future.



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Harry Potter e-Books on Amazon and B&N Inc. and Barnes & Noble Inc. reported they will offer Harry Potter e-books, according to Reuters News.

Amazon said it made a distribution deal with J.K. Rowling’s new website,, which allows customers to read the Potter series e-books on Amazon’s Kindle e-reader and Kindle Fire tablet.

Similarly, Barnes & Nobles made a deal that allows its Nook e-reader and tablet customers to buy Harry Potter e-books through the Pottermore Shop.

Although financial details were not released, analysts said Amazon likely accepted a smaller cut than 30 percent of the sale price of the Harry Potter e-books.

The deals suggest the companies made big concessions with author J.K. Rowling for electronic access to her bestseller series. But both companies will take a hit as they have to send customers away from their websites to Rowling’s, which will be able to gather valuable customer information.



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Which Guidelines Should Book Reviewers Use?

Audrey Shaffer, a Writing Coach advises: “If you want to be a professional writer, you need to learn a lot more skills. Writing your book is just the beginning. Then the rewriting starts. You have to learn how to turn your words into exciting, interesting prose that people will pay to read. Your work has to be as professional as any book published by the big boys in the business.”

It is always a good idea to evaluate your own books with these guidelines before finishing them and submitting for review:

Are the characters real, with depth and emotion, or are they recognizable stereotypes? Are the motives of the characters understandable and logical to the story? Are the good guys like-able and the bad guys really bad? The characters are very important to any story and they must be believable. If readers don’t like the characters, they won’t read on.

Does the dialogue seem realistic? Can the reader imagine real people talking as the characters do? On the other hand, does lingo, slang or an accent make the dialogue hard to read or understand?

If the story is, for example, about the rich and famous, details of wealth must be included. If about poor people, the reader has to see that they are poor. Is there atmosphere in the story allowing the reader to experience what the characters experience? Can you see the location around the characters clearly?

Point of View
Is the Point of View first or third person? If it is third person, is the narrator able to see into the heads of the characters? Is the Point of View consistent throughout the piece?
Do you change scenes before changing POV characters?

Does the story develop logically, so that the reader can follow the specific changes which occur in the story, or does the story make sudden leaps which cause the reader to lose the direction of the narration? Is the progression of characters and events logical? Are there gaps in the plot that confuse the reader?

Pacing is a key to appeal; how well does the reader get involved in the story? Does the action progress slowly or quickly? How long does it take for the story to be set up? Is the reader drawn into the story from the beginning? Is it non-stop action or character development? Different readers prefer different paces in what they read.

A beginning writer often has trouble with mechanics and needs help. Sentence structure, verb agreement, and aspects of basic style are considered here. If a reader feels that there are problems with mechanics, they will specify the problems seen, rather than simply stating that they are there.
Readers react to what they read. Sometimes the gut reaction to the story is more important than anything mentioned above, especially when the writer is more experienced.

Guidelines compiled over the years by Audrey Shaffer, guest post for Writers Chatroom.



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Complete Checklist for Book Proof Reading

Proof-Reading is the last stage in producing your book or e-book for that matter, so spend the time to do it right. Books last a very long time, and so do the typographical and other errors that sneak into them. Take these three steps to make your book as error-free as possible.

Read the entire book. While you are reading, you will be checking for typos and inconsistencies.

  • Is the text complete?
  • Did a paragraph get left out somewhere along the way?
  • Is part of a sentence cut off at the bottom of a page?
  • Are fonts consistently used throughout the book?
  • Good typography uses proper curled quotation marks, not the straight inch marks.
  • Line spacing – Is it consistent in every paragraph throughout the book?

Use this Checklist:

  • Hyphens, ems and ens – Each type of dash has a different use. For instance, numbers or dates in a range are separated by an en dash, not a hyphen.
  • Have someone who hasn’t seen the book before, also read through it. You’ll be surprised how many errors can be uncovered by an observer who’s not directly invested in the work.
  • Look at the Book, ignore the text and instead concentrate on everything else. Here are the things you’ll typically be looking for, and some tips on how to find them.
  • Orphans/widows -Those pesky single lines at the bottom of a page or parts of lines at the top of a page. If you can get rid of them, do so.
  • Running heads need to be consistent and have the proper information, like part titles or chapter titles. It’s easy to make a mistake with these, so check them thoroughly.
  • Chapter openers should also be consistent. Does each chapter start in the same place on the page and contain the same elements in the same order?
  • Folios or page numbers need a look. Blank pages should have nothing on them, and also check that your pagination is accurate with all odd-numbered pages on the right.
  • Page references are another trap. If you are referring to something “in Chapter 3 or “on page 98 is it still there?
  • Paragraph indents ought to be consistent throughout, no matter what style you’re using.
  • Subhead spacing and alignment can be controlled by styles in your software, but you should check them anyway to make sure they are uniform.

Proof the Cover.
The front and back covers of your book are the most important two pages in terms of book sales. Here are elements of your cover to check on the proof:

  • Is the overall design and the colors what you expected?
  • Is your title clearly visible?
  • Is the type on your spine clear and straight?
  • If you included a category and price, are they correct?
  • Don’t forget to carefully proofread the copy on the back cover.
  • Make sure no important elements are too close to the trimmed edges of the book. I recommend you have 0.5 inches minimum around the edges.
  • If you have a barcode, or if you’ve printed the ISBN on the back cover, make sure they match the ISBN on your copyright page.

If you are struggling with these basics, or can’t put your finger on what’s wrong with the whole book package you are presenting, I highly recommend an excellent (FREE!) service provided by the New York Times bestselling (self-)publisher Victorine Lieske.

Together with her regulars she will run the rule over everything – critiquing your presentation through their readers and reviewer eyes, and providing advice on how to remedy whatever issues you may have from the perspective of an extremely successful self-publisher.

Excerpt from

Further Reading:



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5 Steps to Edit Your Book Before Publication

Many first-time authors offer a poor product when they fail to let their books professionally edit. Editing and quality management is not raising profits, so almost all book printers and e-book distributors will print exactly what they are given—mistakes and all – same with electronic books.

Authors have to make sure their work is copyright protected, has the proper bar coding and ISBN registration. Failure to do this result in a work that looks unprofessional, is easily plagiarized, and whose distribution and sales numbers are limited by its amateurish presentation.

Content Editor & Copy Editor
No online bookseller, such as Amazon, Apple or Sony are editing any of the files that are downloaded at their sites – it is the authors responsibility as the independent self-publisher to hire a professional content editor (content, character, consistency), a copy editor (formatting, grammar, typos), a book lay-outer and for e-books a professional formatter.

Poor editing is the #1 complaint from readers and literature customers of self-published titles.
No matter, how many editors worked on your book, let single chapters read by friends or family – and then read it once more before submitting as e-book – or if you let your book print on paper and receive the proofs, read it once more.

Tools to use BEFORE submitting to your content and copy editor:

Using these three online tools and having your book proofed by a) content editor and b) copy editor will give you some peace of mind. And if you ask some people that are not involved in the book, they might even find more bugs that have been overseen.

Read the entire book once more. While you are reading, you’ll be checking for typos and inconsistencies. Books last a very long time, and so do the typographical and other errors that sneak into them. Don’t forget to carefully proofread the copy on the back cover. 


Snippets from


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Are Your Books Already on Pinterest?

Images from a short visit at Pinterest, hundreds of photos featuring book shelves, libraries, yes and even books – but not many…

Where are all these authors who want to get the word out and market their new titles? Why do they not “pin” a cover image of each of their books?

I just read a blog post of The Well-Read Wife“.  Mandy writes: “Pinterest has the potential to be a very useful part of your book blog’s social media plan. Pinterest has the advantage over Twitter and Facebook when it comes to our particular niche, because it promotes the cultivation of information in as simple a way possible.

Unlike Facebook, Pinterest users don’t have to restrict their searches to information pinned on their friends’ walls. Users can choose to search the entire site. So while a user may not be following your profile, they can still look at and click your link even if they don’t re-pin the link or choose to follow your profile.

I have been cultivating Pinterest boards geared toward book lovers. Among others:

  • Books I Love
    This board is where I pin reviews posted on my site of books that I enjoyed. It also is a promotional tool for The Well-Read Wife. Most if not all of the pins are from my site and link back to WellReadWife
  • Beautiful Library Spaces
    I pin photos of beautiful home libraries and reading spaces on this board.

There are so many possibilities when it comes to Pinterest being a resource for book lovers!
Possible board topics include book quotes, books turned into movies, book inspired art, and so much more. As book bloggers, we are very lucky. Because of cover art, we typically have a beautiful graphic to go with each post we write. We need to use that to our advantage and pin away, because it will get the word out about the books we love to a wider audience!”

Directory of Book Bloggers
She writes further: “I am making a directory of BOOK BLOGGERS on Pinterest over at The Well-Read Wife. If you are a book blogger and would like to be included, simply email a link to your Pinterest page to me at wellreadwife [@] gmail dot com. Please make sure your Pinterest page has a link to your blog on it.”



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The Future of Publishing: Enigma Variations

The Future of Publishing

The official launch of Jane Friedman’s latest work “The Future of Publishing”  will be this Sunday, April 1, but the e-book is already available at Scribd.

“This short e-book is funny. All-the-way-through-funny.” —eCapris review

“What makes this book so funny? Simply put:  Hyperbole. Ms. Friedman took all of my bleakest imaginings and wildest expectations of publishing industry trends, stripped them down, turned them on their edge, and somehow made me appreciate being shown how completely batty I’ve been over this topic.”  —Marni Folsom

Referenced by GalleyCat and Teleread, The Future of Publishing: Enigma Variations  Price $ 1.99
consists of 14 variations or brief insights on what the future of publishing holds. Consider it a definitive and comprehensive view on how book publishing will evolve and transform. It analyzes the future of not only authors, but also agents, editors, publishers, bookstores, and reading/literacy.

For those who are not yet familiar with Professor Jane Friedman: Read her bio at Wickipedia

Jane Friedman is a former publishing & media exec who now serves as a full-time assistant professor of e-media at the University of Cincinnati.

She has spoken on writing, publishing, and the future of media at more than 200 events since 2001, including South by Southwest, BookExpo America, and the Association of Writers and Writing Programs.

Her expertise has been featured by sources such as NPR’s Morning Edition, Publishers Weekly, GalleyCat, PBS, The Huffington Post, and Mr. Media.

She has consulted with a range of nonprofits, businesses, and creative professionals, including the National Endowment for the Arts, the Creative Work Fund, and the Contemporary Arts Center in Cincinnati. Jane has more than a decade of hands-on experience in using new media and technology to engage and grow both online and offline communities.



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12 Ways to Distribute Your Blog Article


Gaining exposure for your web article or blog is crucial in building a following and book buyers. After writing compelling copy, titles, descriptions and link strategies, list your blog in as many places as  possible.

Your blog or website
They should become the main hub of your content distribution. Content immediately posted on your blog will get indexed and ranked in the search engines before the same content is published elsewhere.

e-Zine articles
This article directory currently receives more traffic than any other directory. To obtain the maximum traffic from this directory, re-write at least 20% of your original article before submissions. This is easily accomplished by changing the title and rewriting a few paragraphs. If you don’t have time to rewrite the content, submit it anyway because you’re reaching a different audience than the search engines and you won’t get penalized for duplicate content.

Other top article directories
After you have submitted the article to Ezinearticles wait for it to be approved and published before submitting the same article to several other top article directories, such as Articlesbase, Ideamarketers and Goarticles. Each of these article directories attracts different audiences, so your content will reach more people.

Social Networking
If you already have an Ezinearticles account you can integrate social media with article marketing The title of your article will automatically be tweeted on your Twitter account. This site also enables you to get your article listed on Facebook.

Document sharing sites
Scribd is a social publishing site, where millions of people share original writings and documents. Convert your original article to a PDF file and upload it to Scribd. Unlike article directories Scribd allows you to incorporate links within your content. You can upload anything onto Scribd as a way to grow your audience, just like on your personal blogs. Choose copyright settings, among many other options, making your documents most searchable. Authors are uploading e-books for sale on Scribd, and keep 80% of the profits. What’s intriguing the most about Scribd, though, is the idea of 50million readers. Your blog certainly isn’t reaching that many people.

Video article
Convert your article to video by making a series of slides from your content. Import the slides into Windows Movie Maker then add music. Submit your video article to YouTube and other video sharing websites. Make sure you always include your full website address in the description meta-tag and also include it in the last slide to direct visitors back to your website.

Blogger (Blogspot)
This is a public blogging platform owned by Google and therefore is rapidly indexed by the search engines. If you already use Gmail you can simply add Blogger to your account. Every time you create new content add it to this blogging platform. Be sure to include links within the content and in your resource box that link back to your main website. This will boost the rankings of the original article you added to your blog or website.

Social Media Sites
Google+ and come to my mind, as you can easily post your article here, if it is under 500 words. There are for sure more possibilities on social media sites and on most you can add images and certainly link back to your website or blog. Read also this article about Social SEO Strategies for Start-Ups.

Squidoo is a micro-blogging platform for publishing content on niche topics. It currently has a page rank of 7 which means it receives a ton of traffic and the content is rapidly indexed by the search engines. Create a Squidoo lens and add your article to it. Instead publishing the same article, re-write it so it will not be viewed as duplicate content and receive its own rankings.

Convert your article to a podcast and submit it to podcast directories such as iTunes. Don’t forget the link back to your website or blog.

Best of the Web Blogs
There are many paths to building links, such as link baiting or blog roll-link swapping, but few are as easy to implement and cost effective as submitting to blog directories, just to name a few:
See all 23 Blog Directories to submit your blog

Social Book Marking Plug-ins
Let others do the placement and publicity of your article on the Internet: Install plug-ins (floating on the left side of your website or blog is the best position) to encourage visitors to submit your article with one click to dozens of social media sites, such as Google+, Twitter, Facebook, Reddit, Pinterest or wherever they have an account.

Again: make sure you use anchor text within your article that points back to your main website. Writing an article is just the beginning of article marketing.  If you want to reach a wide audience you have to place your content in front of many readers.



Hyper Smash


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What, How and When to Feed Your Tweet


The important point with Twitter is to choose your passion, the topic you want to talk about and also to have a brand. You certainly can send the occasional tweet about something completely different, but for the most part stick to your brand.

There is so much relevant content you can use on a daily basis:

  • Re-tweet news in your field on the Internet
  • Set up and use Google alerts (
  • Articles from your website
  • Your own blog posts
  • Any guest posts on your blog

How often should you tweet?
Unless you have millions of followers, the chances that a lot of people will see all your tweets and click on links are very small. The number of followers and the tweeting frequency should match. As no one is 24/7 on Twitter, you might have to send your posts two or three times a day, maybe in the morning, around noon time and early evening – if you have already a healthy following in the thousands.  As more followers you have (ten thousands!) and the more you want to build a brand, the more you should tweet – however limit it to not more than once the same tweet per hour.

Tools to automate tweets & save time
Automate your tweets so that you don’t have to sit in front of the computer all day long. There are three tools you can use: Twitterfeed, TwitterAdder and Twaitter. They are slightly different and they serve different purposes.

Twitterfeed feeds your blog to Twitter, Facebook etc.  A YouTube video shows you step by step how to start Twitter feeds, however there are approx. twenty more videos to watch on YouTube.

TwitterAdder will help you – for a fee. However they offer you up to 250 tweets and 250 followers for free – plus when you watch this tutorial  (Promo code: DISCOUNT20) you will receive 20% off Tweetadder 3.0. You name a Twitter account, and it will find all the followers of that person. It will then (over time) automatically follow these people for you, on the basis that a lot will follow back – if you have made your Twitter personal info interesting enough – and if you twitter interestingly enough.

Twaitter / Gremln – now Gremln is a free product that allows you to schedule your own tweets (up to 20 an hour) on a single or recurring basis. The process is very easy.  You will also find Twitter, Facebook, and LinkedIn integration, detailed analytics, customizable dashboards, stunning reports, multi-user management, and a whole lot more.

Link your blog to Twitterfeed, Twaitter (Gremln) or TwitterAdder
Every time your blog – or website for that matter – has something new it will get sent to Twitter. The other two options, Twaitter and TwitterAdder are where you should put all your best blog posts. When you’ve built up thirty or fifty blog posts, you will have a handful of favorites that you would like to recommend others to read. Post the links in Twaitter or TwitterAdder and schedule them (recurring).

Take these steps:

  • Decide what your brand is on social media sites
  • Set up automated tweets based on your sources
  • Keep a blog and feed the posts automatically to Twitter, FB, LinkedIn etc.
  • Select your best blog posts to auto-tweet
  • Monitor and change as necessary

Monitor your traffic
With the increased flow of tweets you will get more replies from people. Be prepared to answer them!  You’re also going to have to carefully monitor the traffic that’s flowing to your blog. This is the only way to understand which of your tweets are working and which are not.

Using the analytics on your blog you can see how many hits you are getting. What time of day do you not get any visitors? When do you get peak traffic? Re-arrange tweets to try and even things out a little. Then try new things. Maybe a few video blogs on YouTube, or a series of special blog posts that you can link to again and again. Over time, you can get others to discover you and getting them to re-tweet your posts.

Building your brand on Twitter – or any other social media site doesn’t work overnight. It takes time and as earlier you start as better for you as an author. You will want to have a big following BEFORE your book is finished in order to have a great start when launching your work.



Hyper Smash


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