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Monthly Archives: December 2013

How to Sell Your Books From Your Own Website

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Online-Purchase

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In a former blog post: Successful Book Selling – the Non-Traditional Way  we mentioned that authors could sell books from their own website – which resulted in lots of questions how this could be installed and successful managed.
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Great Benefits for Authors
Take advantage of these three fantastic benefits of selling your books from your own webpage:

  1. You will have higher Revenues
  2. You get paid faster
  3. You will know your readers

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Higher Revenues
Directly selling means you earn around 85% from your retail price, way more than the maximum 70% you receive from Amazon, and on a 99 cent book or one above 9.99 you get nearly double the amount you would receive from Amazon.  It also helps your readers who live in areas where Amazon requests a surcharge, e.g. in parts of Asia, Africa and Middle East – and sometimes even when customers want to order books from countries.  A while ago I ordered a 99-cent book from Germany that was not available on Amazon.com, only through Amazon.de and at the end I paid almost $4.00. I certainly was not happy about this surcharge.
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Faster Payments
You get paid before your customers downloads your books. Unlike with online book retailers, you don’t have to wait until you receive a statement months after your book was sold. The money for your books is right away in your account.
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Who are Your Readers?
Having your book solely on Amazon, Barns & Noble, Apple etc., you will never know who orders and reads your book,s no matter how many are sold. These are not your customers anymore, but the retailers’ and they won’t let you know any details about your customers.
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A very important tip:  ALWAYS include your website, blog and social media information in your book, no matter if e-book (where readers can have a direct link to your sites) or print book.
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How to Set up an Online Bookstore
There are dozens of ready-to-go online stores available, called “e-commerce” which can be installed in your existing website or blog – relatively easy and quick. You have to have your own (hosted) website or blog, the paid versions – not a free website.
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Most e-Commerce Shops Take a Small Fee Every Month.
Some, like Ecwid for example are free if you have less than 10 books to offer. EJunkie provides shopping cart and buy now buttons to let you sell book downloads. They offer one week trials and their fees start with $5/month for less than 10 downloads. They also offer lots of features, such as tax and shipping calculators, discount management, affiliate management etc.  Almost all e-commerce shops work with PayPal systems for secure and easy payments.

Downloads Even Possible from WordPress Site
If you own your hosted web page and your web name at WordPress.org you can turn your WordPress blog into a full blown e-commerce site and start selling online.  A simple E-commerce Shopping Cart plugin lets you sell tangible products, services, and digital downloads securely from your own site. The plugin is packed with features to make selling easier on the internet and allows Paypal payments.
WordPress explains: “No matter what type of digital downloads you have, you can sell and deliver them securely to your customers with the plugin. Sell your e-books (PDF), audio books, music (MP3, wav, MP4), photos, digital arts easily from any WordPress.org site.”
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Custom-Designed Sales Page
Another option to sell from your own website is, if you are an IT / software professional or have one (can be virtual) on hand, to help with the technical aspect, to install your own custom-made online store. However, it has to be monitored and you have to choose a very reliable hosting company, as every down-time on their servers means lost sales for you.
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You Can Even Sell “by hand” Via your Computer:
Customers pay with PayPal and you deliver your files for your e-book via email, or shop your print book via regular mail. This is the most labor-intensive and you are required to deliver almost around the clock, as customers expect to receive your book immediately after their payment goes through.
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Showcase on Ganxy
Easy-to-use tools for selling and giving away content on Ganxy through a customized separate website. You can learn where and how customers discovered your content—across any website and channel where the Showcase appears. Showcases make your content look professional and consistent everywhere it appears on the Internet.
You can create giveaways, award contest winners, send review copies, distribute copies at conferences, and more. You can even ask promotional customers to provide their contact information to access content, giving you a forum for ongoing contact with your audience. They also offer a free trial. However, this is not your OWN website, it is a borrow and it belongs to this company.  Use it for campaigns and keep your own website too.
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Selz
The installation process with Selz is the same as any other WordPress plugin. You can either download it from the WordPress plugin library or install it directly from the “Add New” option in the plugins area of your WordPress website.
The sign up process for a free account is quite simple and takes only a minute to complete. To start the selling process on your WordPress website, you need to select the type of products or services that you’re offering. It can be anything from digital products like eBooks, images, audio files to physical items. Selz provides several other useful features that really make it a complete ecommerce package: For example, offering a freebie, like an eBook, you can simply mark your product as FREE in the product section.

Gumroad
The very best option however, is Gumroad, a company who charges just 5% + 25¢ per transaction. Working with them means: there are no hosting fees, no monthly fees, no bandwidth fees, no refund fee. You just give a link on your website to potential customers and all the transaction go through their website – but you will get and keep all your customers data.

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So, with all these options you have plenty of reasons to sell your book directly from your website – additionally to your sales via online retailers. Put your eggs in several baskets! You never know! And it is useful to know who is buying and reading your books, in order to notify them for your next launch.

Sources:

http://www.shopify.ca/sell/ebooks

http://www.3dcart.com/sell-online/how-to-sell-ebooks-online.html

http://wordpress.org/plugins/simple-e-commerce-shopping-cart/

http://www.siteground.com/tutorials/create_website/sell_products.htm

http://line25.com/articles/the-best-shopping-cart-plugins-to-sell-with-wordpress

http://www.sitepoint.com/hosted-shopping-cart-solutions/

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 1,160 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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Posted by on December 18, 2013 in Book Sales, Marketing

 

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How to Get Your Author Page on Google’s Page 1

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Climbing-to-the-top

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Why being on top of Google search rankings is important for you as an author?
Remember what’s critical in buying property: location, location, location … in web terms it means ranking, ranking, ranking. So, if someone is searching for key phrases that are contained in your blog or in your website, they will find you on Google’s top rankings. And as more potential readers find your websites, as more they learn about you as an author and about your books.
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According to studies: No. 1 Position in Google Gets 33% of Search Traffic
To boost your website’s ranking it is very important to know and use SEO, which stands for “search engine optimization.” Basics you should know, how to benefit from regarding SEO:
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What a Google Algorithm is
Your website is crawled by Google robots, which is essentially just an algorithm that goes through different aspects of a website (keywords, quality of content, links ets) to help bring users the most relevant results. Google has hundreds of algorithms, all of which take different things into account and which they update often.
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Keywords That Affects the Google Algorithm
Keywords is one of the factors Google uses to analyze a website. Keywords that people search for and the keywords used in titles and throughout your website are all things Google takes into consideration. Watch this YouTube video for samples of finding keywords, one of many on this site.

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Why Linking Matters for Users and Search Engines
If you have different quality websites linking to your website from all over the web, Google will stop and think “this must be a great site.” You earn a higher ranking if you earn a lot of these links. You also want to link within your website so that users can get around easier, which is important not only for users, but for the Google bots who are ranking your site, based on good navigation.
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Why Google+ Matters
Google is moving toward a more social approach to ranking websites as opposed to keyword-based. Google+ is going to be the main social network Google considers. Google+ is how Google finds an author, connections, location, and interactions amongst users. It then takes this information to help create a more personalized Search Engine results for a user. For example, if you and I both typed in the same search query, we would get a slightly different set of results.
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TIPS:
Posting on your Google+ site helps tremendously with SEO and how easy your website can be found.
Always have your own domain name and domain hosting. Free websites, such as Weebly for example will never bring your websites – and your books – to Google’s first page! Free websites that save you less than $10 a month, will cost you actually: in lost readers and lost business.
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Learn more at these Sources:
http://www.youtube.com/watch?v=hF515-0Tduk
http://www.youtube.com/watch?v=421aTJI2Nxc
http://www.y2m.ae/blog/the-importance-of-seo-an-infographic/
http://www.searchenginejournal.com
http://www.hubspot.com
http://www.resolutionmedia.comragan.com
http://www.ragan.com
http://bit.ly/19qmd0b
http://www.y2m.ae

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 960 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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Top 18 Book Launch Tips

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Book-Launch-Party
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A great reason to celebrate the launch of your new book, which might have taken months or years to write, is a book launch party, actual or maybe even virtual. You will want to thank everyone who helped with the creation of your book and introduce your latest work to your adoring readers. With today’s digital printing techniques it is possible to have a couple of print books to sign at your event – even if your book is officially offered only as an e-book.

Plan Your Event at Least Two Months Ahead
The date can be well after the book hit the shelves or the Amazon sales pages. Important is that you invite as much people as possible (they won’t all come! Don’t worry) and that you get as much buzz as possible from book bloggers, from your Social Media followers, local book clubs and hopefully the local press. To use this article as a check list, it is set in chronological order.
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TWO MONTHS BEFORE THE BOOK LAUNCH
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1. Order your books
either as Print-on-Demand from CreateSpace or LightningSource or from an Espresso Book Machine or a local digital printer. If you go with a trade publisher, make sure you plan your event for at least two or three weeks after the first editions date.
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2. Rent a place for your book launch
Invite for coffee or wine and cheese:

  • at the Starbucks Coffee Shop in Barnes&Noble or Chapters
  • at your local library, if you expect a crowd, rent a board room there
  • or rent a side room in a restaurant, hotel or in a museum,
  • maybe even the foyer of a company (after working hours)

Best days are Tuesday, Wednesday or Thursday between 4pm and 8pm
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3. Invite Social Media “Spreaders”
Create a “Spread the Word” page. Set up a special page on your web site called “Spread the Word”, in order to make it easy for people to spread via Social Media.
Create a short story, asking for people’s help. Include some prefabricated tweets that people can share with the click of a button, as well as instructions on how to share the book on Google+, Twitter, Facebook, Pinterest or LinkedIn. Add several images of your books cover, so that people can use your images via copy / past to their sites.
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4. Organize a Bloggers promotion
Create a blog posts why bloggers should do book reviews and included tips on how to write a professional book review. Engage them: “Want a chance to review a new book?”  “I am inviting up to 30 bloggers to review my new book on their blog and receive an extra copy that you can give away to your readers. On top of that there is a draw: one lucky person could win a Kindle Paperwhite / iPad.”
It should create a lot of exposure if done right. Bloggers are like the new press. Also ask people from your email list (you hopefully have one): “I would love to get your help spreading the word about this book launch! See how you can help.
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5. Invite the local Press
A book launch is not necessarily a news-worthy event, as millions of books are hitting the shelves every year. So you have to find an angle for the press to write about it and the benefit for readers to learn about your book. Get lots of tips in this short book: Media Training and Presentation Skills.
Write an igniting press release and a separate article about your book, along with images of its cover. Start with a press page on your website, see our blog on how to do this.
Find out the names of editors / journalists from the department that covers literature or local events, and send your invitation and information about your book to the right person. And mark your calender to follow up after a week.
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6. Retweet button in free ebook
Give away the first chapter of your book as an immediately accessible PDF on your page or on Amazon. Include a re-tweet button in several strategic locations in the chapter. This allows people who love what they read to easily share  with friends on Twitter. When someone clicks on the re-tweet button, it shows a pre-crafted tweet that says: “I’m reading @……. new book: … Get the first chapter free here too: http://………”   You get the idea?
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7. Ask for book endorsements from influential people
Want to know how you get famous people to support your Book, eBook, or blog? Well, you ask them! Some will, of course, say no. But some will tell you yes. And you never know until you ask, right?

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THREE WEEKS BEFORE

8. Use Event Pages
Announce the event on Google+ and on Goodreads at least three weeks before the date. They both offer a free event function. A site that is very easy and fast to set up. Promote this event (can be real life or virtual) heavily on FB, Twitter, Pinterest, Google, your blog and to your email list.
If your local newspaper, neighborhood paper etc. has an event page, or if they have an online version, get your event in!  Search the internet for events/websites in your area and announce it there too.
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9. Print invitations
Use your own home computer / printer to write the invitation and include a picture of your books’ cover, the location, address, maybe even a map and the time of the event. Send them out by mail or hand-deliver to those in your area. Print business cards or bookmarks as well.
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10. Verify delivery
Verify that your books delivery is ordered, with plenty of time to arrive. Nothing worse than having a date picked for your Book Release Party, and then having no books to sell! Reserve some copies for gifts to volunteers or the host.
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11. Get help for the party
Get a friend or family member to assist with selling your books. You, the author, need to be free to meet and great, talk, mingle, market and sign your books. Ask several people to bring their cameras and take pictures. Check your own camera and video for new batteries and memory card.
Have business cards or bookmarks to hand out as you talk with your potential.
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12. Order “Catering”
Organize your coffee orders, wine and cheese purchases and water/juice. Don’t forget to prepare a couple of folding chairs, table cloth, napkins, pen and paper for notes or if someone doesn’t have a card, to write down their name, email etc.
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13. Order big posters of your book cover
As bigger as better! Get some inexpensive frames to makes them look like a valuable painting. Avoid to tape them to the wall of your book launch party room, it would look cheap.
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14. Create a photo contest
It can be a fun and friendly competition to get people excited about your book. And there’s no better platform than Social Media sites to do just that.  You can call it the “Know my Book?” or “Help Me Launch” photo contest. All participants need to do was take a creative photo with the words “Know my Book?” or “Help Me Launch.” The three best images might receive the book or you can offer an additional first prize for a Kindle or a digital camera.

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15. Prepare an Event Website
To upload images and videos from your book launch and to introduce your book via a short video (don’t forget to add purchase links!) set up an extra page on your website or even an extra blog. This URL can later be used to blog / post about the event. Don’t stop to promote your book launch several times a day on Facebook, Twitter, Pinterest, Google+, Pinterest, your blog and to your email list.
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16. Broadcast live videos
To promote the event party, talk about subjects related to the book, but do not overtly pitch the book. Organize and let someone connect with Google+ Hangouts to show the event in real time. Double check that the person can do both professional: Taking several short videos from an event like your upcoming book launch and knowledgeable with computers to set up the Hangout. Make sure you have WiFi at this location.
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DAY OF THE EVENT

17. Set up early enough
Check once more a day before or in the morning your equipment and the internet connection. Set up tables and chairs if possible and hang up your books’ images. On the big day: come at least an hour or longer before you expect your first guests to place your books, decoration and catering.

18. Gather addresses
You want to stay in touch with people you spend time with at your launch party. Make sure you have a way to capture each attendee’s email address, whether it’s a sign-up sheet, a bowl for business cards, or a laptop or tablet where people can opt into your mailing list on the spot.
These email addresses come handy when you thank every person a day later for coming to your book launch. And don’t forget those who helped you in any way. Write also those that did not make it, kindly tell them they were missed and where your books can be purchased, whether online or in a store. Post your photos and video immediately after the event. Add more images over the period of a week or so, to spread out the fun and reminders.

Enjoy to meet the people who are interested in your book! Have fun at the party! Writing and author-publishing a book, is a great accomplishment and reason to celebrate. Last but not least: Kate Raphael  http://www.kateraphael.com/ “We’re not only launching our books, we’re launching ourselves as authors.”
She gives this advice for your book launch talk:
“An engaging talk can get you invited to be on panels or radio shows. Yet too few are spending enough time planning the book launch talk. People don’t go out to an author event for the reading. They are attending for the value added, which is not the wine or coffee. Write out what you’re going to say. Write about 10 minutes of talk, 5 minutes of reading, 5 to 10 more minutes of talking and another 5 minutes of reading. Time it. Humor is wonderful, but if it’s not your style, don’t use it. Heartfelt is just as good or better.”

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
To advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals visit http://www.e-book-pr.com/book-promo/.

Please check out all previous posts of this blog (there are more than 960 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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Interview With Three Authors of Legendary Christmas

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Legendary-Christmas

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A pleasure to meet today with Jan Scarbrough, Janet Eaves and Magdalena Scott. Thanks for telling us about your Legendary Christmas Past. We hear you have an e-book promotion going on at Amazon?
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Jan:  Our publisher Turquoise Morning Press has bundled six Christmas novellas that are on sale until the end of December for only 99 cents. It’s called A Legendary Christmas Past Boxed Sethttp://amzn.to/17luvoI

The six novellas were written by three authors—Janet Eaves, Magdalena Scott, and myself, Jan Scarbrough—and they were set in a fictitious town of Legend, Tennessee. The neat part about this bundle is that the novellas take place in the 1940’s, the 1960’s and the 1970’s. So they are “historical” even though they deal with very recent history.

These Christmas novellas are set in Legend, Tennessee

·         If Only In My Dreams, 1944 and 1945, by Janet Eaves

·         A Groovy Christmas, 1968, and Not Quite Christmas, 1969, by Jan Scarbrough

·         Under The Mistletoe, 1975, and The Holly and the Ivy, 1978, by Magdalena Scott
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How did you come to write stories set in the same fictitious town?

Janet:  Maddie James, Magdalena Scott, Jan Scarbrough, and myself, Janet Eaves carried on our friendship online via email. We mainly talked about our writing projects. After playing around and creating character names from our first pet and the first street we lived on, we decided to create a story about each of these characters, but as a twist, they all had to live in the same small town. And to twist it even further, we each took a season—fall, winter, spring and summer.

That was the beginning of months of collaboration as towns have their own personalities, peculiarities, and of course landmarks. But first, our town needed a name.

At the time I was sitting in my home office discussing this project via email, and I glanced up at the extremely large map of the United States on my office wall… and there, down in the right corner, was the map’s Legend. So I suggested Legend as the name of our town and we liked it… Now that our town had a name it needed a location, and it seems it took only seconds for us all to agree that Legend would be in Tennessee, sitting at the foot of the Smoky Mountains, which is an area many people recognize because if its tourist appeal.

Do you have other books set in Legend, Tennessee?

Jan: Yes. Our publisher has bundled the non-Christmas novels and novellas into a nine book set called Love in a Small Town. Again, it’s on sale until the middle of December for 99 cents. We’re so pleased it’s reached the top 100 Amazon Bestseller list in Romance.

Janet: Yes. The boxed set bundle of Love in a Small Town starts with the first four books I was telling you about. In Claiming the Legend, the opening book in the series, the town is detailed as my character rolls into Legend for the first time. Streets, businesses, and directions give a sense of place in this seemingly sleepy town. My heroine heads for the local Bed and Breakfast, owned by the heroine of Bed, Breakfast and You, written by Maddie James. This lovely home is also described as is Maddie’s character, and the B&B itself. So you see it took lots of collaboration between all four of us to pull off a series written by four different authors using the same setting and recurring characters.

But before all the details of our stories could solidify, we needed a detailed map of the town. This map took me weeks to build and is continually updated whenever one of us has a new story that requires their location to be land-marked.

Why did you choose to set your Christmas romances in the past?

Jan: A year earlier, we had already written a set of four Christmas novellas at the request of our publisher. These e-books are bundled in A Legendary Christmas Boxed Set.

Magdalena:  When we decided to do Ladies of Legend Christmas romances set in the past, we each chose a somewhat recent decade.

Jan: Maddie James was going to take the 1950’s but work commitments and other book deadlines didn’t give her time to participate the following year.

Janet, why choose to write about the 1940’s?

Janet:  Christmas near the end of WWII was all about love, struggle, fear, hardship, and remembrance. Gifts were hand-made items of necessity such as scarves, socks, and maybe even a sweater or blanket. Food and nearly every item one could purchase at the time was limited by the rationing stamps allotted to each family. Families leaned on their faith, each other, and awaited news from outside of their homes by word of mouth, or if they were fortunate enough, a radio.

But as hard as it was to survive, people persevered, they pulled together as a nation, and they fell in love. The two stories set in Legend during this period reflect the hardships and the joys of life as the war wound down, and the danger of falling in love when the life of the one you love could so quickly end.

Jan, why write about the 60’s?

Jan:  As a teenager during that time, I had seen it through the eyes of teenage angst. Going back to research those two years, I discovered that so much happened—the assassination of Martin Luther King and Robert Kennedy, riots in Chicago, and a flight around the moon for 1968. In 1969, people were dealing with times that were changing even faster. In both novellas, I write about characters who confront the change. In A Groovy Christmas, the heroine is sorry she’s never burned her bra and comes face-to-face with her blossoming sexuality. In Not Quite Christmas, I flip it, making my hero straight-laced and my heroine a hippie who has been to Woodstock. I had fun weaving the days’ events into the stories while setting the characters in a typical, small town where nothing changes.

My two novellas in this boxed set are prequels to my other two Legend novellas The Reunion Game and Santa’s Kiss. I’ve created a mini-series within the main Legend series based upon my first two characters Jane and Graham in The Reunion GameJane’s sister Dawn appears in Santa’s Kiss. You’ll find the love story of Graham’s parents in A Groovy Christmas. Jane and Dawn’s parents have their own love story in Not Quite Christmas. I wasn’t aware of how much readers enjoy series until I wrote these. Now I hope to write more series. It’s fun to piece relationships together like giant puzzles.
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Magdalena, why did you choose to set your “historical” romances in the 1970’s?

Magdalena:  My husband graduated high school in 1970 and I graduated in 1978; I thought it would be fun to revisit those times. And it was! I pulled out my yearbooks to describe the clothing and hairstyles for the characters, and my husband’s for the times when the characters were looking back. I used Wikipedia to help choose songs to play on the juke box in Jim Bob’s Saloon. Music is so evocative, and I think the juke box adds an important layer to the scenes that take place there. In Under the Mistletoe, the first time Charles McClain goes into Jim Bob’s when he’s visiting Legend, Freddy Fender’s Wasted Days and Wasted Nights starts playing on the juke box, and Charles realizes that’s pretty much what his visit to Legend has been. Of course this is just minutes before he meets Dorothy Robbins, the pretty blonde waitress who wants to go back to college so she can get a good job and leave Legend forever.
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So the stories in A Legendary Christmas Past are prequels to your other Ladies of Legend stories? What was that like to write?

Magdalena:  It was fun, like when I introduced Martin McClain as a little boy back in the 70s. He is a hero in one of my contemporary Legend stories, Midnight in Legend, TN. And that saloon I mentioned before? It is the building that, years later, Midnight Shelby buys when she moves to Legend from NYC. She converts it into a beautiful store and the actual bar area serves designer coffee.

Writing the prequels also forced me to become more organized. Each of my Legend stories has a McClain as one of the main characters. Because of doing the prequels—Under the Mistletoe and The Holly and the Ivy—I now have a reasonably detailed family tree including birth years for the McClain family and some of the others who become involved in the stories, like Dorothy Robbins of Under the Mistletoe and her friend Jeannie Adams in The Holly and the Ivy. Having that family tree with notes to myself about who does what and in which story is very helpful.
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Do you have a favorite story in the boxed set?

Janet:  If Only In My Dreams (1945) is one of my all-time favorites. The novella is told through the eyes of the heroine. When she takes on a blind, wounded soldier to help him recuperate, she finds that life is so different from anything she had ever known before, and to break through his shell of pain and loss, she has to let him now see the world through her eyes. In the end, the message, if there is one, is that people are people no matter their disability. To treat them any differently takes away their identity.
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What else would you like to tell us about A Legendary Christmas Past Boxed Set?

Magdalena:  I love my McClains and Legend. I’m so glad the four of us created this little town where “romance lives next door,” and thrilled that so many readers are discovering it and learning to love it too!

The whole set of a Legendary Christmas Past is available for a short time for only $0.99
Amazon Kindle e-book, 392 pages:  http://www.amazon.com/gp/product/B00GQ1WQIG
Link to Legend Website:  http://www.legendtennessee.com/

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or  Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 960 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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How to Get Reviews Before Your Books’ Launch

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ARC
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Did you ever wonder why brand new books had already reviews?  New author-publishers can learn a lot in book stores:  Check out how professionally published books look like: Many of these trade books have either on their back cover (paperback) or on their binding flap (hard cover) several snippets of the book reviews, as well as endorsements from bestselling writers or other professionals, that were already written before the book was printed.

Pre – Editions
The more work you do to promote your book before the publication date the more people will already know about it, and that means more sales!
Pre-editions include advance(d) reader copies (ARCs), galleys, salesman’s editions, proofs and sometimes manuscripts. Nowadays often digital versions. Some bibliophiles even collect these pre-editions.  AbeBooks , which belongs to Amazon, is a dealer for these rare first prints and on their website you can get an idea how they look like.
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Types of Pre-Editions

  1. Manuscripts are created by the author, usually be a copy which pre-dates an uncorrected proof or galley, and is often marked, unbound and sometimes handwritten.
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  2. Galleys can be digital or in paper, and meant for review by the author, editors and others within the publishing house. They might be even uncut and unbound. The term galley proof comes from the days of hand-set typography.
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  3. Advanced Reader Copies: ARCs, or advance review copies, these are produced privately by publishers and distributed to booksellers and journalists prior to the official release date. Because ARCs may not have been put through the entire editing process, the copy will often differ slightly from the standard edition of the book.  Important: always apply the term “Uncorrected Proof” to it, or “Advance Reading Copy”, “Uncorrected Advance Copy” or “Not for Sale”.
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  4. Dummy Copies: Sometimes called a salesman’s dummy or publisher’s dummy, these books look exactly like the final consumer edition except they only contain a small amount of text, usually the first chapter.
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Industry insiders are used to these samples of books that publishers send out as pre-publication sales materials.
The key, and this is what traditional publishers do, is to have these ARC’s printed well in advance of your publication date in order to distribute it to book reviewers, at trade fairs, festivals, and at sites such as Goodreads approximately 8 – 6 months! before your publication date. This gives reviewers enough time and you as the author-publisher can add the reviews to the book layout, while the reviewer can add their writing to your book retail websites or author pages, and write an article about your book to their blog or website.  Additionally you can use their original comments for book fairs or book signings.
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As you can see, it is imperative that you plan your publishing endeavor well in advance! Get more tips for the pre-publishing process:

http://www.abebooks.com/books/RareBooks/collecting-guide/what_books_collect/advanced-copies.shtml

http://www.thebookdesigner.com/2009/09/self-publishing-basics-how-to-create-arc-cover/

http://finishyourbooknow.com/2012/06/25/creating-advance-reader-copies-arcs-and-galleys/

http://www.booklifenow.com/2009/12/critics-on-rookie-mistakes-and-how-to-avoid-them-when-submitting-your-book-for-review/

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 960 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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Get Even More Royalties for Your Book

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Faucet
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A study found that 80% of all copies made on copy machines are from books!  As a Writer and first-time publisher, back in Europe in the early 1980’s, I was thrilled when I received a my first copy-royalty cheque for $180.00 from VG WORT.
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Later I found out that the same system works well in Canada under the name ACCESS COPYRIGHT.  One of the benefits of being a small publisher or trade-published writer in Canada!  However you must have set up a small business in Canada, if you are not with an established (not Vanity) publisher.  ACCESS COPYRIGHT explains on their website:

Join Access Copyright for Free 
If you are a writer, publisher or visual artist, Access Copyright is an organization that believes that you should be fairly compensated when your works are copied.  By becoming an affiliate of Access Copyright, you will have access to services that will help maximize royalty income for the secondary use of your works.
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Benefits of Being an Access Copyright Affiliate

Royalty Payments: They ensure our affiliates are fairly compensated.

Affiliate Outreach: They make sure the interests of their affiliates are heard by policy and decision makers on important issues, such as intellectual property.

International Network: Access Copyright has reciprocal agreements with reproduction rights organizations (RROs) from around the world. When their affiliates’ works have been copied in a country with which they have an agreement, they distribute the royalties to them.

Becoming an Access Copyright affiliate is free.
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International:
In the United States, Copyright Clearance Center, short CCC, compensates publishers and creators / writers for the use of their work.

Their subsidiary RightsDirect does the same in several European Countries.  German authors and publishers join VG WORT, to be precise: members of the European Union and authors who have Germany as their place of residence.  –  Let us know about other countries : )

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 960 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
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Good Times for Gold-Diggers are Gone …

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Future-of-Publishing
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Molly Greene wrote in a recent blog post “Book Sales Dismal Lately? Could Be The Big 5!” about flagging independent book sales, and at the same time desperation-book-discounts by established publishers who are continuing to consolidate.  She interviewed several bestselling authors about their sales.

Bad News the Burgeoning Amount of Competition
Mimi Barbour also wrote about the future of indie books:  “Amazon’s algorithms are spinning with so many choices that the cutthroat era will be soon upon us if it hasn’t already started. I remember not too long ago when for every few books given away free, Amazon credited us with one book sold and increased the book’s ranking to reflect that sale. Today that number has changed and the difference is more like fifty free books equal one sold.”
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Wheat Separates from the Chaff
Do you remember these books: “How I Sold 1 Million Books” or “Writing an eBook in One Week”? These get-rich-quick hype is a thing from the past.It seems that the time has come when the wheat separates from the chaff. Or as author Christine Nolfi said “The dreamy, strike-it-rich-as-an-indie phase is ending. Many writers entered the field either because they thought this was an easy road to riches or they had one novel from the heart they felt compelled to write. Which is great, but writing one novel doesn’t make one a career novelist.”
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Which means only authors:

  • who are willing to write book after book,
  • who are willing to learn all about publishing and marketing,
  • who plan their books, its creation and distribution

will survive in the future, and strife as an author.

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Judith Briles wrote in another blog post: “The POD—print-on-demand method of printing—has created more trash than the book buying public needs, or wants. Why? Simply because authors are “publishing” without caring or knowing the ins and outs of being an author and publishing a book. They get duped by publishers and others who want their money.”
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Predictions Became True
One year ago, bestselling author Toby Neal  gave in her blog some predictions  regarding the author-publishing world and lots of tips how to deal as an author with changes in publishing. Most of it already happened or is about to – and not always to the benefit of indie authors.
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Her Tips How to Prepare for Changes in Author-Publishing are Timeless.
Notably this one:
“Continue to focus on building an individual, loyal fan base for your books. She explains: The great advantage of self publishing is that there’s no middleman and we can reach readers directly. I’m doing this by promoting my email sign-up for new titles, strengthening relationships with readers via Social Media, and hand-selling books locally via speaking gigs with Rotary, etc. Those email names are your hardcore fans and are worth gold!”
Every indie author should have a live link in their e-book that lets a reader signup to be notified when the next book by the author becomes available.
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Mimi Barbours’ Advice:
“I know a large back list has always been important and will continue to be even more so in the future. I also suspect that we’ll have to spend a lot more money on promotion and that marketing experts will become as crucial as good editors.”

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/  to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 960 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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How to Promote Your Books with Goodreads’ Author Program?

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Book-Marketing

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Learn more about how to promote your books with special tools on Goodreads. Each slideshow demonstrates a different aspect of the Goodreads Author Program.
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Get the word out about your book! Here are some of the promotional tools available on Goodreads:

Author Profile, Author Dashboard, and Widgets
All members of Goodreads have regular reader profiles where they can review books, add friends, and post information about themselves. When an author signs up for Goodreads, he or she begins with this basic user profile.

For any book listed in the Goodreads catalog, you can click on the author’s name to find the author profile. This page lists all of the author’s published work, whether he or she is a member of Goodreads or not. When an author joins the Author Program his or her user profile will be merged with the author profile. Becoming a Goodreads Author carries special privileges, such as the ability to

  • edit profile information,
  • add book cover images,
  • write a blog,
  • list quotes that you like
  • upload your videos,
  • promote events, book launches, book signings,
  • and start featured author groups.
After you have signed up for the Author Program, your log-in process does not change: You will still use the same username and password, but now your user profile will point to your author profile. You will also have access to a special Author Dashboard that contains useful links and statistics about your books.
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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 960 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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Benefit of Following these Sites?

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Antique-Typewriter

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What’s the Benefit of Following us?
First of all thanks to our numerous visitors of our websites and blogs every day, especially to our subscribers of SavvyBookWriters.com/blog. Thanks for your comments and encouragement. It is YOU, for whom we write for in our daily blog.

Reading regularly the articles and blog posts, gives you countless valuable tips about self-publishing in any medium and insights into the publishing industry. Having more than 30 years experience in publishing and especially in book marketing, and studying it for many years, helps us to give you behind-the-scene tips and tricks through our blogs: how to navigate this important platform-building in the new publishing world. Please feel free to re-blog our posts on your own website or blog.
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If you are working with us on your publishing career through our Online Seminar, you will see how many times we post or tweet about you and your book. Just follow us on all acounts, and type your name into the search function on top of each page, and you will see a list of all our posts / articles and tweets.

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Visit us here too:

Last but not least:  You will find some very interesting fellow authors and readers/reviewers on our Social Media sites with whom you want to connect as well. 

Thanks for being a friend.
Have a lovely day,

Doris @111publishing
http://about.me/ebookPR

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $179 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars    Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 1,030 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath every article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.

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Did You Know: Free Phone via Google Voice?

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file000925320793.

You might already Use it: “Google Voice“, a free and very convenient way to make calls.
I heard about this great alternative to Skype during the last three years, but never paid attention, until now, when I realized that I could click on phone numbers in my emails and use the phone pad window that appeared, to make free calls. These calls are free for phone numbers that are based in the United States or Canada. Calls to numbers outside the US and Canada will incur a small per-minute fee, mostly between 2 cents / min for land lines and 10 cents / for cell phone numbers.
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Get a “Google Phone Number”
Friends and relatives no longer have to “hunt you down” by calling a series of different numbers
hoping to find where you are. They simply call the new telephone number and you can answer
on the ringing telephone that is closest to you.
Google Voice service is more of a “phone number management” service than a typical Internet
phone service so it does a lot more than let you make free phone calls. Google Voice can be
used to make free PC to phone calls and free PC to PC calls.
The easiest and most common way to use Google Voice is to allow the service to connect your
phone to the destination number for free as “phone to phone” call.
However, there is no phone required – just your internet connection and maybe a microphone to
make calls, which is really not necessary, I never used one so far. The connections are as good
as with Skype, if not better.
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Google Voice: Calling Rates
International calling rates, a couple of just samples, more here:
From Canada to the United States calls are FREE and WITHIN the USA certainly too.
International (differing to cell or land lines) e.g. France, Austria, Germany 2 cents for land lines,
10 cents to cell phones.

These free phone calls are clear and very easy to use, and I think Google Voice is one of the
best ways to make free Internet phone calls. One user said: “I don’t miss my old-fashioned phone
service from the local telephone company. I also don’t miss the old-fashioned telephone bill from
the local phone company.”
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More info about the free Google Voice calls:
http://www.google.com/googlevoice/about.html

Introduction by Google: http://bit.ly/1d1EiQG

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for 3 months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 950 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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Treasury Of Bizarre Christmas Stories

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Bizarre-Christmas-Stories

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Fiza’s first compilation of short stories makes her come across as a sort of modern day neo-mystic.  Through the 22 stories in the book, the author communicates to us lessons in faith in a way that will appeal to both adults and children alike.  The language is simple and lucid, yet enticing and appealing at the same time.” Reviewer for ‘The Examiner’

This collection brings together, a variety of bizarre Christmas stories never heard before. From creepy dark catacombs to a haunted winter wonderland, this treasury brings with it, a mystical side to Christmas and the birth of a legendary baby. Whether deep in a forest of India or back in time, in Bethlehem, ‘Treasury Of Bizarre Christmas Stories’ brings to its readers the holy, the Almighty, the haunted, the obsession, the innocent, the magical and the reason to celebrate.
Enter to Win!  Goodreads Giveaway from 11.12.2013 till 21.12.2013 
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About the Author:
Fiza Pathan holds a Bachelor’s degree in History and Sociology. She is a qualified teacher having a Bachelor’s degree in Education, her special subjects being History and English. Fiza is an avid reader of books of all genres and writes short stories and articles. Don’t miss to read Fiza’s blog regularly:
http://insaneowl.com
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Fiza Pathan is also the author of ‘S.O.S. Animals And Other Stories‘ and ‘Classics: Why we should encourage children to read them‘ which is available as a paperback edition and various digital formats on Amazon and other platforms.
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e-Book version
http://www.amazon.com/Treasury-Bizarre-Christmas-Stories-Pathan/dp/1481081764

Paperback
http://www.amazon.com/Treasury-Bizarre-Christmas-Stories-Pathan-ebook/dp/B00ADQ7HMK

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for 3 months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 950 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
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Posted by on December 7, 2013 in Author/Writer, New Books

 

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How Important is a Great Author Photo?

Look Great in Your Author Photo: Key element to design your author photo: Quality
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Rolleiflex-Kamera
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If you’re not seen as a professional,  you will be seen as an amateur.  Professional authors have professionally taken profile photos. This is immensely important for any author – no matter what genre you write. You can’t use a Facebook photo, not even a high quality wedding image that you might have cropped to show only your head.  Or a snapshot with a cluttered background, out of focus image, and an unflattering and uninteresting picture.  Even worse:  Party or holiday photos with several persons, or with your dog or toddler. To top it: some authors show instead of a portrait or head shot an image of their dog, cat or their car.  I cringe every time I see these images
used on Twitter or Google+.  Don’t forget:  Literary Agents and Publishers are on these Social Media sites too.  And you never get a second chance for a first good impression!
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Every Author Needs a Professional Head Shot.
If you promote yourself and your book, you will need one and a photo can do wonders in terms of giving you credibility or establishing trust. The prices for these photos are varying a lot, it depends on the location, on the experience of the photographer, on his or her popularity etc.  The honorary can vary from less than $100 to thousands.
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An Author Photo is an Important Piece of Your Brand.
If you have a photo you like, you can use it for years – and use it everywhere, not only on your books, but also in articles, promo material or your avatar for Social Media. When people see it, they will think of you and of your writing.  Have a look at the famous photos of people like JK Rowling or Stephen King and how they convey so much at a glance. Pick your photographer by looking at the photographer’s web site and if possible meeting him or her before you decide having him/her as your portraitist.
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A Book’s Back Cover Will Often Include the Author’s Photo.
On a hard cover, the photo and bio are often placed on the back flap, while the books back cover is used for blurbs and reviewer comments. Paperbacks typically have the sales copy, an author photo and brief bio all on the back cover.  Get both: a black and white glossy print and a full color cover. It’s important to realize that your author picture is for a different purpose than any photo you have ever had taken.  Its main objective is to sell you as the expert.
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Have it Done by a Professional!
This part of your “brand” will present you to the world via social media, book jackets, etc. If you have a photographer friend who will do it for free or at a discount, all the better.  Ask the photographer to give you both versions digitally: in TIFF for print and in jpeg for the web, and also preferably in several sizes, if you are not an expert in Photoshop or other image programs.
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Make Sure the Photo Reflects YOUR Personality.
Have your expression match your personality. For instance, if you are considered a pretty upbeat person and you are usually smiling, a pout would look ridiculous. The author photo needs to give the viewer a good sense of the persona of the author and, most of all, be close up enough that the face is almost format-filling. It should also be a well-composed and an effective photograph of high-resolution quality.
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In this cyber-over-exposed world, your photo may stay with you for a very, very long time.  Ask yourself how you want to be seen by the world…

Get More Tips from a Photographer

http://www.fromthewriteangle.com/2013/02/author-photos-step-by-stepthe.html

http://blog.bookbaby.com/2013/02/how-to-take-good-author-photo/

http://indiereader.com/2013/02/tips-for-avoiding-awkward-publicity-photos/

http://www.ebookpublishinghq.com/5-tips-for-taking-a-good-author-photo/

http://www.authormedia.com/how-to-take-portraits-for-an-author-website/

http://authorculture.blogspot.ca/2012/02/is-your-author-photo-sending-right.html

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for 3 months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 950 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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Making the Decision to Self-Publish Your Series

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Book-Shelf

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Guest Blog by William Stadler

Writing a trilogy can be daunting. But deciding whether or not to sell your series to an agent can be overwhelming. I have considered this idea a lot, and really I don’t think that I would ever sell one of my series to an agent unless I was guaranteed a lot of bells and whistles on the contract…Here are the reasons.
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Publishers, as great as they are in some regards, really do writers a disservice, especially when it comes to a series. If I would have decided to publish Extracted, book one of The Pioneers Series) with a trade publisher, here’s what could have happened.  Bear in mind that I have already written books two and three of this trilogy. I would send in Extracted to the publisher (or the agent, depending on how you wanted to query). The publisher would read it over. If they liked it, I would sign a contract.
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Having a Publishing Contract 
Being under contract means that I cannot sell my book on my own, and I have just relinquished all of my rights (except for the copyright) to the publisher.  I now have lost all creative input into the book. The cover is out of my hands. The distribution channel selection is out of my hands.  And, I’m going to have to wait six to eight months before I ever see my book on the shelf. That’s after the first four to six months for them to review the work.

The-Girl-With-The-ScarSo let’s be conservative and say that this entire process took only twelve months. Finally, my book is on the shelf and it can be bought from any major book distributor in the USA. That’s great!

But here’s the thing about books: they only stay on the shelves for maybe three months if they’re not selling, which is usually the case for debut authors and those who don’t have a strong fan base.
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That’s not so bad. I mean, we gave traditional publishing a shot, so now we can just take our book and mosey on back to our desks and work on it some more – perhaps self-publish it pretty soon. Wrong!
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Publishers Own the Rights
The publisher owns the rights to that book. And since it’s a series, they not only own the rights to that book, but to all books within that series. Say I wanted to make a spin-off, using my main character from Dark Connection (since I’ve lost all my rights to the series). I can’t do that either. Why? Because Genevieve Solace, the lead character in this work, belongs to the publisher as well. So there will be no spin-offs, nothing. I have to start from the ground up.
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Author-Publishing is the Way to Go
I believe that a series should hit the market as a self-published work (unless you are able to keep your rights)  

  • You have so much more flexibility.
  • You can change your cover if you feel that’s the reason sales are down.
  • You can change the interior design.

Heck, you can change the entire story! But if you submit your series to a publisher, then you have lost all rights.

And let’s say you are as lucky as JK Rowling with her Harry Potter series.  Keep in mind that Harry Potter and the Philosopher’s Stone was her first book, so her royalties were probably only around 7-10% per sale. With her second book, she might have made more per sale, but the publisher does not have to grant her a higher rate. Why?

What’s in it for Publishers?
They know you’re going to write more of the series. And they know that you can’t sell that series through anyone else but them. So there’s no benefit. And here’s the thing: Even if by her seventh book they increased her royalties to 25% (which is right around the highest for authors at her level), she could have made loads more if she had self-published – right around the 70% royalty range for Amazon, with the lowest being around 30% starting out.
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Money, Time and Rights
So a series is best if self-published in my opinion. Traditional publishers don’t spend thousands of dollars to market their new authors. You are going to have to market for yourself anyway. Why lose money and time and rights in the process?
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William Stadler is a freelance writer who ventured into novel writing with the passion to see stories and characters come to life. He typically enjoys writing fantasy, where he believes creativity and imagination meet. You can visit his blog at http://www.wstadler.com

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for 3 months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials or your KDP Select Free Days.

Please check out all previous posts of this blog (there are more than 950 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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Did You Think About It, Before Writing Your Book?

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Cat-in-Basket
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There are a couple of hard questions you should ask yourself before writing and publishing a book. Having heard all these stories during the last years about (very few) authors who self-published their books and became famous / rich, might tempt you to follow their path.

90% of all authors I talk to, haven’t done their research. There are lots of questions any author should ask (and answer) before writing – not only as independent writer, but also before pitching to publishers:

  • how many books of this topic (sometimes even with the same title) are out there already
  • where are these books sold and for which price
  • who are the customers of these books
  • how are these books received and which ones are bestselling
  • in which categories / genres are these competitive books listed
  • what cover designs have been chosen for these books
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Research First and Build a Solid Foundation
Barely any author is really planning their book and its promotion. Only when frustration sets in, they think about getting help.  Becoming an author-publisher is a long-term commitment and requires hundreds of small steps on the path to success!  Before you even attempt to write, develop and market an e-book, or paper book for that matter, create yourself a road map.

The problem is that too many authors are in a hurry to start writing and don’t lay a foundation for book marketing. They spend all this time writing, and then they have no readers and customers to buy their books.
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Ask yourself some hard questions:

  • Who will be your e-book readers?
  • Is there a demand for your eBook product?
  • Is your e-book a “must have” purchase?
  • How much will people pay for your product?
  • Does the purchase of your eBook lead to additional e-book sales?
  • How much money will you need to fund your project?
  • How likely are you to excel among the competition?
  • How do you contact and “pitch” your product to your potential buyers?
  • How to you get the important book reviews?
  • Do you have already lots of followers in your social networks?

Writing your book is only 20% of the work, 80% is marketing! Having a plan on how you intend to market, publicize and sell your book before starting to write it is crucial.

• Choose your book content
• Start marketing your book, even before writing it
• Design and format it into a perfect downloadable file
• Create a professional cover for your e-book
• Select the e-book retailer to upload your book (Amazon, Apple, B&N, Sony…)
• Continue marketing your book

You are responsible for providing your own ongoing marketing for e-published work – the same as for paper books that are often not very well marketed. A book might be great, but if nobody knows about it, it won’t sell. Authors can’t count on the public seeing their books on shelves or in store windows – they have to find it on the internet.
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The Statistics are Dire 
There are more than one million books published in the USA alone every year.  Of those, some two thirds are self-published.  Book sales are declining, having peaked in 2007.  Your nonfiction book published in 2014 will, on average, sell less than 250 copies per year, fewer than 3,000 over its lifetime, which is increasingly short since publishers don’t back-list as much as they used to.
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Create Your Own Market 
More books, fewer sales means that publishers have less money to spend on marketing to try to reach those increasingly rare readers.  Less help from the publisher means that the author has to do more and more him/herself.  So you not only have to write the book, you also have to figure out how to sell it. How will anyone hear about your book?  They won’t see it – there’s a less than 1% chance that your book will be stocked in a bookstore.
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Establish Yourself as Expert
In an era of increasing specialization, and a daily explosion in knowledge, experts have clout and authority.  So if you want to be at the head of your field, you need that book – especially if you’re a consultant or something similar, who’s hired because of your expertise.  And then you’ll probably need another book in a few years’ time.  But let’s worry about the next book later.
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Become a Professional Public Speaker
Public speakers – the paid ones – still need a book to point to.  Even (former) President Clinton has had to write books to keep himself in the public eye. That’s why it’s important to get clear from the outset why you are writing this book.
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Don’t Let You Fool By These Bogus Stories
Writers claim to have sold hundred-thousands of their books in short time or claim bestseller status, and cash in on these stories.  When you look behind the scenes, they have either paid for hundreds of reviews or a service company bought ten-thousands of their own books (which these authors had to advance), catapulting them to New York Times bestseller status. All this false hype brings writers to think their book is a failure if not showing up in bestseller lists. Wrong!

Don’t Be Discouraged
Just do more research into your book market, learn everything about book publishing and marketing, and built step by step your author platform and brand.  And for your next book:  Do the research first!!! Before you start writing.

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for 3 months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials or your KDP Select Free Days.

Please check out all previous posts of this blog (there are more than 940 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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Successful Book Selling – The Non-Traditional Way

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Store
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Bookstores, brick-and-mortar or online, are wonderful places to buy books – and for authors to sell books, but they aren’t the only places.  Do you know that more than half of all books are not sold in bookstores?  If you really want to lots of your writing, there are so many other venues for selling your books.
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Your Own Webpage
David Gaughran wrote: “
The first obvious advantage is higher royalty rates. You can earn a lot more than 70% if you sell direct. I’m making $3.49 on my $3.99 titles (as opposed to $2.70 from Amazon) and I’m getting nearly double the royalties on 99c titles.  On top of that, I can now directly serve readers who face higher charges internationally (such as readers in Amazon’s surcharge zone) and those readers who can’t buy from the major retailers (e.g. Barnes & Noble only serve the US, and Amazon don’t serve much of Asia, most of the Middle East, and nearly all of Africa).”  David gives in his article detailed information to pro’s and con’s of selling directly, payment options etc.

Gift shops
Many books fit well in the gift or souvenir market. The price for your book should be under $15, the cover bright and the book a good impulse item. If you offer your book in person, bring a display for dominantly presentation at the cash counter. A good place too is a hospital’s gift shop: visitors and patients need something to occupy their time at the hospital, right?
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Local Festivals
Build your local brand and get recognized by your community and sell your book at local festivals and fairs. Contact festival organizers in your area and ask them how you can set up a booth at the next festival. It may surprise you just how much traffic your booth could attract. Bring a fish bowl and initiate a raffle, and get names and email addresses to invite for your next book launch.  A side effect might be that people demand your book at the local library and even in local bookstores.
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Retail outlets
Some golf club shops, gourmet shops, sporting goods stores, home improvement stores, museum stores, wineries or children’s shops sell books as sidelines, items that complement their other merchandise. Offer the outlet ten copies on consignment, plus a free display to get the ball rolling. For example: if there is an exhibition about the Victorian era announced, and your book takes place there, offer a limited time consignment of your book. Or an ice wine festival at a winery: offer your gourmet book to them.  Golf tournament: show your mystery that happens on a gold course.
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Corporate gifts
A book is the ideal goodwill builder because people value books. Most corporations have marketing budgets for creating goodwill and turning prospects into clients or say thank you to customers. Do you have a guide on personal finance that you could sell to a bank or investment brokerage? Could your health-oriented book interest a pharmaceutical company or hospital?
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Book-Signings
Unless you’re a celebrity, don’t expect book signings to sell a ton of books for you; look at them as building brand awareness, the true power of a book signing is in its promotion. Get lots of tips for book signings on Writing-World’s blog post.

Catalogs
There are thousands of consumer and business-to-business catalogs that cover every imaginable subject. Find the ones that already have your customer base and convince them about the value of carrying your book. You can do this online or via a major library that has various directories. Catalogs have three great advantages: No book returns, they usually pay promptly and they order frequently and for a long time.
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Local mall
Contact the mall in your area and speak with the person in charge of leasing tables. Ask them how much it costs to lease a space in the mall, as well as the best locations to sell books and the best month, other than December: Easter or Back-to-School might be a good time too.
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E-books & audio-books
Make sure to sell it to e-book vendors all over the internet – not only to Amazon. There is Kobo, Apple, Barnes&Noble, Waterstones, Google, Gardners, Sony, Powell’s etc.  If you don’t want to deal with each of them on a direct basis, there is BookBaby, who submits your e-book for a flat fee and you keep all your net-earning royalties.
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FuturePerfectPublishing wrote:  ”Non-bookstore retail venues use different selling models.  For example, Starbucks sells only one book at a time in its stores, featuring a title for several months. Costco, Walmart and other big box retailers carry bestsellers as well as a selection of lesser known titles.   A recent New York Times article on non-reported sales of consumer books sold through such non-traditional outlets grew by more than $260 million.” 

“Publishers have many book-selling options today and may continue to migrate away from bookstore retailers – as long as their outdated and onerous returns and payment policies remain in effect.”

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for 3 months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials or your KDP Select Free Days.

Please check out all previous posts of this blog (there are more than 940 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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