If you’re in the midst of developing one of the more than one million books that are published every year, it’s time to start thinking about how you are going to market your book … because in today’s publishing environment, it’s up to you to build momentum for your work.
However, if all you do on Twitter, Google+ or Facebook is to hawk your book or try to interest agents and editors in your manuscript you are probably not going to get anywhere. This is not to say you can not ever talk about the interesting things you’re doing, this just can’t be all that you’re doing.
People on Social Media want content, and sharing content has become one important aspect of it. Create content that your target audience loves! The true allure of content marketing is in building an audience.
Social sharing provides signals to Google about which content is high quality; but more than that, social media provides networked, word-of-mouth publicity.
10 Commands of Social Networking
Twitter, Google+, Goodreads, Facebook, Pinterest, LinkedIn, blogs, websites…
- Social Media is instant communication. Managing time for requests, connections, and comments is important.
- Be upfront and honest.
- Don’t try to do everything at once. Take it one Social Network at a time.
- Treat connections with respect. Followers and friends are so important.
- You have a great reach across the internet? People want to connect with people.
- It’s not about the most connections when it comes to Social Networking, It’s about having relevant connections.
- Be comfortable in the network(s). Be able to be your authentic self.
- Automate posts – in order to save time you can spend individually with your followers
- Ask questions and share, share, share. Everyone has questions, some have answers. Get a dialog going…. After all, Social Media is about sharing.
- Set-up your bio(s) for optimization. Use key words that will attract the type of people that you want to connect with.
Ask yourself “how am I truly adding value to my networks today?” Start thinking about Social Media as a conversation not a transaction. You will get really frustrated if you think it’s an immediate fix. Social media is important, maybe even crucial for writers today. Don’ t forget: customers always buy from those they know and like.
If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar
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