What Every Author Should Know

21 Apr


Where are these big publishers heading?


When consulting / coaching our clients, helping them with their book marketing, we often have to watch them coming to a screeching hold when they try to organize special sales or free days: authors cannot change prices, text or anything else on their retailers account if they go with a publisher. No matter if it is a traditional big publisher or one of these “vanity” publishers, as only those can go into the retailers account – unless they give their authors the keyword and other details and the permission to do changes on the sales page.

Every writer, no matter if they author-publish (really self-publish) or if they have sold their manuscript, they have to do their own marketing. But how can you do it, if you are on the mercy of a publisher – real or vanity? If you don’t own the ISBN and if they have no access to they retailers publishing pages?

This is a huge problem (among many others) that authors face after they have given away their work for pittance – or worse, have paid thousands of dollars to a vanity firm. So, what’s the difference between both, beside the fact that they hinder the authors in their marketing efforts?

Traditional Publishers

  • Accept very few submissions
  • Authors receive a small advance and royalties
  • They do not use print on demand (single or few books)
  • Authors have barely any say to cover image, publishing date etc.
  • It takes very long until the book is published
  • Publisher pays for printing, editing services and cover image 
  • Distribution services are covered by the publisher
  • Professional marketing services available – but only for celebrity writers
  • They own the ISBN for the book

Vanity Publisher

  • Accepts almost all submissions 
  • Author never receives any advance 
  • Author pays for printing, editing services 
  • Quick turnaround and Print on Demand 
  • Barely any distribution services
  • No professional marketing services 
  • Very few royalties – if any at all
  • They own the ISBN for the book

Why not self-publish?
If an author has all these challenges, waiting times (or costs to cover in the worst scenario) – and cannot even do the necessary marketing without huge problems, what’s the point in having a publisher? Why not author-publish / self-publish in the first place, and be independent when it comes to marketing?




If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help:

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