How to Cultivate Professional Publishing ?

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Authors are now often forced to hire their own editors – before even submitting their manuscripts for publication. Toronto literary agent Anne McDermid saw the landscape changing two years ago, when a publisher told her: “I cannot purchase a book (manuscript) for which I need to spend 40 hours editing. We are now advising our authors that the material they present has got to be closer to the final draft than it ever used to be.”
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Sometimes the agents themselves act as pre-editors. The biggest-growing sector in Canadian publishing (and in other countries as well) is the freelance editor. With more than 1,600 members, the freelance-dominated Editors Association of Canada is “the largest membership organization in the Canadian arts community.
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Along with booming self-publishing services that offer various levels of editing as value-added options, a cottage industry of independent contractors is quickly replacing the fabled tastemakers who once shaped literary destiny …
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Read the whole article from Globe&Mail:
http://www.theglobeandmail.com/arts/books-and-media/where-have-all-the-book-editors-gone/article565446/

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars

Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 970 of them : )  if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
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77 Reasons Why Your Book Was Rejected

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77 Reasons Why Your Book Was Rejected

Written by Mike Nappa, available as e-book and print book at Amazon. The author’s experiences as acquisitions editor, marketing copywriter, and literary agent uniquely qualify him to write on this topic. He is also the author of more than 40 books and received more than 2,000 book rejections during his writing career!
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The book is divided into three sections: Editorial, Marketing and Sales Reasons for Rejection.  Starting with: “It takes less than a minute to reject your book” (by big publishers that is) Mike Nappa goes on with all the legitimate and also the silliest reasons your manuscript or book idea might be rejected.

As an author you might be able to work on many, such as marketing and your platform and following, however some of the reasons have nothing to do with the quality of your writing. 

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An editor is going to look at your proposal – and if it doesn’t meet certain editorial standards, it will go no farther. If it passes basic editorial scrutiny, an editor will then consider whether you have done your “marketing” homework — analyzed and defined your audience, established a platform, shown that you know how and why this book will sell. From there, the editor will need to convince the publisher that they can sell this book, and sell enough to merit the investment in its publication.
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Perhaps the clearest message that emerges from this book is that getting published is a lot of work. The job doesn’t end when you finish writing the last chapter. Publishers are in the business of selling a product, and it’s your job to convince them that your book will sell.
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Or maybe you will decide to author publish. After all you have to do your book marketing anyway, even if your book is accepted by a commercial publisher. “Success is the best revenge”  .

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are 750 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

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AMAZON on Shopping Tour?

Amazon has acquired Avalon Books, a small publisher that focuses on hardcover mystery, “wholesome” romance and Westerns, and will make its titles available digitally for the first time. Avalon Books have been geared and marketed primarily toward the library market; now Amazon will seek to market them to a wider audience.

The acquisition, for an undisclosed sum, covers Avalon’s entire backlist of about 3,000 titles. Avalon launched in 1950 and is now run by the founder’s daughter Ellen Bouregy Mickelsen, who said she chose Amazon to buy her company because “they care deeply about the writers, readers and categories that have long mattered to our family business and they are uniquely positioned to assure that our titles make the leap forward into the digital future.”

Amazon will release the Avalon titles under its West Coast imprints, including Montlake Romance and Thomas & Mercer. The press release says “these books will continue to be available in print for booksellers and libraries nationwide. Amazon acquired Marshall Cavendish’s children’s book list last December.

To get the whole story about Amazon’s almost 20 years “THE AMAZON EFFECT” (I almost typed: “The Amazon Waste Land”, when I read the last sentence of the story)  – have a cup of coffee or a glass of wine and take your time : )  it’s an extensive article, almost a novella or an Amazon “Shorts” to speak in their language.

You will learn not only about Amazon, but about the last 20 years of publishing and book selling. Print out the article, it might make an interesting part of literature and publishing history one day…

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2012 Digital Perspectives

• The book world is global and as the ebook market explodes, publishers have to rethink territory rights.
• Publishing is a rights business without a Rights registry, where much of the information about rights remains locked away behind closed doors.
• Digital publishing now demands greater clarity and transparency on rights and the current ambiguity and lack of information remains digital publishing’s biggest threat and opportunity. Copyright contracts should move to fixed term contracts and ….

  Great thoughts about the future book here:
  http://www.futurebook.net/content/2012-digital-perspectives-publisher

 

 

77 Reasons Why Your Book Was Rejected

77 Reasons Why Your Book Was Rejected
by Mike Nappa, available as e-book and paper book at Amazon.

The author’s experiences as acquisitions editor, marketing copywriter, and literary agent uniquely qualify  him to write on this topic. The book is divided into three sections: Editorial , Marketing  and Sales Reasons for Rejection.

An editor is going to look at your proposal – and if it doesn’t meet certain editorial standards, it will go no farther. If it passes basic editorial scrutiny, an editor will then consider whether you’ve done your “marketing” homework — analyzed and defined your audience, established a platform, shown that you know how and why this book will sell. From there, the editor will need to convince the publisher that they can sell this book, and sell enough to merit the investment in its publication.

Perhaps the clearest message that emerges from this book is that getting published is a lot of work. The job doesn’t end when you finish writing the last chapter. Publishers are in the business of selling a product, and it’s your job to convince them that your book will sell.

Or maybe you will decide to go it on your own. After all you have to do your book marketing anyway, even if your book is accepted by a commercial publisher.

 

 

Amazon vs Apple, HarperCollins, Hachette Book Group, Penguin, Random House, Simon & Schuster.

Oakland Courthouse

Apple, threatened by Amazon’s Kindle e-book reader, agreed with the publishers News Corp’s HarperCollins Publishers unit and four other major publishers to announce a so-called agency model according to the lawsuit , filed by Hagens Berman law firm in federal court in Oakland, California.

They are accused for conspiracy to raise e-book prices, which might be an anticompetitive conduct, likely in tens of millions of dollars.

Not too bad – at least for the law firm.

 

Boost your web site: Search Engine Optimization

Search Engine Optimization Tips

 Leverage on words… Publishers, market research firms and other organizations that  produce content own tremendous marketing assets!  

 Companies that create content  already have phrases, ripe for search engine  marketing strategies. Yet most  publishers don’t realize the value of their unique and  valuable keyword-rich  environment.

 

Commerce Opportunities and Beyond
When successful search engine marketing programs direct Web users to an online store, there are a number of things that can happen:

• Generate one-time sales of targeted content. A consumer buys a report or a book with a credit card, driving immediate revenue for your company.

• Drive sales leads. Many search engine marketing programs deliver targeted traffic to a place where people can sign up for a free e-mail newsletter, register for a Web seminar or in-person event, or down load a white paper. As a way to build qualified leads for larger purchases or paid subscriptions, search engine marketing is very effective.

• Monetize traffic for advertising-supported sites. Often, the end goal for publishers is to drive as many qualified and relevant visitors as possible to a portal or content site that derives income from banner advertising, sponsorships and programs like Google AdSense.

• Build your organization’s reputation in the market. Content does more than just sell itself, a product, or an idea: it sells your brand.

Leveraging your specific content with highly targeted phrases gets fewer, but better clicks for each phrase. With many phrases optimized, you get more overall traffic than when you attempt to drive traffic by relying on generic search terms. If you set up thousands of individual search programs, each one won’t generate much as a stand-alone marketing campaign. But all of the individual campaigns will add up to much more traffic than targeting the broad, generic keywords and phrases.

In just a decade, Web search engines have fundamentally changed the way people look for information.  Ten years ago, we all still flipped through yellow pages and newspapers, or phoned reference librarians. Some people still do these things today. But for the vast majority of us – particularly businesspeople – research begins with the search.  How marvelous the convenience of finding what you need in a manner of seconds, from the comfort of your desk, or kitchen counter, or a table at Starbucks.

Better Search Marketing Programming

• Mine keywords from titles, descriptions, and metadata for large content sets.Use the words and phrases that your buyers do. Think about how the people you want to reach are searching and develop programs that include those words and phrases.  Don’t get trapped by your own jargon; think, speak, and write like your customers do.
• Use more than keywords. Use key phrases.
  And make sure they respond to your customers’ specific needs.
• Titles and subtitlesOften titles and subtitles are highly descriptive just the sort of detailed search that your buyers are entering into search engines right now.
• Author names
  As authors develop followings in the market, people often search on their names — you should make those names search engine friendly.
• Article or report descriptions
  It is critical to surface highly descriptive, keyword-rich summaries and abstracts so search engines can find them.
• Tables, charts, and graphs
  How many times have you searched for very specific number, trend, or statistic? By optimizing the descriptions of this key content, publishers capture the interest of people who are searching for it.
• Metadata
  Make metadata available for the search engines to find — for example, companies or people or industries mentioned in the article or report.
• Content at the article is ripe for keyword mining.  For many organizations, the keywords and phrases are already in the content descriptions.

Unlike companies that sell physical products that require creation of search terms for each item, publishers and authors live in a keyword-rich environment, they sell words – usable as keywords.

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