RSS

Tag Archives: Amazon Kindle

Book Marketing on a Shoestring

Valuable Tips for Authors – Don’t Miss This

.

.

How Authors Can Promote their Books Without Spending a Lot of Money 
Book Marketing on a Shoestring is  available: 
http://www.amazon.com/dp/B00UAVL3LE
on Amazon Kindle for only $3.99.

.
OVERVIEW OF THE CHAPTERS:
.
PART ONE
Why Book Marketing is Important – and Rewarding.
How Readers Will Find Your Book.
Author/Entrepreneur – Do You Have What it Takes?
Marketing Possibilities Seem to Be Overwhelming!
The Internet is Full of Bogus Stories.
What’s the Difference Between Marketing and Selling?
.
PART TWO
Evaluate Your Current Publishing Situation.
Let’s Start With the Basic Tasks.
Get a Professional Author Portrait.
Create Your Avatar.
Use Your E-mail Signature.
Join the Most Effective Social Media Sites.
Join Reader/Writer Communities — Online and in Person.
Start a Website and/or Blog.
Sell Your Books from Your Website/Blog.
Create a Business Card, or Bookmarks.
Outline an “Elevator” Pitch.
Start a Newsletter E-mail List.
Write Blog Articles as a “Guest Blogger”.
Write Prequels for Your Future Novel.
Contribute Content to Article Directories.
.
PART THREE
You Never Get a Second Chance …
Write a Compelling Blurb.
Edit, Edit, and Edit Even More!
Increase Readership: Create an Audio Book.
Will Print Copies Sell More Books?
Get an ISBN Number.
Why do you Need a Copyright Registration?
List Your Book Worldwide.
Create Excitement with a Book Cover Poll.
Gather as Many Early Reviews as Possible.
Get Advance Book Reviews from Magazines and Newspapers.
Get Pre-Orders for Your New Book.
How to Deal With the Media and Book Bloggers.
Submit Photos of Your Book Cover.
Sign up on HelpaReporter.com. 
Create a Media Kit.
.
PART FOUR
Marketing Steps Within Your Book’s Content. 
Choose the Correct Category/Genre.
Let Your Readers Pay With a Tweet.
Press Releases for a Review—are They Worth the Effort?
Create a Separate BOOK PAGE or AUTHOR PAGE.
Organize Your Book Launch Party.
There are at least 17 Online Book Retailers.
With a Little Help from Your Friends…
Get More Book Reviews.
Cross Promotions and Blog Tours.
Create a Slideshow for Your Book.
The Power of Book Trailers.
.
PART FIVE
Book Marketing Strategies
Selling Books and e-Books to Libraries
Offer Your Book to Book Discussion Clubs.
How to Profit from an Award
Get Interviews on Radio and TV Shows.
Improve Visibility for Your Books.
Connect All Your Social Networking Sites.
Read from Your Books at Libraries.
Book Signings at Local Bookstores
Get Your Book Translated Into World Languages.
Sell Your Foreign Rights.
How About a Movie Deal for Your Book?
How Else Can You Leverage Your Manuscript?
Bestseller Tips from Trade Publishers.
Checklist for Your Book Marketing (Timeline)
.
.
Book Marketing on a Shoestring  contains 103 pages, chock full of valuable tips for authors, and will be very affordable priced at US$3.99.  If you are a frequent reader of our blogs, you can already imagine how useful this new ebook will be for your own book marketing!
.

Thanks for writing a review after reading it  : )
.
<><><><><>
.
 
Leave a comment

Posted by on March 13, 2015 in Book Deals

 

Tags: , , , , ,

How Readers Can Find Your Book

.

Book-Shelf

.

At Barnes&Noble, Waterstones or local indie bookstores, customers can browse in categories where book covers, titles and blurbs help them to discover great books. Finding books at online retailers readers have to type phrases and keywords into the search bar in order to have the right books – the reason for author in selecting relevant keywords.
.

Keywords for Title or Sub-Title
Marketers state that 80% of the effectiveness of ads depend on your headline. The same is true for book titles. Especially for non-fiction books, your book’s title is most important for search results and must be well-related to search terms. Not easy for fiction books… If your title is “Annabel’s Secret”, a short sub-title, such as “A Victorian Era Mystery” will help with keywords to make it easier being found by readers.
.

Create a List of Words and Phrases
Imagine what customers type into the search bar to find what they want to read – not your name or book title. More important are subjects in your book, such as “business writing” or “historic romance” or “finding academic jobs” for example. Kindle Direct Publishing (KDP) explains it: “Along with factors like sales history and Amazon Best Seller Rank, relevant keywords can boost your placement in search results on Amazon.com.”
.

Test Your Keywords at Amazon
Type them into the search bar slowly, one letter at a time and watch as prompts appear with words, you might be looking for in the search field. The most popular searches will be on top of the list.
.

Use Google’s Keyword Planner
Amazon’s search bar gives no data how often a term is searched, it’s wise to check these and similar ones with Google and see if one word or phrase is more popular than the other.
By testing similar terms at Google, you will find the numbers of each search term.
.

Categories with Keyword Requirements
The following genres are designed to be linked with keyword suggestions that will help to rank books in certain categories.  Amazon writes: “In order to list your title in certain sub-categories, you’ll need to add Search Keywords in addition to the categories you choose for your title. Click a category in this list to see the keyword requirements.”

Examples from Amazon for each of these categories can be found here:
https://kdp.amazon.com/help?topicId=A200PDGPEIQX41

  • Romance
  • Science Fiction & Fantasy
  • Children’s
  • Teen & Young Adult
  • Mystery, Thriller, & Suspense
  • Comics & Graphic Novels
    .

Important: Keywords
Kindle Direct Publishing (KDP) allows (only) SEVEN keyword choices Use short phrases, two to three words long, mixed with single words, such as “publishing,” “pets” or “airplanes.” Combine them with phrases like “children’s bedtime stories” and “glider flying” for example. Imagine you are a reader searching by subjects for a book. Never use words or phrases, such as “best”, “latest”, “most important”, “new,” “on sale,” “available now” “fiction” “novel” “book” or your author name or the category or title of the book.
.

Keep the Title Short
The book’s description should be related to the book’s content and keywords to the setting, character, theme and plot of the book. Always use description consistent across all your book formats, for your e-book, print and audio-book.
.

A Word of Caution
Amazon states: “Selecting a category for your book is a lot like deciding where your book should be shelved in a library. KDP uses BISAC Subject Codes, an industry standard system, to help determine where your book should show up for browsing and searching customers.”
However, the “browsing path” that Amazon generates from your choice is not always the same as the BISAC category you chose – and even more confusing: the browsing categories for books and e-books are NOT identical! Author Louise Locke describes in her blog how she could find the right category for her book on Amazon, only because as an independent author she was able to – which is rarely the case when going with a trade publisher.

As book discovery moves more and more to digital databases and online searches, your book’s success will also rely on the right keywords, phrases and the best category.

.

<><><><><>

.

If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 970 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

.

Hyper Smash

Pingate

 
4 Comments

Posted by on January 9, 2014 in Marketing, Publishing

 

Tags: , , , , , ,

Kindle Countdown Deals – How They Work

.

Digital.

Kindle Countdown Deals are limited time discounts on Kindle eBooks. A note about the pending price increase tells customers the regular price and the promotional price on the book’s detail page, as well as a countdown clock telling them how much time is left at the promotional price. This Amazon feature is more like a sale that gives authors and publishers another way to push through sales of a Kindle exclusive book. They set incremental pricing which will change at decided intervals.

Kindle Countdown Deals is a new KDP Select benefit that allows authors to run limited-time discount promotions on their books, which can help earn more royalties and reach more readers.

Customers can see the regular price and the promotional price on the book’s detail page, as well as a countdown clock telling them how much time is left at the promotional price. You will also continue to earn your selected royalty rate on each sale during the promotion.
.
Actually it is not a countdown, but rather a count-up, as the book price starts very low and then goes up to its original price.  See an example of a Kindle Countdown Deal:
http://www.amazon.com/dp/B00DFOT5VI

.

Amazon explains the benefits of Kindle Countdown Deals:

  • They’re time-based: Not only does this give you more control to decide how long the book is discounted, but the time remaining for the promotion is visible to customers to increase excitement for the price discount.
  • Customers see the regular price: It’s easy for customers to see the great deal they’re getting, as the regular price is included on the book’s detail page, right beside the promotional price.
  • Royalty rate is retained at lower prices: You will earn royalties based on your regular royalty rate and the promotional price. As a result, if you are using the 70% royalty option, you’ll earn 70% even if the price is below $2.99.
  • There’s a dedicated website: Customers can easily browse active; Kindle Countdown Deals at www.amazon.com/kindlecountdowndeals, providing yet another way for books to be discovered.
  • You can monitor performance in real-time: A new KDP report displays sales and royalties at each price discount side-by-side with pre-promotion performance, so it’s easy to compare.
    .

During each promotional day, your book’s detail page will display a counter announcing the promotion, the current price, the time remaining until the price changes, and the next price. If your book, for example, has a list price of $4.99, and you start a promotion on Monday at 8 A.M. your time, with a starting price of $1.99. You set three price increments to run 24 hours each.  To me this new way of building excitement about your book seems to make more sense than the FREE KDP DAYS.  What do YOU think?
.

.
<><><><><>
.

If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for 3 months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials or your KDP Select Free Days.

Please check out all previous posts of this blog (there are more than 940 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

.

.

Hyper Smash

Pingate

 
Leave a comment

Posted by on November 28, 2013 in Marketing, Publishing News

 

Tags: , , , , , , ,

7 Top Tips to Boost Your Success on Amazon

.

Compare

.

Join the Amazon Associates program to earn an additional 4% on each of your book sales you drive. An author, with more than 10 books under his belt, gives the following tips to maximize the success of his work through Amazon’s affiliate program, called “Amazon Associates”, which can be found at the bottom of the page under “Make money with us.”
,

First: have a website / blog
As more visitors / subscribers you have as better are the possibilities to earn money with Amazon.
What you cannot use for an affiliate program, are websites that you do not own, such as the free Weebly.com or WordPress.com. When applying for an affiliate program you will be asked to list your websites / blogs.
.
Sign up for the Affiliate Program
The author explains: “First of all, I signed up for the affiliate program on Amazon to be able to earn an additional 6,5% on my own books. Every link in every book I write should be an affiliate link. This way I can earn 6.5% or more of everything someone buys on Amazon after they use my link, and I make an extra $5 or $10 a day.”
.
Choose as many categories as possible
“When I upload a book to Amazon, I can choose 2 categories to put it in. If I write five books, I have a total of 10 categories. Every successive e-book I write, references to the first book via an html link inside and in the description. Each book after the first one should ONLY reference this first book, and all the successive books should go into new categories. All my books point to one, my first. So, when Amazon customers find my first one and order it., it goes up in the rankings. Because it’s up in the rankings, people buy more of the follow-up books. You need 7 books in total before you really see the first book hit.”
.
More Tips from Amazon Associates:
“Use Amazon’s Associates program to create custom links from your website or blog to your book and interactive widgets, presenting your book in a professional light. When customers click those links and purchase your book, you can earn an additional 4% on each sale. Other Amazon programs offer even more: Earn up to 15% advertising fees from Qualifying Purchases, not just the products you advertised. Make elegant slideshow widgets out of images chosen from products across the entire Amazon catalog – Kindle e-books, CD cover art, DVD’s, print books… anything!”
.
Slide Show
“Showcase a hand-picked list of products with the widgets.  Start by selecting a display format that best suits your website. You’ll then be able to add products and customize your widget and we’ll provide the HTML for you to use on your website.”
.
Amazon-Associates

.
Comment on Books
“Use this widget tool to recommend your and other authors books. Tell your customers in your own words why you like a certain book and how they can benefit from reading it. Recommend, and comment on books and products from Amazon. Let everyone know how you feel and what you like!”
.
Deals Widget
“Display the hottest deals from Amazon on your web page; The Deals Widget lets you select the best “Gold Box” deals which you would like to showcase on your web site. You can even narrow your selection by choosing a specific product category and show discounted items and ongoing promotions from that category.”

Darren Rowse, who makes on average $30,000+ per year with Amazon Associates (he has hundred thousands of readers on his blog), gives lots of helpful tips in a blog article:


11 Lessons I Learned Earning $119,725.45 from Amazon Associates Program
.

More tips to boost your success on Amazon:
https://savvybookwriters.wordpress.com/2013/07/11/5-tips-to-improve-your-amazon-author-page/

.

<><><><><>

.

If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/ Once you are on this website, click on Seminar to register.

Please feel free to check out all previous posts of this blog (there are 810 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

.

.
Hyper Smash

Pingate

 

Tags: , , , , , ,

Young Readers Use Social Media to Discover Books

.
Young E-Book Consumers Three Times More Likely to Use Social Media for Book Discovery reports Digital Book World.  Social media is an increasingly important discovery tool for all forms of entertainment, and the survey shows the impact it is having on the book publishing industry. 

iPad

iPad

.

E-reading consumers who use Amazon or Barnes & Noble e-readers are more likely to use online and e-book storefronts as a book discovery tool, according to new research by NextMarket Insights.

Another interesting finding is the drastic difference in the usage of social media for e-book discovery by age group:
According to the survey findings, e-book reading consumers aged 18-29 are two times more likely to use social media for book discovery than those aged 45-60, and over three times more likely as those aged over 60.

Read the whole article / Press Release at Digital Book Worlds’ website.

.

<><><><><>

 

Tags: , , , , ,

Kurzgeschichten als e-Book – bei Amazon.de

Es gibt Lese-Augenblicke, an denen man keine Zeit oder Lust hat, dicke Romane zu lesen. Am Strand, in der U-Bahn, abends im Bett, im Wartezimmer – immer dann, wenn Sie ein bisschen entspannen wollen.

Claudia Westphal schrieb spannende Kurzgeschichten über das Leben und die Liebe, über den Alltag und den Urlaub. Skurrile Zufälle bringen das Leben ganz normaler Menschen durcheinander und bringen einen selbst zum Nachdenken.

Jede Kurzgeschichte ist anders, jede spricht eine neue Emotion an und man wird immer wieder überrascht. Also unbedingt lesen, eine echte Entdeckung!

Selbst wenn man damit nur für zehn Minuten von der Realität abtaucht, denn so lange braucht es höchstens für eine Geschichte, so werden diese 10 Minuten dennoch etwas bewirken – was, das hängt von der Situation und der Stimmung des Augenblicks ab.

Ab Juli als Kindle Buch bei Amazon.de und Amazon.com
Verlag:  111Publishing
Preis 2.99 Euro

.
.

.

.
Hyper Smash

 

Tags: , , , , , ,

Amazing Statistics

 

Fall Colors

Fall Colors

Six per cent of over-55s own an e-book reader, compared with five per cent of those aged 18-24, according to a survey by Silver Poll. Almost half (47 per cent) went for the Amazon Kindle, 31 per cent chose Apple’s iPad and 14 per cent preferred the Sony Reader.

Silver Poll’s managing director, said: “The over-50s are a vital part of any publisher’s audience. They are typically heavy book readers, and up until now they were staunchly traditional in their attitudes to reading. But these new figures show that they are beginning to enjoy electronic books.”

E-book sales have increased enormously over the last year, particularly in the US where an estimated 15 to 20% of all book sales are now e-books.

 
Leave a comment

Posted by on October 12, 2011 in e-Books, eReaders

 

Tags: , , , ,

 
%d bloggers like this: