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Category Archives: Social Media Book Marketing

What to Post on Social Media

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Social-Media

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People are on the Internet for one of two reasons: Either to solve a problem, or be entertained.   Are you struggling to create daily numerous engaging “posts” on your Social Media sites?  Then you are not the only one on the search of great content. We all want to stand out from our “competition”.  On the other hand, creating content for Social Media should not end up in stress. In a former post I explained that blogs do not necessarily need to consist of written content, but also may be among others, videos, images, curated content, re-posts etc.  The same is true for Social Media content.  How can you achieve this is explained in nine suggestions at   http://www.savvybookwriters.com/blog
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Our WordPress blog https://savvybookwriters.wordpress.com/ has moved to our web domain at:

http://www.savvybookwriters.com/blog.

As we cannot transfer thousands of subscribers we will re-blog for a while.  If you want to get these valuable tips in the future, please sign up when the pop-up window shows up after 10 seconds on the new site, to make sure you won’t miss any articles in the future. THANKS

 

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How Much Traffic Get Your Website / Blog?

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Via: growtraffic.com

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Do you want to be on Google’s first page to be found easily by readers and also to improve your search engine optimization?  Using Google+ should be on your main effort on the list of activities! Make sure that your Google+ social network usage will help with your search rankings:

  1. Priority is to get lots of followers, to make sure that your posts are read by as many people as possible and that they get a chance to go viral.
  2. Link your Google+ page to your own website. Get more recommendations for your site in Google search and grow your audience on Google+.
  3. Fill in the information for your profile and pages completely.  Google prioritizes different areas of the profile for both on-page optimization and in search results: the first 55 characters of your Introduction are important for search results within Google+.
  4. Encourage +1′s. Do you have a +1 button (Google+ Sharing Button) on your website? The +1 button is Google’s much more powerful answer to the Facebook Like button.  The number of +1′s your page gets will show up in search results, even if a searcher is not logged into Google+.

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Last but not least:  

Create constantly quality content that readers want to share on Google+.  More tips in a fantastic, useful article by Mary Ellen Slayter: 20 Ways to Get More Website Traffic This Year (Ethically!)

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,130 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? There is also the “SHARE” button for easy sharing at Pinterest, Google+, Twitter, Facebook etc.

Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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How to Get Individual Publishing / BookMarketing Consultation

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Publishing-Advice

Get Publishing and Book Marketing Advice

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THE most often asked question by writers and would-be self-publishers in Google searches: “How to publish a book”.  This prompts to show up 348 Million answers – many from Vanity Publishers, who lay out their traps… but also some useful tips.  However not every advice is suitable for every book and every author.  Only the manuscript, the authors goals, their marketing knowledge (often zero) and the potential readership for the upcoming book is known, publishing advice can be customized – not one size fits all.

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Over the Phone / Skype Consultation
It’s a budget-friendly way to get started with your publishing process, building your platform and marketing your book(s). Consider discussing your book with an experienced (30+ years) publishing and book marketing professional, in a personalized conversation. This valuable, yet very inexpensive package includes a meeting of up to 3 hours – or two meetings of 1,5 hours via phone in North America or Skype (worldwide).
A very affordable fee of only $79 allows every author to get professional advice and help.  Order secure and conveniently via PayPal.

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Great Benefit for You:

  • Are you thinking about publishing your own book?
  • Do you have a book you think will sell but don’t know how to market it?
  • Do you want to start seriously publishing in POD (Print-on-Demand)?
  • Do you want to learn all the in-and-outs of navigating Social Media?
  • Do you want to avoid costly mistakes and time-consuming “trial and errors”?
  • Do you want to do it right from the beginning, publishing in a professional way?

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How it Works:
As better you are prepared as more you will get out of our “meeting”.  Write down all your questions you might have in regards of publishing and book marketing.  Prior to our conversation, you’ll fill out a comprehensive questionnaire, designed to familiarize us with your opportunities and audience.  We will buy and read your e-book or go through parts of your manuscript if it is a print book only and study / evaluate the questionnaire, once it is filled out and returned to us.
After the consultation session you will get an analysis of your book or your concept.

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Practical, Results-Driven Steps
Your consultation will focus on your most effective strategies for your book marketing and will help you prioritize practical, results-driven steps to best promote you and your book.  If you haven’t published before we will help you to become familiar with all the possibilities available and their pro’s and con’s, so that you can make an informed decision.

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Topics We Will Discuss
We will provide a comprehensive introduction to book marketing as well as more targeted feedback on specific concerns and questions, including but not limited to:

  • Evaluating your cover art, cover copy, author bio, and pricing strategy
  • Ensuring that your book looks professional, not self-published
  • Having your book in print, e-book and audio format
  • Building your platform and author brand
  • Social media opportunities such as Google+, Goodreads, Twitter, FB, Pinterest etc.)
  • Working with a traditional publisher or POD
  • Where to get an ISBN, find editors, e-book formatters, lay-outers, cover artists
  • Selling through Amazon and other online retailers
  • How to get book reviews – before and after your book launch
  • Book Distribution and direct book sales
  • Public Relation and media campaigns
  • Possibilities of translations or foreign right sales
  • Getting bookstores and libraries to carry your book – worldwide
  • How to avoid traps at “self publishing” and “vanity publishers”

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After your consultation, we’ll send you a follow-up guide with hundreds of tips and links as a guide for your future publishing and book marketing activities. This way you don’t have to get distracted by taking notes while we are talking, and you will always have a “blue print” for future book publishing.

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Our publishing and book marketing consultation and coaching is appropriate for and can be tailored to writers who are going the traditionally or the self-publishing route.  A very affordable fee of only $79 allows every author to get professional advice and help.
To get started go to http://www.111publishing.com/consultation-via-phone-or-skype/

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Please check out all previous posts of this blog (there are more than 1,120 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article for easy sharing at Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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How to Get Help for Successful Holiday Book Sales

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Fall

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The coming weeks will be a very busy time for authors: they might even participate in NaNoWriMo, creating 50,000-word novels, spending long hours of writing and editing, or tinkering about self-publishing, starting pre-sales for their upcoming book on Amazon, or have finally their first book launch. Writing books and then self-publishing can turn into a full-time job – a business or profession that very few authors studied before. So how can we help writers and self-publishers with publishing consulting and promoting their books?
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Take Advantage of Our Knowledge
Our experience in publishing spans more than 30 years, including e-publishing and writing for magazines. During our popular 3-month Online Seminar you will learn everything to build your platform and your author brand – and at the same time promote your books in a couple of weeks.
If you would study and research everything necessary to become a successful self-publisher it would take you years…
This is the most successful marketing service we offer, combining all the information and support an author needs to plan for a successful book release, or to boost the exposure of an already published book – helpful to boost sales for the upcoming holiday season. We certainly help you to promote your book during this time through our Social Media accounts and blogs. The author interview and articles about your book will stay at our high-ranking blogs and websites forever.

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Individual Consulting – Tailored to Your Book
The first step at the Online Seminar will be for us to read your book to understand your writing and your potential audience, while you will fill out a detailed questionnaire. This gives us an overview, identifying your specific strengths and opportunities. One size does not fit all with book marketing, so each marketing plan is different, based on the project’s needs and timing. We will thoroughly analyse your target audience and for example will help you to:

  • professionally write jacket copy, author bio, and tag lines
  • create your author pages, e.g. on Amazon, Goodreads, Google+
  • personalize guidelines for your marketing strategy
  • specify steps and projects for your book launch
  • create publicity angles and press release topics,
  • show you how to pitch bookstores and libraries
  • learn how to find book bloggers and book reviewers
  • organise book giveaways, online campaigns, contests
  • use successfully social media networking and marketing and how to save time at your online activities

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One-on-One Crash Course
Not every channel is appropriate for every book marketing project, so we’ll recommend what will work best for you.  And: None of these activities we suggest for your book marketing will cost you an extra dime.  Important for your success at this Online Seminar is your willingness to learn and to work actively on your platform.
The package includes at least 3 hours of phone or Skype consultation to discuss the plan, answer questions, and help you determine your next steps. Call it a one-on-one crash course in book marketing, targeted for your title and audience.

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That’s Not All…
There is way more what you get out of this Online Seminar: Exposure to hundred-thousands of readers on our online presentations, unlimited book marketing consultations by email for up to three months, an article / author-interview to introduce you and your book to readers, instructions / checklist / links for you to use for your book promotions.  Did I mention that this 3-months Online Seminar will be very affordable, less than $2 a day.  All in all only US $179.
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There is another way to get help with publishing and book marketing: our phone / Skype consultations, which we will introduce in the next blog article. Stay tuned!

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article for easy sharing at Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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Top Ten Google+ Communities for Writers

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Community

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More vital than knowing when and where to network with your readers or peers or to post your blogs, is finding like-minded groups of people, such as Google+ reader and blogger Communities.  There you can reach new people who are likely interested in what you are writing or blogging about…

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Start Conversations and Share Relevant Content

Google+ Communities are for users who are more interested in vibrant conversations around topics than they are about self-promotion. Quality community members are those who share relevant content that sparks conversation or debate, and who participate in conversations by leaving comments and +1’ing posts.  Users whose intentions are to promote themselves or spam the community will most likely be removed by a moderator, so be careful how you approach your communities.

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Posts within a community are indexed by Google
and will be found in organic search results –
which means higher ranking for you on Google’s Search Engine!

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Avoid Too Much Promotion
When you join a community, you can find people who are interested in the same topics you are. Depending on the type of community, you may have to wait for approval before becoming a member.  Google+ Communities are for users who are more interested in vibrant conversations around topics than they are about self-promotion. Quality community members are those who share relevant content that sparks conversation or debate, and who participate in conversations by leaving comments and +1’s.  Users whose intentions are to promote themselves or spam the community will most likely be removed by a moderator, so be careful how you approach your communities..

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How to Join a Google+ Community Step by Step

  • Go to the left side of your Google+ page with your cursor
  • click on communities
  • search or type in e.g. “books” or “blogging” and click the magnifying glass symbol
  • almost 60! communities show up, sorted by membership size
  • choose for example “Promote Your Book” with over 2,799 members and thousands of posts
  • click on their image and see lots of posts
  • on top you will see “Join this community to post or comment”
  • we are polite and click “Join community”
  • then we introduce ourselves and greet the owner of the community
  • unless most other pages, this one does not require to choose a category
  • you can post right away, either text and an image or just an image
  • Interesting:
    A great feature of Google+ posts to a community is that you can edit them at any time.
    – everyone in the community can read / answer to your post (also not your timeline)
    – at most communities you can also choose if you want notifications to your email
    – on the left hand side you will find another search function where you can search this community
    – you can also see who is a member of your community and follow them
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Start Your Own Google+ Community
When you own or moderate a Google+ community, you can create categories to organize discussions, remove offensive content, highlight great posts, add moderators to help you keep the conversation going, invite members, or edit your community.  You can invite people to join your community – up to 500 people at a time.  Having more people usually increases the number of posts in your community, and encourages others to use it.

Tip: Anyone can share a community by clicking the “Share this community” button.  When you click it, you’ll create a Google+ post that links to the community’s page. But it won’t create an actual invitation for people to accept or decline.  Learn more at Google+ Support .

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Communities for Writer and Readers

Writing Contests
https://plus.google.com/communities/111481967442496334030

111PublishingWorld
https://plus.google.com/communities/106581221552488369133

Indie readers and writers come together
https://plus.google.com/communities/113896050662378734315

Book Reviews (make lots of friends there : )
https://plus.google.com/communities/114955415591375277291/stream/73cdb5e5-74ac-4687-b07a-0bbc339e0e55

Share your new books here!
https://plus.google.com/communities/107819409769369111413

Authors and bloggers share their work with readers
https://plus.google.com/communities/115573021758683598908

Learn more about Blogging
https://plus.google.com/communities/104544938885470101047

Community of readers, writers and reviewers
https://plus.google.com/communities/100709131316639681588

Writers, publishers, bloggers share ideas, suggestions. Link to your website
https://plus.google.com/communities/107220611495613902403

Writers helping Writers navigate the world of creative fiction and publication
https://plus.google.com/communities/116514944403874825632

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Google+ is very international
In fact, nearly three-quarters of the Google+ user base is non-American.  And it’s passion-based.  There is mostly a superior level of the conversations, the obviously great anti-troll features and the fact that Google+ has zero advertising – but does have the best photo tools and video Hangouts. However THE one important reason for writers is the fact that they will increase YOUR Google Search Engine Ranking tremendously – and with it your books exposure! 

Which Google+ Communities do YOU recommend?

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,120 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article for easy sharing at Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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5 Ways How You Can Beat Your Book’s Competition

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Book-Competition

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Did you notice that all of the online book sites, be it BarnesandNoble.com (they show even several slots with books in the same genre), Amazon.com and Apple’s book sales pages of your book have a listing at the bottom of the screen that says “Customers also bought”  or “People who bought this book also bought …” and then it shows all the books of your competition. They are listed on print sites or e-book sites (or both).
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Write More Books
If you write more books, say between three and nine books, and readers like what you do, guess whose books appear in this paragraph? Yours! If you only publish one book, then those slots get filled with books, written by other authors.  These book suggestions show that readers who liked not only, but also bought these books.  A great example of a very prolific writers with more than 20 books is Jan Scarbrough.  Just click on one of her books, scroll down and you will see lots of her other books shown under “Customers Who Bought This Item Also Bought…”
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Write More Short Stories
However, it might take years until you have written so many books that only yours show up as suggestions.
An even better way to promote your writing is to write and sell short stories as e-books (either self-published or traditionally). Unlike book publishers, short story publishers only hold onto exclusive rights to the story for a limited period of time. After that period of time, either the rights revert to you or they become non-exclusive. Read more about book contracts and rights in former blog posts. Your license your copyright for a certain period of time. After this period of time – specified by your publishing contract – you can then put your short story up as an e-book or put it in an e-book collection of your own (or both), without having to remove that story from the place of first publication. If you self-publish your short stories you can do whatever you want and don’t need to wait until your publishing contract expires.  Short story markets will allow new readers to sample your work.  Readers you would never ever reach without.

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Sampling is the Best Way to Hook a Reader
Retail businesses known the importance of sampling. Sampling in grocery stores work. I almost always buy these food novelties after I can try them. Then there are the many samples arriving in the weekly flyers, and personal products, such as shampoo or body lotions get promoted through hotels to their guests. In the past some publishers would offer the he first chapter of each book in their new book listings, but they only handed these reading samples out at book fairs or to bookstore owners. But barely anyone read them. Now, readers can download samples of any book published electronically. If you like the book, you will most likely buy the book.

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Write a FREE e-Book
It doesn’t need to be a full-length novel, just more than a short story.  You certainly can implement all your other book’s sales page links, your Social Media links and even ready-to-click tweets about your book.  Readers want to know more and interact with the author who’s book they are buying – not only see ads with the message: Buy my book, buy my book, buy my book … Readers rather want to see samples of your writing before they purchase more of your books.
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Start With Maximizing Your Foreign Presence – For FREE
To maximize your presence in overseas Amazon Kindle stores, just set up an Author Central account in each of those country-specific sites where your book is available.  As Amazon divided the world in single countries, announce your Countdown Deals, new book launches or Free Kindle KDP Days in several languages: Order at http://www.Fiverr.com a short translation of 10 tweets in Spanish, French, German etc. for $5 / 200 words. The countries with the most usage of eReaders, according due to a survey of Bookboon are USA, UK, Netherlands, Belgium, France, Germany, Austria, Switzerland, Denmark etc.

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Make sure that not only your books, blogs and short stories, but also your social media content has substance, and that it adds real value for your audience.  Substance comes from consistent interesting blog content, real-time social media engagement, superb visuals and videos, interesting infographics to increase visitor loyalty, plus a bit of individual magic.  Problogger also published more practical ideas how to beat your business competition – valid for writers too.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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5 Tips for New Social Media Users

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Sheep

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Social media has been described as a “jungle” by many people.  The reason for this is that social media has its own technology, social etiquette, and unwritten rules of usage.  Many businesses have in-house social media experts, or outsource their social media needs.  However, what can a novice entrepreneur or author do to navigate the Amazon jungle of Social Media?  Here are some basic tips on getting started in social media:

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1. Don’t overload the system
Don’t flood the system with posts.  Most people enjoy posts of cute kids and animals, inspiring or amusing quotes, or beautiful landscapes—in moderation.  However, users may start to get frustrated if you share too many of them.
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2. Respect Your Audience
Respect Your Audience’s Belief System
If you want to be inclusive, make sure that you don’t post material that might beoffensive to some people.  I know people that have de-friended others on Facebook, and been de-friended, because of posts that were incompatible with their values. For example, if you want to attract followers from a variety of religious backgrounds, you might want to reconsider posting moralizing photos and text.  Keep in mind that your passion might not coincide with other users’ passion. For instance, some of your followers may not be interested in viewing numerous political posts–especially if they differ from their own political beliefs.

Respect Your Audience’s Time
Don’t share, or re-tweet, everything that you like; that overloads the system. It forces users to sift through more posts than they would like. “Like”ing “favorite”ing, and “1+”ing posts is sufficient, in many cases . I shared so many posts at one time—for weeks–that Google+ locked me out of the system for 24 hours.  Some Facebook friends may share every inspiring, or amusing, post that they find. Most people are too busy to glance through dozens of posts, especially YouTube videos.  I ignore some of their posts because I don’t have the time to look at them, or listen to them.
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3. Listen to the Experts
Members of the Google+ help community gave me valuable advice when I got locked out of Google+:

  • Send out fewer posts at a time, or people may delete you from their circles.
  • If you must send the same post out more than once a day, try to comment on it, or edit the text, in some way.
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4. Be Aware of the Distinction between the Social Media Sites:
Every social media site is unique in how it works. A Google+ friend compared Facebook to a group of friends sitting around chatting over a dinner table; Twitter is equivalent to a huge, noisy crowd in a football stadium, and; Google+ is similar to a few close friends eating pizza on a couch while watching a favorite movie.

  • Facebook is useful for sharing family news. It is also a platform for the discrete promotion of authors and other entrepreneurs.
  • Many people try to sell products and services on Twitter.  People may also mention what’s happening in their personal lives.
  • Google+ is not a site for aggressive sales. It’s a place to interact with people in a friendly manner. Other users won’t want to be bombarded with virtual commercials.  One man used this analogy: Would we want watch our favorite show and be interrupted constantly by commercials?
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5. Be Aware that Social Media Sites are more than Marketing Platforms:
People don’t want to hear constant sales pitches online, by phone, or on TV; that’s aggravating.  For example, I got frustrated when one of my favorite movies was split up with continual commercials. The entire movie consisted of ten minutes of movie alternating with ten minutes of commercials.  Frequent repeats of commercials, or advertisements, are also aggravating. An example of this is a certain reality show that is often interrupted by commercials that never change. In the same way, a flood of repetitive promotional posts will annoy online users.

Three experts have practical ideas on how to market yourself, your services, or your product on social media:

  • Jeff Bullas, in an article entitled “38 Tips on Social Media Etiquette for Business”, says that a good rule of thumb for Facebook is to divide posts in this manner: 80% personal and 20% business-related. He also states that Facebook users should respond to every comment, good or bad. On Google+, it’s important to thank people and add commentary.
  • Chris Makara, in his article titled “I’m Surprised by These Mistakes Made with Google+ Profiles” suggests that people engage other people, within reason. We don’t want to flood them with messages.
  • Krista Bunskoek has a helpful article entitled “10 Tips: How not to Use Google Plus” on SocialMediaToday.com. She also recommends Jeff Bullas’ 80% personal/20% business-related rule of thumb for posting.

In conclusion: Engagement is the main component of success on any social media site!
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About the Author:  Traci Lawrence writes about her passion: communication, relationships, the value of individuals and rising above verbal bullying, or trash talk. She lives in the Northern Virginia area of the USA and teaches English, among other subjects. Please find more on her blog, and read her book: Accept No Trash Talk

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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7 Tips to Promote Your Book for FREE

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Book-Marketing-on-a-Shoestring

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Do you want more readers for your books and articles?  There is a cornucopia of free and effective promotion tools for writers on the Internet. You can achieve these marketing goals through online activities in a fun way, as most writers already like to hang out in cyberspace, networking and blogging.

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1. Join Book Communities

As an author it is a MUST to be a member of these communities and a free (other than your time) way to introduce your book(s) and show your book titles. Join GoodreadsWattpadScribdBookMoch or Shelfari. More on my blog about book communities and for direct links. Post snippets (or chapters) of your book to excite potential readers at Wattpad – see my blog about Wattpad: 15 million readers before the book was even published.
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2. Use Your Signature
Never send out an email without your author’s signature. You have probably heard this advice before, but: do you use the gains of e-mail signatures to market and promote your books?
Every day you send out emails to friends, business colleagues, your lawyer or accountant, potential clients, potential readers … If you have an email signature, you are constantly sending people “passive” marketing, spreading the word about you, your brand and your books. Create your email signature right now!
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3. Involve Social Networks
Show up on Google+, Twitter, Pinterest, Tumblr, Facebook and Linkedin (be at least on Google+ and one more of these networking sites).  Click on “public” when posting on Google+ and your content will be immediately picked up by Google’s search engines. If you share interesting links (and your blog posts), and offer great free information, you will quickly become a favorite in these social networks. Your followers and connections on Social Media will later become your fan base, read and subscribe to your blog posts and newsletters and read / buy your books.
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4. Comment on Other Blogs
Take the time to find bloggers who write about topics similar to those you write about. When they have something good to say or you can add something to what they have written, leave a comment on their blog. Each time you do so, you leave behind a link to yourself, your website, or your blog. If people who read your comment find what you have written interesting, they will click on the link to find out more about you. They may then decide to become regular blog readers or subscribers, newsletter subscribers, or book buyers.
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5. Start and Maintain a Blog Yourself
Blogs serve as the best tool for increasing online visibility as these are constantly updated and thus attractive for search engines. The more visible you, your book, your website, and your blog become, the more traffic (readers) your blog will attract. This means more buyers for your book now or when it is released. To create a successful blog, write about something you feel passionate about and do so often and consistently. That’s all it takes.
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6. Contribute Content to e-Zine Article Directories
Recycle parts of your blogged book manuscript or blog posts into short articles you can post in content farms or e-zine article directories, such as Ezinearticles.com, Amazines.com, or Blogs of the Week and many more.  Almost all have a resource box for a short bio and a link back to your website, book, blog, or subscription form. These articles are picked up by other bloggers, newsletter editors, e-zine editors, etc., and each time your resource box is featured. Readers click on your links to find out more about you, subscribe to your blog and newsletter or purchase your book.  You can even use an e-zine article distribution services, such as http://www.submityourarticle.com, and get your articles distributed to hundreds of e-zine directories at once, making it available to hundred- thousands of new readers and possible book fans.
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7. Optimize your Amazon Page
The first step of all you can do to climb up to bestseller status:

– “autograph” Kindle books
– choose the best categories for your books and update them regularely
– add tags/keywords/subjects to your book listing for more exposure
– add lots of reviews, “About the Author” and additional information to your Amazon sales page
– get the most out of your Amazon Central account, create a brilliant authors page
– find out which part of your books your customers highlight the most on the Kindle and post it on your website or blog.
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No Money? No Problem!
Success in social media book marketing, using the tools described here, doesn’t require any financial investment. Depending on your level of involvement, it may demand a strong time commitment, at least in the beginning.  Yet, as more you use these marketing tools, as faster you can handle them and as more visitors and buyers you will get.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following our list of Social Networks:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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Let’s Meet Here Too:

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Social Media Networking
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Thanks to all our visitors, readers and subscribers on http://SavvyBookWriters.com/blog
650,000 people saw, read, subscribed or commented on our publishing and book marketing blog articles.

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Let’s Meet Here Too:

http://www.twitter.com/111publishing
http://www.twitter.com/ebookPR
http://www.twitter.com/ebooksIntl

http://bit.ly/VmtVAS 111Publishing @ Google+
http://bit.ly/13NFyBT ebookPR @ Google+
http://bit.ly/1e1pCCN 111publishingWorld @ Google+
http://bit.ly/19PrQAz Doris-Maria Heilmann @ Google+

http://on.fb.me/TvqDaK

http://www.goodreads.com/111publishing
http://ebooksinternational.tumblr.com/
http://www.stumbleupon.com/stumbler/111publishing

http://www.111Publishing.com
http://www.international-ebooks.com
http://www.e-book-pr.com/
http://www.Savvybookwriters.com
http://www.content-on-demand.blogspot.ca

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The goal for future blogs is to bring you always fresh and valuable information.  Take advantage of these free tips on publishing and marketing your books and subscribe, just click on FOLLOW.  As a blogger feel free to re-blog one of the more than 1,100 valuable articles that you think are useful for your own readers.  And yes, interesting guest blogs are certainly always welcome!

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following, here is a short list of our Social Networks:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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Why Follow these 3 Top Rules on Social Media?

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No one joins Twitter, FB, Google+ or Pinterest to constantly read about your book. That’s not very entertaining or interesting at all. Some writers don’t buy books from other writers, they want to sell their own. If ALL writers are doing on Twitter, Google+ or FB is self-promoting they are not only NOT attracting readers, but turning potential book buyers away.

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Yes, famous writers may attract attention for what they have to say – not normally related to their books – but rather to their writer’s life or ideas – and they are often interesting or funny. It’s called social networks not selling pages… Authors should rather focus their promotional efforts on trying to get people to talk about things and yes, even about their fellow writer’s books:

  • by reviewing them,
  • reading and recommending them,
  • taking them to their book groups,
  • writing articles or blog posts about their friends books

instead of constantly trying to get people to sell their own books.  Great places to do this is on some of the hundreds (if not thousands) of reader forums for each type of literature can be found, such as Goodreads, Shelfari, Bibliophil, Biblio Connection, BookTalk and the like.

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1. Choose your following carefully:
You want to interact mainly with READERS, NOT writers. The question is: How to find readers?  All Social Media sites have a search function on top of the page. Type in: book bloggers, read, reading, book lovers, book club, love reading, book worm, love to read, mystery book reader, science fiction reader, or YA readers, YA book bloggers, readers, word nerd, non-fiction book blogger, reading books, reviewing book… and even librarian.  Click on “people” or scroll down a lot, as the first names that appear are often publishers and other commercial accounts. How to get more (reader) followers on Social Media sites is also explained in another blog post.

You can also type in the names of very successful books in your genre and find readers there, talking about this very book. Follow those readers that you feel belong to your book genre, based on what they say in their tweets.  Re-tweet their posts, engage in meaningful conversation, be funny or refer to blog posts you wrote, but don’t mention your book. They will find out about it soon enough. A subtle way to build your network and to promote your book…
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2. Be professional
Set-up your bio with a studio portrait, the same you use in your book(s) and create an inviting avatar. Use key words that will attract the type of people that you want to connect with. This bio (or an avatar, or “about me”) can be used for all your presences, for your Amazon website, your blog etc. Same as with your photograph: once established you can use it everywhere, even if you have to shorten it on some places, such as on Twitter. Use lots of keywords and add abbreviated links to your web site or Amazon page. And choose your username wisely!  More tips how to act like a professional are explained in a former article.
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3. Understand the meaning of Social Media
Being SOCIAL and NOT constantly talking about your book!
I noticed one writer on Twitter who writes 100% only and only about his book. He seems to use automatic tweets, as he never, ever engaged in any conversation with others. Kind of autistic … For sure, I was not the only one who un-followed him.

  • Write about interesting things that are happening
  • Give valuable advice
  • Engage in a humorous way with your readers

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Following these three basic rules for your online platform: Finding the right followers “readers”, be “social” and have a professional appearance on Social Media is the key to successful promoting your books.

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To get more book marketing help, see what we can do for you in individual sessions. If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 179 for 3 months of one-on-one instructions. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing
http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

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How to Feed Your Tweets

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Twitter-Logo

What, when and where to tweet


Are you sometimes scrambling what to tweet?  An important point with Twitter is to choose your passion, the topic you want to talk about and also to have your own brand, something people know you for.  

You certainly can send the occasional tweet about something completely different, but for the most part stick to your important topics.

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Content to Tweet About:

  • Re-tweet news in your field on the Internet (Internet & news papers/magazines)
  • Articles from your website, or your own blog posts & guest posts
  • Set up Google alerts (http://google.com/alerts) for news content

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How Often Send Out Tweets?
Unless you have ten-thousands of followers, the chances that many people will see all your tweets and click on links are very small.  The number of followers and the tweeting frequency should match.  As no one is 24/7 on Twitter, you might have to send your posts two or three times a day, maybe in the morning, around noon time and early evening.  As more followers you have and the more you want to build a brand, or announce events, the more you should tweet.
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Automate  and Save Time
First of all:  Create a file (Notepad or Word document) and create a long list of tweets, using your own blog, guest blog, news etc. from which you copy/paste tweets, using headlines and URL’s.  Second:  create a folder where you place all your images you might use on Twitter or Google+, some you used on your blog, but also new ones. See our blog about free images you can get on the Internet.  Automate your tweets so that you don’t have to sit in front of the computer all day long. There are several tools you can use: We are scheduling on Hootsuite and also on Futuretweets, other providers are Twitterfeed, and Twaitter (now Gemln). They are slightly different and they serve different purposes.
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Twitterfeed 
Twitterfeed.com feeds your blog to Twitter, Facebook etc.  A YouTube video shows you step by step how to start Twitter feeds, however there are approx. twenty more videos to watch on YouTube.
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Twaitter / Gremln
Twaitter.com – now Gremln is a free product that allows you to schedule your own tweets (up to 20 an hour) on a single or recurring basis. The process is very easy.  You will also find Twitter, Facebook, and LinkedIn integration, detailed analytics, customizable dashboards, stunning reports, multi-user management, and a whole lot more.

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Link Your Blog to Twitterfeed or Twaitter (Gremln)
Every time your blog – or website for that matter – has something new it will be sent to Twitter. The other two options, Twaitter and TwitterAdder are where you should put all your best blog posts. When you’ve built up thirty or fifty blog posts, you will have a handful of favorites that you would like to recommend others to read.  Post the links in Twaitter or Twitterfeed and schedule them.
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Important:

  • Re-tweets other content – a lot!
  • Decide what your brand is on social media sites
  • Set up automated tweets based on your sources
  • Post often on Google+ and connect it with Twitter (automatically transfers to Twitter)
  • Write a blog and feed the posts automatically to Twitter, FB, LinkedIn etc.

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Monitor Your Traffic
With the increased flow of tweets you will get more replies from people. Be prepared to answer them!  You’re also going to have to carefully monitor the traffic that’s coming to your blog and from which Social Media site or organic search it is coming.. This is a great way to understand which of your tweets are working and which are not.

Using the analytics on your blog, you can see how many hits you are getting:  When do you get peak traffic?
Re-arrange your tweets a little bit and don’t forget to use hashtags with relevant keywords. Try new things. A few video blogs from YouTube, or a series of special blog posts that you can link to.  Over time, you can get others to discover you and getting them to re-tweet your posts.

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Never Too Early
Building your brand on Twitter – or any other social media site – doesn’t work overnight. It takes time and as earlier you start as better for you as an author. You will want to have a big following long BEFORE your book is finished (maybe even before you start writing) in order to have a great start when launching your work.

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Hidden Gems: Google+ Hashtags

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Google+-Hashtags

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If you are a long-time reader of this blog you might have realized that I am a big fan of Google+ – or GooglePlus – however you want to write it.  And I am not the only fan of this Social Media site, more than a billion other people signed up and it won’t take long until Facebook is a thing of the past.  At least for professionals who realized how important their Google Search Engine ranking is.  Now let’s look at one of the most interesting features Google+ has to offer:

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#Hashtags
Do you know of any Social Media site that creates custom #hashtags for you? Well, Google+ does!
And they do even more: when starting to type a #hashtag, Google kicks in and offers in a drop-down menue with suggested hashtags starting with the letters you have typed so far. Isn’t that fantastic?
And the best is: these #hashtags offered by Google+ are significant to their search engine ranking.  If you add your own hashtags to a post, Google+ will display up to three of them in the upper right corner of your Google+ post.  Initially, one is visible, but hovering your mouse over that one will show readers the other two #hashtags.  Google+ users create in fact a #hashtag database and help establish what tags will be related. In a way it is up to Google+ users what’s relevant on Google’s search engine ranking.

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Forgot to Place #Hashtags?
No problem: If your post has a large amount of text, Google+ will often find main keywords within your text and convert them into #hashtags, which are visible at the upper right of your post, just as your own #hashtags would be.

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Google’s Search Algorithm
It determined in the past which pages should rank the highest, but now with implementing these #hashtags, Google added a “self-learning” aspect into its algorithm. How to find out what’s trending on Google+ go to “Explore Google”. See a short YouTube video https://www.youtube.com/watch?v=BAMrGAU0Jsw. Another YouTube video http://youtu.be/19BKS_hHKYY explains in details what #hashtags are about.
If you want to improve your ranking on Google’s Search Engines even more, use these #hashtags.  As a savvy writer you have already a Google+ account and you might have it connected with Twitter – which saves you a lot of time.  Let’s meet on GooglePlus: http://bit.ly/19PrQAz
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Read more about using Google+:

http://www.ducttapemarketing.com/blog/2013/11/07/hummingbird-hashtags-keeping-google-plus-content-strategy-alive/

http://www.googleplusdaily.com/2014/03/hashtags-on-google.html

http://www.gplusexpertise.com/2013/09/how-to-use-hashtags-on-google.html

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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How to Leverage Social Media

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Statistics have proven how important social media networks are for a business:

  • 8 out of 10 internet users are reached by social media sites and blogs.
  • 87% of small businesses claim that social media has helped their business.
  • Marketers saw an increase of 74% in website traffic after devoting just 6 hours per week in social media.
  • 85% of business-decision makers believe that at least having one social media channel is very important for technology purchase decisionsHowever, there’s much more to just creating a Twitter, Facebook, Google+ or Pinterest account and expecting success to follow writes the Search-Engine-Journal. Understand which platforms work best for your brand and where your audience spends most of their time. Don’t forget Goodreads, where readers are searching actively for interesting books!

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Get The Most Out Of Your Social Media

Explore more infographics like this one on the web’s largest information design community – Visually.

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More info about Social Media Networks and how to use them:

6 Social Media Sites that are Important for Writers
https://savvybookwriters.wordpress.com/2013/02/15/6-social-media-sites-essential-for-writers/

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Brands with great GooglePlus pages
http://www.jeffbullas.com/2013/10/18/10-brands-with-great-google-plus-pages/

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Social Media Facts 
http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/

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How to Get More Followers
https://savvybookwriters.wordpress.com/2013/01/22/how-to-get-more-followers-on-your-social-media-sites/

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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5 Google+ Tips for Advanced Users

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GooglePlus

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Before I even joined Twitter, GooglePlus (Google+) was my first Social Media Network of choice. I loved the beautiful images and videos that appeared on my timeline. And I steel a couple of minutes every day to scroll down and share, or at least place a “plus sign”, on interesting posts.  Google+ has now the title of being the world’s second largest social network. It’s a non-brainer to use the many benefits for authors and publishers. And don’t forget the thousands of Google+ communities where you can place your post directly to your favorite audience. Here are five tips how to improve your success with GooglePlus.
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1. Curate Good Content – Share it!
Most users do not create enough of their own content to be active daily on Google+. By sharing other people’s content, you can effectively engage and inspire your followers. Google’s +1 button is used 5 million times a day, according to stats from Huffington Post. Sharing other posts and writing a short comment, will also show up on Google’s Search Engine, and consequently improving your Search Engine Ranking (SEO).

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2. Have Lots of Images – Less Links
Google+ is a visual social network. Posts with with a message and an uploaded image or video will get much higher engagement than shared links.

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3. Tag Other People’s Posts or Share Them
By adding a “+” symbol in front of page names, your exposure on Google Search engines increases as well as this with readers, bloggers, reviewers and your supporters. You will find a strong increase of new followers over time too.  Do check regularly your Google+ notifications, found at this little bell symbol on top of your Google+ page.

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4. Regularly Check Your Google+ Statistics at “Page Insights”.
Want to know when your page was visited most, from which country your visitors came from, or their gender and age? Google+ Insights will help you to find out what kind of content your followers engage with most, as well as their demographics. Insights offers you statistical information about how your target customers are engaging with your business on Google. In order to access this information, your business must have a verified local page. In an article, Search Engine Journal lists these useful features:

  • New followers on your Google+ page
  • +1 clicks on your posts, the number of re-shares your posts got from your Google+ page
  • The number of comments your post received from your Google + page
  • The number of times people clicked on Maps to get more info about your business location
  • The number of clicks received to get info on driving directions
  • The number of clicks to your website through local search results

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5. Connect Your YouTube With Your Google+ Page
Currently in Beta, YouTube just announced the ability to merge your YouTube channel with your Google+ page. How it works is in detail, even with screenshots, described in an article from NPtechforgood.com:

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Step 1: Click on your profile photo, go to your YouTube Settings > Advanced.
Step 2: Select “Connect with a Google+ page”.
Step 3: Select your Google+ page.
Step 4: Confirm that you want to merge your channel and your Google+ page.
Step 5: Note the new YouTube tab on your Google+ page.
Step 6: Select “Use YouTube as ….
Step 7: Note the integration of of your Google+ page inside your YouTube channel.
More tips how it works can be found on Google’s help site.

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Google+ Benefits
According to the Digital Buzz and Huffington Post statistics, more than 625,000 People join Google+ EVERY DAY. There were over 500 million users on Google Plus in 2013 and the numbers are growing strong. Get a long list of benefits for Google+ users on Binkd.com.  For me personally the best reason to be on Google+ (beside the fun reading my timeline) is that Google Plus influences Search Rankings – a lot!!!  What is Your reason to be on GooglePlus?

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,070 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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