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Are Tags Influencing Your Amazon Ranking?

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What is a tag on Amazon? A tag is a keyword or phrase that is tagged to a book by visitors.
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Amazon introduces: “Think of a tag as a keyword or category label. Tags can both help you find items on the Amazon site as well as provide an easy way for you to “remember” and classify items for later recall. You can add up to 15 tags per book / item.”

Find the right keywords / tags for your book, the best ones have a high volume of people searching for them, yet a low volume of competition from other products or websites, and they should describe your product.

These keywords / tags can also be a combination of words, or 3 – 5 word sentences, such as “thriller book series”.
From your product’s detail page, you can add tags that are relevant to your title’s topic; after adding these tags, your product comes up when Amazon.com customers click on that tag to see all associated products. To add a tag to your title, simply type it into the Your Tags box and click Add. Your title will be automatically associated with that tag.
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Characteristics of tags for authors:
By default, if you have at least one purchase at Amazon, everyone can see your tags.
Click on the Your Amazon.com link at the top of your screen. Next, click Your Profile followed by Edit Profile. Scroll down the page and you’ll see a link to Manage Your Tags.

If you don’t have a purchase yet, your tags will not be publicly visible. However, as soon as you buy something and add a new tag, all your tags will become public. Your tags will help others find interesting products, and likewise you can see how other customers have tagged products.

Customers can search for products with a given tag from any product detail page or from any tag page. They can get recommendations based on items they have tagged: Items they tagged will be used as sources by Amazon to make personalized recommendations. Making tags private: Go to Your Profile page, find the Edit Profile area, and click on Manage Your Tags. From there you can select individual tags on the right of the screen and click “Share” to make the tag public or private, edit and delete tags

By getting a lot of tags for certain keywords on your book, you will rank well in the ‘products tagged with’ part of Amazon search.  Make sure your book is tagged on Amazon with a number of keywords that will help potential readers locate your book.  Although tags alone will not sell your book, they are a useful and supporting your marketing strategy.

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are almost 600 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Tumblr and StumpleUpon.

Follow on Twitter: @111publishing

And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks, Doris

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Posted by on December 7, 2012 in Marketing

 

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With a Little Help From Your Friends…Part 2

Reviews, Tags, Highlights, “Listmania Listing”, “Like Button” all help to boost up books in Amazons popularity list. Take two books with identical sales numbers: the one which has been promoted with these features is much higher in the ranks and will definitely sell better in the future.  But your friends can do more, just ask them:
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Book Extras
Book Extras are community edited database which includes series information, character descriptions, important places, memorable quotes and more. The content is added, edited and maintained by both, Amazon customers and the Shelfari.com community.  Shelfari is a community-powered encyclopedia for book lovers. Create a virtual bookshelf, discover new books, connect with friends and learn more about your favorite books – all for free.

Use Social Media
If you are involved with Twitter, Google+, Pinterest or Facebook, you can mention your favorite authors when they release new books. If they blog, you can follow their site (through Google Reader or other RSS readers) and share the link when they post something that may be interesting for others. On Twitter, you can “follow” and re-tweet their links now and then.  If you like to be social about books, you can join sites such as Goodreads, Shelfari, or LibraryThing. You can help your favorite authors by posting reviews and talking about their books on those sites.

Promoting on Your Blog
Do you ever talk about books or what you’re reading on your blog? You might consider reviewing your favorite authors on your site (you could even make a few dollars if you sign up as an Amazon affiliate). You can also add an “author blog roll” list in your menu with links to their sites.

Good old-fashioned word of mouth
Tell every one of your friends and family about your favorite author and his/her books, or mention it in your emails with a link to their site or to Amazon.

Help with “blurbs”
These days, most authors have websites and contact forms so you can get in touch. If you enjoyed their work, consider sending them a short note to let them know. It does not only make their day, but it can help them sell more books, if you allow them to use your words in their “praise” section.

A little promotional help now and then is greatly appreciated. And if you are a writer yourself, let your readers, friends and family know how they can support you on your book seller’s websites, copy and paste this list and send it to them or send them a link.

Part of this list are Lindsay Buroker’s ideas.

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With a Little Help From Your Friends…


Some books are sold in the millions of copies and others never make it out of the “mid-list” category or do not even reach that level.  Readers and authors alike tend to think that a good story is all it takes to become a well known bestseller author.

No matter if you are an author with lots of friends – or if you are friend to an author, the following list will help you to find out how Amazon’s algorithm decides the popularity of books, its ranking and visibility. Amazon, the world’s biggest book seller, paper and e-books alike, can give a great book a big boost to “be discovered”.  These little features take only a few seconds, but can make a big difference:

Reviews
Write at least a review on Amazon, even if the book already has lots of reviews already. As more reviews as better for the author and as more potential buyers can see the popularity of the work. Make a copy of your review and send it to all the other online book sellers as well!  Before you can post a review, you are required to have an Amazon.com account that you have used for at least one purchase of a physical or digital item. Free digital downloads don’t qualify. You don’t need to have purchased the product you are reviewing.
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“Like” Button

Give the book a “Like” in clicking on the icon. This takes less than a second, but it may play into Amazon’s algorithms.

“Listmania” List
Make a List-Mania list and add your favorite authors’ books to it. This creates another avenue for new readers to find books. It’s better to create lists around similar types of books than a too eclectic list, and consider to title it appropriately so folks will be more inclined to check it out.  Submit a brief instruction to your friends/family “How to create a Listmania list”, can be found on Amazon.

Highlights
Another item in Amazon’s algorithm list for book popularity: If you have a Kindle, highlight some wise or fun quotations from the book and share them publicly. If enough people share their highlights, they’ll show up in your e-book.

Amazon displays “Popular Highlights” by combining the highlights of all Kindle customers and identifying the passages with the most highlights. The resulting Popular Highlights help readers focus on passages that are meaningful to the greatest number of people. Popular Highlights are marked with a gray dashed underline. The number of people who have highlighted the text appears at the beginning of the marked text.
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Reviews, Tags, Highlights, “Listmania Listing”, “Like Button” all help to boost up books in Amazons popularity list. Take two books with identical sales numbers: the one which has been promoted with these features is much higher in the ranks and will definitely sell better in the future.

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Book Marketing on a Shoe String

The Internet offers a cornucopia of free and effective promotion tools for writers. They can achieve these marketing goals through online activities in a fun way, as most writers already like to hang out in cyberspace and blog away.

Join Book Communities
As an author it is a MUST to be a member of these communities and a free (other than your time) way to introduce your book(s) and show your book titles. Join GoodreadsWattpadScribdBookMoch or Shelfari. More on my blog about book communities and for direct links. Post snippets (or chapters) of your book to excite potential readers at Wattpad – see my blog about Wattpad: 15 million readers before the book was even published.

Use your signature
Never send out an email without your author’s signature. You have probably heard this advice before, but: do you use the gains of e-mail signatures to market and promote your books?
Every day you send out emails to friends, business colleagues, your lawyer or accountant, potential clients, potential readers … If you have an email signature, you are constantly sending people “passive” marketing, spreading the word about you, your brand and your books. Create your email signature right now!

Involve social networks.
Show up on Google+, Twitter, Pinterest, Tumblr, Facebook and Linkedin (at least Google+ and one more of these). Click on “public” when posting on Google+ and your content will be immediately picked up by Google’s search engines. If you share interesting links (and your blog posts), and offer great free information, you will quickly become a favorite in these social networks. Your followers and connections on Social Media will later become your fan base, read and subscribe to your blog posts and newsletters and buy your books.

Comment on other blogs.
Take the time to find bloggers who write about topics similar to those you write about. When they have something good to say or you can add something to what they have written, leave a comment on their blog. Each time you do so, you leave behind a link to yourself, your website, or your blog. If people who read your comment find what you have written interesting, they will click on the link to find out more about you. They may then decide to become regular blog readers or subscribers, newsletter subscribers, or book buyers.

Start and maintain a blog yourself.
Blogs serve as the best tool for increasing online visibility as these are constantly updated and thus attractive for search engines. The more visible you, your book, your website, and your blog become, the more traffic (readers) your blog will attract. This means more buyers for your book now or when it is released. To create a successful blog, write about something you feel passionate about and do so often and consistently. That’s all it takes.

Contribute content to e-zine article directories.
Recycle parts of your blogged book manuscript or blog posts into short articles you can post in content farms or e-zine article directories, such as Ezinearticles.com, Amazines.com, Freezine-articles.com and many more. Often they have a resource box for a short bio and a link back to your website, book, blog, or subscription form. These articles are picked up by other bloggers, newsletter editors, e-zine editors, etc., and each time your resource box is featured. Readers click on your links to find out more about you, subscribe to your blog and newsletter or purchase your book. You can even use an e-zine article distribution services, such as http://www.submityourarticle.com, and get your articles distributed to hundreds of e-zine directories at once, making
it available to hundred thousands of new readers and possible book fans. Or you can really do it on a shoestring and create your own data bank of e- zines and submit your articles to them.
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Optimize your Amazon Page
What you can do to climb up to bestseller status:

– “autograph” Kindle books
– choose the best categories for your books and update them regularely
– add tags/keywords/subjects to your book listing for more exposure
– add lots of reviews, “About the Author” and additional information to your Amazon sales page
– get the most out of your Amazon Central account, create a brilliant authors page
– find out which part of your books your customers highlight the most on the Kindle and post it on your website or blog.
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No Money? No Problem!

Success in social media book marketing and with the tools described here, doesn’t require any financial investment. Depending on your level of involvement, it may demand a time commitment, at least in the beginning. Yet, as more you use these marketing tools, as faster you can handle them and as more visitors and buyers you will get.

 

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Amazon Marketing

Amazon Book Promotion

You have listed your book on Amazon.com because it is the world’s largest book seller and everyone in the publishing field says you must. Once your book is published on Amazon, do you let it just sit, while waiting for sales?  And then you are not making sales to anyone but family and friends. You need to learn “how to work Amazon”!

Discover how brilliant their book catalog sales pages are structured and how you can promote your book continually and on multiple levels – if you use their free promotion tools.  Amazon structured their site for auto-promotion, promotion and more promotion for each and every book.

Unfortunately these automated systems and promotional layers are unknown to many authors. Also unknown is the importance of, and how easy it is, to rank to the top 100 in several high-profile lists, some without even selling one book. But being seen in these lists nearly always generates sales.

 

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Category Bestseller
Category and subcategory best seller lists were created to highlight an item’s rank in the categories or subcategories where it really stands out.  Choose the smaller categories that are more tightly targeted to your subject.  This sounds simple but you would be surprised how many authors don’t pay attention to this.  One example:  instead of placing your book in the Business category choose the smaller, less competitive and more precise sub-category under it, Business-Budgeting.

Why are the proper categories so important? Without the right categories you may never earn a category bestseller, therefore never gain the publicity needed for higher visibility, never be recognized by Amazon’s algorithms which gains you better rankings in the numerous other Amazon top 100 lists, which generates more sales, which gains higher visibility, which gains rankings, which generates more…

Tags
You won’t believe how easy it is to rank in the first few pages, and you don’t have to sell even one book to earn placement. Choose tags that best describe your topic and ask friends to “agree” with them by clicking on them. Get as many as possible to click the checkboxes because this gives you higher ratings in those Tag Communities. The Tags section of Amazon sales pages are much more than just a search engine assistant.

Top Rated List
Here is another Amazon top 100 list, where you don’t need to outsell anyone to make the list. You don’t have to sell one book, yet inclusion in this list nearly guarantees sales.

Amazon’s search algorithm finds and tallies the number of reviews for each book and its star rating. The more good reviews your book has the higher up this reader’s choice Top Rated list you go. So be sure to urge all your readers to write a small review on your sales page.

Top Ratedfor Kindle books only
The Amazon top rated calculation is based entirely on customer reviews. In addition to average star ratings, the calculation takes into account an item’s total number of reviews and compares it with other items within a category or subcategory. This allows books with strong star ratings across many reviews to outrank items with a better average rating but only a few reviews. The Top Rated calculation also gives less value to older ratings in favor of more recent ratings to ensure that the Top Rated lists highlight items that customers currently think are best.

Customer favorites Top 100 of the year
Customer orders per year are measured by this rating.

Best books of the month
These books are monthly picks of Amazon editors.

Bestsellers in Books
These lists contain the top 100 bestselling book sold by every author in every category combined, and are hourly updated.

Best Books of the Year
Books editors at Amazon read all year, considering every book, “Is this one worth telling people about?” These are the books they’ve been talking about all year, and have watched customers spread the word about too.

Top RatedKindle e-books only
The Amazon Top Rated calculation is based entirely on customer reviews. In addition to average star ratings, the calculation takes into account an item’s total number of reviews and compares it with other items within a category or subcategory. This allows books with strong star ratings across many reviews to outrank items with a better average rating but only a few reviews. The Top Rated calculation gives less value to older ratings in favor of more recent ratings to ensure that the Top Rated lists highlight items that customers currently think are best.

Most Gifted
These lists, updated daily, contain books most often ordered as gifts.

Most Wished For
These lists, updated daily, contain books most often added to Wish Lists and registries.

Amazon created an ingenious marketing engine, in several layers of free and automated publicity, each layer completely unique, and each one reaching millions of readers every minute – but it helps authors only if they use it!

 

 

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9 Ways to Support your Favorite Author

Book Row

Some books are sold in the millions of copies and on the other hand authors you love, never make it out of the “mid-list” category or do not even reach that level. Readers and authors alike tend to think that a good story is all it takes to become a well known bestseller author.Sometimes it’s the publishing house with the biggest marketing budget or an already well-known person who wins, but you, as a reader or writer colleague, have also amazing power – thanks to the internet.

Amazon has more cool features to help an author get found. Amazon, the world’s biggest book seller, paper and e-books alike, can give your favorite author a big boost to “be discovered”.

The following are some little things you can do to make a big difference. Part of this list is a short version of an article by Lindsay Buroker, http://www.lindsayburoker.com. Some of the little things you can do for him or her (besides the review) takes only a few seconds:

Reviews
Write at least a review on Amazon, even if the book already has lots of reviews already. As more reviews as better for the author and as more potential buyers can see the popularity of the work. Don’t worry about writing in-depth studies of the book; maybe you could just send in a few sentences with a couple of specifics about why you liked the book. Make a copy of your review and send it to all the other online book sellers as well!

Tags
“Tag” the book with genre-appropriate labels (i.e. thriller, paranormal romance, how-to book, travel guide). You don’t have to leave a review to do this; you just need an account at Amazon. A combination of the right tags and a good sales ranking can make a book come up when customers search for that type of story on Amazon.

“Thumb’s up”
Give the book a “thumb’s up” in clicking on the icon. This takes less than a second and probably doesn’t do much, but it may play into Amazon’s algorithms.

“Listmania” List
Make a List-Mania list and add your favorite authors’ books to it. This creates another avenue for new readers to find books. It’s better to create lists around similar types of books than a too eclectic list, and consider to title it appropriately so folks will be more inclined to check it out.

Highlights
If you have a Kindle, highlight some wise or fun quotations from the book and share them publicvly. If enough people share their highlights, they’ll show up in this e-book.

Helping out with Social Media
If you’re involved with Twitter, Facebook, etc., you can mention your favorite authors when they release new books. If they blog, you can follow their site (through Google Reader or other RSS readers) and share the link when they post something that may be interesting to your friends. If they’re on Twitter, you can follow them and re-tweet their links now and then.  If you like to be social about books, you can join sites such as Goodreads, Shelfari, or LibraryThing. You can help your favorite authors by posting reviews and talking about their books on those sites.

Helping out with Your Blog

Do you ever talk about books or what you’re reading on your blog? You might consider reviewing your favorite authors on your site (you could even make a few dollars if you signed up as an Amazon affiliate). You can also add an “author blog roll” list in your menu with links to their sites.

Good old-fashioned word of mouth

Tell every one of your friends and family about your favorite author and his/her books, or mention it in your emails with a link to their site or to Amazon.

Help with “blurbs”

These days, most authors have websites and contact forms so you can get in touch. If you enjoyed their work, consider sending them a short note to let them know. It does not only make their day, but it can help them sell more books, if you allow them to use your words in their “praise” section.

A little promotional help now and then is greatly appreciated. And if you are a writer yourself, let your readers, friends and family know how they can support you on your book sellers websites, copy and paste this 9-step-list or link this article.

 

 

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