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The Latest Numbers – For Your Books Success

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Savvybookwriters.wordpress.com ranked #102,462 in the world and in the USA #45,649  according to Alexa website ranking. “Savvybookwriters.wordpress.com receives 9,588 page views per day and has website back links from #339 websites.” They are only talking about one of our websites / blogs! We promote our clients’s books on several websites, plus on our numerous Social Media sites.
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Extensive Outreach to Book Lovers
Most important for promoting your book campaigns is a well-known partner with an extensive outreach to book lovers and readers / reviewers communities.  There are four more websites, notably http://www.e-book-PR.com, http://www.international-ebooks.com, http://www.111Publishing.com/blog   and this blog https://savvybookwriters.wordpress.com with well over 500,000 readers so far – plus all our Social Media sites, such as 3 Twitter Accounts with over 40,000 followers, 4 Google accounts with over 7,000 followers and 3 Pinterest book pages, where we post on a daily basis.
We are members in several dozens of reader / book communities on Google+ with ca. 60,000 friends and Goodreads – where we have over 3,200 friends. We also contribute daily to websites such as Tumblr and StumpleUpon. All these pages are connected with each other, it is a whole showcase network, which means your book and it’s cover will show up on many different places on the internet.
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Three Ways Authors Can Benefit
More than 30 years of publishing experience and our great connections are valuable ingredients in consulting and coaching:

1. Online Seminar / Marketing Package
2. Weekend Seminars
3. Promo / Advertising / Email Newsletter / Websites
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1. Online Seminar: Consulting & Book Marketing Help:
This comprehensive package consists of two main parts:

Online Seminar / Consulting

  • Unlimited book marketing consultations by email for up to three months
  • Unlimited social media help for up to three months
  • Article to introduce your book to readers
  • Three hours of one-on-one Book Marketing Online Seminar phone-consultations
  • Instructions / checklist / links for you to use for your book promotions
  • Author interview on our blog website – this article stays there forever!
  • Free e-book for you: “Book Marketing on a Shoestring” launch Spring 2013
  • Plus one surprise gift we will reveal once you signed up!

Marketing of your book(s)

  • Introduction of your books on dozens of reader communities with a 60,000+ audience
  • Advertising of your book on free days /promotions with Amazon KDP to over 500.000+ readers
  • Blog posts including cover image/author bio/books description on both, blog & our websites
  • “Book of the Month” individual email recommendation to more than 3,200 readers on Goodreads etc.
  • Book posts/tweets/ads several times/week for 3 months on all sites to more than 500.000+ readers

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As one client recently commented on our blog: “I fully agree that the Book Marketing package offered is not only economical, but with value added services. She guides me on a day-to-day basis, always helpful, always approachable. Thank you. Highly recommend Doris.”

To sign up for the Online Seminar go to:  http://www.111Publishing.com/Seminars

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2. Writers Seminars on Weekends
Find out how to navigate the modern publishing world, get hundreds of valuable marketing tips during this seminar while in the relaxed atmosphere of a group of writers. Learn how to promote your book without even spending money for it. Get practical hands-on tips to market your book.

These are the WRITER’S SEMINAR main topics:

  • Learn about the pre-publishing & publishing process
  • Identify your target readers and their demographic
  • Find out how to reach these readers online and off-line
  • Create your own brand and your platform
  • Choose the type of publishing that is right for you
  • Market and publicize your book successfully on a budget
  • Leverage the content of your book into other markets
  • Prepare your next bestseller & find free book publishing funding sources
  • Learn about Government Grants and funding for your print book
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3. NEW: Advertising & Social Media Promotion:
Three months for only $79. Just in time for NaNoWriMo to give you writing time while we promote your book. Are you planning any of these book promotions:

  • Introduction / launch of a new book?
  • Have a Goodreads Giveaway?
  • A reduced book price campaign?
  • Amazon KDP Select FREE days?

To take advantage of this inexpensive book advertising and to sign up at an extremely low price go to http://www.international-ebooks.com/book-promo  or http://www.e-book-PR.com/book/promo

 

Let us help you to learn the publishing ropes, become a successful writer and save time – time to write!  For any questions you might have, send us an email, using the forms you can find on each of our websites. Contact us, no matter if you are a single writer or a writers group to schedule a seminar / workshop in your area. Winter and Spring 2014 w’ll have several on the East Coast and Eastern Canada.

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Thanks a lot for following:

@111publishing
http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

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Secret of Successful Book Publicity

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The-Secret

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Have you heard about our NEW Advertising & Social Media Promotion:

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Are you planning sometime any of these book promotions:

  • Introduction / launch of a new book?
  • Have a Goodreads Giveaway?
  • A reduced book price campaign?
  • Amazon KDP Select FREE days?

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Most important for promoting your book campaigns is a well-known partner with an extensive outreach to book lovers and readers / reviewers communities.
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ALEXA Traffic Rank:
SavvyBookWriters.wordpress.com:  Our ALEXA Traffic Rank in the USA as of September 1, 2013 is at a great: 47,490  !!! out of of more than 500.000 sites, which means being in the top 9% in America. Our worldwide rank as of today is 102,462  – out of almost 1 BILLION websites worldwide!  This means SavvyBookWriters is in the top 1% of the world’s websites.
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And this is only one of our websites / blogs! 
There are four more websites – plus all our Social Media sites, such as 2 Twitter Accounts with more than 40,000 followers, 4 Google+ accounts with approx. 6,000 followers and 3 Pinterest book pages with almost daily contributions. We are members in several dozens reader / book communities on Google+ with ca. 50,000 friends and Goodreads – where we have more than 2,700 friends. We also contribute daily to websites such as Tumblr and StumpleUpon.
All these pages are connected with each other, it is a whole showcase network, which means your book and it’s cover will show up on many different places on the internet.
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For more info and to sign up, go to 
http://www.e-book-pr.com/book-promo/

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If you would like to get help in all things publishing, how to build your author platform, have your book intensively promoted through several articles, author interviews and BOOK OF THE WEEK, and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars

Or visit  http://www.e-book-pr.com/book-promo/  to advertise your new book, specials or KDP Select Free Days only.

Please check out all previous posts of this blog (there are almost 900 of them : ) – if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing
http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

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Free Days on Amazon KDP Select – is it for you?

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FREE_ADVERTISING

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In Part 1 of this Amazon KDP Select article, lets look at pro’s and con’s of using free days and participating in the Prime Member Lending Library. Part 2, the next blog post will show you how to organize your free days and will give you lots of links for free advertising, plus marketing tips for your free days and beyond.

Authors are divided in praising or damning Amazon’s KDP Select Program. This book marketing opportunity may or may not work for your book. It can put your novel or non-fiction work in front of thousands of readers so, at the very least, it’s a great way to grow a readership.
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The Upside: Pro’s of KDP Select
You are allowed to select five “free” promotional days within the 90-day KDP Select period into the Lending Library, where the value of each borrow is currently $1.70. Each counts as a “unit sold” and helps your paid sales rankings. You might gain more reviews. Books with a greater number of reviews have a higher probability of being featured in book blogs.

Readers who are eager to download free books choose those that have more reviews because a higher number of reviews “validates” the book and indicates it is worthy of a download. They also suggest that in the readers’ eyes, this metric is more important than the ranking (number of stars) the book has because readers understand that some people may not like a good book and leave a negative review.
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Readership Explosion: With KDP Select, a new author can grow a following at an enormous rate, and will garner far more reviews than with sales that trickle in under normal circumstances through sheer visibility in the free KDP Select store.  After getting downloaded thousands of times, chances are you’ll reach more readers who will love your book and recognize your name as an author.

Amazon rewards sales with visibility. They treat free downloads the same as sales – according to their number of downloads, placing the author’s book cover in places such as “customers who bought this also bought” section, below other books purchased by those who downloaded the free book, and often in the same genre. KDP Select gives you indirectly promotion not only for the free book but also for the other books written by you listed on your Amazon Author page.

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Possible Downside: Con’s of KDP Select
You must commit exclusivity with Amazon for 90 days, which means that you must remove your e-book (NOT the print version!) from all other retailers and give up your e-book royalties from Barnes & Noble, Kobo, Apple iBook store and Sony’s Nook eBook store or wherever else you sell it. If you are earning more than 80 or 90% of your royalties from Amazon, then the decision to go exclusively with them for 90 days to enter the KDP Select program including Kindle Owners’ Lending Library is an easy one. An Amazon KDP Select Press Release explains that on average, by joining KDP Select, you can earn an additional 26% in royalties from the KDP Select fund, on top of royalties from your paid sales.

Leaving those other platforms, you are also giving up your current sales rankings on them. It could be very difficult to scale those bestselling lists again and reclaim your previous royalties from non-Amazon sources. If your royalty stream from Amazon is less than 70%, think twice if you really want to go with KDP select as you will loose significant royalties on other platforms.

You might also garner a number of negative reviews from people who would not normally buy your type of book, yet download it on free days. When they find out it is not to their taste or not what they expected, some of them seem to enjoy telling everyone why they did not like it.

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What to consider?
How well are you selling on your platforms? The more you are selling, the more likely you are to be on best-selling lists at Amazon, which greatly increases your discoverability and usually translates into higher lends and “free” giveaways – and therefore greater post-“free” sales.

On the other hand, you also might be well-positioned at your other online retailers. Which weighs more heavily? Being well ranked on Amazon or non-Amazon platforms?

Your ranking on Amazon is weighted more than any other platform, as Amazon represents the lion’s share of the e-book market. If you are already on a Top 100 Amazon Bestselling list in a genre, what would the increase get you? Would this increase bounce you into the Top 50 or even Top 10? On average, increasing your best-selling Amazon ranking will increase your royalties by about 7% for each page (Top 80, 60, 40, 20). If you sell well, you will lend well, and you will “give away” well. If you are not selling well, you will not lend well, or even “give away” well.

Most successful seem to be authors with multiple books or a series of books out – they use promo days to give away the first book in a series, hoping that customers will come back and buy the other books from that series. There is no guarantee with this strategy, but if your sales at the other e-book online retailers have been stale, then taking a 90-day-gamble on KDP Select might be an interesting experiment. If you have six to ten book titles it’s easier for readers to find you. An author with so many books has probably grown his or her platform over the years anyway. But when you only have one or two titles, KDP Select is the only program which can accelerate the long, draining process of finding readers for your book.
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Goodreads has Giveaway Contests too:

Amazon’s KDP Select is not the only game in town: Goodreads has ‘Giveaway’ contests which is a great way to raise awareness for your books as well as generating sales and reviews. On average, at Goodreads 45% of giveaway winners will review your book – and getting good reviews is one of the best ways to improve your book’s chance of long-term success. Goodreads website offers plenty of advice on getting the most out of your giveaway contest.

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Plan your free days well ahead – at least one month!

  1. Get as many reviews as possible, free book listings often promote only books with a certain amount of reviews. And readers also check out the amount of reviews (not necessarily the stars), to find out if your book is worthwhile to download.
  2. As Amazon Prime Members tend to borrow rather $5.99 – $9.99 e-books, raise the price of you book short before you join KDP Select. To give away a $0.99 e-book for free or to offer it to borrow is a bit of a joke.
  3. Check out if your book is really in the right category. Compare with bestsellers in your genre.
  4. Updated your e-book file and include a page within the first part of the book, asking readers to leave a review for you on Amazon; include a direct link to your books’ page. Add a link to your homepage and add all of your other books as well
  5. Don’t use your promotional days on the weekend (especially Saturday) because people are typically away from their computers and spending time with their families on the weekend, especially holiday weekends. Weekdays are generally better and if you can have at least two days back-to-back you will have more time to build momentum for your promotion.
  6. Inform the free book listing sites a month in advance to have your book listed – mostly for free. Make sure you list PixelofInk, EReaderNewsToday and Digital Book Today. Read their submission rules carefully.
  7. Write an article in your blog about your free days, and ping / share a link to this blog post on Google+, Twitter, Facebook, Pinterest etc. several times a day in a variety of headlines.

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More promotional tips and dozens of links for free e-book promotions in Part 2 of this series.
See also a great blog article “The Secret Anatomy of KDP” by James Calbraith, where he explains “The algorithm shows your book to millions of readers; there is no ad that reaches more people, no social network campaign. However…”

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are almost 600 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Follow on Twitter: @111publishing

And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks, Doris

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