The Best Reasons to Be on Google+

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Recently I typed in Google+ in order to explain something to a client and we were both thrilled to discover a 111Publishing.com article appearing on #3 at Google+ search.  The same happened with another clients’ post that appeared on #3 too, when I typed in the word “Amazon” on Google.   Wouldn’t you like a great ranking on Google’s Search engines too?  As more people find you there, as more exposure for you books and articles…  What else does it mean for your writing success?  Not only writing great posts and having lots of followers on Google+ and other Social Media sites, but also improve your SEO, especially your keywords, time of posting and current topics, among other facts.

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Why it is so Important to Be on Google’s Page 1:

• 75% of all Google Search Engine users never scroll past the first page of search results
• 60% of clicks go to the Top 3 of the search results
• 42% of all people on the Internet click on the top-ranked result and only 23% of them on ads

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Search Engine Optimization, short SEO, is not about tricks or manipulating algorithms.  It’s about understanding the online landscape and evolving to meet your customers where they are.  It is essential to establish and/or increase your web presence as a writer.Explore more infographics like this one on the web’s largest information design community – Visually.
Source: http://www.y2m.ae/blog/the-importance-of-seo-an-infographic/

Sources:
http://www.hubspot.com
http://www.resolutionmedia.comragan.com
http://www.ragan.com
http://www.y2m.ae

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 179 for 3 months. Learn more about this individual book marketing help:  http://www.111Publishing.com/Seminars
Or visit http://www.e-Book-PR.com/book-promo to advertise your new book, specials or KDP Select Free Days.

Please check out all previous posts of this blog (there are 1,110+ of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing
http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

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5 Tips to Gain Readers With Great Headlines

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How to Choose a Compelling Headline
Most Popular Words & Phrases in Blog and Website Headlines – or Non-Fiction Books for That Matter: Your blog or website headline is the first, and perhaps only, impression you make on a prospective readers and lure them into your article. A compelling headline must promise some kind of benefit or reward for the online visitor.

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Most Popular are – in this Sequence:

1. List Post, for example “Top 33 Websites …” or “99 Top Websites …”
2. You / Your, for example “How Do You Decide…” “Your Success …”
3. Free / Giveaway, for example “Free eBooks …” “Goodreads Giveaway for …”
4. How To, for example “How to Choose a Compelling Headline”
5. Secret, for example “The Secret to Becoming Successful and Happy”

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It doesn’t make sense to spend hours in creating high quality content and then put little thought into writing a good headline. If you want to attract more views to your website or your writing, then your headlines should also be optimized for search engines. Use likely search terms and front-load your headlines with the most important keywords.

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Dress it up With Emotion-stirring Words
Author Kathrin Tschiesche in Bookboon.com: “Frequently, when two headlines are relevant, clear and SEO (Search Engine Optimization) friendly, the headline that gets more clicks is the one that uses emotionally stirring words aimed at capturing readers’ attention. You too, can really ‘dress up’ your headline by adding a few compelling words to it.”
“For example, try to add the adjectives “eye-catching”, “sizzling”, “compelling” or “magnetic” to the word “headlines” and you achieve an appealing and attainable effect. If you are not sure which power words to choose – a variation of “fast”, “simple”, and “easy” are your safest bet.”
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Mark Thompson Compiled a Great List of 150 Compelling Headlines:
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# Tips To Simplify ______________
Greatest _________ Tips of All Time
Avoid ______________ Disasters
________________, What It Can Do For You
# Things You Didn’t Know about ______
# Reasons to Hate _________
#Amazing Blogs about ________
# Secrets about __________
How Does ______ Work?
How to be Great at _______
# ____________ Myths Exposed
_________ Myths vs. the Facts
# Deadly _______Mistakes You Might Be Making
# Shocking Facts about _________
# Questions to Ask about _________

Get them all at Stayonsearch.com

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Last But Not Least:
Keep your headlines short – no more than eight words. Most visitors will scan the first few words before deciding to read further – or to move on. If your headline / tagline combination is short but summarizes your content, visitors will be more likely to read on. Remember: On average, 8 out of 10 people will read your headline, but only 2 out of 10 will read the rest. That’s why your headlines are so important for your writings’ success and to entice more than 20% of potential readers.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/

Home

http://bit.ly/VmtVAS 111Publishing @ Google+

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Hidden Gems: Google+ Hashtags

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If you are a long-time reader of this blog you might have realized that I am a big fan of Google+ – or GooglePlus – however you want to write it.  And I am not the only fan of this Social Media site, more than a billion other people signed up and it won’t take long until Facebook is a thing of the past.  At least for professionals who realized how important their Google Search Engine ranking is.  Now let’s look at one of the most interesting features Google+ has to offer:

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#Hashtags
Do you know of any Social Media site that creates custom #hashtags for you? Well, Google+ does!
And they do even more: when starting to type a #hashtag, Google kicks in and offers in a drop-down menue with suggested hashtags starting with the letters you have typed so far. Isn’t that fantastic?
And the best is: these #hashtags offered by Google+ are significant to their search engine ranking.  If you add your own hashtags to a post, Google+ will display up to three of them in the upper right corner of your Google+ post.  Initially, one is visible, but hovering your mouse over that one will show readers the other two #hashtags.  Google+ users create in fact a #hashtag database and help establish what tags will be related. In a way it is up to Google+ users what’s relevant on Google’s search engine ranking.

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Forgot to Place #Hashtags?
No problem: If your post has a large amount of text, Google+ will often find main keywords within your text and convert them into #hashtags, which are visible at the upper right of your post, just as your own #hashtags would be.

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Google’s Search Algorithm
It determined in the past which pages should rank the highest, but now with implementing these #hashtags, Google added a “self-learning” aspect into its algorithm. How to find out what’s trending on Google+ go to “Explore Google”. See a short YouTube video https://www.youtube.com/watch?v=BAMrGAU0Jsw. Another YouTube video http://youtu.be/19BKS_hHKYY explains in details what #hashtags are about.
If you want to improve your ranking on Google’s Search Engines even more, use these #hashtags.  As a savvy writer you have already a Google+ account and you might have it connected with Twitter – which saves you a lot of time.  Let’s meet on GooglePlus: http://bit.ly/19PrQAz
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Read more about using Google+:

http://www.ducttapemarketing.com/blog/2013/11/07/hummingbird-hashtags-keeping-google-plus-content-strategy-alive/

http://www.googleplusdaily.com/2014/03/hashtags-on-google.html

http://www.gplusexpertise.com/2013/09/how-to-use-hashtags-on-google.html

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/

Home

http://bit.ly/VmtVAS 111Publishing @ Google+

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How to Leverage Social Media

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Statistics have proven how important social media networks are for a business:

• 8 out of 10 internet users are reached by social media sites and blogs.
• 87% of small businesses claim that social media has helped their business.
• Marketers saw an increase of 74% in website traffic after devoting just 6 hours per week in social media.
• 85% of business-decision makers believe that at least having one social media channel is very important for technology purchase decisionsHowever, there’s much more to just creating a Twitter, Facebook, Google+ or Pinterest account and expecting success to follow writes the Search-Engine-Journal. Understand which platforms work best for your brand and where your audience spends most of their time. Don’t forget Goodreads, where readers are searching actively for interesting books!

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Explore more infographics like this one on the web’s largest information design community – Visually.

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More info about Social Media Networks and how to use them:

6 Social Media Sites that are Important for Writers
https://savvybookwriters.wordpress.com/2013/02/15/6-social-media-sites-essential-for-writers/

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Brands with great GooglePlus pages
http://www.jeffbullas.com/2013/10/18/10-brands-with-great-google-plus-pages/

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Social Media Facts 
http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/

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How to Get More Followers
https://savvybookwriters.wordpress.com/2013/01/22/how-to-get-more-followers-on-your-social-media-sites/

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/

Home

http://bit.ly/VmtVAS 111Publishing @ Google+

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Social Media and SEO: Did You Know?

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It’s not enough anymore to have a popular website with good content. If you want better search engine results for your business, it’s time to look at how social media influences those results, before hitting publish on your blog.  Make sure that you have optimized your post for search engines so you will be building your SEO. Make a list of key words and phrases that customers will be using to find you.  Then create content that includes them in the headline, content and meta description. 

Andy Crestodina explains:  Social appeals to PEOPLE. Search engine optimization appeals to ROBOTS.  Social Media and Search Engine Optimization have the same purpose: a meaningful CONNECTION with an audience.

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Andy Crestodina wrote:

• Social: Marketing with social media involves many short-lived actions. Most visibility and traffic happens within minutes. This is why social media requires a continuous, ongoing effort.

• Search: Once it’s working, search traffic can lead to durable visibility, creating an ongoing, passive source of visitors. Depending on the phrase and the page, high rankings may endure for weeks or months.
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Don’t try to sell your book via Social Media:
Visitors on Social Media sites are typically less likely to buy since they were likely browsing through a social network when they found you. But they are more likely to share and spread awareness. On the other hand: visitors from Search Engines are more likely to be ready to buy, but less likely to share and interact. These visitors enter with a specific purpose, need, or question.
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More info and resources:

http://www.orbitmedia.com/blog

https://savvybookwriters.wordpress.com/2014/01/08/3-simple-changes-to-improve-your-articles/

https://savvybookwriters.wordpress.com/2013/12/17/how-to-get-your-author-page-on-googles-page-1/

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,070 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/

Home

http://bit.ly/VmtVAS 111Publishing @ Google+

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How to Get Your Author Page on Google’s Page 1

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Why being on top of Google search rankings is important for you as an author?
Remember what’s critical in buying property: location, location, location … in web terms it means ranking, ranking, ranking. So, if someone is searching for key phrases that are contained in your blog or in your website, they will find you on Google’s top rankings. And as more potential readers find your websites, as more they learn about you as an author and about your books.
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According to studies: No. 1 Position in Google Gets 33% of Search Traffic
To boost your website’s ranking it is very important to know and use SEO, which stands for “search engine optimization.” Basics you should know, how to benefit from regarding SEO:
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What a Google Algorithm is
Your website is crawled by Google robots, which is essentially just an algorithm that goes through different aspects of a website (keywords, quality of content, links ets) to help bring users the most relevant results. Google has hundreds of algorithms, all of which take different things into account and which they update often.
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Keywords That Affects the Google Algorithm
Keywords is one of the factors Google uses to analyze a website. Keywords that people search for and the keywords used in titles and throughout your website are all things Google takes into consideration. Watch this YouTube video for samples of finding keywords, one of many on this site.

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Why Linking Matters for Users and Search Engines
If you have different quality websites linking to your website from all over the web, Google will stop and think “this must be a great site.” You earn a higher ranking if you earn a lot of these links. You also want to link within your website so that users can get around easier, which is important not only for users, but for the Google bots who are ranking your site, based on good navigation.
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Why Google+ Matters
Google is moving toward a more social approach to ranking websites as opposed to keyword-based. Google+ is going to be the main social network Google considers. Google+ is how Google finds an author, connections, location, and interactions amongst users. It then takes this information to help create a more personalized Search Engine results for a user. For example, if you and I both typed in the same search query, we would get a slightly different set of results.
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TIPS:
Posting on your Google+ site helps tremendously with SEO and how easy your website can be found.
Always have your own domain name and domain hosting. Free websites, such as Weebly for example will never bring your websites – and your books – to Google’s first page! Free websites that save you less than $10 a month, will cost you actually: in lost readers and lost business.
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Learn more at these Sources:
http://www.youtube.com/watch?v=hF515-0Tduk
http://www.youtube.com/watch?v=421aTJI2Nxc
http://www.y2m.ae/blog/the-importance-of-seo-an-infographic/
http://www.searchenginejournal.com
http://www.hubspot.com
http://www.resolutionmedia.comragan.com
http://www.ragan.com
http://bit.ly/19qmd0b
http://www.y2m.ae

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 960 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/

Home

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3 Top Reasons to Be on Google’s Page 1

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Search Engine Optimization, short SEO,  is not about tricks or manipulating algorithms. It’s about understanding the online landscape and evolving to meet your customers where they are. It is essential to establish and/or increase your web presence as a writer.
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Why it is so Important to Be on Google’s Page 1:

• 60% of clicks go to the Top 3 of the search results
• 75% of all users never scroll past the first page of search results
• 42% of all users click on the top-ranked result and only 23% on ads

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Explore more infographics like this one on the web’s largest information design community – Visually.
Source: http://www.y2m.ae/blog/the-importance-of-seo-an-infographic/

Sources:
http://www.hubspot.com
http://www.resolutionmedia.comragan.com
http://www.ragan.com
http://www.y2m.ae

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/ Once you are on this website, click on Seminar to register.
Or visit http://www.e-Book-PR.com/book-promo to advertise your new book, specials or KDP Select Free Days.

Please check out all previous posts of this blog (there are 880+ of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing
http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

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Ever Wondered How Google Works?

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Everyone wants to be listed high on Google’s search engine results.  You write a blog post, tweet, update your website or add otherwise content to the web.  Google bots, crawling the web, are coming across your post.  The page is indexed within seconds. Google estimates the domain and pages’ overall authority, based on links.

PageRank depends on a few factors:

• The number of other Web pages that link to the page 
• The frequency and location of keywords within the Web page
• How long the Web page has existed

To read more on the info-graphic, click on this PPC Blog:
http://www.ppcblog.com/how-google-works/

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Infographic by PPCBlog

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Jonathan Strickland wrote in an article: “What began as a project by Larry Page and Sergey Brin, two students in Stanford University’s Ph.D. program, is now one of the most influential companies on the World Wide Web: Google.  At first, the students’ goal was to make an efficient search engine that gave users relevant links in response to search requests.  While that’s still Google’s core purpose today, the company now provides services ranging from e-mail and document storage to productivity software and mobile phone operating systems.  In less than a decade, Google evolved from a two-man enterprise to a multibillion-dollar corporation.”

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help:
http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are more than 765 of them  : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

Twitter:    @111publishing

http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

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Boost Your Author Website: Search Engine Optimization

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Search Engine Optimization Tips

Leverage on words… Writers and publishers who produce content own tremendous marketing assets!  

Writers who create books and articles, already have phrases, ripe for search engine  marketing strategies. Yet most writers and publishers don’t realize the value of their unique and valuable keyword-rich content.

Build an author’s reputation in the market.
Content does more than just sell itself, a book, or an idea: it sells your brand.

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Leverage your books content.
Using highly targeted phrases gets fewer, but better clicks for each phrase. With many phrases optimized, you get more overall traffic than when you attempt to drive traffic by relying on generic search terms.

In just a decade, Web search engines have fundamentally changed the way people look for information. Ten years ago, we all still flipped through yellow pages and newspapers, or phoned reference librarians.  How marvelous the convenience of finding what you need in a manner of seconds, from the comfort of your desk, or kitchen counter, or a table at Starbucks.
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Better Search Marketing Programming

• Mine keywords from titles, descriptions, and metadata for large content sets.
  Use the words and phrases that your buyers do. Think about how the people you want to reach are searching and develop programs that include those words and phrases.  Don’t get trapped by your own jargon; think, speak, and write like your customers do.
• Use more than keywords. Use key phrases.
  And make sure they respond to your customers’ specific needs.
• Make your links part of the copy.
  This is especially important if your links include your keyword phrases.
• Titles and subtitles
  Often titles and subtitles are highly descriptive just the sort of detailed search that your buyers are entering into search engines right now.
• Author names
  As authors develop followings in the market, people often search on their names — you should make your name search engine friendly.
• Article or report descriptions
  It is critical to surface highly descriptive, keyword-rich summaries and abstracts so search engines can find them.
• Tables, charts, and graphs
  How many times have you searched for very specific number, trend, or statistic? By optimizing the descriptions of this key content, authors and publishers capture the interest of people who are searching for it.
• Metadata
  Make metadata available for the search engines to find — for example, companies or people or industries mentioned in the article or report.
• Include a brief description for each web page.
  This is the information that is listed after the page title when your page shows up in search engine results. Make sure your description includes as many of your keywords as possible without being too long. Most engines will cut off your description after as few as 25 words.
• Photos and Videos
  Each photo or video that you add to your site not only adds appeal for the site visitor, but it can assist in your SEO strategy. Images have “alt tags;” a place where you can include a description of your image for the visually impaired or for visitors who are unable to view images online.  As search engines don’t yet have the capability of interpreting photo images and video the way that they understand text, they look for the alt image tags and descriptions..

Unlike companies that sell physical products that require creation of search terms for each item, publishers and authors live in a keyword-rich environment, they sell words – usable as keywords.

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar
.

Please feel free to check out all previous posts of this blog (there are more than 740 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

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Reminder: How to Write a Blog / Internet Content

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I just read a blog with terrific content, but it was so hard to read, that I almost skipped the post: 35 lines in one shot! No … , no sub-headings, no bold text, no links, no images… just plain text.  What was the author thinking? Has she never been to other blogs or even read content of websites? Well she is not alone, too many blogs are written like this.
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Writing for the internet is NOT the same as writing a book.  Research studies confirm how user read on the web:  They don’t !!!

People rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences. In research on how people read websites we found that 79 percent of our test users always scanned any new page they came across; only 16 percent read word-by-word.
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Web pages have to employ scanable text, using

• one idea per paragraph (users will skip over any additional ideas if they are not caught by the first few words in the paragraph)
• the inverted pyramid style, starting with the conclusion
• half the word count (or less) than conventional writing
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What’s more?
Credibility is important for Web users, since it is unclear who is behind information on the Web and whether a page can be trusted.  Credibility can be increased by high-quality graphics, good writing, and use of outbound hypertext links.  Links to other sites show that the authors have done their homework and are not afraid to let readers visit other sites.
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Harald Weinreich, a German researcher compiled a dataset, detailing 59,573 page views. Just three of his many findings:

• 10,163 page views (17%) that lasted less than 4 seconds
• 2,615 page views (4%) that lasted more than 10 minutes
• On an average visit, users read half the information only on those pages with 111 words or less. Users will read about 20% to 28% of the text on the average page.

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So, what can you do to make your blog post / web content easy to read / scan?

• Split it in content chunks / paragraphs
• Write interesting page titles that grab the attention
• Use headings and subheadings to structure the chunk of text
• Write summaries at the end of each page
• Make lists, using bullets and numbers
• Embed links, at least 3 or 4 on each page – good for SEO too!

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Obviously, users tend to spend more time on pages with more information, structured and easy to read content – and lots of links.    Happy blogging!

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are almost 700 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

Twitter:   @111publishing
http://pinterest.com/111publishing/
http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS      111Publishing @ Google+

Don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks

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Pingates

 

6 Social Media Sites, Essential for Writers

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Going through my list of tweets for the day, I paused at this one:
1. Why engage in yet another social media when I am already on Twitter, Pinterest & Facebook ?
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It reminded me of other statements from new writers, I hear on a daily basis:
2. None of my friends is on Google+ …
3. I have a website, why should I additionally have a blog?
4. Writing my book, I don’t have time for all these Social Media…

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Answer for question 1 and 2 – Google+
This says it all: Google+ = Google, the famous Search Engine… You don’t join Google+ to meet your friends and family as you do on Facebook!  You join to improve your Search Engine Ranking: As the main search engine, Google indexes and ranks its own site much higher than any other content. Google+ posts – with a main keyword in the first sentence / title – will rank well in Google search and often show up on the first page, for a long time.  And now Google+ outranks Twitter as no. 2 social network, having more active users than Twitter!

On Google+ authors can create a separate page for each of their books. You have immense space to show images, such as your books cover, even if it has 36 MB and you can show your book as often as you want. More reasons to be on Google+ can be found in a former article: “7 Reasons Why Google+ is Perfect for Writers”

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Answer to question 3 – Why should I have a blog?
Your website is something very static. You usually don’t do many changes or new content writing. A blog – either on your website – which would increase SEO – or on WordPress or BlogSpot is adding constantly new content. This means search engines index your blog site higher.
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Writing is fun – why else would you have written this novel!  As a writer, it is only a matter of minutes to write a blog post.  And you don’t need much fantasy to come up with topics. You can write about, well, writing, your writers life, the publishing process, what you have learned about marketing your book… the subjects you can write about are endless.

An important reason for a blog is that you can use snippets from the content to fill your social media sites. For sample: use one sentence and a link to your blog and post it as a tweet.  Readers see your post and click on your blog or website – and voila! they learn about your book. Here are two samples from the blog page you are just reading:

Author of “The Wolf’s Moon” Patrick Jones, in an Interview, talking about the characters in his book http://wp.me/p1uIFg-1il

9 Compelling Reasons to Get Marketing Help, Boosting Your Books Success
bit.ly/X3rwul
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Readers and fans have a reason to come back to your blog, as often as you write a new post, and will re-tweet your blogs and spread the message about your book. Plug-ins and share buttons automatically send your blog posts to all your social media sites.
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Answer to statement 4:
What you are just reading here, was automatically send to Google+, Facebook, Twitter, Pinterest, Stumbleupon, Tumblr, Reddit, Triberr, Yahoo and Goodreads – at the same moment I hit the “publish” button! I don’t need to go to all these sites to fill them with content. What more could you wish for? Writing one blog post, it can be as short as 300 – 500 words an it will be found all over the internet! You certainly can add more Social Media sites to your blogs sharing button, to spread the word even more.

Your post is yet sent more often among Social Media sites:

• Google+ can send your post automatically to Facebook and Twitter, I wrote in December how authors can set up this function. 
• Twitter gets feeds from Google+ and Pinterest, among others
• Facebook for sample gets feeds from Pinterest and Goodreads and your blog
• Pinterest feeds Twitter and Facebook

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SUMMARY: To have maximum exposure for your book and you, as an author, and to save lots of time, join: 

• Google+
• Twitter
• Goodreads
• Facebook
• Pinterest
• Write a blog.

How to get more followers on your social media sites is explained in one of last months’ blogs, and also at How to Get More Followers on Google+
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Be very selective when choosing followers:
You want READERS and REVIEWERS as followers. NOT your friends. Type into the search functions on top of these pages: readers, book lovers, book worms, reading, love to read etc. to find the right people as your following.
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One last tip: Set up a second page on Google+, Twitter, Facebook and Pinterest – only for your book. Separate it from your existing private presence.
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Part of our Book Marketing package we offer, is dedicated to help you to create or improve your reader community platform, such as:

• create an attractive media presence
• increase the amount of followers
• learn how to connect all these sites 
• and how to save time on Social Media

Find out how else we can help you to have more success  for your books and more fun in marketing.

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are almost 700 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

Don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks

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Hyper Smash
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Pingates

 

Thanks Joel!

World Wide Web

 

I couldn’t have written it better…no,  I am joking…

Don’t just read these two great articles by Joel Friedlander – immediately try out his valuable tips on your blog or website!!!

http://www.thebookdesigner.com/2011/08/6-simple-seo-tips-for-authors/

http://www.thebookdesigner.com/2011/01/keyword-fun-with-googles-wonder-wheel/

You will be amazed how fast you increase traffic and search ability.

 

 

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Boost your web site: Search Engine Optimization

Search Engine Optimization Tips

 Leverage on words… Publishers, market research firms and other organizations that  produce content own tremendous marketing assets!  

 Companies that create content  already have phrases, ripe for search engine  marketing strategies. Yet most  publishers don’t realize the value of their unique and  valuable keyword-rich  environment.

 

Commerce Opportunities and Beyond
When successful search engine marketing programs direct Web users to an online store, there are a number of things that can happen:

• Generate one-time sales of targeted content. A consumer buys a report or a book with a credit card, driving immediate revenue for your company.

• Drive sales leads. Many search engine marketing programs deliver targeted traffic to a place where people can sign up for a free e-mail newsletter, register for a Web seminar or in-person event, or down load a white paper. As a way to build qualified leads for larger purchases or paid subscriptions, search engine marketing is very effective.

• Monetize traffic for advertising-supported sites. Often, the end goal for publishers is to drive as many qualified and relevant visitors as possible to a portal or content site that derives income from banner advertising, sponsorships and programs like Google AdSense.

• Build your organization’s reputation in the market. Content does more than just sell itself, a product, or an idea: it sells your brand.

Leveraging your specific content with highly targeted phrases gets fewer, but better clicks for each phrase. With many phrases optimized, you get more overall traffic than when you attempt to drive traffic by relying on generic search terms. If you set up thousands of individual search programs, each one won’t generate much as a stand-alone marketing campaign. But all of the individual campaigns will add up to much more traffic than targeting the broad, generic keywords and phrases.

In just a decade, Web search engines have fundamentally changed the way people look for information.  Ten years ago, we all still flipped through yellow pages and newspapers, or phoned reference librarians. Some people still do these things today. But for the vast majority of us – particularly businesspeople – research begins with the search.  How marvelous the convenience of finding what you need in a manner of seconds, from the comfort of your desk, or kitchen counter, or a table at Starbucks.

Better Search Marketing Programming

• Mine keywords from titles, descriptions, and metadata for large content sets.Use the words and phrases that your buyers do. Think about how the people you want to reach are searching and develop programs that include those words and phrases.  Don’t get trapped by your own jargon; think, speak, and write like your customers do.
• Use more than keywords. Use key phrases.
  And make sure they respond to your customers’ specific needs.
• Titles and subtitlesOften titles and subtitles are highly descriptive just the sort of detailed search that your buyers are entering into search engines right now.
• Author names
  As authors develop followings in the market, people often search on their names — you should make those names search engine friendly.
• Article or report descriptions
  It is critical to surface highly descriptive, keyword-rich summaries and abstracts so search engines can find them.
• Tables, charts, and graphs
  How many times have you searched for very specific number, trend, or statistic? By optimizing the descriptions of this key content, publishers capture the interest of people who are searching for it.
• Metadata
  Make metadata available for the search engines to find — for example, companies or people or industries mentioned in the article or report.
• Content at the article is ripe for keyword mining.  For many organizations, the keywords and phrases are already in the content descriptions.

Unlike companies that sell physical products that require creation of search terms for each item, publishers and authors live in a keyword-rich environment, they sell words – usable as keywords.

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