The important point with Twitter is to choose your passion, the topic you want to talk about and also to have a brand. You certainly can send the occasional tweet about something completely different, but for the most part stick to your brand.
There is so much relevant content you can use on a daily basis:
- Re-tweet news in your field on the Internet
- Set up and use Google alerts (http://google.com/alerts)
- Articles from your website
- Your own blog posts
- Any guest posts on your blog
How often should you tweet?
Unless you have millions of followers, the chances that a lot of people will see all your tweets and click on links are very small. The number of followers and the tweeting frequency should match. As no one is 24/7 on Twitter, you might have to send your posts two or three times a day, maybe in the morning, around noon time and early evening – if you have already a healthy following in the thousands. As more followers you have (ten thousands!) and the more you want to build a brand, the more you should tweet – however limit it to not more than once the same tweet per hour.
Tools to automate tweets & save time
Automate your tweets so that you don’t have to sit in front of the computer all day long. There are three tools you can use: Twitterfeed, TwitterAdder and Twaitter. They are slightly different and they serve different purposes.
Twitterfeed.com feeds your blog to Twitter, Facebook etc. A YouTube video shows you step by step how to start Twitter feeds, however there are approx. twenty more videos to watch on YouTube.
TweetAdder.com will help you – for a fee. However they offer you up to 250 tweets and 250 followers for free – plus when you watch this tutorial (Promo code: DISCOUNT20) you will receive 20% off Tweetadder 3.0. You name a Twitter account, and it will find all the followers of that person. It will then (over time) automatically follow these people for you, on the basis that a lot will follow back – if you have made your Twitter personal info interesting enough – and if you twitter interestingly enough.
Twaitter / Gremln
Twaitter.com – now Gremln is a free product that allows you to schedule your own tweets (up to 20 an hour) on a single or recurring basis. The process is very easy. You will also find Twitter, Facebook, and LinkedIn integration, detailed analytics, customizable dashboards, stunning reports, multi-user management, and a whole lot more.
Link your blog to Twitterfeed, Twaitter (Gremln) or TwitterAdder
Every time your blog – or website for that matter – has something new it will get sent to Twitter. The other two options, Twaitter and TwitterAdder are where you should put all your best blog posts. When you’ve built up thirty or fifty blog posts, you will have a handful of favorites that you would like to recommend others to read. Post the links in Twaitter or TwitterAdder and schedule them (recurring).
Take these steps:
- Decide what your brand is on social media sites
- Set up automated tweets based on your sources
- Keep a blog and feed the posts automatically to Twitter, FB, LinkedIn etc.
- Select your best blog posts to auto-tweet
- Monitor and change as necessary
Monitor your traffic
With the increased flow of tweets you will get more replies from people. Be prepared to answer them! You’re also going to have to carefully monitor the traffic that’s flowing to your blog. This is the only way to understand which of your tweets are working and which are not.
Using the analytics on your blog you can see how many hits you are getting. What time of day do you not get any visitors? When do you get peak traffic? Re-arrange tweets to try and even things out a little. Then try new things. Maybe a few video blogs on YouTube, or a series of special blog posts that you can link to again and again. Over time, you can get others to discover you and getting them to re-tweet your posts.
Building your brand on Twitter – or any other social media site doesn’t work overnight. It takes time and as earlier you start as better for you as an author. You will want to have a big following BEFORE your book is finished in order to have a great start when launching your work.