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Boost Your Author Website: Search Engine Optimization

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Computer1 - CopySearch Engine Optimization Tips

Leverage on words… Writers and publishers who produce content own tremendous marketing assets!  

Writers who create books and articles, already have phrases, ripe for search engine  marketing strategies. Yet most writers and publishers don’t realize the value of their unique and valuable keyword-rich content.

Build an author’s reputation in the market.
Content does more than just sell itself, a book, or an idea: it sells your brand.

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Leverage your books content.
Using highly targeted phrases gets fewer, but better clicks for each phrase. With many phrases optimized, you get more overall traffic than when you attempt to drive traffic by relying on generic search terms.

In just a decade, Web search engines have fundamentally changed the way people look for information. Ten years ago, we all still flipped through yellow pages and newspapers, or phoned reference librarians.  How marvelous the convenience of finding what you need in a manner of seconds, from the comfort of your desk, or kitchen counter, or a table at Starbucks.
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Better Search Marketing Programming

  • Mine keywords from titles, descriptions, and metadata for large content sets.
    Use the words and phrases that your buyers do. Think about how the people you want to reach are searching and develop programs that include those words and phrases.  Don’t get trapped by your own jargon; think, speak, and write like your customers do.
  • Use more than keywordsUse key phrases.
    And make sure they respond to your customers’ specific needs.
  • Make your links part of the copy.
    This is especially important if your links include your keyword phrases.
  • Titles and subtitles
    Often titles and subtitles are highly descriptive just the sort of detailed search that your buyers are entering into search engines right now.
  • Author names
    As authors develop followings in the market, people often search on their names — you should make your name search engine friendly.
  • Article or report descriptions
    It is critical to surface highly descriptive, keyword-rich summaries and abstracts so search engines can find them.
  • Tables, charts, and graphs
    How many times have you searched for very specific number, trend, or statistic? By optimizing the descriptions of this key content, authors and publishers capture the interest of people who are searching for it.
  • Metadata
    Make metadata available for the search engines to find — for example, companies or people or industries mentioned in the article or report.
  • Include a brief description for each web page.
    This is the information that is listed after the page title when your page shows up in search engine results. Make sure your description includes as many of your keywords as possible without being too long. Most engines will cut off your description after as few as 25 words.
  • Photos and Videos
    Each photo or video that you add to your site not only adds appeal for the site visitor, but it can assist in your SEO strategy. Images have “alt tags;” a place where you can include a description of your image for the visually impaired or for visitors who are unable to view images online.  As search engines don’t yet have the capability of interpreting photo images and video the way that they understand text, they look for the alt image tags and descriptions..

Unlike companies that sell physical products that require creation of search terms for each item, publishers and authors live in a keyword-rich environment, they sell words – usable as keywords.

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar
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Please feel free to check out all previous posts of this blog (there are more than 740 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

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Posted by on May 4, 2013 in Marketing

 

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3 Marketing Tips for Your Amazon Book

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Already have an Author Central  page on Amazon.com? Terrific, it’s a great start for your author brand on the internet!  Now to your next steps for maximum exposure: create your very own author website:

Your personal website AND your Amazon Author Central page work together and will help you to build your credibility as an author. Google, Bing, Yahoo and other search engines take the information from these two websites – which helps your name to come up every time when online visitors are searching for the subject of your book or for your author name. Moreover it is one important step in building your author brand and your platform. Read more about author brand and platform here.

This is a very good chance to tell readers something interesting about yourself, include any details about your (writers) background, awards, other books you have written and personal details customers might want to know. Your author photo should be a professional, high-resolution image for quality display. You can share your book trailer, video interviews, book signing videos or the new Google Search Story trailers with readers. Your videos should focus on specific features of your books or your experience as an author.

IMPORTANT: Use the same words and language on both your Author Central page and your personal website. Key word consistency is essential to assure you are optimizing your search engine results.
The links to and from your Amazon Author Central page to your personal website and your book’s page will tell search engines that your book is relevant to people searching either for you or the content of your book.

A web page or blog and an author website on Amazon’s Author Central are the marketing basics for every writer. Don’t delay creating these.  When writing a guest blog (e.g. for this blog) do include links to your websites.

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If you enjoyed this blog post, please feel free to check out all previous posts (there are more than 520 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Tumblr and StumpleUpon.

Follow on Twitter: @111publishing

And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks, Doris

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How to choose your hoster?

Cyberspace

Cyberspace


Hosting for your new website

Now that you have a web name, spent months on creating a great author website, you are ready to hit the cyberspace.  But whom do you trust to host you website?
A lot of site owners shop their web hosting only by price, but since the differences in hosting prices are negligible, there are other features and more important factors when choosing the perfect hosting partner.

Prices
Many web hosting services let you choose from several types of packages, each with a different price and slightly different range of offerings. Prices can range from $6/month to over $40/month. These price differences are due to the different features included within each plan and to the eagerness of some newer hosting companies, to grow their brand by offering extremely low rates.

Technical & Customer Support
Customer support in a web hosting service should be efficient and effective, as well as polite and responsive. Your hosting service should quickly answer when contacted and be able to solve your problems right away.

Disc Space & Bandwidth
Even if your site is small at the moment, you should look for a minimum of 5 GB of disk space and 250 GB of bandwidth from your web hosting plan.

Control Panel
Choose a web host who‘s control panel is easy to use.

Reliability
Look for hosting services that guarantee up-time, and how they implement this promise. 

Control
Do you have all the access you need, and can you find all the functions you require for running your website?  Is there proper documentation and help articles?  Do you have a user-friendly control panel?
The situation is ideal if you have full control of your site and can manage it on your own – most of the time.

Server Features
A good hosting service offer both Linux and Windows servers, PhP, ASP, Flash etc. and enables you to move between when necessary.

Back-ups
Choose a hosting service that backs up your web content regularly.
Hosting Services with Unlimited Disk Space and Bandwidth:

iPage
Best for: Small business owners and bloggers looking for a low-priced, feature-rich service to get their sites up quickly and affordability.

Best Value: $4.50/Month
Bandwidth: Unlimited
Disk Space: Unlimited

Just Host
Best for: Inexperienced webmasters looking for a hosting provider with a well organized, easy-to-use user interface at an affordable price.
Best Value: $4.45/month

Bandwidth: Unlimited
Disk Space: Unlimited

BlueHost
Best for: Webmasters looking for instant website setup, an intuitive control panel design and the option to purchase additional professional-grade site builders.

Best Value:$6.95/month
Bandwidth: Unlimited
Disk Space: Unlimited

InMotion Hosting
Best for: Business owners looking for a reliable hosting service that will be able to meet their needs as their business grows.

Best Value: $8.95/month
Bandwidth: Unlimited
Disk Space: Unlimited

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Posted by on July 2, 2011 in Marketing

 

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