Leverage on words… Writers and publishers who produce content own tremendous marketing assets!
Writers who create books and articles, already have phrases, ripe for search engine marketing strategies. Yet most writers and publishers don’t realize the value of their unique and valuable keyword-rich content.
Build an author’s reputation in the market.
Content does more than just sell itself, a book, or an idea: it sells your brand.
Leverage your books content.
Using highly targeted phrases gets fewer, but better clicks for each phrase. With many phrases optimized, you get more overall traffic than when you attempt to drive traffic by relying on generic search terms.
In just a decade, Web search engines have fundamentally changed the way people look for information. Ten years ago, we all still flipped through yellow pages and newspapers, or phoned reference librarians. How marvelous the convenience of finding what you need in a manner of seconds, from the comfort of your desk, or kitchen counter, or a table at Starbucks.
Better Search Marketing Programming
- Mine keywords from titles, descriptions, and metadata for large content sets.
Use the words and phrases that your buyers do. Think about how the people you want to reach are searching and develop programs that include those words and phrases. Don’t get trapped by your own jargon; think, speak, and write like your customers do.
- Use more than keywords. Use key phrases.
And make sure they respond to your customers’ specific needs.
- Make your links part of the copy.
This is especially important if your links include your keyword phrases.
- Titles and subtitles
Often titles and subtitles are highly descriptive just the sort of detailed search that your buyers are entering into search engines right now.
- Author names
As authors develop followings in the market, people often search on their names — you should make your name search engine friendly.
- Article or report descriptions
It is critical to surface highly descriptive, keyword-rich summaries and abstracts so search engines can find them.
- Tables, charts, and graphs
How many times have you searched for very specific number, trend, or statistic? By optimizing the descriptions of this key content, authors and publishers capture the interest of people who are searching for it.
Make metadata available for the search engines to find — for example, companies or people or industries mentioned in the article or report.
- Include a brief description for each web page.
This is the information that is listed after the page title when your page shows up in search engine results. Make sure your description includes as many of your keywords as possible without being too long. Most engines will cut off your description after as few as 25 words.
- Photos and Videos
Each photo or video that you add to your site not only adds appeal for the site visitor, but it can assist in your SEO strategy. Images have “alt tags;” a place where you can include a description of your image for the visually impaired or for visitors who are unable to view images online. As search engines don’t yet have the capability of interpreting photo images and video the way that they understand text, they look for the alt image tags and descriptions..
Unlike companies that sell physical products that require creation of search terms for each item, publishers and authors live in a keyword-rich environment, they sell words – usable as keywords.
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