Once your book is finished and is in your editors hands to be “fine-tuned” you can use the time to prepare for your book launch and to improve even more your marketing efforts:
- Transfer your book cover-photo to Pinterest.com and Flickr.com and other free-photo pages with a link to your website.
- Create a short book trailer for YouTube, using images, words or even scenes from your book*
- Write about your upcoming book launch and post small bits and pieces
- Get Marketing help at Fiverr.com
- Ask your friends to “Thumbs up” & “Listmania” your book on Amazon
- Announce your new book to the Independent Authors Forum
- Let your followers on Google+, Twitter, Chime.in, Facebook, LinkedIn and other social media know about the books “birth”.
- Create as many free Author Pages as possible, on Amazon, B&N, Goodreads, Wattpad etc.
- Join even more forums, such as Kindle Forum or the AbsoluteWrite Forum
- Set up e-Book Launches:
An e-book launch is when you get several (at least 10 – 15) website owners together to promote YOUR e-book all on the same day to their lists by sending out an email or write an article on their blog. The idea of a book launch is to turn the publication of the book into an event.
The key is to find the right joint-venture partners who can get your ebook in front of a lot of targeted traffic, readers who are interested in the kind of book you are selling. Each of your partners gives a bonus that buyers can get when they purchase, which allows your partners to collect names and emails and build their lists with buyers who are more valuable to them than prospects.
*Find more ideas in the brand new e-book: ***** 111 Tips to Create Your Book Trailer ***** featuring valuable tips and links to video tutorials, free music downloads and free images, available on Amazon: http://www.amazon.com/dp/B008Y15YYO
Why Are You on Social Media? To Give or Take?
Google+, Pinterest, Twitter, Chime.In, Tumblr, Reddit, Squidoo, LinkedIn…
I network with lots of people online, and the ones that keep me coming back consistently offer something interesting, something helpful, and an overall positive, fun tone. Your own “brand” or reputation as we said in the good old days, is something that must be lovingly built, one post at a time and then carefully maintained. Its value is priceless.
There is a huge selection of social media sites to spend time online. If you want to keep your readers engaged with you, nurture your relationships with them through what you choose to share online, and respond to them. Consider how your actions reflect on your author status in regards to your work. Make valuable contributions and allow yourself to shine by putting your work and your reputation always in the best light.
What doesn’t work?
Talking at people and not with them, and making it all about you. Being repetitive and only shouting about where people can buy your books, your latest review, your book blurbs, etc., over and over again. People will just tune you out if that’s all you offer. Why should they return if you sing the same old tune time after time? Keep it fresh and develop your online personality into something that would keep you coming back if the tables were turned.
Be generous and engage with people
It actually shouldn’t be all about you. I know a lot of authors who see every online post as a golden opportunity to sell a book. However, people like those who help them and who give of themselves freely. We all rely on others to various degrees. Therefore, use your online presence to benefit more than just yourself. Pay it forward. Not only does it feel really good, but it will foster loyalty and warmth. Pass along the word about books you like or want to read, interesting authors, news items or tips that you think will help others, and a variety of other items that add value in different ways.
You will also find others much more willing to help you and get the word out about your work if you are generous and help them, too. Do a good turn for someone else and always acknowledge how others have helped you. Show gratitude, and reciprocate good deeds. Have a generous spirit and people will gravitate towards you.
As an author, you write for yourself, but also to entertain and move other people in some way. Before every post consider, what’s in it for them? Your writing success depends on more than simple sales. Engage and intrigue and people will happily come back.
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Posted by ebooksinternational on March 18, 2012 in Blogging, comment on posts, googling social, join the conversation, Marketing, post to public, posting, Social Media Book Marketing, Social Networks
Tags: Be generous and engage with people, Chime.in, Google+, LinkedIn, opportunity to sell a book, Pinterest, Reddit, Squidoo, Tumblr, Twitter, Your writing success