Secret of Social Selling Your Book

25 Mar


Authors can do either of the following:

  • Spend ten thousands, even hundred thousands of dollars to buy their way into bestseller lists
  • Create their platform – do your own marketing, write articles or short stories – or hire publicists

REMEMBER:  Even Celebrity Authors are required to have a platform and a web presence!
Social Media has become part of our culture, and helps to connect with your readers. However when scrawling through tweets and other posts on Social Media sites one gets the impression that 90% of all posts by writers are “buy my book, buy my book, buy my book…”.  Instead of posting links to useful or entertaining articles, reader only land at sales pages.  Few links are pointing to interesting, entertaining or helpful content – despite the fact that there are so many talented writers out there, who could write great articles or show snippets of their books online. This would make their Social Media presence more valuable and would connect readers with their writing craft.

Social Selling

by mohitlakhmani.
Explore more infographics like this one on the web’s largest information design community – Visually.

QUESTION: No matter what you purchase: Whom Would you Believe More:

  • a) advertisements
  • b) newspaper / magazine articles
  • c) writing samples

I am not telling you a secret here:  b) and c) are free … and sometimes authors can even make more money with writing newspaper and magazine articles.  So, why not doing what you like best:  WRITING – and at the same time market your books with writing?

Content Writing Resolutions:

  •         Split chapters of your book into several blog articles
  •         Use your research notes to create web content or guest blogs
  •         Write 2 blogs / week for 2-3 months
  •         Write 1 email newsletter / month for your customers
  •         Write 2 guest blogs / month
  •         Write 2 articles for e-Zines / month
  •         Write 2 posts for Google+ community sites
  •         Upload blogs to Sharing Sites after each post (Google+, Twitter FB, Pinterest, StumpleUpon, Tumblr etc.)

Remember:  Blog/web content or articles does not have to be always written text:  Graphics, images, curated text, re-blogs, videos, guest blogs or info graphics for example are fine too!  And if you have not already, read this story how an author cleverly used places in his book to write a magazine article and show off his latest novel.  What about you?  Are you using the content you have already researched or the books you have written to show your writing skills and get more exposure as an author?




If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers:

Please check out all previous posts of this blog (there are more than 1,050 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing 111Publishing @ Google+


Hyper Smash



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4 responses to “Secret of Social Selling Your Book

  1. Maria Matthews

    March 25, 2014 at 11:46 am

    Yes I liked it and it gave me some helpful ideas as to how to market Doris and my children’s book , thank you.

  2. ARRivera

    March 25, 2014 at 2:46 pm

    Reblogged this on A.R. Rivera Books and commented:
    As a soon-to-be published Indie author, I have been researching marketing and platform building for several months now. I found this particular article very helpful and thought maybe you would, too!

  3. topa

    March 26, 2014 at 5:31 am

    I like the graphics a lot. I am more a visual type kind of person, so any graphic with a few explaining words is a good advertising for me. But it has to make sense and be useful. Like this one. 😉

  4. authorheena

    March 29, 2014 at 2:02 pm

    Informative n helpful!


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