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Smart Authors Get Paid for Marketing Their Books!

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20-dollar

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Benefits of Content Marketing vs Asking for Media Reviews
Almost every author I meet, worries about getting reviews for their books, getting known by readers and selling more books. No wonder – with millions of books competing for exposure! Book reviewers, both in the media, especially magazines, newspapers, or radio and avid readers/reviewers and book bloggers, are overwhelmed with requests.
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But why asking for (media) reviews, when you could get both: book promotion and at the same time (often) being paid? I know, it is a new concept to many writers, but when you think about it – it makes really sense: why use your time and effort to chase reviewers, when you can use your energy to leverage your books content and your research content – to create articles that you can pitch to both, print and online newspapers and magazines?
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Make use of your assets!
The three main assets you have:

– your writing skills
– the content you already wrote
– the research you have done for your book(s)

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Write about anything
In recent blogs I introduced two writers who (indirectly) promoted their books to a million readers, just by writing

– about restaurants that are mentioned in his book (Steven Raichlen) in Huffington Post
– about how much he hates self-promotion (Sean Beaudoin) in Salon.com

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Let your imagination soar
I was just talking with a client, who wrote a romance novel, how much material she has to write about for blogs and newspaper/magazine articles. Not only her book, but using all the research she has done for it. Keywords for her book are: Skiing, mountain, outdoors, FBI agent, inheritance, stolen jewels, gemstones, Montana etc.
Other than surf- or football magazines, she can write for pretty much any newspaper or magazine in English language media. Note, that I did not say any US-media! English language media are covering not only America, but half of the world: Australia, New Zealand, Great Britain, Canada etc. as well as all English internet content providers.
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Two more benefits of writing content:

  1. You have lots of material to write about.
    You can tweet it, post on Facebook, put in your timeline on Google+ and mention in your blog – which you have certainly connected to your Amazon author page and to your Goodreads page.
  2. You get valuable back-links to your website/blog.
    In practically all articles you write, there is the “bio” or “about the author” where you can mention your book or your website – together with a link or sometimes maybe two. Click the links above to the two author blogs by Steven Raichlen and Sean Beaudoin, who wrote for Huffington Post and in Salon.com.

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Learn the techniques to write for newspapers / magazines
Write newspaper style: the inverted pyramid.  Write in an inverted-pyramid style, with the conclusion first, details later. GoodDocuments.com gives these tips: “Write with the “punch line” first, starting with the conclusion, rather than building up. One way to learn to write this way is to write the section first with all the details, and then go back and start it with a lead sentence or two.”

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Writing Successfully for the Web
Online readers’ attention span is 10 seconds long, so writing for online publications is a bit
different from writing for print. WritersDigest gives lots of tips what’s different in online writing to writing a novel.

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Writing content can grow into free-lance writing
Ever wondered how freelance writers find markets for their craft and talent? Check out these websites/blogs for writing markets or freelance writing for airlines,

Do your research – both about your topic (double-check everything) and the publication you are pitching, rely on your particular expertise about a place or subject matter, and produce insightful copy, aimed at a sophisticated audience.

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Use a variety of media
Content book marketing includes not only blogging or writing articles for newspapers and magazines, but also podcasting, email marketing, creating online courses and even book marketing through webinars.

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Perfect for shy writers
Content book marketing is also perfect for shy writers who might cringe at stepping outside their comfort zone. They can promote their books at the end of each article they write and even add links to their website or book sales page. Traditional media is more and more outsourcing, barely any full-time writing staff is left, which means they are open to pitches from freelance contributors.
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Your articles are creating content people love to share, because it is either funny / witty or useful advice or otherwise interesting for readers. Content is used to draw in your ideal readers / reviewers and to build a platform. The result: you will increase your exposure, show your writing skills, grow a loyal following and attract reviewers – in one sentence:  Achieve success with your books – and in many cases, even get paid for it. Once you break the “glass-ceiling” – the sky will be the limit!

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/ Once you are on this website, click on Seminar to register.

Please feel free to check out all previous posts of this blog (there are 830+ of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing
http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

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Top Forums for Self-Publishers



Barry Eisler once said:
“All writers think of what they do as an art.
Smart writers understand that writing is also a business.
Really smart writers see themselves also as entrepreneurs.”

Great help on your way to become a writer / entrepreneur are these forums:

John Kremer’s Book Marketing Network  
THE book-marketing guru John Kremer founded this community, which has groups, forums, blogs and other social-media functions. A 5,000+ member forum where you can interact with other authors and participate in active discussions.

Absolute Write Water Cooler 
This large community of writers offers conversation, discussion and enlightenment on many writing-related
topics. There is a Self-Publishing and POD forum, as well as over 500 threaded conversations which makes searching the archives easy with their treasure trove of helpful tips.

Small Publishers Association of North America
Created and run by the Small Publishers Association of North America (SPAN), this new social network has
great forums. Topics are mostly blogs and books, and other things small publishers focus.

The Kindle Direct Publishing (KDP) Community    
From “Perfect dimensions for cover image” and “How Do You Decide the Price of Your Book?” to “How to write and publish books without an aggregator”.

The Writers Workshop   
An active British Writers Community. There is a forum part: Find out How To Get Published and one “Explore the best book on Getting Published”, “Self-publishing in the UK” or “Your experience with POD publishing”.

Romance Writers of America Forums   
Run by the Romance Writers of America, actually two forums, has a self-publishing and small press forum – but it is “for members only”. So if you are writing in this genre, join the friendly folks here.

Support for Multi Media Self-Publishing   
This small forum is not only dedicated to authors, but also photographers, video producers etc. Topics are e-Books, PDFs, reports & other digital documents, posts are i.e. “How to construct a landing page”, “Social media goes mobile”.

Now you might have an idea why you should join self-publisher forums? Your fellow self-publishers / small publishers have been there – done that. These forums are a cornucopia of freely shared knowledge, entertainment, generous support and friendly colleagues.


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Do You Know These Websites for Writing Jobs and Markets?

Photo Petr Krachtovil.

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Ever wondered how freelance writers find markets for their craft and talent?
Don’t look further than to these websites, which are regularly updated, either on a weekly, and sometimes even on a daily basis. Just click on these links:

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http://www.absolutewrite.com
This site is chockfull of valuable content, including international market listings.

http://www.duotrope.com
Duotrope’s Digest is a free database of more than 2,300 markets for short fiction, poetry and novels/collections.

http://www.fundsforwriters.com
Editor C. Hope Clark delivers the inside scoop on freelance writing, writing jobs (full-time), grants, markets, contests and fellowships. Sign up for her free e-newsletter – you will be glad that you did.

http://www.fwointl.com
Freelance Writing Organization–International is a free online database with thousands of job listings and freelance opportunities.

http://www.journalismjobs.com
Daily job listings for journalists, editors, online media and more.

http://www.marketlist.com
This database of markets and contests that pay has been going strong for more than a decade.

http://www.mediabistro.com
Every freelancer should bookmark this site and frequent it often for the latest industry news and the great section dedicated to job listings.

http://www.mediajobsearchcanada.com
Job Search & Find site for Canadian writers, journalists, editors, marketing & PR-specialists and radio & TV personnel.

http://www.mediajobmarket.com
Media Job Market houses hundreds of job postings along with several must-read articles on job hunting in the writing industry.

http://www.savvybookwriters.wordpress.com
Mixture of publishing news, tips for writers and freelance writing, jobs, grants and contests

http://www.writergazette.com
Be informed by Writer Gazette’s regularly weekly submission calls to paying markets.
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Update your portfolio regularly, and don’t forget: the decision makers can be found on social media sites, such as Google+ or Twitter as well. Keep in contact and post regularly the best of your writing there as well.  Being familiar with you and your writing can improve your chances of getting more assignments.

Do you know any other websites for writing jobs?

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/ Once you are on this website, click on Seminar to register.

Please feel free to check out all previous posts of this blog (there are 840+ of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing
http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

.

.

Hyper Smash

Pingate

 

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