Ever Wondered How Google Works?

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Everyone wants to be listed high on Google’s search engine results.  You write a blog post, tweet, update your website or add otherwise content to the web.  Google bots, crawling the web, are coming across your post.  The page is indexed within seconds. Google estimates the domain and pages’ overall authority, based on links.

PageRank depends on a few factors:

• The number of other Web pages that link to the page 
• The frequency and location of keywords within the Web page
• How long the Web page has existed

To read more on the info-graphic, click on this PPC Blog:
http://www.ppcblog.com/how-google-works/

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Infographic by PPCBlog

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Jonathan Strickland wrote in an article: “What began as a project by Larry Page and Sergey Brin, two students in Stanford University’s Ph.D. program, is now one of the most influential companies on the World Wide Web: Google.  At first, the students’ goal was to make an efficient search engine that gave users relevant links in response to search requests.  While that’s still Google’s core purpose today, the company now provides services ranging from e-mail and document storage to productivity software and mobile phone operating systems.  In less than a decade, Google evolved from a two-man enterprise to a multibillion-dollar corporation.”

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help:
http://www.111Publishing.com/seminar

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3 Exciting Video-Tools to Promote Your Book

When promoting your book via videos, you have several options: a conventional book trailer, slide shares or Google’s Search Story Videos.

“Search Stories Video Creator” is one of the coolest YouTube tools. It allows you to make your own “Search Story” and upload it to Youtube.

Type in the seven search queries that make up your story by selecting the type of Google search you would use for each of them – including Google images, Google maps, and standard web search, how you would use to find your own website, blog or your book trailer.

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Just a sample what you could type in these seven search queries:

• Web Search: Keywords someone would use to find your book
• Images: How to find a cover image of your book
• Map: Where your book is happening
• News: Keywords to find your book launch, your book events posted on the web
• Blog: What to type in to find your own blog site
• Books: Where your book can be found
• Product Search: Your book on Amazon for sample
• Story End: You can type in the title of your book and the purchase website.

The video creator will produce an animated spot-through search.  Choose a fitting background music and you have instantly created a free 35-second video that you can use as one of your marketing tools.  After creating this short video, you can upload it to your YouTube account.  With “Search Stories Video Creator” you get a professional quality video – for free. Imagine all of the ways this could be used – business ads, book promotion, for book launches and signings, writers conferences, photo tours …

Go to http://www.youtube.com/watch?v=XHFk8DmOxjA for a tutorial, nothing official.
Here are more samples of tutorials:
http://www.onsip.com/blog/2010/04/13/create-your-own-google-story
http://www.youtube.com/watch?v=E0Kdlq-OJys
And here is one of the cutest search stories: http://www.youtube.com/watch?v=nnsSUqgkDwU

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Excerpt from the brand new e-book: ***** 111 Tips to Create Your Book Trailer ***** featuring valuable tips and links to video tutorials, free music downloads and free images, available on Amazon:  http://www.amazon.com/dp/B008Y15YYO

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If you enjoyed this blog post, please feel free to check out previous posts (there are almost 500 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “Like” next to it.

Follow on Twitter: @111publishing

And don’t forget to spread the word on Twitter, Facebook, Google+, Tumblr or StumbleUpon – or other social networking sites of your choice) – other writers might also enjoy this blog and find it useful.

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