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Difference Between Marketing and Advertising

14 Jan

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Advertising / free day campaigns are just a very small part of marketingAs very well described here, it is only a tiny slice of the “marketing pie”.  A humerus approach to illustrate the difference between Marketing, PR, Advertising, and Personal Branding can be found in these examples. The huge variety of Online Marketing approaches are shown in this wheel-shaped graphic below. 

Continue reading after the graphic
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The Noob Guide to Online Marketing - Infographic
Unbounce – The DIY Landing Page Platform

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Book Marketing Strategies
Selling your book for a very low price or for free is not really a marketing strategy, unless … And it should only be done and only works well in these circumstances:

  • when you have already a name,
  • when you have several books or
  • when you are a well established as a writer.

It costs money to advertise and then you loose sales, the sale of a couple of books short after the free days will soon be over and the book will turn back into it’s old Amazon rankings. See also a former blog post blog post “Free Days on KDP Select – is it for you?

Consider this too:  You must commit exclusivity with Amazon for 90 days, which means that you must remove your e-book (NOT the print version!) from all other retailers and give up your e-book royalties from Barnes & Noble, Kobo, Apple iBook store and Sony’s Nook eBook store or wherever else you sell it.
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Giving away a short story (1000 to 1,500 words) or writing guest  blogs is a much better approach – and publishing stories on a high-frequented magazine or newspaper websites helps to find new readers (and you might get even paid for it). You can split your book into many short stories (re-write or spin it a bit to make it “new-looking”).  Tweeting or posting about these free short stories will bring you even more additional promotion for you book – and links to your sales page and your own website, where you hopefully have an opt-in form for your email newsletter to invite readers to your next book.

Most Successful KDP Free Day Campaigns
Authors with multiple books or a series of books use promo days to give away the first book in a series (or the third or fifths, hoping that customers will come back and buy the other books from that series. Which they often do. You can use each of your books to advertise everything else you have written.
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Don’t forget:  If you have only one book there is nothing that readers can actually buy from you, after they received your book for free! The only benefit is the lending program for Prime Members that bring you some revenue – but only if you have priced it higher than $2.99, as readers usually prefer to borrow higher-priced books.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/  to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

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2 responses to “Difference Between Marketing and Advertising

  1. M. Zane McClellan

    January 14, 2014 at 3:46 am

    Such great information! Thank you.

     
  2. mariathermann

    January 14, 2014 at 4:01 am

    To me Kindle’s free of charge program makes no commercial sense whatsoever. It seems to be far better to publish 3 free chapters of the first book on Wattpad, Goodreads and Scribd.com or even the whole book, if it’s part of a series. That way the book gets exposure on huge readership platforms and one can interact with readers, perhaps take their comments on board and revise the book accordingly or use the information to make the follow-up book just right for the reader…and those are far more willing to give reviews, too. KDP “readers” are most likely just people who want to download as many free books as possible without ever bothering to read even a small selection of them. Thanks for your excellent advice in this blog post.

     

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