Going through my list of tweets for the day, I paused at this one:
1. Why engage in yet another social media when I am already on Twitter, Pinterest & Facebook ?
It reminded me of other statements from new writers, I hear on a daily basis:
2. None of my friends is on Google+ …
3. I have a website, why should I additionally have a blog?
4. Writing my book, I don’t have time for all these Social Media…
Answer for question 1 and 2 – Google+
This says it all: Google+ = Google, the famous Search Engine… You don’t join Google+ to meet your friends and family as you do on Facebook! You join to improve your Search Engine Ranking: As the main search engine, Google indexes and ranks its own site much higher than any other content. Google+ posts – with a main keyword in the first sentence / title – will rank well in Google search and often show up on the first page, for a long time. And now Google+ outranks Twitter as no. 2 social network, having more active users than Twitter!
On Google+ authors can create a separate page for each of their books. You have immense space to show images, such as your books cover, even if it has 36 MB and you can show your book as often as you want. More reasons to be on Google+ can be found in a former article: “7 Reasons Why Google+ is Perfect for Writers”
Answer to question 3 – Why should I have a blog?
Your website is something very static. You usually don’t do many changes or new content writing. A blog – either on your website – which would increase SEO – or on WordPress or BlogSpot is adding constantly new content. This means search engines index your blog site higher.
Writing is fun – why else would you have written this novel! As a writer, it is only a matter of minutes to write a blog post. And you don’t need much fantasy to come up with topics. You can write about, well, writing, your writers life, the publishing process, what you have learned about marketing your book… the subjects you can write about are endless.
An important reason for a blog is that you can use snippets from the content to fill your social media sites. For sample: use one sentence and a link to your blog and post it as a tweet. Readers see your post and click on your blog or website – and voila! they learn about your book. Here are two samples from the blog page you are just reading:
Author of “The Wolf’s Moon” Patrick Jones, in an Interview, talking about the characters in his book http://wp.me/p1uIFg-1il
9 Compelling Reasons to Get Marketing Help, Boosting Your Books Success
Readers and fans have a reason to come back to your blog, as often as you write a new post, and will re-tweet your blogs and spread the message about your book. Plug-ins and share buttons automatically send your blog posts to all your social media sites.
Answer to statement 4:
What you are just reading here, was automatically send to Google+, Facebook, Twitter, Pinterest, Stumbleupon, Tumblr, Reddit, Triberr, Yahoo and Goodreads – at the same moment I hit the “publish” button! I don’t need to go to all these sites to fill them with content. What more could you wish for? Writing one blog post, it can be as short as 300 – 500 words an it will be found all over the internet! You certainly can add more Social Media sites to your blogs sharing button, to spread the word even more.
Your post is yet sent more often among Social Media sites:
- Google+ can send your post automatically to Facebook and Twitter, I wrote in December how authors can set up this function.
- Twitter gets feeds from Google+ and Pinterest, among others
- Facebook for sample gets feeds from Pinterest and Goodreads and your blog
- Pinterest feeds Twitter and Facebook
SUMMARY: To have maximum exposure for your book and you, as an author, and to save lots of time, join:
- Write a blog.
How to get more followers on your social media sites is explained in one of last months’ blogs, and also at How to Get More Followers on Google+
Be very selective when choosing followers:
You want READERS and REVIEWERS as followers. NOT your friends. Type into the search functions on top of these pages: readers, book lovers, book worms, reading, love to read etc. to find the right people as your following.
One last tip: Set up a second page on Google+, Twitter, Facebook and Pinterest – only for your book. Separate it from your existing private presence.
Part of our Book Marketing package we offer, is dedicated to help you to create or improve your reader community platform, such as:
- create an attractive media presence
- increase the amount of followers
- learn how to connect all these sites
- and how to save time on Social Media
Find out how else we can help you to have more success for your books and more fun in marketing.
If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are almost 700 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:
Don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks