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Monthly Archives: December 2013

THANKS on December 31, 2013

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A big THANK YOU to all our readers for following us in 2013
All the very best for you for the next 365 days!
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NewYear (2)

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 970 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

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http://www.111publishing.com
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Posted by on December 31, 2013 in Social Networks

 

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Your Big Vision for 2014

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Your-Vision

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Questions You Might Think About at the End of the Year:

What is your vision for you and your books?
What will be your next activity, how will you publish and promote it?
What steps are you taking immediately to implement it?
What is holding you back from going that next step?
What will happen if you would start today – bringing your vision to life?
Does procrastination make anyone happy?

I stopped ten years ago to watch TV – and it saves me at least 10-15 hours every week.
Would it be a big loss for you to miss those dump sit-coms on TV (which consist to 50% of advertising) and instead write blogs and articles in order to improve your career as an author?

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Success

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Jonathan Gunson wrote: “Success is based on patience and the willingness to devote decades of your life to building an audience as a writer. Something a lot of new self-publishers don’t (want to) seem to understand. One of the most common questions I get is: “I published a book, but can’t figure out how to get it in front of people.” That’s because it takes time. Time that includes daily attention to promotion  … for years.”
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“But if you are wanting an income from books, then give it the time it deserves. Every other profession requires an internship, a journeyman level, then eventually a master of expertise. Same with writing/publishing!”
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Richard Branson, the founder of the Virgin Group, a worldwide brand, …. said in an interview:
“Most of us have barriers that can pull us off track – and in some cases, stop us flat. When your vision is in play, they become mere detours – something that you will figure out, how to quickly redirect and keep on going.”

The mega success that Richard Branson has enjoyed had plenty of hiccups, you can count on it! But Branson had this big picture – now what is YOUR big picture?  May we help you to achieve your goals?

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/  to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 970 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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Book Fairs: The Do’s and Don’ts

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Chicago

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During these last days of the old year, equipped with brand new calendars, you might be sitting down to plan the marketing for your book(s) in 2014. Which Book Fairs or other Literary Events will you attend in the coming months to present your work?
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Carefully Check Out the Fair Organizer
Before you sign up and spend any money, let the organizers show you how they promote this book fair in detail. Don’t settle for general statements, such as: “We advertise everywhere in the area” or “Our clients post it all over the Internet and on Social Media”. Rather inquire and ask detailed questions:

  • How many shows did they previously organize and how was the outcome?
  • Which advertisements did they purchase for this upcoming book fair?
  • To which audience (in follower numbers) and how often do they announce it on Social Media?
  • Which articles did they prepare and where will it be published, and to how many readers?
  • What is the percentage of recurring exhibitors?
  • Can they give you names of exhibitors / authors you might contact about their experience?
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Make sure that organizing a book fair is not an attempt for this company to make a fast buck, but rather to promote authors and their books, considering that you have the cost of buying a table, transportation / parking costs, promoting, maybe accommodation and restaurant bills or even expenses to have a helper at your booth.
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These tips might help you to evaluate if it is worth to attend the book fair.  I visited lots of great organized and promoted exhibitions – but here is an example how the event organizers and even authors can spoil the experience for visitors:
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Can it Get Any Worse?
Last Fall I attended a Book Fair, organized by a large group of author-publishers. My expectations were pretty low, as I feared, it was not sufficiently advertised, such as in their earlier book events.  And it was in fact even worse…
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Barely Advertised:
Instead of writing articles about the show, listing the authors that were present and rave about their books – and distribute these articles at least through all the local papers for free – there was nothing publicized…. Not even on Google+ nor on Goodreads’ free event sites was this book fair advertised, which would have cost them not a dime.
Only one promotional article about one of the fair’s organizers was published, also not directly about the show, but rather about his achievements in writing a huge number of books (which averaged exactly 72 copies sold per title…).
The book fair was neither advertised at local online magazines nor in print (for a very low fee) in newspaper event pages. Even their own website did not show a proper invitation for the public – instead an announcement for members to purchase a table at the show.  Members were encouraged to send out tweets to the public to purchase a table!  Did they mean instead of visiting a book fair to rent their tables? A promotional disaster!
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Inconvenient Layout:
The book fair was set up on the second floor of a recreational facility. The room itself was very long and narrow, a wheel chair could barely roll through between the tables, without touching books and throwing them to the floor. I watched as visitors were polite and stepped back or sidewards to let wheel chairs pass. When looking at the books or purchase something, the people in wheelchairs felt embarrassed as they blocked inadvertenly the whole aisle.

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Self-Published-Looking Book Covers
Only two of about 150 books showed a professional cover – all others screamed: “self-published”. OK, some of the covers could work for a print book, potential customers in bookstores could read all the details on the front and back cover, but they were mostly available as e-books too, and I imagined them on Internet retailer sites, among many other books with professional covers displayed … where they would be difficult to read due to the small print.

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Lack of Displays
Most of the books were laid out flat on the tables and visitors had to lean over in order to read the title. There are so many inexpensive Acryl presentations available to show books upright!  Just visit a trade book fair, such as Book Expo NY, Frankfurt Book Fair and see how professional publishing houses present their books. Or get a video from these fairs on YouTube to see how a book presentation should look like.

Only one of the authors at the show had a background display – a real attention-grabber – showcasing the cover of one of his titles. It was one of these roll-out display posters that one can carry very easily, being not much bigger than a golf umbrella when dissembled Roll Up Banner Stand.
Other book exhibitors did not invest a single dollar in display and had in the best case a copy of their book cover or a 8×11′ black & white computer print-out “poster” with the book title on it, pinned to the wall behind them.

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No Credit Cards
Everybody knows how easy it is to spend money when you don’t have to pay with cash. I overheard several times that patrons said: “I have to leave it with this one book, as I don’t have enough cash with me”. Another said: “I just found out by chance about this book exhibition, but I don’t have any money with me”.
So, why not making it easy for customers and accept credit cards or any of the new ways of paying digitally? Nothing easier than this: use one of these “Square Cards” or bring your smart phone of iPad with you and let people pay, using their PayPal account – or even better, sending you the money by email / online banking (available at Canadian bank accounts, not sure if available in other countries) – right at your exhibition booth! Make it as easy as possible for people to buy your books!

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Approachable or Unfriendly?
For a couple of hours I watched authors how they approached potential patrons, at their book tables. I asked everyone of the authors, why they wrote this book (lots of memoirs there!), what’s the background of their novel, or how long it took them to write it, how they were promoting it. It was a mixed bag: Some where cheerful talking about their writing process, the background story etc., while others only asked which one of their books I wanted to buy, and when I was not taking out my purse right away, they turned around and talked with their neighbors. Wow, I was pretty astonished – and guess who’s books I bought?

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One Book Seller Stood Out
Her book, Kathleen’s Cariole Ride was available in print and digital form. She bundled both, similar to the book bundles that Amazon offers now.  And almost everyone of her print book customers bought a digital version too, which she offered for only $1 at a promotional price, either for themselves or as a gift. How she did it?  She brought two tools to the fair:  an iPad and a small poster. As soon as someone declared to buy the paperback, she pointed to her poster and showed them her Amazon page on her iPad.  When readers saw the official book price on Amazon and compared it to her offer at the book show, they could not resist to get the e-book too.
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Conclusion:
Why make all the effort to write and spend the money to publish a book?  I know that some of these authors at the book show had paid thousands of dollars to a Vanity book company to get their book(s) “published”.  Why then not invest a couple of dollars in presenting their work properly?
Again: Writing is an art – Publishing is a business! I hope these examples give you food for thought and encourage you to present your books professional at this year’s book shows. And a word to book show organizers: Don’t just fleece authors and sell tables, but offer them value in promoting the book event professionally. You can do it even for free, using all these new media possibilities out there!

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
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How to Cultivate Professional Publishing ?

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Book-Editing

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Authors are now often forced to hire their own editors – before even submitting their manuscripts for publication. Toronto literary agent Anne McDermid saw the landscape changing two years ago, when a publisher told her: “I cannot purchase a book (manuscript) for which I need to spend 40 hours editing. We are now advising our authors that the material they present has got to be closer to the final draft than it ever used to be.”
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Sometimes the agents themselves act as pre-editors. The biggest-growing sector in Canadian publishing (and in other countries as well) is the freelance editor. With more than 1,600 members, the freelance-dominated Editors Association of Canada is “the largest membership organization in the Canadian arts community.
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Along with booming self-publishing services that offer various levels of editing as value-added options, a cottage industry of independent contractors is quickly replacing the fabled tastemakers who once shaped literary destiny …
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Read the whole article from Globe&Mail:
http://www.theglobeandmail.com/arts/books-and-media/where-have-all-the-book-editors-gone/article565446/

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars

Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 970 of them : )  if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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Posted by on December 29, 2013 in editing, Publishing, Self-Publishing

 

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Goodreads Giveaway: Thriller by Peter Standish Evans

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OMINOUS: BORDERS: COFFEE:   
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Ominous:-Borders:-Coffee
Set in PARIS, this thriller surges ominously through the psyche of modern Europe. …transport yourself to the mean streets… set in the vibrant suburbs of PARIS, this thriller surges ominously through the psyche of modern Europe… conflict is rife; danger is everywhere. Be warned, watch your back …

Tension ramps as borders, emotional, sexual & psychotic are stormed, and these threats weave danger for the fanatic lovers of coffee and the creative arts.

An obsessive and beautiful classical violinist is pitted against a malevolent killer; it’s summer in modern Europe & the cafés and bistros hum with robust and colorful activity. Inspector Vasseur sits at his favorite table on a battered sidewalk. Alone he drinks on hot summer nights, his instincts grappling with the mysterious case of innocent deaths along the River Seine.
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OMINOUS: BORDERS: COFFEE:   (The Paris Thriller) will be a dog-eared and red wine stained addition to your book collection.

Paperback, 280 pages, $8.99
e-book $4.99
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About the Author:
Peter Standish Evans lives with a deep love of both creative writing and vibrant reading. He spends significant time exploring the works of new writers, buying first editions where able.

Writing his novel ‘Ominous: Borders: Coffee’ (The Paris Thriller) was an exploration into the borders of ‘characterisation’, and an occasion to fuse ominous fiction with a touch of dangerous poetry, so lending depth to a troubled character. In this novel, the author explores the emotional, sexual and psychotic traits of those pitted for and against evil.

He is currently writing the second novel in the series, with the working title ‘the circle of dark squares’… once again featuring the Parisian Inspector, Jean-Luc Vasseur.

He has a published poetry collection ‘Red Winds Howl’, which has been described as “a blend of 303 bullets and tequila”. A second poetry compilation is being readied for release, featuring his poems from the 21st century. This collection titled ‘Deep Red Lands’ will be published in 2014.
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ENTER to WIN the GOODREADS GIVEAWAY:
Peter Standish Evans’ Thriller “Ominous: Borders: Coffee”
Giveaway dates: December 20 – January 05, 2014
https://www.goodreads.com/book/show/18158959-ominous?ac=1

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Please check out all previous posts of this blog (there are more than 970 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111Publishing.com/Seminars
http://www.e-Book-PR.com/
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Did You Know? e-Book Giveaways

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e-Book-Giveaway

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e-Book Givaways !!!
If you’re an independently published author, then book giveaways are a powerful way to get a lot of exposure – and your book in the hands of new readers, who might even write reviews.  We wrote several times about Goodreads Giveaways, here is one example of a Giveaway … Peter Standish Evans thriller OMINOUS: BORDERS: COFFEE: 
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On the other hand: Goodreads only allows print books as Giveaways. If you offer only e-books: there are ways to print a handful of books, once you have an ISBN. However, there are some competitors to Goodreads, who offer e-Book Giveaways for members, such as:

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BookLikes
In terms of features and functionality, BookLikes is similar to GoodReads. Of course, they don’t have nearly the traffic that Goodreads does, so you should not expect similar results if you have done a book giveaway there in the past. If GoodReads allowed e-Book giveaways, they would be almost perfect in my mind. But since they don’t, sites such as BookLikes are another alternative for authors who don’t publish print books.
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To list your book giveaway on BookLikes, sign up for a free account and click on the giveaways link when you are logged in. On the next page, there should be a tab at the top of the page in the main navigation that says “Create Your Giveaway.”
You will be asked for the same info as the other sites in the form on the following page.  Their rules seem to have been almost copied directly from Goodreads, as they appear to be identical.
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The only real (and great!) difference is, that you can choose to pick the winners of the giveaway yourself and BookLikes allows e-books!

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 960 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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How to Let Publicity Work For You

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News-Media
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Have you (and your book) been mentioned in a national newspaper, such as USA Today, Chicago Tribune or the NY Times? Or your hometown newspaper? Have you been interviewed by a local radio station? Endorsements of traditional media, even if it’s simply mentioning your name, is marketing gold if you are trying to get a book into more readers hands. Don’t miss to let everyone know about it:

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Post it on Your Author Pages
Authors barely ever use all the space they get on their Amazon or Goodreads author pages. Scan the article or parts of it and add it as a photo to your page. If it was a video interview, get a copy to place it on YouTube and all free video sharing sites and certainly on all your author pages at online retailers.
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Let People on Social Media Know
No matter if it was an article or a taped interview, post it on all the forums you are a member with, including a link, an image or a quote.
This can be done more frequently on Google+, Facebook, Twitter, LinkedIn – and with images on Pinterest. You can even mention and promote upcoming shows on your site – and on theirs. And certainly post after the show how awesome it was.
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Add it to Your e-Book
Why not adding snippets of the article (quote or image of the article, or a link to the video) as endorsement into your e-book, either in the first introduction pages or at the end of the book?
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Post it on Your Website and Blog
The endorsements implied by recognition from the media make you appear more trustworthy and credible – and thus more appealing – than your competition.
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Use it as Reference for Speaking Engagements
When applying you will greatly boost your chances of getting the gig if the people, hiring speakers know that you have received media attention. Make sure it’s on your speaker profile and in your marketing material.

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Whether you have paid someone to help you get media exposure or you have done the work yourself, you have made an investment in Public Relation. Get a great return on that investment and leverage the rewards for a long time, provided, you put it to work for you!

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/  to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 970 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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