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How Much Do Authors Really Earn?

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Million-Dollar-Question

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“It doesn’t help authors to say that 70% of the book market is in print if only a small fraction of that money ends up in authors’ pockets.  What we want to see is the combined effect of royalty rate, sales volume, and sale price.  These three factors combine to give us a true picture of comparative earnings, as shown in our pie charts” says Hugh Howey, founder of Author Earnings.
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A Fantastic Report About Author Earnings
He explains: “Sports stars, musicians, actors— their salaries are often discussed.  This is less true for authors, and it creates unrealistic expectations for those who pursue writing as a career.  Now with every writer needing to choose between self-publishing and submitting to traditional publishers, the decision gets even more difficult. Online Book Retailers, such as Barnes&Noble or Amazon don’t share their e-book sales figures.”
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Website for Authors, by Authors
Author Earnings, a website by authors and for authors looks at independent authors, small/medium publishers, Amazon published, Big Five published and uncategorized Single-Authors.  All the pie-charts on Author Earnings are divided into all the types of publishing.  The purpose is to gather and share information so that writers can make informed decisions.  Another mission is to call for change within the publishing community, for better pay and fairer terms in all contracts. 

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Some of the Findings

• Big-5 publishers are massively reliant on their most established authors – for 63% of their e-book revenue.
• Roughly 46% of traditional publishing’s fiction book dollars are coming from e-books.
• In absolute numbers, more self-published authors are earning a living wage today than Big-5 authors.
• Readers are interested in both: the quality of a book and the price
• Very few authors who debut with major publishers make enough money to earn a living—and modern advances don’t help.
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Publishing in Print or Digital – or Both?
Author Earnings:
“How much money is being spent on print overall and how much on Amazon’s digital storefront?  Before we got to money, we looked at actual unit sales, which came out to be 61% digital and 39% print.  That’s a total different picture, comparing versions at a retailer that sells both: ebooks and print books.”
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These, so far, nine extensive reports – chock-full with charts, explanations and publishing tips – are a valuable resource for every author.  Here is the latest from October 2014:  Author Earnings.

Another question: Why should you have a print book and not the digital version only?  In a former blog post we gave you all the reasons to offer both: e-book and print. Check these reasons if they are valid for you too.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following us on these Social Networks:

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http://www.111publishing.com
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7 Tips to Follow Your PRINT Book Sales

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Rechner
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Amazon gives authors detailed information on Author Central how you can follow your print book sales – or if you can receive any information at all about the sales of your paperback or hardcover book. Not easy to follow up your actual print book sales numbers.

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1. When Will You Get Sales Numbers:
Should you be a lucky bestseller author, you can follow your numbers hourly: The Amazon Bestsellers Rank History graph is updated every hour in Author Central and on your books’ detail pages on Amazon.com.
Each Friday, 12:00am Pacific Time/ 3am Eastern Time, new sales numbers for print books by Nielsen BookScan data appear.

–  Sales by Geography BookScan divides the continental US into geographic areas, known as Designated Market Areas (DMAs), by       ZIP codes
–  Sales by Week

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2. Will You Receive Sales Numbers?
Amazon’s sales tab lets you see how your print books were selling in the U.S. A. during the last 4 weeks. Your PRINT book sales figures are provided by Nielsen BookScan and include ca. 3/4 of the retail print book sales in the U.S., including – most – of Amazon print sales.

Sales Numbers DO NOT INCLUDE for example:

– Books published through CreateSpace
– All Sales to Libraries
– Purchases by wholesalers
– Sales of used books
– Fulfillment by Amazon (FBA) sales
– Pre-orders—orders for a book before the book is released

And Amazon warns: “If a disproportionate number of your books are sold by stores that do not report to Nielsen, your sales information may underestimate your total sales. If your book is registered with Ingram (largest whole sale company), you will see sales info. If your book is Print-on-Demand, (such as CreateSpace, LS Spark, Lulu or BookBaby) your publishing company may not report ISBNs to Ingram and you may not see any sales information.”

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3. Amazon Explains How They Get the Numbers
Author Central obtains sales data from Nielsen BookScan. To be reported, a book’s seller must participate in Nielsen BookScan and the book must appear in BookScan’s bibliography. This bibliography is generated from a number of third party sources including the Ingram Book Company. CreateSpace books may be eligible for the Bookstores & Online Retailers outlet of the “Expanded Distribution Channel”, which includes enrolment with the Ingram Book Company. Contact CreateSpace to learn more about the “Expanded Distribution Channel”.
Nielsen “estimates” they report “approximately” 75% of print book sales in the US retail market, depending on which retailers participate in Nielsen (pretty costly!). Additionally, different reporting time periods result in different reports data between Author Central and your publisher or distributor.

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4. How to Use the Sales Info Tab
The Sales Info tab in Author Central helps you identify sales TRENDS. The information shown on this tab is provided by Nielsen BookScan, and is not meant to replace reports you receive from your publisher. If you have more than one book in your bibliography, the Sales Info tab defaults to an All Books view, which displays the total number of copies of your entire bibliography sold. To see copies sold for an individual book, click the orange triangle next to the All Books heading and select an individual book. BookScan “Highlights” tell you how many copies sold in the most recent week. Sales by Geography and Sales by Week tell you how many copies sold in the time period selected.

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5. Amazon Bestseller Rank History
Amazon: “Our Bestsellers Rank History page shows the bestseller rank summary of all your books. Selecting an individual book shows a chart of your book’s Amazon Bestsellers Rank over time. Sales ranks are updated every hour of every day around-the-clock. Bestsellers Rank does not include sales from any of our International websites”. Only the US Bestsellers are displayed. Bestsellers Rank shows how well books in the catalog are selling – relative to other books in the catalog.

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6. Foreign Sales Data
Currently, Author Central provides Nielsen BookScan sales data about their U.S. sales only, to you, the Author Central member .

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7. Kindle Books NOT Included in BookScan
Members of the Kindle Direct Publishing program have access to reporting data, which is updated weekly. You can view your sales reports there.

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Is Your Book Successful Selling?
There are more ways to measure if you are right on track to Bestsellerdom – worldwide – using Aaron Shepard’s Sales Rank Express.  Here are even more numbers about book sales and author earnings in general – also not about your own book: The 7K ReportThe other question is “How much money do I earn with my book”? Read this humorous article by Patrick Wensink on Salon.com.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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How Readers Can Find Your Book

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Book-Shelf

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At Barnes&Noble, Waterstones or local indie bookstores, customers can browse in categories where book covers, titles and blurbs help them to discover great books. Finding books at online retailers readers have to type phrases and keywords into the search bar in order to have the right books – the reason for author in selecting relevant keywords.
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Keywords for Title or Sub-Title
Marketers state that 80% of the effectiveness of ads depend on your headline. The same is true for book titles. Especially for non-fiction books, your book’s title is most important for search results and must be well-related to search terms. Not easy for fiction books… If your title is “Annabel’s Secret”, a short sub-title, such as “A Victorian Era Mystery” will help with keywords to make it easier being found by readers.
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Create a List of Words and Phrases
Imagine what customers type into the search bar to find what they want to read – not your name or book title. More important are subjects in your book, such as “business writing” or “historic romance” or “finding academic jobs” for example. Kindle Direct Publishing (KDP) explains it: “Along with factors like sales history and Amazon Best Seller Rank, relevant keywords can boost your placement in search results on Amazon.com.”
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Test Your Keywords at Amazon
Type them into the search bar slowly, one letter at a time and watch as prompts appear with words, you might be looking for in the search field. The most popular searches will be on top of the list.
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Use Google’s Keyword Planner
Amazon’s search bar gives no data how often a term is searched, it’s wise to check these and similar ones with Google and see if one word or phrase is more popular than the other.
By testing similar terms at Google, you will find the numbers of each search term.
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Categories with Keyword Requirements
The following genres are designed to be linked with keyword suggestions that will help to rank books in certain categories.  Amazon writes: “In order to list your title in certain sub-categories, you’ll need to add Search Keywords in addition to the categories you choose for your title. Click a category in this list to see the keyword requirements.”

Examples from Amazon for each of these categories can be found here:
https://kdp.amazon.com/help?topicId=A200PDGPEIQX41

  • Romance
  • Science Fiction & Fantasy
  • Children’s
  • Teen & Young Adult
  • Mystery, Thriller, & Suspense
  • Comics & Graphic Novels
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Important: Keywords
Kindle Direct Publishing (KDP) allows (only) SEVEN keyword choices Use short phrases, two to three words long, mixed with single words, such as “publishing,” “pets” or “airplanes.” Combine them with phrases like “children’s bedtime stories” and “glider flying” for example. Imagine you are a reader searching by subjects for a book. Never use words or phrases, such as “best”, “latest”, “most important”, “new,” “on sale,” “available now” “fiction” “novel” “book” or your author name or the category or title of the book.
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Keep the Title Short
The book’s description should be related to the book’s content and keywords to the setting, character, theme and plot of the book. Always use description consistent across all your book formats, for your e-book, print and audio-book.
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A Word of Caution
Amazon states: “Selecting a category for your book is a lot like deciding where your book should be shelved in a library. KDP uses BISAC Subject Codes, an industry standard system, to help determine where your book should show up for browsing and searching customers.”
However, the “browsing path” that Amazon generates from your choice is not always the same as the BISAC category you chose – and even more confusing: the browsing categories for books and e-books are NOT identical! Author Louise Locke describes in her blog how she could find the right category for her book on Amazon, only because as an independent author she was able to – which is rarely the case when going with a trade publisher.

As book discovery moves more and more to digital databases and online searches, your book’s success will also rely on the right keywords, phrases and the best category.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 970 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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Posted by on January 9, 2014 in Marketing, Publishing

 

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Why Big Publishers Need to Compete with Amazon

FORBES writer Jeremy Greenfield:
“A decade ago, the only way to have a book published and sold on store shelves was to sell it to a book publisher that would help edit, design and distribute it.

Today, anyone who can type and has an internet connection can have her book for sale at the world’s largest bookstore — Amazon — in a matter of hours.

If an author can go to Kindle Direct Publishing or Barnes & Noble’s PubIt!, instantly publish their own book and then collect up to 70% of the sale price as a royalty as opposed to the 15% to 25% that many traditional publishers offer on e-books, why wouldn’t they?

That’s a question that many authors are asking themselves in the e-book era. And publishers are answering it.

Several major book publishers have recently come out with aggressive statements asserting what they do and all the work that goes into publishing a successful book. Publishers are now openly competing for author talent with self-publishing sites.

So, what do publishers do?” Read more here:

http://www.forbes.com/sites/jeremygreenfield/2012/06/27/what-publishing-companies-do-in-a-world-where-anyone-can-publish-a-book/

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