For your blog to be successful and to draw in lots of engaged readers, try to stick to these 10 rules:
The best posts are about your readers’ problems, needs or concerns.
Ask yourself: “What is in for my reader?”
Unless you are a celebrity, readers don’t care much about you. Not really. They care about themselves. They want to know what’s in it for THEM, especially the younger audience.
Try to blog every day.
There is a direct correlation between frequency and traffic. The more you post—within reason—the greater your traffic. You cannot build solid traffic without frequent posts.
The trick is to find your frequency sweet spot.
You post too often. Yes, this is possible, too. I don’t need to hear from anyone more than once a day.
Avoid having far too long blog posts.
You can get away with this if your posts are “scan-able”- if you use of subheads, lists, and other devices that keep people moving through your content. If a post starts getting too long, consider breaking it up into several posts.
Try to end every post with a question.
The posts that generate the most engagement are those that are controversial, transparent and open-ended.
Use shorter paragraphs and subheads.
Readers have shorter attention spans, they are reading differently. They are just scanning content, looking for items that interest them. When you use subheads, lists of bullets or numbers, it draws readers in.
Your headlines are the most important thing you write.
On average, 8 out of 10 people will read the headline, but only 2 out of 10 will read the rest…
Just get to the point – grab their attention and hang onto it.
Your first paragraph is critical. You must use the first paragraph to pull readers into the rest of your blog post.
Find an editorial focus and stick to it.
If you are trying to build traffic, you need a tighter focus, which in turn leads to higher traffic. Don’t post off-brand.
Participate in the conversation!
People want to have a conversation—with YOU. When bloggers don’t participate in conversation by responding to their readers, it is considered odd or rude.