RSS

Tag Archives: web content writing

Secret of Social Selling Your Book

.
It’s all about CONTENT MARKETING

Authors can do either of the following:

  • Spend ten thousands, even hundred thousands of dollars to buy their way into bestseller lists
  • Create their platform – do your own marketing, write articles or short stories – or hire publicists

REMEMBER:  Even Celebrity Authors are required to have a platform and a web presence!
.
Social Media has become part of our culture, and helps to connect with your readers. However when scrawling through tweets and other posts on Social Media sites one gets the impression that 90% of all posts by writers are “buy my book, buy my book, buy my book…”.  Instead of posting links to useful or entertaining articles, reader only land at sales pages.  Few links are pointing to interesting, entertaining or helpful content – despite the fact that there are so many talented writers out there, who could write great articles or show snippets of their books online. This would make their Social Media presence more valuable and would connect readers with their writing craft.
.

Social Selling

by mohitlakhmani.
Explore more infographics like this one on the web’s largest information design community – Visually.
.

QUESTION: No matter what you purchase: Whom Would you Believe More:

  • a) advertisements
  • b) newspaper / magazine articles
  • c) writing samples

I am not telling you a secret here:  b) and c) are free … and sometimes authors can even make more money with writing newspaper and magazine articles.  So, why not doing what you like best:  WRITING – and at the same time market your books with writing?
.

Content Writing Resolutions:

  •         Split chapters of your book into several blog articles
  •         Use your research notes to create web content or guest blogs
  •         Write 2 blogs / week for 2-3 months
  •         Write 1 email newsletter / month for your customers
  •         Write 2 guest blogs / month
  •         Write 2 articles for e-Zines / month
  •         Write 2 posts for Google+ community sites
  •         Upload blogs to Sharing Sites after each post (Google+, Twitter FB, Pinterest, StumpleUpon, Tumblr etc.)

Remember:  Blog/web content or articles does not have to be always written text:  Graphics, images, curated text, re-blogs, videos, guest blogs or info graphics for example are fine too!  And if you have not already, read this story how an author cleverly used places in his book to write a magazine article and show off his latest novel.  What about you?  Are you using the content you have already researched or the books you have written to show your writing skills and get more exposure as an author?

.

<><><><><>

.

If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,050 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

.

Hyper Smash

Pingate

 

Tags: , , , , ,

A “NEW” Way of Book Marketing

.

Even Ernest Hemingway,  Margaret Atwood, Tom ChiarellaGloria SteinemBrian Mockenhaupt and Stephen King did it:  Writing occasionally short stories and magazine articles – before blogs became fashionable. In several former posts we explained in detail how easy it is for writers to create content, such as blog articles and sell them to magazines and newspapers or write guest blogs. Read more here and here about brilliant book marketing and content writing.
.

Don't-Limit-Yourself
.

Use Your Writing Skills to Earn Money
Writing for magazines, newspapers or online articles will get you paid much faster than you ever will be for your book – and they will pay you more!
.

Get your Name Out There
Establish your brand as a writer, get links back to your website or book sales page (there are often two links allowed in guest blogs).  As more articles or blogs you publish, as more visibility on the Internet is guaranteed – and as more readers learn about your books.
.

Use Content Marketing to Promote Your Books
It’s about attracting the customer to you, the author, rather than paying for expensive advertisements. Entertain and educate first and sell second. Barely talk about your book. The old school thinking struggles with these new concepts.

.
Literary Magazines
Literary magazines offer the perfect opportunity for you to get your name and work available to the public.  However, before you offer articles to Literary Magazines: submit short pieces of work to build a portfolio of writing credits and therefore excellent connections.
.

Where is Your Audience?
It is common knowledge for marketing professionals:  1% of any audience creates new ideas, 9% talk about the ideas, and the remaining 90% follows the conversation. By reaching the 1%, you can reach the 99%. It’s called “influencer” marketing.
.

SEO and Content Marketing:
The rise of Web 2.0 and Social Media gave people the ability to find and share information with their friends. If you create convincing article / blog content, it will be distributed on its own, and when adding to your Google+ timeline, it will be ranked high by Google’s Search Engines.
.

Stop acting like an Advertiser:

  • Content Marketing guaranties you more readers’ trust
  • Become a part of your readers lives without selling
  • At least half of your marketing effort should be Content Marketing
  • Content marketing creates a following “around” your (author) brand.
  • You can even make money with your content:
  • You can sell some of your images and your video
  • You can charge to read your blog or online magazine
  • Publishing content can be in a variety of media or formats, such as apps, print, web radio, social networks, video and even web TV

.

Become a publisher and not just an advertiser! 
Jeff Bullas wrote in his valuable marketing blogs: “Thanks to Google, the role of content becomes more and more important. The reward is higher rankings and more visibility on the Internet for sites that offer unique content and a quality user experience. Use content marketing, writing articles that you might be able to sell and customers will come to you!”
.

Writing content will not transform your book into an overnight success, but it is a wonderful option for a long-term strategy, to build an authors platform and it gives your readers a valuable sample of your writing.

In our online seminars – and also in weekend seminars (this spring in Eastern Canada and in the New England States) we help you to get ideas how to use your books’ content to write, promote and even how you can make more money with your art.

.

<><><><><>

.

If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars

Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 970 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

.

Hyper Smash

Pingate

 
4 Comments

Posted by on January 3, 2014 in Author Platform / Brand

 

Tags: , , , , ,

How Smart Writers Write to Market their Books

.
Content-Writing

.

Social Media has become part of our culture, and it helps to connect with your readers. However when scrawling through tweets and other posts on Social Media sites one gets the impression that 90% of all posts by writers are “buy my book, buy my book, buy my book ….”  Few links are pointing to interesting, entertaining or helpful content – despite the fact that there are so many talented writers out there who could write great articles or show snippets of their books. This would make their Social Media presence more valuable and would connect readers with their writing craft.

Question: Whom Would you Believe More:

a) advertisements
b) newspaper / magazine articles
c) samples to try out a product

Most consumers / readers are not excited by pure advertising, they prefer authentic content and like to read writing samples.

Why are authors trying to market their books only with a) when b) and c) are more authentic in the eyes of consumers – or at least a mixture of a, b and c?  I am not telling you a secret here: b and c are free … and sometimes authors can even make money with writing newspaper and magazine articles.
.

It is Called CONTENT MARKETING
And it is nothing new, if you work in marketing. From Coca Cola to Volkswagen to IKEA, content marketing is getting more and more foot hold. Read an article “Why Content Marketing Works
.
All these companies have to employ and pay a lot of money to “story tellers”. However, you as an author, you have done the “content” part already in writing your book, you just need to use your content and “market” it, in order to give your readers samples of your writing or make them curious about your new book. Study after study have shown that this marketing method can be hugely effective for turning your audience into paying customers. When it’s done well, a content marketing strategy entertains your readers and shows them how good you are at writing.

Coca-Cola Journey, asks a series of questions about each story.  Here are three of them:

  1. Does it pass the water cooler test?
  2. Does it surprise you?
  3. Does it have universal appeal?

.
Learn from these Writers
In previous blogs we explained how: “Smart Authors Get Paid for Marketing Their Books!” and “FREE, Brilliant Book Marketing to a Million Audience“.
.

Write Something of Value for Readers
– which is “by chance” part of your book, such as travel tips to the location of your books plot, museums, festivals or public transportation that are mentioned in your book. You have to do your research for your books anyway, why not use the material you gather and write several articles that you can offer – always mentioning your book. One more way of content writing: Try to write as many guest blogs as possible for top bloggers that are high on Google and Alexa rankings. It will give you and your books more exposure and new readers.
.

Why Asking for (media) Book Reviews?
When you could get both: book promotion and at the same time (often) being paid? I know, it is a new concept to many writers, but when you think about it – it makes really sense: why use your time and effort to chase reviewers, when you can use your energy to leverage your books content and your research content – to create articles that you can pitch to both, print and online newspapers and magazines?” Read the examples of two writers who have just done that.
.

Perfect for Shy Writers
Content book marketing is also perfect for shy writers who might cringe at stepping outside their comfort zone. They can promote their books at the end of each article they write and even add links to their website or book sales page. Use sentences from your articles to build interesting posts and tweets.
BTW: Traditional media is more and more outsourcing, barely any full-time writing staff is left, which means they are open to pitches from freelance contributors…
.

Josh Pigford, a Social Media Marketing Guru Wrote Recently:
“The bottom line is that people trust editorial content more than they trust advertisements (only). Do the right mix. Whether your business is as big as Colgate or whether you are a one-person start up, there’s no reason why you shouldn’t be able to utilize this simple fact in order to engage your audience and build your customer base.” And Joe Chernov brought it to the point: “Creating content that is so valuable that people would pay for it, yet you give it away for free, is a reliable way to earn the public’s trust.”
.

Do’s and Don’ts in Content Writing / Blogging

  • Headline attention – encourage readers to read the next line
  • Use keywords that resonate with your audience
  • Simple and direct works well
  • Exciting, interesting, controversial, sensational all work well
  • Numbers / lists / real data works well
  • Just don’t be boring
  • Don’t forget to install an opt-in email list to be able to contact your fans!

Writing content will not transform your book into an overnight success, but it is a wonderful option for a long-term strategy, to build an authors platform and it gives your readers a sample of your writing. In our online seminars (and also weekend seminars in Eastern Canada and in the New England States) we help you to get ideas how to use your books’ content to write, promote and how you can even make money with your articles.

 .

<><><><><>

.

If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.international-ebooks.com/book-promo to advertise your new book, specials or KDP Select Free Days.

Please check out all previous posts of this blog (there are almost 900 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing
http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

.

.

Hyper Smash

Pingate

 

Tags: , , , , , , , ,

Smart Authors Get Paid for Marketing Their Books!

.

20-dollar

.

Benefits of Content Marketing vs Asking for Media Reviews
Almost every author I meet, worries about getting reviews for their books, getting known by readers and selling more books. No wonder – with millions of books competing for exposure! Book reviewers, both in the media, especially magazines, newspapers, or radio and avid readers/reviewers and book bloggers, are overwhelmed with requests.
.

But why asking for (media) reviews, when you could get both: book promotion and at the same time (often) being paid? I know, it is a new concept to many writers, but when you think about it – it makes really sense: why use your time and effort to chase reviewers, when you can use your energy to leverage your books content and your research content – to create articles that you can pitch to both, print and online newspapers and magazines?
.

Make use of your assets!
The three main assets you have:

– your writing skills
– the content you already wrote
– the research you have done for your book(s)

.
Write about anything
In recent blogs I introduced two writers who (indirectly) promoted their books to a million readers, just by writing

– about restaurants that are mentioned in his book (Steven Raichlen) in Huffington Post
– about how much he hates self-promotion (Sean Beaudoin) in Salon.com

.

Let your imagination soar
I was just talking with a client, who wrote a romance novel, how much material she has to write about for blogs and newspaper/magazine articles. Not only her book, but using all the research she has done for it. Keywords for her book are: Skiing, mountain, outdoors, FBI agent, inheritance, stolen jewels, gemstones, Montana etc.
Other than surf- or football magazines, she can write for pretty much any newspaper or magazine in English language media. Note, that I did not say any US-media! English language media are covering not only America, but half of the world: Australia, New Zealand, Great Britain, Canada etc. as well as all English internet content providers.
.

Two more benefits of writing content:

  1. You have lots of material to write about.
    You can tweet it, post on Facebook, put in your timeline on Google+ and mention in your blog – which you have certainly connected to your Amazon author page and to your Goodreads page.
  2. You get valuable back-links to your website/blog.
    In practically all articles you write, there is the “bio” or “about the author” where you can mention your book or your website – together with a link or sometimes maybe two. Click the links above to the two author blogs by Steven Raichlen and Sean Beaudoin, who wrote for Huffington Post and in Salon.com.

.

Learn the techniques to write for newspapers / magazines
Write newspaper style: the inverted pyramid.  Write in an inverted-pyramid style, with the conclusion first, details later. GoodDocuments.com gives these tips: “Write with the “punch line” first, starting with the conclusion, rather than building up. One way to learn to write this way is to write the section first with all the details, and then go back and start it with a lead sentence or two.”

.
Writing Successfully for the Web
Online readers’ attention span is 10 seconds long, so writing for online publications is a bit
different from writing for print. WritersDigest gives lots of tips what’s different in online writing to writing a novel.

.
Writing content can grow into free-lance writing
Ever wondered how freelance writers find markets for their craft and talent? Check out these websites/blogs for writing markets or freelance writing for airlines,

Do your research – both about your topic (double-check everything) and the publication you are pitching, rely on your particular expertise about a place or subject matter, and produce insightful copy, aimed at a sophisticated audience.

.
Use a variety of media
Content book marketing includes not only blogging or writing articles for newspapers and magazines, but also podcasting, email marketing, creating online courses and even book marketing through webinars.

.
Perfect for shy writers
Content book marketing is also perfect for shy writers who might cringe at stepping outside their comfort zone. They can promote their books at the end of each article they write and even add links to their website or book sales page. Traditional media is more and more outsourcing, barely any full-time writing staff is left, which means they are open to pitches from freelance contributors.
.

Your articles are creating content people love to share, because it is either funny / witty or useful advice or otherwise interesting for readers. Content is used to draw in your ideal readers / reviewers and to build a platform. The result: you will increase your exposure, show your writing skills, grow a loyal following and attract reviewers – in one sentence:  Achieve success with your books – and in many cases, even get paid for it. Once you break the “glass-ceiling” – the sky will be the limit!

.

<><><><><>

.
If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/ Once you are on this website, click on Seminar to register.

Please feel free to check out all previous posts of this blog (there are 830+ of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing
http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

.

.

Hyper Smash

Pingate

 

Tags: , , , , , , , ,

How to Become an Aureate Web Content Writer

.

At-sign - Copy - Copy


.

.

.

.
Web Content Writing

Content marketing is not a fashionable word – it is the most important element of successful online marketing. It is NOT selling, rather informing, entertaining, educating and communicating – and requires internet writing professionals. This is very good news for writers who know how to write for the Internet.  Are you ready? Writing is writing, no matter if a book or Internet content you say? Well, not at all! Writing for the web is a totally different approach!  No matter if you write a guest blog or if you write for a corporation’s website.

How to Write Internet Content
Eye-tracking studies have shown that readers SCAN text (in an F-shaped pattern), rather than READ it. And: website visitors read more slowly on the screen than in print.
.

So, how to you use this knowledge for your writing?

  • use bullet lists, such as this one
  • Create lots of short paragraphs, and give them all a headline
  • Keep sentences short, they should never be longer than one line
  • Use spell check and a beta reader / software
  • Readers like to interact on the Web, so give them lots of links
  • Illustrate your text, use lots of  images
  • Don’t let your readers scroll on the screen, keep it to one page
  • Except prepositions and the words “and” and “the”, all major words in a headline should be capitalized

Online content is not just about words. When you write for the Internet, think “presentation”. Print content is formally written and a passively read. Online content is informally written, interactive and dynamic ..
.
Google Authorship for SEO
Google made talented writers even more important with it’s latest SEO updates. Instead of weak content and “unnatural” link building, now sites need strong content that attracts links organically. The times of content farms are over!
.

But that’s not all:  Now WHO creates the content matters – which is why Google wants to know who you are via your Google+ authorship profile. The days of lame anonymous content are over. Celebrity writers with demonstrated success and strong social followings will command the highest compensation.  One more reason to be on Google+ !

.
Online Content Marketing

From the goal of building a direct relationship with prospective customers and clients, to social media sharing, to Search Engine Optimization – content is what works. This boom in online content marketing will require many more in-house staff and freelancers. The increased demand for talented content creators means compensation and respect for the writer will rise … as long as you understand and assert your own value in the marketplace.
.
Soon the business world will realize just how much great writers are worth. Good for Internet-savvy content writers!

.

<><><><><>

.

If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,060 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

.

Hyper Smash

Pingate

 

Tags: , , , , , ,

 
%d bloggers like this: