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Tag Archives: Book Marketing

2 Great Tools to Get More Readers

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SavvyBookWriters.Wordpress.com

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Submit Your Articles to Blog Directories and e-Zines

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Blog Directories
Blog Success Journal writes:  A blog directory will help you link your site to other websites, and it also organizes your website by categorizing those link.  Don’t confuse it for a search engine. A directory will list websites by both a category and a subcategory. Unlike a search engine, it is categorized by the content which is contained on the entire website.  Gaining exposure for your blog is critical to building a following.  Check out the directories Alexa-Ranking on this useful Avangate.com website before submitting – as lower the numbers as better the ranking.
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Why Submit Your Blog to a Directory?

 

  • You can increase traffic to your blog/website.
  • It helps raise your all-important page ranking, which makes it easier for people to find you.
  • It generates links, which also helps your page ranking.
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The Difference Between e-Zine and Blog Directory: Submissions to e-Zines are single articles, while submitting to a directory means that your whole blog is listed there.
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All About e-Zines
If you’re Internet savvy, you’re probably familiar with a number of websites that promote e-Zines. However, many writers haven’t yet explored the potential of e-Zines and Blog Directories, or have even heard about the great opportunities to get more exposures to their writing, their books and get their names out.  Now you are probably asking yourself, “What is an e-Zine?” An e-Zine is an online blog or newsletter about a specific topic, with a targeted group of subscribers.
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Tips for e-Zine Submissions
If you’re submitting to e-Zines for the first time, read carefully through the following tips:

  • When using an online submission form, read the directions carefully before you fill out the form so you know what files and information they want.
  • Don’t rely on fancy layout or unnatural words to tell your story if it’s headed for a podcast. Indents, italics, and symbols will not translate easily into the audio medium.
  • Many online forms have anti-virus security programs that won’t allow certain file types. Don’t hit the “send” button too soon or accidentally cancel when working in an online form.
  • Pay close attention to the e-Zine’s intended audience.
  • Put links on your own webpage to every story you publish in an e-Zine. This is a great way to share your work with your fans without having to self-publish the story on your own site.

Important: Learn to Write for the Web 
Writing for blogs is totally differently from writing a novel. Learn how to write the “inverted pyramide” from most important on top to less further on. Is your text easy to read? Eye-tracking studies have shown that readers SCAN text (in an F-shaped pattern), rather than to READ it. And: website visitors read more slowly on the screen than in print. So, how to you use this knowledge for your writing?
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Use bullet lists, such as this one:

  • Create lots of short paragraphs, and give them all a headline
  • Keep sentences short, they should never be longer than one line
  • Use spell check and a beta reader / software
  • Readers like to interact on the Web, so give them lots of links
  • Illustrate your text, use lots of images
  • Don’t let your readers scroll on the screen, keep it to one page
  • Except prepositions and the words “and” and “the”, all major words in a headline should be capitalized

Online content is not just about words. When you write for the Internet think “presentation”. Print content is formally written and a passively read. Online content is informally written, interactive and dynamic.
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Most e-Zines are free. Many e-Zine publishers will permit a copy writer to submit a small article on topics that pertain to the publisher’s e-Zine. The writer gives the publisher permission to publish their article, free of charge, in exchange for the publisher including the author’s bylines. Normally, this small 3-line blurb directs traffic to the writer’s website, which in turn, creates more business for the writer. 

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,070 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Is this You? Make it Right from the Start!

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Teaching

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Would you learn to drive a car, a totally new profession or fly a plane without a flight instructor?
It makes sense to have a professional for “showing you the ropes”, someone who has studied the subject and has many years experience. The same is true for the “new profession” that you, as an independent authors choose: Publisher.

Getting help BEFORE you write or at least before you publish, can save a lot of headache, beginner mistakes, lots of time and most important: Money! And even when you get help after your book is published, it will improve your appearance as a serious author tremendously.
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Evaluating Book Appearance and Author Platform
Before we start our Publishing and Book Marketing consulting/coaching we ask our clients to fill out a questionnaire in order to evaluate their book’s appearance and if the basics of professional publishing are known and if the author platform or any kind of author brand are visible.
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These are some of the gaps we discover:

  • No knowledge about the “competition” of their book
  • No clear picture about the potential readership demographic
  • No professional author image on Social Media
  • Missing author pages on Amazon or Goodreads
  • Cover image not in line with the content / not attractive
  • No Google+ Page for each of their books
  • No email opt-in on their webpage
  • No own ISBN, which means not their own publisher
  • Not registered with Bowker for worldwide listing of books
  • No regular blog posts on their site
  • No guest posting on other blogs
  • Follows only other writers on Twitter instead of readers or reviewers
  • Book is in the “wrong” category on Amazon
  • No transfer of Twitter / Facebook followers to Goodreads
  • No interesting tweets, just hawking their books
  • No email signature, or no “about.me” on blogs
  • No articles written for newspapers or magazines
  • No free event invitation on Goodreads or Google+
  • Social Media sites are not connected with each other
  • Book Cover that screems “self-published”
  • No pre-publishing reviews are sent out
  • No Goodreads Giveaway before book launch

…. well, this list could go on and on …

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Never Too Late
My favored quote is “You never get a second chance for a first good impression”. However, there is always still a good chance to improve the author platform and the author brand, one step at a time.  When all these gaps are closed, sales will pick up!  But you have to do the necessary steps and the groundwork first!  Let’s help you with our 30+ years of professional publishing experience and marketing studies. See also samples how we can support your marketing efforts.
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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/  to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 980 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Kindle Countdown Deals – How They Work

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Digital.

Kindle Countdown Deals are limited time discounts on Kindle eBooks. A note about the pending price increase tells customers the regular price and the promotional price on the book’s detail page, as well as a countdown clock telling them how much time is left at the promotional price. This Amazon feature is more like a sale that gives authors and publishers another way to push through sales of a Kindle exclusive book. They set incremental pricing which will change at decided intervals.

Kindle Countdown Deals is a new KDP Select benefit that allows authors to run limited-time discount promotions on their books, which can help earn more royalties and reach more readers.

Customers can see the regular price and the promotional price on the book’s detail page, as well as a countdown clock telling them how much time is left at the promotional price. You will also continue to earn your selected royalty rate on each sale during the promotion.
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Actually it is not a countdown, but rather a count-up, as the book price starts very low and then goes up to its original price.  See an example of a Kindle Countdown Deal:
http://www.amazon.com/dp/B00DFOT5VI

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Amazon explains the benefits of Kindle Countdown Deals:

  • They’re time-based: Not only does this give you more control to decide how long the book is discounted, but the time remaining for the promotion is visible to customers to increase excitement for the price discount.
  • Customers see the regular price: It’s easy for customers to see the great deal they’re getting, as the regular price is included on the book’s detail page, right beside the promotional price.
  • Royalty rate is retained at lower prices: You will earn royalties based on your regular royalty rate and the promotional price. As a result, if you are using the 70% royalty option, you’ll earn 70% even if the price is below $2.99.
  • There’s a dedicated website: Customers can easily browse active; Kindle Countdown Deals at www.amazon.com/kindlecountdowndeals, providing yet another way for books to be discovered.
  • You can monitor performance in real-time: A new KDP report displays sales and royalties at each price discount side-by-side with pre-promotion performance, so it’s easy to compare.
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During each promotional day, your book’s detail page will display a counter announcing the promotion, the current price, the time remaining until the price changes, and the next price. If your book, for example, has a list price of $4.99, and you start a promotion on Monday at 8 A.M. your time, with a starting price of $1.99. You set three price increments to run 24 hours each.  To me this new way of building excitement about your book seems to make more sense than the FREE KDP DAYS.  What do YOU think?
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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for 3 months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials or your KDP Select Free Days.

Please check out all previous posts of this blog (there are more than 940 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Posted by on November 28, 2013 in Marketing, Publishing News

 

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Checklist: How to Organize Your Book Marketing

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Pen-Paper

Checklist for future success authors
Until you become a celebrity author, there are only TWO ways to market your book …

  1. You can invest lots of money and pay “bestseller buyers”, buy ads / go on book signing tours / attend all national book fairs – or
  2. You can invest time into building a platform and an authors brand through the use of social marketing and content marketing, plus you learn some fast and free tricks to spread the word about your book.

And then there is
a. the promotional, social part (content marketing, Social Media, book readings)
b. the “hard-selling” part for your book (bookstores, online retailers, book fairs)
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“Hard-Selling” will barely work if you have not laid out the foundation under a). Ask yourself:
Would you likely buy something from an unknown person, no matter if on- or off-line? Remember that your competition in published books is fierce and there are millions published every year. Readers have to be convinced to buy an unfamiliar book from a totally unknown author.
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First Things First – Prepare Your Books Success:

- Plan your publishing business – create a business plan/checklist
– Get your own ISBN number and register your copyright
– Register with Bowker to have your book worldwide listed (free)
– Choose the right genre (category) and keywords for your book (on/off-line retailers)
– Gather as many reviews as possible and write a compelling blurb
– Research media contacts and prepare Press Releases
– Write your “elevator pitch” and practice it for quick pitch
– Start spread sheets / lists with email addresses of potential readers / reviewers / media
– Create an email signature & use it for every email you send out
– Print business cards / book marks
– Start and write regularly (once or twice a week) blog posts
– Create your own – not a free! site – hosting is cheap now – author website
– Spruce up your website and blog for your book launch
– Write a compelling press release
– Invite more reviewers for your book
– Submit photos of your book cover image to Pinterest, Flickr…
– Create a slide show and/or video book trailer
– Send copies to book reviewers in various publications and to book bloggers
– Send review copies to book clubs with large distribution
– Have a professional! photographer taken a portrait to use for your avatar
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Offline Book Promotion:

- Book Signings (bookstores / Malls / Airports before X-Mas)
– Readings at libraries & book clubs or Meetup
– Writing newspaper / magazine articles (content marketing)
– Plan and create an email campaign to potential readers
– Get customer orders for special (price) pre-launch sale
– Join HARO (Help a Reporter out) to make yourself a name as an expert in your field
– Participate in Writing Contests
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Online Book Promotion:
For both, fiction or non-fiction: The foundation for your books’ success is in building a community, a social environment and a platform to introduce yourself and your work to readers. How can you accomplish this, even before your book is finished? It takes at least ONE year to make yourself known in the book community, so start early in order to have a successful book launch.

IMPORTANT:
Choose the “right” followers and post ONLY things that are interesting and useful for your readers, such as publishing news, humor / quotes, valuable tips etc.  Don’t use Social Media as a bill board for your book!
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What you can do before your book is ready to go to the beta-reader, copy-editor and final editor:

- Create a list of tweets / posts for your Social Media sites
– Sign up with free scheduling services (Hootsuite, Futuretweets etc.)
– Choose the “right” followers: READERS / REVIEWERS / BOOK BLOGGERS
– Get to know and introduce yourself to potential readers, sign up at Google+
(good for SEO), Goodreads, Twitter, FB, Pinterest, Flickr
– Join forums in your field, especially if you write non-fiction
– Send blog articles to newspapers / magazines and even to e-Zines
– Write guest blogs for other bloggers to get your name out
– Comment on other bloggers posts (esp. book bloggers and reviewers)
– Invite several thousand! people as followers and friends on your social media sites
– Join book communities at #1 Goodreads (has 20,000+ communities) #2 Wattpad, #3 KindleBoards, BookTalk, Scribd…
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Once your book is edited, has an appealing cover, is professionally converted (e-book), or got a perfect layout (print) and is ready to launch:

IMPORTANT:
Automate submissions between your blog/website and all your Social Networks – and among all your social media sites. This saves you lots of time!  For example: Every blog post you write is automatically transferred to your Amazon author page and to your Goodreads page. When you schedule your tweets on Hootsuite, they are automatically posted on all your Twitter accounts, on Facebook and Google+.  Your post on Pinterest shows up on Twitter. This way, everything you post on Google+ appears on Facebook, Twitter and all your Google+ communities.

- Place your book into the right category / genre and sub-genre (important for its success!)
– Create a second, separate BOOK PAGE on Amazon, Goodreads, Google+ and FB
– Set up a media press kit on your website with a link to your book trailer
– Start a Goodreads Giveaway a month before book launch (print book only)
– Write a blog post about the upcoming launch
– Ask friends to list your book under “Listmania” on Amazon & to LIKE your author page
– Exchange books for book shelves with your friends on Goodreads
– Participate in “Carnival of the Indies” blog carnival to promote your blog URL
– Send your books’ cover to cover contests (e.g. http://www.thebookdesigner.com)
– Submit your blogs including a bio and URL link to even more e-Zines

- Offer interviews at Radio (www.blogtalkradio.com) / local or national TV stations
– Make arrangements for interviews in newspapers or on book blogger’s sites

- Try to set you up to become a desirable guest expert on a talk or morning show
– Befriend influential book bloggers for even more reviews and articles
– Gather writing friends for cross-promotions and blog tours
– Add press clippings and articles, already published, to your website
– Get a new business card with images of all your books and sales links
– Place the books’ cover image & description daily on your Google+ stream
– Announce your book launch or book signing on Google+ for FREE
– Get even more friends, followers and people in your circles on social media sites
as you need lots of audience to spread the word about your new book!
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What else can you do to increase your books’ success:
Write your next book! Readers want to get more of your writing. Only authors with several books will be top sellers. The first book is always the hardest – to write and to sell.

- Become a guest speaker at writers conferences or business seminars
– Sell your book to libraries (find out how the library orders)
– Let your book translate in other languages or sell foreign rights
– Split your (non-fiction) book in pieces and sell single articles to magazines
– Participate in writing contests and book awards
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Hope this list keeps you busy : ) and if you have more tips, please send us a comment! You will find many blog posts here to each of these topics. Just type the keyword into to search function above and get all relevant articles and further information.
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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 179 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.international-ebooks.com/book-promo to advertise your new book, specials or KDP Select Free Days.

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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WRITERS SEMINAR, OTTAWA, CANADA, Nov 16

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Ottawa-Canada-Parliament

Ottawa Parliament from the Museum of Civilization

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Our Writers Seminar, in Ottawa, on Nov 16, next Saturday, shows established  A N D  aspiring authors how they can “promote their books on a shoestring”, using their previous manuscripts for content marketing. As a Canadian writer or small publisher, do you know about the Government Grants you might be eligible for? One of the interesting topics in this seminar – among many others.
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Prepare for an inspiring Workshop!
Participants will find out how to navigate the modern publishing world and get hundreds of
valuable marketing tips during this seminar while in the relaxed atmosphere of a group of
writers. Get to know how to promote books without even spending money for it. Get practical hands-on tips for content marketing – and get a chance to ask your own questions after the Seminar.
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These are the WRITER’S SEMINAR Main Topics:

  • Learn about Government Canada Grants for writers
  • Create your own brand and your platform
  • Leverage the content of your book into other markets
  • Learn about the pre-publishing & publishing process
  • Identify your target readers and their demographic
  • Find out how to reach these readers online and off-line
  • Choose the type of publishing that is right for you
  • Market and publicize your book successfully on a budget
  • Prepare your next bestseller & find free book publishing funding sources

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Read more here: http://www.111publishing.com/seminar-ottawa/

Admission is only $39 for online sign-up till November 14 – or cash at the door is $59.
THANKS a lot in advance for letting other writers know about this event.  See you there : )

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.international-ebooks.com/book-promo to advertise your new book, specials or KDP Select Free Days.

Please check out all previous posts of this blog (there are more than 900 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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The Latest Numbers – For Your Books Success

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5

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Savvybookwriters.wordpress.com ranked #102,462 in the world and in the USA #45,649  according to Alexa website ranking. “Savvybookwriters.wordpress.com receives 9,588 page views per day and has website back links from #339 websites.” They are only talking about one of our websites / blogs! We promote our clients’s books on several websites, plus on our numerous Social Media sites.
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Extensive Outreach to Book Lovers
Most important for promoting your book campaigns is a well-known partner with an extensive outreach to book lovers and readers / reviewers communities.  There are four more websites, notably http://www.e-book-PR.com, http://www.international-ebooks.com, http://www.111Publishing.com/blog   and this blog http://savvybookwriters.wordpress.com with well over 500,000 readers so far – plus all our Social Media sites, such as 3 Twitter Accounts with over 40,000 followers, 4 Google accounts with over 7,000 followers and 3 Pinterest book pages, where we post on a daily basis.
We are members in several dozens of reader / book communities on Google+ with ca. 60,000 friends and Goodreads – where we have over 3,200 friends. We also contribute daily to websites such as Tumblr and StumpleUpon. All these pages are connected with each other, it is a whole showcase network, which means your book and it’s cover will show up on many different places on the internet.
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Three Ways Authors Can Benefit
More than 30 years of publishing experience and our great connections are valuable ingredients in consulting and coaching:

1. Online Seminar / Marketing Package
2. Weekend Seminars
3. Promo / Advertising / Email Newsletter / Websites
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1. Online Seminar: Consulting & Book Marketing Help:
This comprehensive package consists of two main parts:

Online Seminar / Consulting

  • Unlimited book marketing consultations by email for up to three months
  • Unlimited social media help for up to three months
  • Article to introduce your book to readers
  • Three hours of one-on-one Book Marketing Online Seminar phone-consultations
  • Instructions / checklist / links for you to use for your book promotions
  • Author interview on our blog website – this article stays there forever!
  • Free e-book for you: “Book Marketing on a Shoestring” launch Spring 2013
  • Plus one surprise gift we will reveal once you signed up!

Marketing of your book(s)

  • Introduction of your books on dozens of reader communities with a 60,000+ audience
  • Advertising of your book on free days /promotions with Amazon KDP to over 500.000+ readers
  • Blog posts including cover image/author bio/books description on both, blog & our websites
  • “Book of the Month” individual email recommendation to more than 3,200 readers on Goodreads etc.
  • Book posts/tweets/ads several times/week for 3 months on all sites to more than 500.000+ readers

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As one client recently commented on our blog: “I fully agree that the Book Marketing package offered is not only economical, but with value added services. She guides me on a day-to-day basis, always helpful, always approachable. Thank you. Highly recommend Doris.”

To sign up for the Online Seminar go to:  http://www.111Publishing.com/Seminars

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2. Writers Seminars on Weekends
Find out how to navigate the modern publishing world, get hundreds of valuable marketing tips during this seminar while in the relaxed atmosphere of a group of writers. Learn how to promote your book without even spending money for it. Get practical hands-on tips to market your book.

These are the WRITER’S SEMINAR main topics:

  • Learn about the pre-publishing & publishing process
  • Identify your target readers and their demographic
  • Find out how to reach these readers online and off-line
  • Create your own brand and your platform
  • Choose the type of publishing that is right for you
  • Market and publicize your book successfully on a budget
  • Leverage the content of your book into other markets
  • Prepare your next bestseller & find free book publishing funding sources
  • Learn about Government Grants and funding for your print book
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3. NEW: Advertising & Social Media Promotion:
Three months for only $79. Just in time for NaNoWriMo to give you writing time while we promote your book. Are you planning any of these book promotions:

  • Introduction / launch of a new book?
  • Have a Goodreads Giveaway?
  • A reduced book price campaign?
  • Amazon KDP Select FREE days?

To take advantage of this inexpensive book advertising and to sign up at an extremely low price go to http://www.international-ebooks.com/book-promo  or http://www.e-book-PR.com/book/promo

 

Let us help you to learn the publishing ropes, become a successful writer and save time – time to write!  For any questions you might have, send us an email, using the forms you can find on each of our websites. Contact us, no matter if you are a single writer or a writers group to schedule a seminar / workshop in your area. Winter and Spring 2014 w’ll have several on the East Coast and Eastern Canada.

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Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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How Smart Writers Write to Market their Books

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Content-Writing

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Social Media has become part of our culture, and it helps to connect with your readers. However when scrawling through tweets and other posts on Social Media sites one gets the impression that 90% of all posts by writers are “buy my book, buy my book, buy my book ….”  Few links are pointing to interesting, entertaining or helpful content – despite the fact that there are so many talented writers out there who could write great articles or show snippets of their books. This would make their Social Media presence more valuable and would connect readers with their writing craft.

Question: Whom Would you Believe More:

a) advertisements
b) newspaper / magazine articles
c) samples to try out a product

Most consumers / readers are not excited by pure advertising, they prefer authentic content and like to read writing samples.

Why are authors trying to market their books only with a) when b) and c) are more authentic in the eyes of consumers – or at least a mixture of a, b and c?  I am not telling you a secret here: b and c are free … and sometimes authors can even make money with writing newspaper and magazine articles.
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It is Called CONTENT MARKETING
And it is nothing new, if you work in marketing. From Coca Cola to Volkswagen to IKEA, content marketing is getting more and more foot hold. Read an article “Why Content Marketing Works
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All these companies have to employ and pay a lot of money to “story tellers”. However, you as an author, you have done the “content” part already in writing your book, you just need to use your content and “market” it, in order to give your readers samples of your writing or make them curious about your new book. Study after study have shown that this marketing method can be hugely effective for turning your audience into paying customers. When it’s done well, a content marketing strategy entertains your readers and shows them how good you are at writing.

Coca-Cola Journey, asks a series of questions about each story.  Here are three of them:

  1. Does it pass the water cooler test?
  2. Does it surprise you?
  3. Does it have universal appeal?

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Learn from these Writers
In previous blogs we explained how: “Smart Authors Get Paid for Marketing Their Books!” and “FREE, Brilliant Book Marketing to a Million Audience“.
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Write Something of Value for Readers
– which is “by chance” part of your book, such as travel tips to the location of your books plot, museums, festivals or public transportation that are mentioned in your book. You have to do your research for your books anyway, why not use the material you gather and write several articles that you can offer – always mentioning your book. One more way of content writing: Try to write as many guest blogs as possible for top bloggers that are high on Google and Alexa rankings. It will give you and your books more exposure and new readers.
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Why Asking for (media) Book Reviews?
When you could get both: book promotion and at the same time (often) being paid? I know, it is a new concept to many writers, but when you think about it – it makes really sense: why use your time and effort to chase reviewers, when you can use your energy to leverage your books content and your research content – to create articles that you can pitch to both, print and online newspapers and magazines?” Read the examples of two writers who have just done that.
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Perfect for Shy Writers
Content book marketing is also perfect for shy writers who might cringe at stepping outside their comfort zone. They can promote their books at the end of each article they write and even add links to their website or book sales page. Use sentences from your articles to build interesting posts and tweets.
BTW: Traditional media is more and more outsourcing, barely any full-time writing staff is left, which means they are open to pitches from freelance contributors…
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Josh Pigford, a Social Media Marketing Guru Wrote Recently:
“The bottom line is that people trust editorial content more than they trust advertisements (only). Do the right mix. Whether your business is as big as Colgate or whether you are a one-person start up, there’s no reason why you shouldn’t be able to utilize this simple fact in order to engage your audience and build your customer base.” And Joe Chernov brought it to the point: “Creating content that is so valuable that people would pay for it, yet you give it away for free, is a reliable way to earn the public’s trust.”
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Do’s and Don’ts in Content Writing / Blogging

  • Headline attention – encourage readers to read the next line
  • Use keywords that resonate with your audience
  • Simple and direct works well
  • Exciting, interesting, controversial, sensational all work well
  • Numbers / lists / real data works well
  • Just don’t be boring
  • Don’t forget to install an opt-in email list to be able to contact your fans!

Writing content will not transform your book into an overnight success, but it is a wonderful option for a long-term strategy, to build an authors platform and it gives your readers a sample of your writing. In our online seminars (and also weekend seminars in Eastern Canada and in the New England States) we help you to get ideas how to use your books’ content to write, promote and how you can even make money with your articles.

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.international-ebooks.com/book-promo to advertise your new book, specials or KDP Select Free Days.

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