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How to Leverage Social Media

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Statistics have proven how important social media networks are for a business:

  • 8 out of 10 internet users are reached by social media sites and blogs.
  • 87% of small businesses claim that social media has helped their business.
  • Marketers saw an increase of 74% in website traffic after devoting just 6 hours per week in social media.
  • 85% of business-decision makers believe that at least having one social media channel is very important for technology purchase decisionsHowever, there’s much more to just creating a Twitter, Facebook, Google+ or Pinterest account and expecting success to follow writes the Search-Engine-Journal. Understand which platforms work best for your brand and where your audience spends most of their time. Don’t forget Goodreads, where readers are searching actively for interesting books!

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Get The Most Out Of Your Social Media

Explore more infographics like this one on the web’s largest information design community – Visually.

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More info about Social Media Networks and how to use them:

6 Social Media Sites that are Important for Writers
https://savvybookwriters.wordpress.com/2013/02/15/6-social-media-sites-essential-for-writers/

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Brands with great GooglePlus pages
http://www.jeffbullas.com/2013/10/18/10-brands-with-great-google-plus-pages/

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Social Media Facts 
http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/

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How to Get More Followers
https://savvybookwriters.wordpress.com/2013/01/22/how-to-get-more-followers-on-your-social-media-sites/

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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Nina Amir on How to Market Your Book

Andy Ross, Literary Agent, interviewed Nina Amir – and I couldn’t have said it better : )

Promoting your Book
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“For some reason, aspiring and published authors seem to cling to the outdated idea that a publisher will do the hard work of promoting their book for them. That’s why writers often want to become traditionally published. But that’s not a good reason to pursue this publishing route. If you want your book to succeed, you will have to do the same amount of work to promote your book whether you self-publish or traditionally publish.”
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Blog a Book
“Well, you can blog a book. Many bloggers with huge readerships have landed book deals because they unwittingly test marketed an idea for a book. Later, an agent or acquisitions editor saw the potential for a book based on the material in the blog.”
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Read this interesting interview on Andy Ross’ website.

 

 

Ask the Agent

nina1-150x150Today we are going to interview Nina Amir who  will offer us  some tips on how to market your book on the  Internet.  Nina is  a writing  coach who motivates writers to  create   publishable  books and  to enhance their  careers as authors.

She is the  author of the bestselling How to Blog a Book: How to Write, Publish and Promote Your Work One Post at a Time (Writer’s Digest Books). She is also a  nonfiction editor, proposal consultant, author, and blog-to-book coach with more than 34 years of experience in the publishing field. She is the founder of “Write Nonfiction in November”, aka National Nonfiction Writing Month. Her new book, The Author Training Manual, 9 Steps to Prepare You and Your Book Idea for Publishing Success (Writer’s Digest Books) will be released in February 2014.  You can get a free strategy session with Nina on blogging, blogging a book, writing a book…

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Posted by on August 20, 2013 in Marketing

 

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10 Ways of Marketing with Pinterest

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interest
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70 million users and 2.5 billion monthly page views: Pinterest, an image-based, dandy social networking platform has been growing at record speed. Direct sales content is not allowed at Pinterest, according to their Terms of Service. However, but this doesn’t mean authors and publishers can’t get creative and use Pinterest for brand-building and to drive visitors via links to their book sales site.
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Here are 10 creative ways to use Pinterest as a platform for indirect marketing purposes in your social media marketing mix. It’s free and easy to use. The visual aspect offers great opportunities for authors to connect with readers by “pinning” their book cover images, photo scenes and illustrations from within their book.
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1. Create several Pin Boards
Depending on the story of your book, you could create custom product pin boards that indirectly
market through topics of your book. For example, when you wrote a historical novel, you can create
a pin board with historical photographs of the area, where the novel takes place and a pin board
about events happening at the time. A pin board about the characters… etc. Or if you wrote a
thriller, set in the financial sector, pin images of Wall Street or offices of investment bankers.
However be careful to show images of persons only after getting their written! consent if you take
the images.
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2. Images of You as a Writer
You could also create a pin board, showing images of your old typewriter, a pile of notes, your 
laptop, cute writing paper with a pretty pen, you – sitting on your desk and writing, or you – at a book signing or giving a talk.. you get the idea. And always add a cover image of your book, including an image of the back side if it is a paper book, a link to your sales page and the price of your book to EACH of these pin boards.
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3. Creating a direct link to your sales page
Pinterest drives more referral traffic than YouTube, Google+ and LinkedIn, combined. This means if you want people clicking through to the book page on your website or on Amazon, B&N or Kobo, so Pinterest may be your best bet. Don’t post only your books. Treat it as a way to share things you love. Visitors to your page will be happy to “meet the author”.
Make sure that your visitors can find – and buy your book:  Add a description of your book, the direct link to your sales page and add the price after the description with a $ sign. Example: $2.99. Pinterest will place the price in the upper left corner of the image. Pinterest will automatically link to your sales site when a person clicks on it.
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4. Use “Send Pin” feature
With its new “Send Pin” feature, you can now send pins directly to friends within the site! I love this feature because I am constantly finding books that I think my friends would like. You can now simply click on the Send button and choose another Pinterest user, and from your phone or computer, you can also add a short message. You can only send pins to people that you follow and that follow you back, much like Direct Messages on Twitter.
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5. Informal Market Research
Use Pinterest to show several drafts of the cover images of your next book. Ask visitors to share their thoughts through comments and vote for their favored image. Encourage them to invite their friends on Pinterest, Twitter, Google+, Facebook or LinkedIn to participate and give an e-book
version of the upcoming book as prize drawing for the most popular cover image, chosen by them. You can also ask for feedback on illustrations, video, your book trailer, your ads, and much more.
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6. Create a Contest
Contests can get really creative on Pinterest. You could hold a contest for the best image story, pinned by a Pinterest user / customer taking images of your books or photos to create it. You could for example ask people to pin images of them, reading your book to Pinterest as part of your contest.
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7. Video Pin boards
When publishing How-to videos on YouTube or on your business blog, pin it on Pinterest and share that useful content. Create a pin board for all of your helpful content to give it broader exposure. Create a testimonial board – A great way to leverage your customer and fan enthusiasm is to create a board dedicated to ways that your product or service has helped them. Leveraging testimonials is an excellent way to use Pinterest.
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8. Promote Your Pin Boards
Cross-promote the content you publish on Pinterest pin boards – on your blog, Twitter, Google+ and other social media profiles – and vice versa, your social media appearance on Pinterest pin boards. Help your potential customers to spread the word by putting a button “Follow Me on Pinterest” to your website/blog as well as a “Pin It” button. It’s an easy way for people to pin your image or your video with a single mouse click. You can install these buttons within seconds; it makes your content more share-able.
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9. Tags & Hashtags
Neil Patel advises in “The Marketer’s Guide to Pinterest  “Tag popular pinners – You can get the attention of other pinners by including a “@mention” tag like Twitter in your caption. This will send a message to this particular user, who may then pick up on what you are pinning and re-pin it.”

“Use hashtags – like other social media sites: hashtags work on Pinterest to help you gain attention across multiple platforms and build up a following during a marketing campaign. It also works in gaining followers in much the same way as it does on Instagram.”
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10. Use Pinterest’s Analytics and Insights tool
To access the new analytics, click the word Analytics in the top-right menu under your name. If you
don’t see it yet, you need to make sure to switch to the new Pinterest look and verify your website.

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Authors and publishers who already have a personal account on Pinterest will be able to convert it to a business account.  The process to open an author / business account with Pinterest is very easy and really fast. Visit their sample sites to learn more.  Use Pinterest’s buttons and widgets to make it easier for people to pin items from your site, see what you’re doing on Pinterest, and follow you or your boards.
 Pinterest is the hottest social media tool right now. So, how do you make your own Pinterest page working for your book publishing business?

Have a look at these blog posts:
https://savvybookwriters.wordpress.com/2013/03/25/3-top-reasons-to-have-your-book-on-pinterest/
https://savvybookwriters.wordpress.com/2012/11/16/pinterest-for-business-launched/
https://savvybookwriters.wordpress.com/2012/03/26/are-your-books-already-on-pinterest/
https://savvybookwriters.wordpress.com/2012/01/29/how-can-pinterest-increase-your-book-sales/

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/ Once you are on this website, click on Seminar to register.

Please feel free to check out all previous posts of this blog (there are 830+ of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing
http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

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Posted by on August 6, 2013 in Marketing

 

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Remember the Time Before Social Media?

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Even your grandmother is now on Social Media. Do you remember the time before Facebook, Twitter and Google+?  See the steep curve of the user growth rate in all age ranges and demographics, and the continuing pervasiveness of social networking into every facet of work, play and life in general.

Social Media Facts – did you know:

  • 53% of all employers research potential job candidates on Social Media?
  • 80% of companies use Social Media for Recruitment?
  • 43% of companies used blogs in 2012 and growing?
  • 33% of companies use YouTube videos for marketing?
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Readers are making book purchasing decisions every day based on social media interactions.  Social platforms are a way to connect with your readers. Use it and be social!

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The Growth of Social Media: An Infographic
Source: The Growth of Social Media: An Infographic
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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are more than 730 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

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6 Social Media Sites, Essential for Writers

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Winter/ Deutschland

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Going through my list of tweets for the day, I paused at this one:
1. Why engage in yet another social media when I am already on Twitter, Pinterest & Facebook ?
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It reminded me of other statements from new writers, I hear on a daily basis:
2. None of my friends is on Google+ …
3. I have a website, why should I additionally have a blog?
4. Writing my book, I don’t have time for all these Social Media…

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Answer for question 1 and 2 – Google+
This says it all: Google+ = Google, the famous Search Engine… You don’t join Google+ to meet your friends and family as you do on Facebook!  You join to improve your Search Engine Ranking: As the main search engine, Google indexes and ranks its own site much higher than any other content. Google+ posts – with a main keyword in the first sentence / title – will rank well in Google search and often show up on the first page, for a long time.  And now Google+ outranks Twitter as no. 2 social network, having more active users than Twitter!

On Google+ authors can create a separate page for each of their books. You have immense space to show images, such as your books cover, even if it has 36 MB and you can show your book as often as you want. More reasons to be on Google+ can be found in a former article: “7 Reasons Why Google+ is Perfect for Writers

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Answer to question 3 – Why should I have a blog?
Your website is something very static. You usually don’t do many changes or new content writing. A blog – either on your website – which would increase SEO – or on WordPress or BlogSpot is adding constantly new content. This means search engines index your blog site higher.
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Writing is fun – why else would you have written this novel!  As a writer, it is only a matter of minutes to write a blog post.  And you don’t need much fantasy to come up with topics. You can write about, well, writing, your writers life, the publishing process, what you have learned about marketing your book… the subjects you can write about are endless.

An important reason for a blog is that you can use snippets from the content to fill your social media sites. For sample: use one sentence and a link to your blog and post it as a tweet.  Readers see your post and click on your blog or website – and voila! they learn about your book. Here are two samples from the blog page you are just reading:

Author of “The Wolf’s Moon” Patrick Jones, in an Interview, talking about the characters in his book http://wp.me/p1uIFg-1il

9 Compelling Reasons to Get Marketing Help, Boosting Your Books Success
bit.ly/X3rwul
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Readers and fans have a reason to come back to your blog, as often as you write a new post, and will re-tweet your blogs and spread the message about your book. Plug-ins and share buttons automatically send your blog posts to all your social media sites.
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Answer to statement 4:
What you are just reading here, was automatically send to Google+, Facebook, Twitter, Pinterest, Stumbleupon, Tumblr, Reddit, Triberr, Yahoo and Goodreads – at the same moment I hit the “publish” button! I don’t need to go to all these sites to fill them with content. What more could you wish for? Writing one blog post, it can be as short as 300 – 500 words an it will be found all over the internet! You certainly can add more Social Media sites to your blogs sharing button, to spread the word even more.

Your post is yet sent more often among Social Media sites:

  • Google+ can send your post automatically to Facebook and Twitter, I wrote in December how authors can set up this function. 
  • Twitter gets feeds from Google+ and Pinterest, among others
  • Facebook for sample gets feeds from Pinterest and Goodreads and your blog
  • Pinterest feeds Twitter and Facebook

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SUMMARY: To have maximum exposure for your book and you, as an author, and to save lots of time, join: 

  • Google+
  • Twitter
  • Goodreads
  • Facebook
  • Pinterest
  • Write a blog.

How to get more followers on your social media sites is explained in one of last months’ blogs, and also at How to Get More Followers on Google+
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Be very selective when choosing followers:
You want READERS and REVIEWERS as followers. NOT your friends. Type into the search functions on top of these pages: readers, book lovers, book worms, reading, love to read etc. to find the right people as your following.
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One last tip: Set up a second page on Google+, Twitter, Facebook and Pinterest – only for your book. Separate it from your existing private presence.
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Part of our Book Marketing package we offer, is dedicated to help you to create or improve your reader community platform, such as:

  • create an attractive media presence
  • increase the amount of followers
  • learn how to connect all these sites 
  • and how to save time on Social Media

Find out how else we can help you to have more success  for your books and more fun in marketing.

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are almost 700 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

Don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks

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Young Readers Use Social Media to Discover Books

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Young E-Book Consumers Three Times More Likely to Use Social Media for Book Discovery reports Digital Book World.  Social media is an increasingly important discovery tool for all forms of entertainment, and the survey shows the impact it is having on the book publishing industry. 

iPad

iPad

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E-reading consumers who use Amazon or Barnes & Noble e-readers are more likely to use online and e-book storefronts as a book discovery tool, according to new research by NextMarket Insights.

Another interesting finding is the drastic difference in the usage of social media for e-book discovery by age group:
According to the survey findings, e-book reading consumers aged 18-29 are two times more likely to use social media for book discovery than those aged 45-60, and over three times more likely as those aged over 60.

Read the whole article / Press Release at Digital Book Worlds’ website.

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How to Announce Your Book for FREE on Google

Market for Free on Google+

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Would you like to have your book cover and description seen by millions on the internet?
If your answer is YES, then sign up with Google plus – Google+ and use one of the best ways on the whole internet to announce your book for FREE – several times a day!

Once you are signed up with Google+, write a compelling “Profile” and add images of you and your books to it.  Start building circles and adding potential readers of your book into these circles. Unlike Twitter you can build circles with thousands of followers in a very short time. No 2,000 limit here…

No need to “hand-pick” these followers, just start out by adding already existing circles to your own. Type in: readers, writers, literary agents, publishers, librarians, book reviewers, book worms etc. or keywords of your books to find the right circles. Don’t forget your personal interests, sports and hobbies to have well-mixed community. Select the audience or the parts of your list that will be receiving your message according to your choosen topic of circles.

Create also a Google+ Business Account for each of your books – easy and free again. Google+ allows every business to act as an individual in many forms.

Like with any other social media, comment on postings of others, ask questions, give a “1+” on their postings and “share” them (same as “re-tweet” on Twitter). After some partizipating days, start your own posts, write short articles about anything your Audience might be interested in. After all it is called “Social Media”…
Add lots of photos and snippets from your blog or website. Post your book trailer – see 111 Tips to Create Your Book Trailer how to do this.  And add links to Amazon or other book sales pages.

Place images of your books and a short description along with your author bio – several times a day! Place your book trailer in separate posts to achieve even more buzz. Write at least five unique descriptions of each of your books, to avoid this “spamming look” on your posts and change the headline as well.

You can use Google Talk to chat with friends, potential customers and readers. In your sidebar, you have an option to connect with people in through chats. Again: As larger your audience on Google+ is, as more people you added to your circles, as more potential readers you will get and as better the result will be.

Best of all: Your Search Engine ranking increases exceptionally when participating on Google+.  Submit each of your blog post to your Google+ account. Google treats the information on its own platforms, aka Google Search Engine, pretty high. This means your SEO-ranking for your website or blog improves tremendously.

Take advantage of Google+, one of the best ways to market books or e-books which authors and publishers yet have to discover. Let me know about your Google+ presence and I will add you into my circles too. Mine is:
https://plus.google.com/u/0/108229068198031646389/posts

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If you enjoyed this blog post, please feel free to check out all previous posts (there are more than 520 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Tumblr and StumpleUpon.

Follow on Twitter: @111publishing

And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks, Doris
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