Word of Mouth Marketing
If you are in the midst of developing one of the more than one million books that are published every year, it’s time to start thinking about how you are going to market your book … because in today’s publishing environment, it’s up to you to build momentum for your work.
It is All About Relationships
Social media marketing is the darling of the marketing world. However it is NOT about selling – rather about building relationship with your readers, educating them about your writing and then making them love your books. Avoid that all you do on Twitter, Google+ or Facebook is to hawk your book or try to interest agents and editors in your manuscript. This is not to say you can not ever talk about the interesting things you’re doing.
People on Social Media Want Content
Sharing content has become an important aspect of these networks. Create content that your readers love! Social sharing signals to Google’s Search Engines which content is high quality while Social Media provides networked, word-of-mouth publicity for your writing.
10 Commands of Social Networking
…. such as Twitter, Google+, Goodreads, Pinterest, Facebook, LinkedIn, blogs, websites…
- Schedule tweets in advance to gain time for interacting with your followers
- Use Hootsuite to schedule your posts at the best times and also to several sites at the same time
- Don’t expect fast results. Readers need time to become familiar with you and your books
- Don’t try to do everything at once. Take it one Social Network at a time.
- Treat connections with respect. Followers and friends are important.
- It’s not about the most connections when it comes to Social Networking, It’s about having relevant connections.
- Be comfortable in the network(s). Be able to be your authentic self.
- Ask your readers to refer you to their friends and acquaintances.
- Ask questions and share, share, share. Everyone has questions, some have answers. Get a dialog going…. After all, Social Media is about sharing.
- Set-up your bio for keyword optimization. Use key words that will attract the type of people that you want to connect with.
How Social Media has changed word-of-mouth marketing is shown in this slide-share. Read also an article on Forbes: “7 Social Media Tips You Can Learn From Richard Branson”, who is still tweeting most of the content himself.
Ask yourself ”if I go to a party will I listen to people who constantly talk how good their business products are, or when I turn on the TV, do I prefer to watch the movie or do I rather watch the commercials?” Compare this with Social Media…
You will get really frustrated if you think it’s an immediate fix. Social media is important, maybe even crucial for writers today. Don’t forget: customers always buy from those they know and like. Create posts and tweets that are worthy, start by developing attainable goals, learn what your audience likes, create content that is useful, and make it easy to share.
If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.
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