15 More Online Retailers to Sell Your Book

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Authors: you can sell your books, e-books and audio-books not only through Amazon, but as well on Barnes&Noble, Apple and Kobo websites, to have your “eggs in more than one basket”.  And don’t forget the potentially huge potential market for hardcover books, selling them to libraries all over the country!

However, there are way more online retailers for e-books and books than just Apple, Kobo or Barnes & Noble. Oh, yes, and even Google sells e-books, but they pay authors and publishers a lousy royalty. I don’t know anyone, selling books through Google.
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Just to mention a few more online book retailers:

www.Scribd.com
www.booksonboard.com/
www.ebooks.com
www.ebook-store-review.toptenreviews.com
www.ebookmall.com
www.indiebound.org
www.powells.com/ebooks/
www.kobobooks.com/eBooks
www.rbooks.co.uk/ebook.aspx
www.whsmith.co.uk/eBooks.aspx
www.waterstones.com/waterstonesweb/browse/ebooks/4294964587/

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And here are two more lists of online book stores with even more sales possibilities:
http://www.infoagepub.com/iap-ebook-retailers.html
http://www.the-ebook-reader.com/ebooks.html

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Put Your Eggs Not Only in One Basket
If you don’t want to upload your book yourself, get help from this aggregator for one yearly fee and reap 100% of your books revenue:  eBookPartnership.com.  Aggregators will handle distribution, sales, accepting payments, and are managing your account with the online retailers.  Avoid aggregators who take a 10 or even 15% commission for every book sold.
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Read also about the experience of an author, detailed with all his sales numbers, costs associated and comparison of revenue on several online retailer sites from Amazon, Apple and Kobo to sales on his own website: 
http://andrewhy.de/amazons-markup-of-digital-delivery-to-indie-authors-is-129000/

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/  to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 1,015 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
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Planning to Exhibit at a Book Fair? 15 Tips!

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Large book fairs in the U.S. and worldwide are geared toward booksellers and librarians. These shows offer big trade publishers, as well as smaller ones and author-publishers a chance to promote their books to bookstore buyers and librarians. See how authors can participate on a budget at small regional or national and even at major publishing industry trade shows.

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Major International Book Shows
Frankfurt Book Fair, London Book Fair, Bologna Children’s Book Fair, Abu Dhabi and Leipzig Book Fair, not to forget the book show in Edinburgh, focus mainly on international book sales and the sale of foreign and translation rights of books. Non-fiction books might often have a higher chance of success at these fairs. National or state-wide book fairs, such as the BEA in New York City, or the Texas Library Show  are attended by both, librarians and bookstore owners.

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How to Learn About Book Shows
First of all, find as much information about these shows as possible on their websites. Study their list of exhibitors and the genres of books displayed. Learn which audience is usually attending these shows. Check out the website of the American Library Association ALA where the library conferences are taking place throughout the year. Ideally attend book fairs first as a visitor and talk to as many people as you can – visitors and exhibitors alike, before you decide to rent a booth. It will be a great learning experience. Notice what other presenters are doing. Bring a notepad and paper, taking notes on what you appreciated in certain booths and what you thought other booths could have done better.

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How to Save Expenses
A great way to share expenses is to get together with other independent publisher/authors you know, and rent a table or a booth together. If you divide the cost for a booth through three or four, your partizipation is suddenly not prohibitive anymore. Beware of companies that offer to show your books at International Fairs, such as the one in Frankfurt. Their fees run often from well over $200 to $500 and they will claim that hundred-thousands of visitors will see your book and you might even get a foreign language contract. Truth is, your book will sit with hundreds of others in a shelf, and no one will promote it to potential publishers. Save the money! There are millions of books displayed at these fairs and the chance that a foreign publisher discovers your book is smaller than to win the lottery.
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What to Prepare
It is never too early, but often too late, to organize such a complex venue, especially for out-of-town shows. Here are just a few ideas for your checklist:

• Sign up early. Apply and pay any fees ahead of time, too.
• Contact event organizers with any special requests.
• Need lighting or electricity in your booth? Request it well in advance.
• Choose a booth location on a high-traffic spot.
• Calculate expenses, such as booth rental, electricity, travel, hotel, giveaways etc.
• Make reservations for hotel, flight and rental car if necessary.
• If you are the sole exhibitor, organize at least one more person to help.
• Order your displays and signs, flyers & business cards for your booth well in advance.
• Check out all equipment that they work properly: laptop, overhead projector, displays, cables, lamps, spotlights, charger…
• Giveaways such as book marks, peppermints, stickers, pens, even totes with your books title or cover image (if you want to splurge) should be ordered well in advance.
• Folding chairs, a step ladder and a cart or dolly are useful items that you will be glad you brought.

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How to Attract Visitors

• Display and let your book trailer run throughout the day. All you need is a laptop and projector and a white display for the background. It draws for sure more people to your booth.
• To stay in contact with interested visitors, bring a fish bowl to collect business cards and email addresses / contact information. Offer a really attractive prize for this sweepstake and you can be sure to get lots of cards.
• Offer interested visitors to sit down for a moment, to have a cool drink while talking with you. They will be happy to rest their burning feet …
• Have a well-lit booth to attract visitors, dress professionally and never, ever! eat at your exhibition booth.

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Partizipating in a book fair means a lot of organizing, and it should be done well in advance, especially when the show is in another state or country.  These are just a couple of tips, check out these three sites for comprehensive checklists:
http://avee-angel18.hubpages.com/hub/8-Guidelines-to-Attract-Visitors-to-Your-Exhibition-Booth
http://www.julienrio.com/marketing/english/checklist-perfect-trade-show-consumer-fair
http://www.toptenwholesale.com/blog/tips-organize-trade-show-booth.htm

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars  Or visit http://www.e-book-pr.com/book-promo/  to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 980 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

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http://www.111publishing.com
http://www.e-Book-PR.com/

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How Can Bookstores Survive?

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Carmen Amato asked me the other day what I think, how bookstores could survive. And yes, we all want them to survive, both, independent local bookstore and even big chains. It’s not an easy task for brick&mortar booksellers. However, it’s the growing popularity of the “shopping local” movement, in which booksellers were at the forefront.” And further: “many consumers across the country find the grassroots accessibility of indies appealing”, wrote The Atlantic.
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My “wishlist” and ideas how bookstores could strive:

1. e-Book Order Feature
Since years I was wondering why bookstores did not offer their customers devices where they could order the e-book version if they liked what they found in print in the store. Or at least “bundle” print books with an e-book version. Amazon now tries to partner with bookstores (which might meet some resistance…) to offer exactly what I had envisioned.
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2. Carrying Author-Published Books
Trade-published books do not automatically mean quality. There are so many wonderful books from independent authors out there – and it would be a smart move to offer them as well. Readers don’t care who publishes a book, they just want a good read.
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3. Order Directly from Author-Publishers
This way, bookstores could circum-navigate the wholesalers and increase their profit quite a bit! As these connections are mostly with local authors, the bookstores could play the “local” aspect into their promotions to the communities around. Most people like to “know” the author who’s books they buy.
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4. Offer Book-Layout, Cover-Image and Editing
Why not band together with professionals and offer authors these services to make sure the books’ content and layout gets a great start and is prepared for the Espresso Book Machine. Many authors would be happy to get technical help in the book production and publishing process.
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5. Set up an Espresso Book Machine
Many authors (professional and hobbyists) struggle to create very small numbers of print books, e.g. for book signings, Goodreads Giveaways or as gifts. Bookstores would be the ideal place to offer this inventive book printing device. Motto: “Get your book printed while having your Java”, which brings me to the next suggestion:
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6. COFFEE!
Most chain stores, such as B&N or Chapters have a Starbucks in a designated area, but very few bookstores offer this pleasure. Independent bookstores need to give customers more reasons to come in!
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7. More Space and PR for Author Readings
Supporting events such as readings and book signings should be a priority of bookstores – and organizing these professionally, including PR, should be a no-brain-er. After all it is a promotion for the store as well.
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8. Providing Space for Author Meetings
Charging a small fee (as libraries do) and renting meeting space for authors or even organize a writers conference could be profitable and at the same time a good PR for bookstores if they have the space.
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What is YOUR view, how do you think, bookstores can survive and even strive?

Check out what writers and author-publishers suggested on Carmen Amato’s website.
Who else wrote about survival of bookstores?
Can traditional bookstores survive the digital marketplace?
Barnes & Noble’s troubles don’t show why bookstores are doomed.
The Man Who Took on Amazon and Saved a Bookstore
How ‘Indie’ Bookstores Survived (and Thrived)

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