Tag Archives: book sales

7 Easy Ways to Promote Your Books


Keep in mind that your books are valuable, they are the most precious inventory of your author-publishing business. Dozens of free or very inexpensive ways – other than your time – can help to promote your books. Let’s have a look at this way of “Marketing on a Shoestring”:


Add a link to your sales page to email and forum signatures
This will only take you a couple of minutes – and could get your e-book in front of hundreds of people. Just add a line to your email signature, next or under your name, author of ….. (book titles), available from …. (link).  If you are a member in forums, check whether it’s okay to link to your e-book sales page in your signature.

Mention your book(s) in your “about” page
New blog readers or visitors on your website, and even people on Twitter and other Social Media sites want to see who you are and what your blog is all about. The “About” page is a fantastic place to mention all your books and e-books. You can also set up a completely free single-page site at  and only use this link to show all your websites, blogs, Social Media sites etc. Here is a sample:

Add your e-book’s cover image, plus a short description of key benefits (perhaps in bullet-point format).  Encourage readers to “click here to find out more” rather than “click here to buy now”.

Send a sample chapter to everyone on your email list
Your newsletter or mailing list is a superior marketing tool, however, avoid overloading your readers with offers and promotions. Instead provide an exclusive free chapter to your email list. Use the last page of it to tell readers where to get the full e-book. Your readers will be thrilled – and you may make some new sales. If you don’t have an email list yet, or if your list is very small, a free sample of your book makes a compelling sign-up incentive for your blog.

Guest post on a relevant Blog
Your own blog my not have many readers. Yet, it’s not too hard to get your new book in front of an audience of ten thousands of readers: Write a great guest post on an established blog and promote your e-book in the bio / signature. Find a blog that has readers who are constantly looking for new, exciting books.

Comment on other writers blogs
When you comment on another blog, most of the time the form asks for your web address. If readers think your posts are valuable, they will be interested to learn more about you and will click on this link to find your blog or website.

Join more Social Media sites
You are busy already with the ones you have? It is almost the same effort to “feed” one Social Media Site as it is for five. Write your info or comment ones and send it to all your sites. Or copy and paste the latest info from one site and post it on the other ones. Or add your own photographs on multiple sites. It is not important how much time you spend on each of them, rather than how interesting your post(s) are. If can also use social bookmarking programs: write a new blog post or edit your website and with one click on your computer your article or web entry is spread all over the internet to each and every social media site or blog roll you ever registered before. This way you save a lot of time – time you can use to comment on other peoples post and be “social”.

Join HARO, Help-A-Reporter-Online
Several thousands of journalists across the country are constantly on deadline for stories they need to finish. Often they need to interview experts for the insights that build their stories. You are probably more qualified than you think to serve as an expert on many topics. Journalists love to interview authors and authorities on certain subjects, and they will introduce you as the author of …. book, which will give you free publicity.

Do you use all these practices to promote your book – and some more?  Get many more tips here on this blog, sign up to get all articles regularly – and let us know, comment, YOUR tips for book promotion.




If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for 3 months! Learn more about this individual book marketing help:
Or visit to advertise your new book, specials or your KDP Select Free Days.

Please check out all previous posts of this blog (there are more than 940 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing 111Publishing @ Google+



Hyper Smash



Posted by on July 5, 2013 in Book Sales, Marketing


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5 Tips on How To Write a Blurb For Your Book

Library Book Blurbs

Imagine you are walking the aisles of a bookstore or a library:  A great cover or a book title catches your eye. What do you do next?  Most likely you will turn to the books’ backside and read the blurb to learn more about the books content. Same when you are browsing online retailers, such as Amazon, B&N, Chapters – you read the books’ description.  

A superb blurb, full of brilliant keywords is the second most important sales pitch for your readers. Most important are certainly the books cover design and a catching title.  Blurbs are not only sales pitches, they give the reader a comprehensive summary what the book is about and wet their appetite to read or buy the book. It should animate a reader to buy your book or at least go to the “Look Inside” section of an e-book or open the paper book and browse through the chapters.

How do you write good blurb?

1. Remember the famous “elevator pitch”, the summary you create to answer agents or publisher you meet in person or on the phone. These two or maximum three sentences which describe your book. Shorten this description even more and you have a blurb.

2. Go to a library or book store and check out the blurbs on books in your genre to get lots of ideas. When you write your own, end with a statement or question to entice the reader to read/buy the book.

3. Use catchy words that brings up images and resonate with readers of the genre. Examples: “packed with information”, “providing strategies” or a “treasure chest of…” for non-fiction and how-to-books. For fiction books “Masonic secrets, hidden esoteric wisdom” (from: The Lost Symbol by Dan Brown),

4. And add a hint of the plot. “Marked for death, hired killers after them” (Guardian Angle by Marilynn Byerly). Or: “Secret experiment, tiny island, big mistake.” (Ancestor by Scott Sigler)

5. Don’t forget to let the blurb edit and spell-check like your books’ content. You will never have a second chance to make a good first impression!

Important: Do add a couple of endorsements from reviewers or other authors in your genre to your blurb before publishing the book. Asking others for blurbs needs sometimes a bit of friendly convincing.  Have you ever offered someone else a blurb or a review? Be kind to your fellow writers!

Read more here how to write blurbs for a variety of genres:

If you enjoyed this blog post, please feel free to check out all previous posts (there are more than 1,150 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Tumblr and StumpleUpon.

Follow on Twitter: @111publishing

Don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks, Doris



Hyper Smash



Posted by on February 2, 2012 in Marketing, post to public, Writing


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What is Involved in Self-Publishing?











“Have you ever noticed that a person who becomes successful tends to continue to be successful, and on the other hand, a person who is a failure, tends to continue to fail? It is because of goals. Some of us have them, some don’t.”  Earl Nightingale in “Strangest Secret”

Publishing a book is like opening a business. What is an entrepreneur supposed to do in order to start his business, become a successful owner and sell lots of … well, beautiful handbags or lamps for sample or get lots of orders to design gardens or build houses?  She or he would have to set up a business plan and do plenty of research in their particular industry. The same research you will have to do:

  • Industry Overview – the big picture of publishing
  • Competition – their platform, marketing of their books, sales
  • Suppliers – retailers, aggregators, their conditions, prices, reputation
  • PR & Marketing – budget, free PR, social media, contacts
  • Business – contracts, calculations, accounting, legal
  • Markets – audio books, newspaper articles, foreign rights
  • Publishing – e-books, paper books, formatting, cover design, editing, publishing news

Writing an ebook or a book for that matter, is not a Get -Rich-Quick exercise – even if some publications try to make you to believe this (“Write & Publish in 7 days”, “How I became Millionaire in three months”…). It takes at least several months until you have a following in social media or until search engines notice your webpage or blog and until you receive responses (and customers). This is the reason why it is so very important for you to start your marketing before you even start writing your book. Yes, that is right, pre-publishing promotion begins long before the book is ready and it is the key to your books success.

Unless you are solely writing for creative expression, as a hobby and not for sale or god-forbid, to make a living – your book has to pay its own way, contributing to greater opportunities and profits. If you’re not prepared to professionally self-publish, professionally promote and professionally market your book, then don’t go the self-publishing route!

Professional means hiring professionals: editors, graphic designers, book layout professionals and marketing staff – unless you are good in designing and marketing – but never do your own editing!

If you’re waiting until the book is finished to start marketing, you are already behind the curve. Finding, reaching and building your audience will take a lot of time. Don’t wait until you are sitting with a warehouse or garage full of books. Build the audience first and then deliver the product.

With self-publishing your success will double: Writing a great book & market it professionally.



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How to Find Your Target Market

Find Your Hooks
Your hooks are what makes you and your book special. But you mind wonder: Who is going to buy my book when they are bombarded with all these other books?

The most important elements to make you and your book stand apart are right inside your manuscript. Your all important “hooks” are in your characters, your plot and your style. In other words, you have already created all the solutions you need to market, promote and publicise your book when you wrote the book.

Location – Where does your book take place? Can you build, develop and implement entire promotions around that location?

Character – Is there something special about your characters? Love cats? Go mountain hiking or surfing? Go deep, identify what makes your characters special and consider how that element might create a powerful “hook” that resonates with a prospective book buyer.

Association – Is your main character a gardener, are gardening clubs a good target? If he/she loves animals, are animal rescue groups a good readership target? Does your character connect with any large group of any profession or interest? Are these possible fans? Always consider association, it can open big doors for target marketing.



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Posted by on January 7, 2012 in Book Sales, Marketing


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Why You Should Ask Yourself Some Hard Questions

Happy Halloween

Happy Halloween

Before you even attempting to write, develop and market an e-book, or paper book for that matter, create yourself a roadmap.
Research first and build a solid foundation. The problem is that too many people are in a hurry to start writing and don’t lay a foundation for book marketing. They spend all this time writing, and then they have no buyers.
Do the research and find out if your idea is going to make money. If yes, great! Go for it. If not, find another idea.



Ask yourself some hard questions:

• Who will be your e-book readers?

• Is there a demand for your eBook product?

• Is your e-book a “must have” purchase?

• How much will people pay for your product?

• Does the purchase of your eBook lead to additional e-book sales?

• How much money will you need to fund your project?

• How likely are you to excel among the competition?

• How do you contact and “pitch” your product to your potential buyers?

• How to you get the important book reviews?

• Do you have already lots of followers in your social networks?

Writing your book is only 20% of the work, 80% is marketing! Having a plan on how you intend to market, publicize and sell your book before starting to write it is crucial.

• Choose your book content
• Start marketing your book, even before writing it
• Design and format it into a perfect downloadable file
• Create a professional cover for your e-book
• Select the e-book retailer to upload your book (Amazon, Apple, B&N, Sony…)
• Continue marketing your book

You are responsible for providing your own ongoing marketing for e-published work – the same as for paper books that are often not very well marketed. A book might be great, but if nobody knows about it, it won’t sell. Authors can’t count on the public seeing their books on shelves or in store windows – they have to find it on the internet.



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Will AmazonEncore titles be sold in stores?

  Maria Murnane

AmazonEncore Author

AmazonEncore Author

AmazonEncore Book Berry Bibel
AmazonEncore Book Berry Bibel
AmazonEncore Author
AmazonEncore Author

No questions, there is a tense relationship between bricks-and-mortar stores and Amazon.  Here are some voices of independent booksellers:

“We will not stock physical books in our stores if we are not offered the available digital format”.

“My store has sold some AmazonEncore titles after customers requested them, and if we could get Amazon Publishing titles through Ingram “at normal terms, we would carry their books. Generally our position on carrying a book is, if we can get it at 35% or better, and if it’s returnable, we’ll order it.”

A number of independent booksellers said they will NOT sell Amazon books, no matter what. “I am not doing that, stock their books and give them more money to put me out of business.”


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Posted by on August 13, 2011 in Book Sales, e-Books, Marketing


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