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Checklist for Successful Book Sales Campaigns

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Sales-Campaign
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No matter if you are organizing a book launch for your latest work (or your first book), planning your Goodreads Giveaway or if you prepare to have your book on sale, or for free for a couple of days:  these campaigns need to be well organized and promoted – and all that well in advance.

I have seen it too many times, that authors decide on Monday morning to have a book sale from Tuesday on and expect it to be a successful one. Or they hurry editing, formatting and slap a cover image together, in order to get the book on Amazon’s sales pages before Christmas.

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Start EARLY !!!
You have about three months to promote a new print book (paper back or hardcover) before the bookstores clear their shelves for the next bestseller. But if you can rack up enough pre-orders BEFORE the pub date, then you can kickstart your book launch. Once it hits the New York Times or other lists, then a couple of weeks on those lists become a self-fulfilling prophecy. Again: the more time you give your book to be listed on Amazon and other online retailers BEFORE your publication date, the better.
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The Minimum You Can Do To Make it a Success:

1. Write Several Blogs About Your Campaign Including Images
Tell potential readers the benefits, e.g.:

  • Low price or even free
  • Send as inexpensive gifts
  • Give them a great incentive for a review
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2. Write a FREE short e-Book About Your Book : )
Include all the sales links and an author biography, and if you will participate in Amazon’s “Matchbox”, bundles of print and e-book, explain your potential readers their benefit of ordering a “bundle“.
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3. Campaign Announcement
Cross promote your campaign: Always post and promote your event on your own website, blog and through email as well, so that non-Facebook/Twitter/Google+ users can learn about it and share your book sales campaign event without having to use these social media sites. What’s more: Use Twitter to generate buzz and use LinkedIn to leverage business communities and post the event to LinkedIn.

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4. Google+ Posts
Add your blogs about your book launch or your book sales campaign – not only on your own Google+ timeline and your author / book page, but also at the dozens of Google+ reader communities where you are (hopefully) a member.

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5. Tweets
At least one tweet per hour, each one in a variety of text and accompanied by a cover image photo of your book or photographs from book scenes or areas where it takes place. Sign up to several Twitter accounts. You can have up to five accounts. But don’t post the same tweets everywhere! And schedule well in advance, using Hootsuite or any other free scheduling service to find the best times to post on Twitter.

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6. Create a Re-tweet Button in a Free eBook
Give away the first chapter of your book as an immediately accessible PDF on your web page or on Amazon. Include a re-tweet button in several strategic locations in the chapter. This allows people who love what they read, to easily share with friends on Twitter.  When someone clicks on this re-tweet button, it shows a pre-crafted tweet that says: “I’m reading @……. new book: … Get the first chapter free here too: http://………” You get the idea?
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7. Announce the Campaign in Your Newsletter
It’s one of the reasons you ask your blog readers or website visitors to sign up for your newsletter: to inform them about specials and sales campaigns or book launches – beside giving them regularely useful and entertaining content.
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8. Most Important is to Have Your Event/Campaign on Google+
Google+ offers a great tool to invite people to your upcoming event. Are you still thinking about joining? Or are you one of the more than 300 Million users of Google+ yet?
Announce the event or book sales campaign on Google+ and also on Goodreads at least three weeks before the date. They both offer a free event function. A site that is very easy and fast to set up. Promote this event (can be real life or virtual) heavily on FB, Twitter, Pinterest, Google, your blog and to your email list. And if your local newspaper, neighborhood paper etc. has an event page, or if they have an online version, get your event in! Search the internet for events/websites in your area and announce it there too.
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9. Create a photo contest
It can be a fun and friendly competition to get people excited about your book. And there’s no better platform than Social Media sites to do just that. You can call it the “Know my Book?” photo contest. All participants need to do, is to take a creative photo with the words “Know my Book?” or “Help Me Launch.” The three best images might receive the book or you can offer an additional first prize for a Kindle or a digital camera.

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Create Your Campaign Well in Advance
Give your event promotion enough time to spare, this also gives you time to notify / invite the people who you know are most likely to attend. With so many book sales to choose from, the key is to know your potential customers. Create your invitations, posts and tweets so as to reach as many individuals as possible with your marketing message.
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A Lot of Work You Say?
Yes, sure, if you see it as WORK. But if you like to write about your book, tell people about it, help your readers to find inexpensive copies of your book and to sell more books and get more reviews.  No one said that having a business involves only laughing all the way to the bank.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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Posted by on January 28, 2014 in Marketing

 

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Goodreads Giveaway: Thriller by Peter Standish Evans

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OMINOUS: BORDERS: COFFEE:   
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Ominous:-Borders:-Coffee
Set in PARIS, this thriller surges ominously through the psyche of modern Europe. …transport yourself to the mean streets… set in the vibrant suburbs of PARIS, this thriller surges ominously through the psyche of modern Europe… conflict is rife; danger is everywhere. Be warned, watch your back …

Tension ramps as borders, emotional, sexual & psychotic are stormed, and these threats weave danger for the fanatic lovers of coffee and the creative arts.

An obsessive and beautiful classical violinist is pitted against a malevolent killer; it’s summer in modern Europe & the cafés and bistros hum with robust and colorful activity. Inspector Vasseur sits at his favorite table on a battered sidewalk. Alone he drinks on hot summer nights, his instincts grappling with the mysterious case of innocent deaths along the River Seine.
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OMINOUS: BORDERS: COFFEE:   (The Paris Thriller) will be a dog-eared and red wine stained addition to your book collection.

Paperback, 280 pages, $8.99
e-book $4.99
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About the Author:
Peter Standish Evans lives with a deep love of both creative writing and vibrant reading. He spends significant time exploring the works of new writers, buying first editions where able.

Writing his novel ‘Ominous: Borders: Coffee’ (The Paris Thriller) was an exploration into the borders of ‘characterisation’, and an occasion to fuse ominous fiction with a touch of dangerous poetry, so lending depth to a troubled character. In this novel, the author explores the emotional, sexual and psychotic traits of those pitted for and against evil.

He is currently writing the second novel in the series, with the working title ‘the circle of dark squares’… once again featuring the Parisian Inspector, Jean-Luc Vasseur.

He has a published poetry collection ‘Red Winds Howl’, which has been described as “a blend of 303 bullets and tequila”. A second poetry compilation is being readied for release, featuring his poems from the 21st century. This collection titled ‘Deep Red Lands’ will be published in 2014.
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ENTER to WIN the GOODREADS GIVEAWAY:
Peter Standish Evans’ Thriller “Ominous: Borders: Coffee”
Giveaway dates: December 20 – January 05, 2014
https://www.goodreads.com/book/show/18158959-ominous?ac=1

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Please check out all previous posts of this blog (there are more than 970 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111Publishing.com/Seminars
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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Enter to Win a Goodreads Giveaway: TILT

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Goodreads-Giveaway

A practical parenting guide brims with real life suggestions, tips, and advice for career mothers. It encourages them, as they help their children reach for their goals and dreams, to continue to reach for their own. It is filled with over 70 quotes from the author’s children, over 100 practical guilt-free tips and the wisdom of over 80 other amazing mothers.
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ENTER TO WIN! Goodreads Book Giveaway “TILT-7 Solutions To Be A Guilt-free
Working Mom” by Marci Fair, who is a very successful business women.  http://bit.ly/1cHsMtW

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Please check out all previous posts of this blog (there are more than 960 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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Posted by on December 21, 2013 in Author/Writer

 

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If The Twitter Community Were 100 People …

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According to Twitter statistics: 20 Twitter accounts would be empty, 50 tweeps would be lazy, 5 loud mouths, and only 5 would have more than 100 followers. 55% would be women and 45% men.

Only 8% of all tweets are useful, funny or news-worthy.  Peak days and peak hours are when the most tweets are sent out, yet not the necessarily the times with the most re-tweets.

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Twitter Stats

Explore more infographics like this one on the web’s largest information design community – Visually.
Credit David McCandless
 
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Here are some tips to multiply your tweets, so that many followers are getting your message within a 24-hour period – or even more, if you have an additional Twitter account …. and without getting your tweets bounced for repetition.
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Don’t understand me wrong:

I am all for having interesting, news-worthy and appealing tweets. However there are times when you want to get your message out to a lot of followers and new readers, such as for your Amazon KDP Select FREE days or when you have a Goodreads Giveaway or an Event on Google+.
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As your followers are not on Twitter 24/7 and they have busy lives, they might not get your message in time, if you sent it out only once or twice a day. Usually tweeps open their Twitter account and read and re-tweet only 20-30 tweets down their time line, before they move on. And when they come back to their account hours later, they do the same. They will also not stay for hours on their account. So they might never find your tweet, in which you announce your free days, or a book launch event, or your Giveaway on Goodreads.
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There are several ways to “multiply” your message:
  • You can change (spin) the text in several ways
  • You can cut one long message in two short ones
  • You can open several Twitter accounts and tweet from each of them
  • You can add a variety of recipients in the beginning or end of each tweet

As I wrote before, do this only in very rare cases, for certain events, especially if you have not yet more than 2,000 followers in your timeline. You will want to send out entertaining, thoughtful, funny, tweets or news, that are interesting for your fellow tweeps.

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/ Once you are on this website, click on Seminar to register.

Please feel free to check out all previous posts of this blog (there are 815 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing
http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+
http://pinterest.com/111publishing/

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From Bars to Books and From Prison to Praise

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Rabbit-in-the-Jungle

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An amazing true story, hold your breath… 
With more tricks than Bugs Bunny & more charm than Roger Rabbit; RABBIT IN THE JUNGLE – a brand new book that describes Anthony’s Alegrete’s rise from the streets of Los Angeles, through the penal system, to the halls of Academia. 

Rabbit in the Jungle tells a classically American story of second chances, hard work and hope. Sometimes raw and gritty, the book traces Anthony Alegrete’s youth during the West Coast Hip-Hop culture, his sometimes bad decisions, how he survived prison politics and finally built a reputation for himself at University of Nevada and partnered up with local fitness experts to bring a trendy gym to the downtown area of Vegas.
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Can you imagine to be in prison for some youth sins that haunt you later?
This book shares his story in a way meant to be cautionary and inspiring. Alegrete wants others to know the important role that family, friends and education play in keeping their lives on the right track. The title for the book comes from Anthony’s ability to survive in multiple dangerous environments.  “Along the way he had a lot of fun, a little trouble and learned a few lessons.”

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Anthony-Alegrete--Author-of-Rabbit-in-the-Jungle

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This book is also an eye-opener for young people and a Must-Read for social workers, politicians, parents, educators and bureaucrats.
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“The prison system isn’t working. Theoretically, prisons deter and reform criminals. Given the high number of repeat visitors in the country’s prisons this theory doesn’t hold up very well. The unfortunate truth is that prison often becomes a training ground and network that actually encourages further criminal pursuits. Prisoners become hardened and desensitized by the brutal setting.”

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http://www.amazon.com/dp/B00E368RD4

208 pages, $4.99 available as e-book and very soon in print too.

More about the book and its author:

http://www.rabbitinthejungle.com

http://pinterest.com/pin/365354588490950308/

 http://www.facebook.com/rabbitinthejungle

https://twitter.com/JumpLA

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How to Organize a Book Sweepstake

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European-Robin

European Robin

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To gain a maximum of exposure for your book(s): creating a book sweep-stake is an interesting marketing tool. Thanks to social media, such as Google+, Chime.in, MySpace, Twitter, Facebook, Tumblr etc. where you can announce the sweepstakes, it works like a snow ball system. It may start with only one person (you) who invites friends and acquaintances to the sweep-stake, who in turn invite their friends, who invite their friends…. well, you get the point.
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An invitation for a sweep-stake could be for example:
“You and five friends are invited to experience a marvelous evening of fine dining and wining, a delicious five-course dinner, prepared by a talented chef, perfectly paired with exquisite wines, value $500.”  ”Enter your name and email address”.
Then a window pops up: “Congratulations! Your entry was successfully submitted. Thanks for your entry. Now invite the five friends you would like to share your gourmet dinner & wine with, and log-in with Facebook.”
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It might even go viral…
This way, word is spread already 5 times…. and these 5 friends also want to win and enter the contest, and tell their friends about it, and these friends…  The first prize could also be a ski-outing, a surf-lesson, a nostalgic train trip or a scenic flight, depending on how much you want to spend for this marketing campaign.
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Sweep-stake costs are tax-deduct-able
You certainly can deduct the cost for this campaign from your tax, provided you document it.
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Regulations
Sweep-stakes are regulated in many countries, the USA, Canada and many European states all have laws governing sweep-stakes. In Canada and several European countries the entrants have to solve a math puzzle – which you can use to bring expose the title of your book(s) even more into the spotlight.

You could ask for example: If 15,600 copies of my book “How to make a Million in one year?” has been sold in 2011, and 12,000 books in the first quarter of 2012, how many of this book “How to make a Million in one year?” have been sold in total so far?
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Important:
Don’t forget to link the title of your book to the online retailer (Amazon, Apple, Google, Sony) or even better: your own e-commerce (book sales) website.
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Smaller book sweep-stakes:
If you want to participate (or win yourself) in a book sweep-stake, enter as a writer/publisher or as a participant yourself on sites such as Goodreads.com, BookDivas.com, FreshFiction.com, BookLoons.com, or even on James Patterson’s homepage.
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Everyone dreams about winning large sums of money, but we also like to win smaller prizes too. We like to being called “the winner”. Sweep-stake promotions are a great way to increase your visibility and your book sales. Joel Friedlander wrote in a great article at CreateSpace: “There’s a whole science to running contests that focuses on social media sites. If you have a good-sized following on Facebook or Twitter, a contest can be a great way to engage with your readers, at the same time spread the word about your books, and make a lot of new fans.  You might run an entire contest on Twitter and gain a lot of new Twitter followers at the same time. On Facebook, the most common request is to ask readers to “like” your fan page in order to enter.”

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are 780+ of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

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Rabbit in the Jungle: Goodreads Giveaway

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Rabbit in the Jungle

Rabbit in the Jungle

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Goodreads Giveaway –  “Rabbit in the Jungle

With more tricks than Bugs Bunny and more charm than Roger Rabbit he navigated the street-culture of Los Angeles during the heydays of West Coast hip hop; navigated safely through prison politics; built a reputation for himself at University of Nevada – Las Vegas and partnered up with local fitness experts to bring a trendy gym to the downtown area of Vegas.
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The story of Anthony Alegrete and how he went from bars to books…
Rabbit in the Jungle“, launching next week, tells a classically American story of second chances, hard work and hope. Sometimes raw and gritty, the book traces Anthony Alegrete’s rise from the streets of Los Angeles, through the penal system, to the halls of academia and the competitive business world of Las Vegas. Along the way he had a lot of fun, a little trouble and learned a few lessons.

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Strong, controversial and eye-opening:
This book shares a true story in a way, meant to be cautionary and inspiring. Anthony Alegrete wants others to know the important role that family, friends and education play in keeping their lives on the right track. The title for the book comes from Anthony’s ability to survive in multiple dangerous environments.

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ENTER TO WIN – your FREE copy of “Rabbit in the Jungle” on Goodreads
http://www.goodreads.com/book/show/17979976-rabbit-in-the-jungle

More about the book and its author:

http://www.rabbitinthejungle.com

http://pinterest.com/pin/365354588490950308/

 http://www.facebook.com/rabbitinthejungle

https://twitter.com/JumpLA

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Pre-orders for RABBIT IN THE JUNGLE – an amazing true story, hold your breath…
http://www.anthonyalegrete.com/rabbitinthejungle/

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