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Why I Hate Self-Promotion

05 Aug

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I hate to promote myself

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Why I Hate Self-Promotion is the title of a Salon.com article by SEAN BEAUDOIN, author of 

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I planned a completely different blog post today, but when I read this hilarious article, I just had to write about his sad/funny musings and how it can help authors. Sean Beaudoin’s subtitle is:  “As an author, marketing myself is a crucial part of the business — but that doesn’t mean I hate doing it any less”.

Sean has a publisher, however, as with all big (and small) publishers, he is “responsible for his own book promotion, as he is not John Grisham. And even John Grisham bitches about his promo budget.” Sean explains: “Publishers used to do most of the marketing for the books they put out. The best an author could do was finish the last chapter and then show up reasonably sober for a tri-city book tour.”
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“It’s essentially the record business model. A label signs 100 bands and tosses a few singles out there, hoping one gets noticed and blows up. Meanwhile, they spend all their cash stroking Mariah Carey, who is going to sell the same shit-train of albums regardless. The label does nothing to promote the 100 unknown bands, and if their singles die–which almost all of them do–so be it. Contracts were made to be canceled. But there are rare unexpected and random hits, and that is where the money comes from.”
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So, what can we learn from Sean Beaudoin?
He makes almost everything right: I have never heard about him or his books. Now I do! Why?
He is smart and wrote a guest post on Salon.com, a really great and funny peace of writing that makes readers wanting to see his books. And it allowed him to include lots of links to:

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You get the idea?
If you don’t get an article like this into Salon.com or the Huffington Post, write at least for a major newspaper (or a regional one), a magazine or a blog that has lots of readers (not writers), who might be interested in your topic. You can write about scenes and facts of your book in a thousand angles and topics. See also a sample of what you can do in a former blog post about Steven Raichlen’s article in the Huffington Post.
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Did I mention his book’s great cover design?  Another good idea:  he (or his publisher) posted his latest book on Amazon and other online retailers for pre-orders, which every author should do. Why this is so important?  Bookstores return unsold copies after three months to the publisher. Bookstore chains, such as B&N, sell over the internet too. And some readers who have heard from friends or online about your book go (still) to bookstores to get it. As more buzz is made about your book BEFORE it launches, as better for its success.
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We can learn a lot from Sean’s promotion mistakes too
He writes: “I have 975 followers on Twitter, an embarrassing pittance for anyone trying to move units.”  Well, in the meantime his Twitter followers increased by a hundred more – for sure due to his article. Anything less than 2,000 Twitter followers is pretty useless. Lots of books about Social Media recommend even NOT to follow people under 2,000 followers at the least. Better those from 5,000 and up… To reach these numbers, one just needs to be pro-active and re-tweet a lot. And most important to choose readers, bloggers and book reviewers as followers.
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Sean Beaudoin is NOT on Goodreads, where readers flock to, and this is a big mistake. There he could not only have an author page, but also a second one for all his books. He could join lots of reader groups in all possible genres and beyond, without having to peddle his books. He could upload all his Twitter followers and Facebook friends with one click. His shear presence would be enough; plus a Goodreads Giveaway campaign that could bring a lot of attention to readers and also book reviewers.
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Same with Google+ where he could join reader communities, show off his books and on his Google+ page show all his book titles several times a day – a rarity in Social Media. Most important: being on Google+ means authors and their books are automatically on Google’s search engine top rankings. An additional benefit of Google+ is their EVENT page where one can announce a book launch for free to the public. However, the same is true as for all Social Media sites: choose lots of followers, which is very easy at Google+, done with only a click on the ADD function which is next to each Google+ account. It is even easier as with other sites. You don’t have to wait for approval as on Goodreads or Facebook.
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Having said all this, Sean Beaudoin’s marvelous website, his great book trailers, an interview and especially his article in Salon.com and in Weeklings  will find him lots of new readers. Check out his new book Wise Young Fool on Tuesday, August 6, in bookstores – and is already available on Amazon.com. The Hardcover sells for only $13.23, and the e-book for $8.89.  Wise Young Fool is certainly available on Amazon.co.uk and other countries as well.
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You see, even here in this blog post Sean Beaudoin’s books are indirectly promoted, just writing about his initial article.  It proofs that writing for magazines, blogs and newspapers, no matter if print or online, will help to show off your books and start a snowball system of publicity.

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for three months. Learn more about this individual book marketing help: http://www.111Publishing.com/ Once you are on this website, click on Seminar to register.

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