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Secret of Social Selling Your Book

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It’s all about CONTENT MARKETING

Authors can do either of the following:

  • Spend ten thousands, even hundred thousands of dollars to buy their way into bestseller lists
  • Create their platform – do your own marketing, write articles or short stories – or hire publicists

REMEMBER:  Even Celebrity Authors are required to have a platform and a web presence!
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Social Media has become part of our culture, and helps to connect with your readers. However when scrawling through tweets and other posts on Social Media sites one gets the impression that 90% of all posts by writers are “buy my book, buy my book, buy my book…”.  Instead of posting links to useful or entertaining articles, reader only land at sales pages.  Few links are pointing to interesting, entertaining or helpful content – despite the fact that there are so many talented writers out there, who could write great articles or show snippets of their books online. This would make their Social Media presence more valuable and would connect readers with their writing craft.
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Social Selling

by mohitlakhmani.
Explore more infographics like this one on the web’s largest information design community – Visually.
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QUESTION: No matter what you purchase: Whom Would you Believe More:

  • a) advertisements
  • b) newspaper / magazine articles
  • c) writing samples

I am not telling you a secret here:  b) and c) are free … and sometimes authors can even make more money with writing newspaper and magazine articles.  So, why not doing what you like best:  WRITING – and at the same time market your books with writing?
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Content Writing Resolutions:

  •         Split chapters of your book into several blog articles
  •         Use your research notes to create web content or guest blogs
  •         Write 2 blogs / week for 2-3 months
  •         Write 1 email newsletter / month for your customers
  •         Write 2 guest blogs / month
  •         Write 2 articles for e-Zines / month
  •         Write 2 posts for Google+ community sites
  •         Upload blogs to Sharing Sites after each post (Google+, Twitter FB, Pinterest, StumpleUpon, Tumblr etc.)

Remember:  Blog/web content or articles does not have to be always written text:  Graphics, images, curated text, re-blogs, videos, guest blogs or info graphics for example are fine too!  And if you have not already, read this story how an author cleverly used places in his book to write a magazine article and show off his latest novel.  What about you?  Are you using the content you have already researched or the books you have written to show your writing skills and get more exposure as an author?

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,050 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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The Numbers Are Even Better Now!

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Numbers.

Savvybookwriters.wordpress.com ranked #102,462 in the world and in the USA #45,649  according to Alexa website ranking. “Savvybookwriters.wordpress.com receives 9,588 page views per day and has website back links from #339 websites.” They are only talking about one of our websites / blogs! We promote our clients’s books on several websites, plus on our numerous Social Media sites.
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Extensive Outreach to Book Lovers
Most important for promoting your book campaigns is a well-known partner with an extensive outreach to book lovers and readers / reviewers communities.  There are four more websites, notably
http://www.e-book-PR.comhttp://www.international-ebooks.comhttp://www.111Publishing.com/blog   and this blog http://savvybookwriters.wordpress.com with well over 480,000 readers so far – plus all our Social Media sites, such as 3 Twitter Accounts with over 40,000 followers, 4 Google accounts with over 6,000 followers and 3 Pinterest book pages, where we post on a daily basis.
We are members in several dozens of reader / book communities on Google+ with ca. 50,000 friends and Goodreads – where we have over 3,100 friends. We also contribute daily to websites such as Tumblr, Facebook and StumpleUpon. All these pages are connected with each other, is a whole showcase network, which means your book and it’s cover will show up on many different places on the internet.
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Authors Can Benefit
More than 30 years of publishing experience and our great connections are valuable ingredients in consulting and coaching:

1. Online Seminar / Marketing Package
2. Weekend Seminars
3. Promo / Advertising / Email Newsletter / Websites
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Online Seminar: Consulting & Book Marketing Help:
This comprehensive package consists of two main parts:

Online Seminar / Consulting

  • Unlimited book marketing consultations by email for up to three months
  • Unlimited social media help for up to three months
  • Article to introduce your book to readers
  • Three hours of one-on-one Book Marketing Online Seminar phone-consultations
  • Instructions / checklist / links for you to use for your book promotions
  • Author interview on our blog website – this article stays there forever!
  • Free e-book for you: “Book Marketing on a Shoestring” launch Spring 2013
  • Plus one surprise gift we will reveal once you signed up!

Marketing Help for Your Book(s)

  • Introduction of your books on dozens of reader communities with a 50,000+ audience
  • Advertising of your two books on free days /promotions with Amazon KDP to over 400.000+ readers
  • Blog posts including cover image/author bio/books description on both, blog & our websites
  • “Book of the Month” individual email recommendation to more than 2,900 readers on Goodreads etc.
  • Book posts/tweets/ads several times/week for 3 months on all sites to more than 400.000+ readers

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As a client recently commented on our blog: “I fully agree that the Book Marketing package offered is not only economical, but with value added services. She guides me on a day-to-day basis, always helpful, always approachable. Thank you. Highly recommend Doris.”

To sign up for the Online Seminar go to:  http://www.111Publishing.com/Seminars

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2. Writers Seminars on Weekends – For Example in Sarasota, Florida, March 22

  • Explore new publishing possibilities; don’t limit yourself to books only
  • Learn how to make more money with your writing, using your manuscript’s content
  • Become a brand and leverage the content of your book into other markets
  • Market and publicize your book successfully on a budget
  • Find out about Government grants and funding possibilities
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What You Will Get Out of our Seminars:
Receive lots of useful information for your further literary career in this workshop. Find out how to navigate the modern publishing world seminar while in the relaxed atmosphere of a group of writers. Get hundreds of valuable practical hands-on tips how to promote your book without even spending money for it – through writing and earn more money with leveraging your manuscript.

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About Doris Heilmann
Doris studied Business, Marketing and e-Publishing and authored books and magazine articles for several aviation publications, before she founded her own magazine “USA by Air” in the early 90’s and successfully ran it for more than ten years.  She now writes non-fiction books and blogs – all dedicated to help authors to establish a successful writing career.  After all, Doris knows the publishing business inside out and has been in the field for more than 30 years.

 
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Posted by on March 22, 2014 in Marketing, Seminars

 

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How to Pitch a Story Idea to Magazines, Part 2

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Daffodil.

Study Potential Contract Givers’ Websites
This is an important point! The biggest pet peeve for freelance employers or media is, when they receive pitches from people who haven’t read their magazine or researched their company – or when they get a query for a topic that has just been published. Know the magazine inside out!
Before submitting anything to a major publication, make sure you read its guidelines!  Plenty of good writing is rejected because the writer was too lazy to meet the guidelines. It goes without saying, but you should strive to avoid grammatical or spelling errors when contacting editors

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Update your Writer Portfolio / Resume
If you’ve never freelanced before, your resume will be built from whatever past writing you have done. Pull out the writing-specific duties you ever have accomplished and describe them. Add your best blog posts or guest blogs or articles you have written for newspapers and magazines of all sizes – as more as better! Include sections that outline your education, professional affiliations and contact information. Check if you can use any of these points to add to your portfolio / resume:

  • what’s your credibility?
  • what are your credentials?
  • what other articles or books, blogs or articles for newspapers or magazines have you
  • written previously?
  • the size of your e-mail newsletter list
  • your website traffic and your Alexa.com ranking
  • number of blog comments
  • high-profile reviews,
  • testimonials or references for your writing from bestseller authors
  • what communities are you a part of?
  • who knows you as a writer and who is aware of your work?
  • where does your work regularly appear?
  • how many people see it?
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Being visible to the right audience for the work you are trying to sell. A website or a blog is an absolute necessity these days. You have to be able to present your work online and to establish SEO (Search Engine Optimization).

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Do Offer Several Images
Take images yourself with a good camera or buy high-quality photos in TIFF for print and in JPEG for online magazines to accompany your articles. You might send them with your first pitch if they are really appealing. Even if your article is not taken, your images might be purchased. Magazines and newspapers always scramble for high resolution photographs.
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Learn to Write for the Web
If you offer magazine articles to online publications, get tips how to write for the web. Write with the “punch line” first, starting with the conclusion, rather than building up. One way to learn to write this way is to write the section first with all the details, and then go back and start it with a lead sentence or two. There is a huge difference between writing a book and writing short pieces for a magazine:
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More Details How to Pitch

Jaclyn Law gave in an article via Mastheadonline more details:

  • check the masthead or website for editors’ names and contact info. Most publications accept pitches by email. Put your idea in the subject line.
  • pitch short pieces in the beginning. Check out the masthead (often on the first pages or last pages of the magazine/newspaper) to find out which types of stories are open to freelancers.
  • plan ahead! Magazines that publish monthly, have four- to six-month lead times; research and pitch ideas well in advance.
  • tell the editor how you will approach the story: first person, interviews with experts
  • how many words: one magazine page = approx. 750 words single space
  • why the article is timely: news hook, season, awareness week, anniversary and what fresh angle can you bring to the topic?
  • why you are the right writer: background details or credentials that support your case
  • mention if you’ve been published elsewhere
  • Editors like to see packaging ideas, e.g., boxes or sidebars (see writing for the web!)
  • polish and edit your query: spelling, grammar, punctuation – it must be perfect!
  • if you haven’t heard back after two to three weeks, follow up with a friendly email
  • proofread your writing several times and meet your deadline
  • provide fact-checking info; be open to feedback; make revisions promptly and you will have a chance to get a bigger story next time.
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Here are Some Examples of Magazines to Pitch
http://savvybookwriters.wordpress.com/2012/06/23/writing-freelance-for-magazines/
http://savvybookwriters.wordpress.com/2012/02/28/freelance-writing-for-childrens-magazines/
http://savvybookwriters.wordpress.com/2013/08/13/smart-authors-get-paid-for-marketing-their-books/
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If you want to expand your magazine writing: Have a look at
11 Websites to Find Freelance Writing Jobs
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Perfect for shy writers
Content book marketing is also perfect for shy writers who might cringe at stepping outside their comfort zone. They can promote their books at the end of each article they write and even add links to their website or book sales page. Traditional media is more and more outsourcing, barely any full-time writing staff is left, which means they are open to pitches from freelance contributors.
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Your articles are creating content people love to share, because it is either funny / witty or useful advice or otherwise interesting for readers. Content is used to draw in your ideal readers / reviewers and to build a platform. The result: you will increase your exposure, show your writing skills, grow a loyal following and attract reviewers – in one sentence: Achieve success with your books – and in many cases, even get paid for it. Once you break the “glass-ceiling” – the sky will be the limit!

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars   Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 1,030 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Social Media: The Secrets of Success

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Social Network

Word of Mouth Marketing
If you are in the midst of developing one of the more than one million books that are published every year, it’s time to start thinking about how you are going to market your book … because in today’s publishing environment, it’s up to you to build momentum for your work.
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It is All About Relationships
Social media marketing is the darling of the marketing world. However it is NOT about selling – rather about building relationship with your readers, educating them about your writing and then making them love your books. Avoid that all you do on Twitter, Google+ or Facebook is to hawk your book or try to interest agents and editors in your manuscript. This is not to say you can not ever talk about the interesting things you’re doing.
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People on Social Media Want Content
Sharing content has become an important aspect of these networks. Create content that your readers love! Social sharing signals to Google’s Search Engines which content is high quality while Social Media provides networked, word-of-mouth publicity for your writing.
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10 Commands of Social Networking

…. such as Twitter, Google+, Goodreads, Pinterest, Facebook, LinkedIn, blogs, websites…

  • Schedule tweets in advance to gain time for interacting with your followers
  • Use Hootsuite to schedule your posts at the best times and also to several sites at the same time
  • Don’t expect fast results. Readers need time to become familiar with you and your books
  • Don’t try to do everything at once. Take it one Social Network at a time.
  • Treat connections with respect. Followers and friends are important.
  • It’s not about the most connections when it comes to Social Networking, It’s about having relevant connections.
  • Be comfortable in the network(s). Be able to be your authentic self.
  • Ask your readers to refer you to their friends and acquaintances.
  • Ask questions and share, share, share. Everyone has questions, some have answers. Get a dialog going…. After all, Social Media is about sharing.
  • Set-up your bio for keyword optimization. Use key words that will attract the type of people that you want to connect with.
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How Social Media has changed word-of-mouth marketing is shown in this slide-share.  Read also an article on Forbes: “7 Social Media Tips You Can Learn From Richard Branson”, who is still tweeting most of the content himself.
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Ask yourself ”if I go to a party will I listen to people who constantly talk how good their business products are, or when I turn on the TV, do I prefer to watch the movie or do I rather watch the commercials?” Compare this with Social Media…
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You will get really frustrated if you think it’s an immediate fix. Social media is important, maybe even crucial for writers today. Don’t forget: customers always buy from those they know and like. Create posts and tweets that are worthy, start by developing attainable goals, learn what your audience likes, create content that is useful, and make it easy to share.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/  to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 980 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Difference Between Marketing and Advertising

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Advertising / free day campaigns are just a very small part of marketingAs very well described here, it is only a tiny slice of the “marketing pie”.  A humerus approach to illustrate the difference between Marketing, PR, Advertising, and Personal Branding can be found in these examples. The huge variety of Online Marketing approaches are shown in this wheel-shaped graphic below. 

Continue reading after the graphic
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The Noob Guide to Online Marketing - Infographic
Unbounce – The DIY Landing Page Platform

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Book Marketing Strategies
Selling your book for a very low price or for free is not really a marketing strategy, unless … And it should only be done and only works well in these circumstances:

  • when you have already a name,
  • when you have several books or
  • when you are a well established as a writer.

It costs money to advertise and then you loose sales, the sale of a couple of books short after the free days will soon be over and the book will turn back into it’s old Amazon rankings. See also a former blog post blog post “Free Days on KDP Select - is it for you?

Consider this too:  You must commit exclusivity with Amazon for 90 days, which means that you must remove your e-book (NOT the print version!) from all other retailers and give up your e-book royalties from Barnes & Noble, Kobo, Apple iBook store and Sony’s Nook eBook store or wherever else you sell it.
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Giving away a short story (1000 to 1,500 words) or writing guest  blogs is a much better approach – and publishing stories on a high-frequented magazine or newspaper websites helps to find new readers (and you might get even paid for it). You can split your book into many short stories (re-write or spin it a bit to make it “new-looking”).  Tweeting or posting about these free short stories will bring you even more additional promotion for you book – and links to your sales page and your own website, where you hopefully have an opt-in form for your email newsletter to invite readers to your next book.

Most Successful KDP Free Day Campaigns
Authors with multiple books or a series of books use promo days to give away the first book in a series (or the third or fifths, hoping that customers will come back and buy the other books from that series. Which they often do. You can use each of your books to advertise everything else you have written.
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Don’t forget:  If you have only one book there is nothing that readers can actually buy from you, after they received your book for free! The only benefit is the lending program for Prime Members that bring you some revenue – but only if you have priced it higher than $2.99, as readers usually prefer to borrow higher-priced books.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/  to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 970 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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3 Simple Changes to Improve Your Articles

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Ice-on-Trees.

Not really happy with the response to your blogs?  Try these three changes for your blog posts, website or article writing. It will make a huge difference between articles being read or going viral.  Implementing these tips only half-heartily - starting with better headlines - I already gained almost 300,000 blog visitors in the last year.
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# 1 The Secret to Writing Great Headlines
Studies have shown that you can increase your conversion rate on a blog article, tweet or link by 73% if you use a great headline. People read blog posts because the title catches their attention. Create headlines that will captivate readers. Posts don’t go viral, but headlines do. It’s the headline that people share on Social Media.

  • Use Promises
    Readers will click on headlines that promise a reward, such as a solution to their problem or a sure path way to success. The most popular headlines are starting with numbers, such as “How to” or “Tips for”. You have seen lots of titles like: “99 Top Websites to Show Your Book“……… “77 Reasons Why Your Book Was Rejected” ….. or “The Benefit on Using Google+” ……
  • Use Celebrity Names
    All the top tweets feature celebrities, such as Obama or Oprah. For example: “Oprah uses this visualization technique. Should you?”
  • Use “New”
    Your headline should promise something new. “How a New App is Changing the Way we Edit Books.” or “5 Social Media Trends You Need to Know.”
  • Use Best and Worst
    Jeff Bullas, writing at the same topic, not only suggests to use new, celebrity, promises or numbers, but also best and worst: “Top 10 Google+ Posts or 2013.” or “Biggest Social Media Mistakes of 2013.”

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# 2 Quote an Expert – or Several
If you read the most popular blogs on the Internet, you will notice that they have quite a few outbound links. People take you seriously when they know your information comes from an insider or a specialist in a certain field.
Theoretically, one can compile blog posts together on subjects she or he knows absolutely nothing about. As long as one knows how to quote and cite the right people, one will be taken seriously. Gather expert knowledge. This is how journalists make money with their articles (after thoroughly researching the topics).

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# 3 Tell Stories or Write About Your Learning Experiences
Point to your own mistakes / experiences or to stories of companies or individuals that had done what you recommended, and how it worked for them. Readers like to listen to real stories. Which are much more likely to go viral than just blank information.
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If you change only one thing about your blog content, this one should be it: Sprinkle a few stories and examples into your blog posts to justify what you are saying.
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Last but not least: don’t get discouraged. Many bloggers write a couple of posts, don’t see much traffic, and give up. Building a readership takes time and experience. It takes effort to find ways to get your particular audience to visit, comment on your posts, and recommend you to others – but it’s worth it.!  Read More Blog Posting Tips:

http://writetodone.com/3-secrets-to-writing-blog-posts-that-go-viral/

http://www.startupbros.com/32-ways-to-make-your-blog-post-go-viral/

http://mycrazygoodlife.com/5-ways-im-making-my-blog-content-go-viral/

http://blog.crazyegg.com/2013/06/24/get-more-retweets/

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 970 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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A “NEW” Way of Book Marketing

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Even Ernest Hemingway,  Margaret Atwood, Tom ChiarellaGloria SteinemBrian Mockenhaupt and Stephen King did it:  Writing occasionally short stories and magazine articles – before blogs became fashionable. In several former posts we explained in detail how easy it is for writers to create content, such as blog articles and sell them to magazines and newspapers or write guest blogs. Read more here and here about brilliant book marketing and content writing.
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Don't-Limit-Yourself
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Use Your Writing Skills to Earn Money
Writing for magazines, newspapers or online articles will get you paid much faster than you ever will be for your book – and they will pay you more!
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Get your Name Out There
Establish your brand as a writer, get links back to your website or book sales page (there are often two links allowed in guest blogs).  As more articles or blogs you publish, as more visibility on the Internet is guaranteed – and as more readers learn about your books.
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Use Content Marketing to Promote Your Books
It’s about attracting the customer to you, the author, rather than paying for expensive advertisements. Entertain and educate first and sell second. Barely talk about your book. The old school thinking struggles with these new concepts.

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Literary Magazines
Literary magazines offer the perfect opportunity for you to get your name and work available to the public.  However, before you offer articles to Literary Magazines: submit short pieces of work to build a portfolio of writing credits and therefore excellent connections.
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Where is Your Audience?
It is common knowledge for marketing professionals:  1% of any audience creates new ideas, 9% talk about the ideas, and the remaining 90% follows the conversation. By reaching the 1%, you can reach the 99%. It’s called “influencer” marketing.
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SEO and Content Marketing:
The rise of Web 2.0 and Social Media gave people the ability to find and share information with their friends. If you create convincing article / blog content, it will be distributed on its own, and when adding to your Google+ timeline, it will be ranked high by Google’s Search Engines.
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Stop acting like an Advertiser:

  • Content Marketing guaranties you more readers’ trust
  • Become a part of your readers lives without selling
  • At least half of your marketing effort should be Content Marketing
  • Content marketing creates a following “around” your (author) brand.
  • You can even make money with your content:
  • You can sell some of your images and your video
  • You can charge to read your blog or online magazine
  • Publishing content can be in a variety of media or formats, such as apps, print, web radio, social networks, video and even web TV

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Become a publisher and not just an advertiser! 
Jeff Bullas wrote in his valuable marketing blogs: “Thanks to Google, the role of content becomes more and more important. The reward is higher rankings and more visibility on the Internet for sites that offer unique content and a quality user experience. Use content marketing, writing articles that you might be able to sell and customers will come to you!”
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Writing content will not transform your book into an overnight success, but it is a wonderful option for a long-term strategy, to build an authors platform and it gives your readers a valuable sample of your writing.

In our online seminars – and also in weekend seminars (this spring in Eastern Canada and in the New England States) we help you to get ideas how to use your books’ content to write, promote and even how you can make more money with your art.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars

Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 970 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Posted by on January 3, 2014 in Author Platform / Brand

 

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WRITERS SEMINAR, OTTAWA, CANADA, Nov 16

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Ottawa-Canada-Parliament

Ottawa Parliament from the Museum of Civilization

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Our Writers Seminar, in Ottawa, on Nov 16, next Saturday, shows established  A N D  aspiring authors how they can “promote their books on a shoestring”, using their previous manuscripts for content marketing. As a Canadian writer or small publisher, do you know about the Government Grants you might be eligible for? One of the interesting topics in this seminar – among many others.
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Prepare for an inspiring Workshop!
Participants will find out how to navigate the modern publishing world and get hundreds of
valuable marketing tips during this seminar while in the relaxed atmosphere of a group of
writers. Get to know how to promote books without even spending money for it. Get practical hands-on tips for content marketing – and get a chance to ask your own questions after the Seminar.
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These are the WRITER’S SEMINAR Main Topics:

  • Learn about Government Canada Grants for writers
  • Create your own brand and your platform
  • Leverage the content of your book into other markets
  • Learn about the pre-publishing & publishing process
  • Identify your target readers and their demographic
  • Find out how to reach these readers online and off-line
  • Choose the type of publishing that is right for you
  • Market and publicize your book successfully on a budget
  • Prepare your next bestseller & find free book publishing funding sources

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Read more here: http://www.111publishing.com/seminar-ottawa/

Admission is only $39 for online sign-up till November 14 – or cash at the door is $59.
THANKS a lot in advance for letting other writers know about this event.  See you there : )

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.international-ebooks.com/book-promo to advertise your new book, specials or KDP Select Free Days.

Please check out all previous posts of this blog (there are more than 900 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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How Smart Writers Write to Market their Books

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Content-Writing

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Social Media has become part of our culture, and it helps to connect with your readers. However when scrawling through tweets and other posts on Social Media sites one gets the impression that 90% of all posts by writers are “buy my book, buy my book, buy my book ….”  Few links are pointing to interesting, entertaining or helpful content – despite the fact that there are so many talented writers out there who could write great articles or show snippets of their books. This would make their Social Media presence more valuable and would connect readers with their writing craft.

Question: Whom Would you Believe More:

a) advertisements
b) newspaper / magazine articles
c) samples to try out a product

Most consumers / readers are not excited by pure advertising, they prefer authentic content and like to read writing samples.

Why are authors trying to market their books only with a) when b) and c) are more authentic in the eyes of consumers – or at least a mixture of a, b and c?  I am not telling you a secret here: b and c are free … and sometimes authors can even make money with writing newspaper and magazine articles.
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It is Called CONTENT MARKETING
And it is nothing new, if you work in marketing. From Coca Cola to Volkswagen to IKEA, content marketing is getting more and more foot hold. Read an article “Why Content Marketing Works
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All these companies have to employ and pay a lot of money to “story tellers”. However, you as an author, you have done the “content” part already in writing your book, you just need to use your content and “market” it, in order to give your readers samples of your writing or make them curious about your new book. Study after study have shown that this marketing method can be hugely effective for turning your audience into paying customers. When it’s done well, a content marketing strategy entertains your readers and shows them how good you are at writing.

Coca-Cola Journey, asks a series of questions about each story.  Here are three of them:

  1. Does it pass the water cooler test?
  2. Does it surprise you?
  3. Does it have universal appeal?

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Learn from these Writers
In previous blogs we explained how: “Smart Authors Get Paid for Marketing Their Books!” and “FREE, Brilliant Book Marketing to a Million Audience“.
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Write Something of Value for Readers
– which is “by chance” part of your book, such as travel tips to the location of your books plot, museums, festivals or public transportation that are mentioned in your book. You have to do your research for your books anyway, why not use the material you gather and write several articles that you can offer – always mentioning your book. One more way of content writing: Try to write as many guest blogs as possible for top bloggers that are high on Google and Alexa rankings. It will give you and your books more exposure and new readers.
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Why Asking for (media) Book Reviews?
When you could get both: book promotion and at the same time (often) being paid? I know, it is a new concept to many writers, but when you think about it – it makes really sense: why use your time and effort to chase reviewers, when you can use your energy to leverage your books content and your research content – to create articles that you can pitch to both, print and online newspapers and magazines?” Read the examples of two writers who have just done that.
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Perfect for Shy Writers
Content book marketing is also perfect for shy writers who might cringe at stepping outside their comfort zone. They can promote their books at the end of each article they write and even add links to their website or book sales page. Use sentences from your articles to build interesting posts and tweets.
BTW: Traditional media is more and more outsourcing, barely any full-time writing staff is left, which means they are open to pitches from freelance contributors…
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Josh Pigford, a Social Media Marketing Guru Wrote Recently:
“The bottom line is that people trust editorial content more than they trust advertisements (only). Do the right mix. Whether your business is as big as Colgate or whether you are a one-person start up, there’s no reason why you shouldn’t be able to utilize this simple fact in order to engage your audience and build your customer base.” And Joe Chernov brought it to the point: “Creating content that is so valuable that people would pay for it, yet you give it away for free, is a reliable way to earn the public’s trust.”
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Do’s and Don’ts in Content Writing / Blogging

  • Headline attention – encourage readers to read the next line
  • Use keywords that resonate with your audience
  • Simple and direct works well
  • Exciting, interesting, controversial, sensational all work well
  • Numbers / lists / real data works well
  • Just don’t be boring
  • Don’t forget to install an opt-in email list to be able to contact your fans!

Writing content will not transform your book into an overnight success, but it is a wonderful option for a long-term strategy, to build an authors platform and it gives your readers a sample of your writing. In our online seminars (and also weekend seminars in Eastern Canada and in the New England States) we help you to get ideas how to use your books’ content to write, promote and how you can even make money with your articles.

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.international-ebooks.com/book-promo to advertise your new book, specials or KDP Select Free Days.

Please check out all previous posts of this blog (there are almost 900 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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Smart Authors Get Paid for Marketing Their Books!

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20-dollar

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Benefits of Content Marketing vs Asking for Media Reviews
Almost every author I meet, worries about getting reviews for their books, getting known by readers and selling more books. No wonder – with millions of books competing for exposure! Book reviewers, both in the media, especially magazines, newspapers, or radio and avid readers/reviewers and book bloggers, are overwhelmed with requests.
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But why asking for (media) reviews, when you could get both: book promotion and at the same time (often) being paid? I know, it is a new concept to many writers, but when you think about it – it makes really sense: why use your time and effort to chase reviewers, when you can use your energy to leverage your books content and your research content - to create articles that you can pitch to both, print and online newspapers and magazines?
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Make use of your assets!
The three main assets you have:

- your writing skills
- the content you already wrote
- the research you have done for your book(s)

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Write about anything
In recent blogs I introduced two writers who (indirectly) promoted their books to a million readers, just by writing

- about restaurants that are mentioned in his book (Steven Raichlen) in Huffington Post
- about how much he hates self-promotion (Sean Beaudoin) in Salon.com

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Let your imagination soar
I was just talking with a client, who wrote a romance novel, how much material she has to write about for blogs and newspaper/magazine articles. Not only her book, but using all the research she has done for it. Keywords for her book are: Skiing, mountain, outdoors, FBI agent, inheritance, stolen jewels, gemstones, Montana etc.
Other than surf- or football magazines, she can write for pretty much any newspaper or magazine in English language media. Note, that I did not say any US-media! English language media are covering not only America, but half of the world: Australia, New Zealand, Great Britain, Canada etc. as well as all English internet content providers.
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Two more benefits of writing content:

  1. You have lots of material to write about.
    You can tweet it, post on Facebook, put in your timeline on Google+ and mention in your blog – which you have certainly connected to your Amazon author page and to your Goodreads page.
  2. You get valuable back-links to your website/blog.
    In practically all articles you write, there is the “bio” or “about the author” where you can mention your book or your website – together with a link or sometimes maybe two. Click the links above to the two author blogs by Steven Raichlen and Sean Beaudoin, who wrote for Huffington Post and in Salon.com.

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Learn the techniques to write for newspapers / magazines
Write newspaper style: the inverted pyramid.  Write in an inverted-pyramid style, with the conclusion first, details later. GoodDocuments.com gives these tips: “Write with the “punch line” first, starting with the conclusion, rather than building up. One way to learn to write this way is to write the section first with all the details, and then go back and start it with a lead sentence or two.”

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Writing Successfully for the Web
Online readers’ attention span is 10 seconds long, so writing for online publications is a bit
different from writing for print. WritersDigest gives lots of tips what’s different in online writing to writing a novel.

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Writing content can grow into free-lance writing
Ever wondered how freelance writers find markets for their craft and talent? Check out these websites/blogs for writing markets or freelance writing for airlines,

Do your research – both about your topic (double-check everything) and the publication you are pitching, rely on your particular expertise about a place or subject matter, and produce insightful copy, aimed at a sophisticated audience.

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Use a variety of media
Content book marketing includes not only blogging or writing articles for newspapers and magazines, but also podcasting, email marketing, creating online courses and even book marketing through webinars.

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Perfect for shy writers
Content book marketing is also perfect for shy writers who might cringe at stepping outside their comfort zone. They can promote their books at the end of each article they write and even add links to their website or book sales page. Traditional media is more and more outsourcing, barely any full-time writing staff is left, which means they are open to pitches from freelance contributors.
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Your articles are creating content people love to share, because it is either funny / witty or useful advice or otherwise interesting for readers. Content is used to draw in your ideal readers / reviewers and to build a platform. The result: you will increase your exposure, show your writing skills, grow a loyal following and attract reviewers – in one sentence:  Achieve success with your books – and in many cases, even get paid for it. Once you break the “glass-ceiling” – the sky will be the limit!

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/ Once you are on this website, click on Seminar to register.

Please feel free to check out all previous posts of this blog (there are 830+ of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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How to Become a Successful Writer? WRITE !

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Keyboard-VisaCard.

Even the shyest author, who would never speak at writer conferences or to a group of book lovers at a library, can write his or her way to success. I am not talking about your next book, which is certainly important, as your readers want to get more books from you, once they discovered you as an author.
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So, what else can you write to become successful?

  • write short stories that you can sell (or give away) on Amazon
  • write articles for newspapers and magazines
  • write regularly blog articles
  • write guest blog
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OMG, I hear you saying, the day has not enough hours… to do all this…
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Write short stories
In a former blog post  I explained “why you should split your book apart and sell each piece separately” and “divide it in chapters which you can sell to magazines or to web publishers”. To use a chapter or two for a short story means no work at all, but you certainly could change or shorten it a bit. Offer these short stories for download on your website – this way you get the email of your readers. Install an opt-in email form and offer your readers at the same time to sign up in order to get regular info about free stories and new book releases.
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Very important: Don’t just give the story away. Write a short bio or add an about.me link, including your website, info about all your books and their sales link at the end of your short story. This way, readers meet the author (you) and get to know your books and might one order right away with the help of the link they find in the short story.
Upload short stories to Wattpad, Red Room, Goodreads or Booksie.

Why short stories?  With all the distractions from other, flashier forms of entertainment it can be a struggle to set aside an hour or two and a find a quiet spot to read a book. Short stories can be read in 20 minutes- while enjoying lunch break, riding the bus or standing in a queue.
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Markets for Short Stories:  Authors who are aiming to supplement their income have to find markets at magazines, on Duetrope.com or offer their books to Amazon for inclusion into “Kindle Shorts”. Stories between 2,000 and 5,000 words are most market-able, however there is demand for all lengths. Duetrope is an award-winning, free writers’ resource listing over 4150 current Fiction and Poetry publications, updated almost daily.
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Write articles for newspapers and magazines
Be smart, and sell your magazine articles over and over again. As long as the markets don’t overlap, you can sell exactly the same article as many times as you like and, in this globally connected marketplace, it is easier than you think. However, you can only sell first rights, either print or electronic, once for the same piece. After that, unless you change the article significantly, you must offer it as a reprint for a lower fee.

If you change the article, you can sell it again for first rights. For example, you can turn a 600 word piece about traveling with a dog (a chapter of your memoir book) for a dog lovers magazine, into a similar length article for a regional newspaper and then a dog food website (e-rights). Then tweak it into an 900 word article for a national newspaper. Make make some minor changes and shorten the piece a bit for a travel or and airline magazine. Each time, you are able to sell it for first rights. Continue to sell it, however look also out for new markets in other English language media overseas.
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Steven Raichlen’s brilliant coup: He wrote an article for Huffington Post Foodie Paradise: 10 Great Places to Eat in Martha’s Vineyard. In a salute to some of Steven Raichlen’s favorite local bars, restaurants, coffee shops, lobster shacks, and ice cream parlors on Martha’s Vineyard, he had his characters visit the same places which he usually patronizes with his wife. He writes in this article: “I hope you’ll discover them by reading “Island Apart”. And then he gives even a link to his book on Amazon, explaining that it is now available in paperback.

Writing this article, Steven Raichlen was able to mention his book to a million readership FOR FREE, as the famous Huffington Post is a blog-empire, newspaper and online news aggregator, is also ranked the most powerful blog in the world by “The Observer” and is number 42 in “The Guardian‘s” Top 100 Media List.

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Why Blogging is #1 in Gaining Readers
“Blogging is not only fun and a way to interact with your readers, but it is an important part of your social media presence”, says Edmund S. Lee, a famous content marketing specialist: “Did you know that blogging is part of a complete social media strategy? The number one reason you need to include blogging as part of your marketing strategy is because it will gain you more readers and also more customers.”  He explains further: “There are a number of reasons why blogging brings an increase in website traffic and in customers. The first has to do with the art of search engine optimization, aka SEO, which means a higher ranking on Google”.

I might add: especially if you post your blog headlines regularly on Google+. And your blog gives your readers a reason to come back to your website on a regular basis. They will naturally see you as someone who provides value to their lives, which builds trust between you and your readers.

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Write guest blogs
To get the most of your guest blogging, look for a blog with an audience that’s similar to yours, but preferably with a huge readership. This way you can greatly increase the number of your visitors. A smart move is also to look for book reviewer blogs, as they are mainly read by book lovers. At the same time you make friends with the reviewer and chances are very high to get your own book reviewed. Check out a former post about guest blogging etiquette.
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It’s called content marketing …
Writing articles should become your standard operation procedure, no matter if blogs, articles for print or online – free or for a fee. Write and sell articles to newspapers, magazines and online. Reselling your work makes good business and time management sense, it cements your brand and gets your name and your books titles to a large audience. And even if you give away your articles (in exchange for email addresses of your readers) you gain something very important: Contact to your readers (and maybe reviewers) and future customers.

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/ Once you are on this website, click on Seminar to register.

Please feel free to check out all previous posts of this blog (there are 820 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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FREE, Brilliant Book Marketing to a Million Audience

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Martha's-Vinyard

Island Apart – Martha’s Vinyard

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One of the most savvy and clever marketing stunts by an author, I have seen in a very long time: Steven Raichlen is a food writer, known for his books: The Barbecue Bible and How to Grill, just wrote an article for Huffington Post 10 Great Places to Eat in Martha’s Vineyard. You might ask: fine, but what’s the point? Read on:

He also wrote a love story, which takes place in Martha’s Vinyard, MA, where he summers. His book in a nutshell: A New York book editor recovering from breast cancer, her diffident daughter, a self help guru, and the real life iconoclastic psychotherapist, Wilhelm Reich. Ultimately, it’s a story about love, loss, redemption — and a lot of really good food, that is mixed in the story. German readers might remember the bestseller: Es muss nicht immer Kaviar sein, by Johannes Mario Simmel.
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Steven Raichlen’s brilliant coup:
He wrote an article for Huffington Post Foodie Paradise: 10 Great Places to Eat in Martha’s Vineyard.  In a salute to some of Steven Raichlen’s favorite local restaurants, coffee shops, lobster shacks, and ice cream parlors on Martha’s Vineyard, he had his characters visit the same places which he usually patronizes with his wife.

He writes in this article: “I hope you’ll discover them by reading Island Apart. As my present to you and just in time for July 4th, here are 10 great places to eat in Martha’s Vineyard, who knows, maybe you’ll maybe run into Claire and the Hermit of Chappaquiddick …”  And then he gives even a link to his book on Amazon, explaining that it is now available in paperback.
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Huffington Post: Blog empire and newspaper
Writing this article, Steven Raichlen was able to mention his book to a million readership FOR FREE, as the famous Huffington Post is a blog-empire, newspaper and online news aggregator, is also ranked the most powerful blog in the world by “The Observer” and is number 42 in “The Guardian‘s” Top 100 Media List. Their print version is available in eight major countries.
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Steven Raichlen’s book promotion
Writing about his new book takes up about as much space as the listing of his favorite restaurants (which are really good!) His Huffington Post article ends with: “For more information about Island Apart, photos, a video of the island, and exclusive recipes for dishes, mentioned in the book, visit http://www.stevenraichlen.com. To order “Island Apart” click here.”

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What can we learn from author Steven Raichlen?

  • Clever Marketing and reaching millions of people can be done totally free (other than your time). Just use your creativity and imagination!
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  • Be self-assured and don’t hesitate to pitch international newspapers / blogs. It takes as much time as to pitch your local neighborhood paper.
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  • Write something of value for readers – which is “by chance” part of your book, such as travel tips to the location of your books plot, museums, festivals or public transportation that are mentioned in your book.
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  • You have to do your research anyway, why not use the material you gather and write several articles that you can offer – always mentioning your book.
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  • As a writer you know how to write, just learn how to write online content by reading lots of online articles and how they are set-up
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  • Have a stunning photo on your books cover!

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The possibilities of marketing your books are endless:

  • A writer of romance, situated in a Western ambiance, could for sample write how to learn wrangling horses or write about guest ranches – and offer these articles to travel magazines or newspapers.
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  • A writer of historical novels could write many articles about fashion, way of life, recipes or interior decoration in the 19th century world.
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  • A writer of crime thrillers could elaborate in an article about weapons, psychological reasons behind crimes, or details about the police work.
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  • Writers of business thrillers could offer an article what hedge funds are, how banks and mortgage companies are working or portrait business tycoons.
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  • If any kind of animal is mentioned in your book – write about their habitat and their life cycle, you can even write about your own pet, if it is a character in your book.
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Got the idea??? You have thousands of nouns in your manuscript – which means you are able to write thousands of articles. As a writer you don’t lack fantasy, that’s for sure… Let this talent work for you!
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It is called CONTENT MARKETING

Content writing is the most fun and casual way of marketing your books and some newspapers and magazines even pay you a small amount for your article. Although NOT Huffington Post. However in any case, you have a fantastic and free marketing outlet for your books to a huge audience, and you can brag that you write for ….

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/  Once you are on this website, click on Seminar to register.

Please feel free to check out all previous posts of this blog (there are 790 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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The Secret of Success with Social Media

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TulipsWord-of-Mouth Content Marketing

If you’re in the midst of developing one of the more than one million books that are published every year, it’s time to start thinking about how you are going to market your book … because in today’s publishing environment, it’s up to you to build momentum for your work.

However, if all you do on Twitter, Google+ or Facebook is to hawk your book or try to interest agents and editors in your manuscript you are probably not going to get anywhere.  This is not to say you can not ever talk about the interesting things you’re doing, this just can’t be all that you’re doing.

People on Social Media want content, and sharing content has become one important aspect of it. Create content that your target audience loves! The true allure of content marketing is in building an audience.

Social sharing provides signals to Google about which content is high quality; but more than that, social media provides networked, word-of-mouth publicity.
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10 Commands of Social Networking

Twitter, Google+, Goodreads, Facebook, Pinterest, LinkedIn, blogs, websites…

  1. Social Media is instant communication.  Managing time for  requests, connections, and comments is important.
  2. Be upfront and honest.
  3. Don’t try to do everything at once. Take it one Social Network at a time.
  4. Treat connections with respect. Followers and friends are so important.
  5. You have a great reach across the internet? People want to connect with people.
  6. It’s not about the most connections when it comes to Social Networking, It’s about having relevant connections.
  7. Be comfortable in the network(s).  Be able to be your authentic self.
  8. Automate posts – in order to save time you can spend individually with your followers
  9. Ask questions and share, share, share. Everyone has questions, some have answers. Get a dialog going…. After all, Social Media is about sharing.
  10. Set-up your bio(s) for optimization. Use key words that will attract the type of people that you want to connect with.
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Ask yourself “how am I truly adding value to my networks today?”  Start thinking about Social Media as a conversation not a transaction.  You will get really frustrated if you think it’s an immediate fix. Social media is important, maybe even crucial for writers today. Don’ t forget: customers always buy from those they know and like.

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are more than 730 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

.

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2 More Reasons to Have a Blog for Book PR

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In one of my recent articles I have written about Content Marketing via your blog and how to write for the web. Another article encouraged writers to “Start a blog today!” as a New Years resolution.

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Jeff Bullas has written a fantastic article (well, blog) about Content Marketing (for authors, I call it blogging) and the benefits (for the author). He says:

Search
“It is vital for optimizing your website and blogs to rank higher in search engines. The better the content and the more it is shared tells Google and other search engines that your website is worth reading. So it is pushed up the search rankings. If it is really good content it may even appear on the first page or even at number one (by the way by obtaining top ranking it receives about 40% of all clicks).”

Social
“Important for driving social media sharing – the better the content the more it is shared. It is as simple as that. Crap content does not get shared. Fullstop!!”

Key Insights
“Content writing (blogging) provides a solid footing for your marketing as 70% of customers prefer getting to know a company through an article rather than an ad. Websites with blogs receive 55% more visitors. 63% of companies said posting content on social media has increased marketing effectiveness.” 


And then he adds a couple of really good info-graphics, so hop over to Jeff Bullas’ blog to see them and to read the whole article! 

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Hyper Smash

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How to Become an Aureate Web Content Writer

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Web Content Writing

Content marketing is not a fashionable word – it is the most important element of successful online marketing. It is NOT selling, rather informing, entertaining, educating and communicating – and requires internet writing professionals. This is very good news for writers who know how to write for the Internet.  Are you ready? Writing is writing, no matter if a book or Internet content you say? Well, not at all! Writing for the web is a totally different approach!  No matter if you write a guest blog or if you write for a corporation’s website.

How to Write Internet Content
Eye-tracking studies have shown that readers SCAN text (in an F-shaped pattern), rather than READ it. And: website visitors read more slowly on the screen than in print.
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So, how to you use this knowledge for your writing?

  • use bullet lists, such as this one
  • Create lots of short paragraphs, and give them all a headline
  • Keep sentences short, they should never be longer than one line
  • Use spell check and a beta reader / software
  • Readers like to interact on the Web, so give them lots of links
  • Illustrate your text, use lots of  images
  • Don’t let your readers scroll on the screen, keep it to one page
  • Except prepositions and the words “and” and “the”, all major words in a headline should be capitalized

Online content is not just about words. When you write for the Internet, think “presentation”. Print content is formally written and a passively read. Online content is informally written, interactive and dynamic ..
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Google Authorship for SEO
Google made talented writers even more important with it’s latest SEO updates. Instead of weak content and “unnatural” link building, now sites need strong content that attracts links organically. The times of content farms are over!
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But that’s not all:  Now WHO creates the content matters – which is why Google wants to know who you are via your Google+ authorship profile. The days of lame anonymous content are over. Celebrity writers with demonstrated success and strong social followings will command the highest compensation.  One more reason to be on Google+ !

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Online Content Marketing

From the goal of building a direct relationship with prospective customers and clients, to social media sharing, to Search Engine Optimization – content is what works. This boom in online content marketing will require many more in-house staff and freelancers. The increased demand for talented content creators means compensation and respect for the writer will rise … as long as you understand and assert your own value in the marketplace.
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Soon the business world will realize just how much great writers are worth. Good for Internet-savvy content writers!

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are almost 600 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Tumblr and StumpleUpon.

Follow on Twitter: @111publishing

And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks, Doris

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