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6 Bullets on How an Author and Book Find a Community

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Experiences of a Writer in Print and eBook Publishing

Margaret Kell-Virany, one of the authors you can meet at the Ottawa, Canada, Book Fair this coming weekend (October 26 and 27 at the RA Center, free admission) writes about her path to becoming a self-publisher, both in print and digital. 

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Writing books is all about community so beware of self publishing.
http://gilesbenaway.wordpress.com/2013/10/17/self-publishing-
wannabe-writers-beware/

Having read the above blog, I’m more excited than ever about being at the upcoming OIW Book Fair on Oct. 27 with fellow authors and readers. As for debates over whether to self-publish or with a traditional publisher, or as an e-book, I’d like to add these bullets from my 15 years of trying. As you will see, I come down on both sides of the fence, depending on where I’ve been able to find ‘community’:

  • Good, practical advice came in the otherwise-depressing rejection letters I got from traditional publishing companies. I had a maximum of a thousand dollars to put into my book and this advice was free. Structure, length and target audience were some of the trouble spots. I was angry and wanted to prove them wrong in rejecting me but, at the same time, I had to…

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Amazon Trivia since 1994

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Forbes.com wrote recently: “A few months ago Amazon reached what its founder and CEO Jeff Bezos demurely tells me was “an interesting milestone.”  The retailing giant, so ubiquitously associated with books, then music and video, now has tens of millions of products in stock -and a majority are non-media goods: drills, dress shoes, tennis rackets and almost anything else that a human can ship. That turning point might be Bezos’ greatest accomplishment.
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How Far Amazon Has Come

by infographiclabs.
Explore more infographics like this one on the web’s largest information design community – Visually.
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Amazon Prime
After Kindle3, Amazon introduced the Prime Membership, a brilliant move. The average member makes $1,224 in Amazon purchases each year,  compared with $505 for non-Prime customers. The TIME wrote: “Membership in Amazon Prime, which offers unlimited free two-day shipping, has doubled in less than two years. Analysts predict it’ll double again by 2017.
Even more interesting than the growing Prime ranks is what Prime seems to do to subscribers. A 2010 Businessweek story stated that Amazon Prime broke even within three months of launching, not the two years predicted by its creators. That’s because customers spent as much as 150% more at Amazon after they became Prime members. Subscribers not only ordered more often, but after paying the $79 fee, they started buying things at Amazon that they probably wouldn’t have in the past. Since shipping was always speedy and free, members saved themselves a trip to the store for things like batteries and coffee beans.” “In all my years here, I don’t remember anything that has been as successful at getting customers to shop in new product lines,” Robbie Schwietzer, vice president of Amazon Prime, told Businessweek.
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See also: The Hidden Empire, Update 2013, a Slide-Share
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Former executives all have stories about Bezos’ obsessive focus on the customer – and a perfect delivery system. Read the Amazon e-Commerce Success Story by CBS – or hear it directly from Jeff Bezos’ speech.   And here is his advice for entrepreneurs:  
http://www.youtube.com/watch?v=KVZAIss-A-Y.  And who has contributed to Amazon’s success as well?  You and me!  By uploading our books to Amazon.  Let’s pad us on the shoulder too!
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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/ Once you are on this website, click on Seminar to register.

Please feel free to check out all previous posts of this blog (there are 840+ of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

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Amazon in India, the World’s Most Avid Readers

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Who Spends the Most Time Reading in the World?  INDIA  It took the Western world a bit by surprise, that the most avid readers can be found in India. See the info-graphic by Publishing Perspectives. Canada is #21, Germany #22 and the USA #23 …
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David Gaughran wrote:”The Indian market has huge potential: a burgeoning middle class which speaks English and enjoys an increasing level of disposable income. Skeptics might point to high levels of poverty and low levels of internet connectivity, but with a population of 1.2 billion, only a very small percentage of the population needs to purchase devices (or read on existing devices such as lap tops or smartphones) before this is an extremely important market.”
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Forbes.com posted on July 2, 2013:  Amazon’s Perfect Timing for India – Why Jeff Bezos’ late India entry will work to the company’s advantage.  Business Today wrote: Amazon launches India website, begins with books and movies categories.
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Most popular in India: self-help books
Penguin India, for example, has sold 5,000 copies of The Ultimate Visual Dictionary. According to a report published in The Sunday Times, in small towns, encyclopedias and dictionaries are sold by travelling salesman and are often occupy pride of place as the sole book owned by a family.
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The strong market for educational books reflects the fierce competition faced by young Indians when applying for a job or a place in the university. Self-help books, how-to guides and textbooks are considered the quickest way to improve prosperity and social status. Every middle-class family dreams of having a doctor or engineer in the house.
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Children-India
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Reading for pleasure is considered less useful and a novel is a bestseller if it sells 2,000-3,000 copies, a tiny number in a country of more than one billion people.  India seems to be almost a paradise for non-fiction authors!
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More readers
With literacy rising, there are also more reasons to pick up a book: Improving conversational skills, being ‘in the know’, and getting cheaper books.
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More publishers
Penguin India, is celebrating its 25th year in India. Plus there are other big publishing houses such as Random House and HarperCollins on the Sub-Continent. There are also independent publishers, for example Katha Press. And many writers are self-publishing, in print or digitally.
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More contests and prizes
Notable ones are the Hindu Literary Prize, the DSC Prize, Shakti Bhatt First Book Prize, and many others.
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More Festivals
Mumbai has three literature fests, Goa, two. There are fests in Kerala, Kolkata, Hyderabad; and these are just the major ones. Many more literature events are taking place in other Indian cities.
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More authors

Goodreads Listopia presents a huge list of “Best Indian Books” – and readers can vote!  
One more author from India: Fiza Pathan.  Her books (short stories) as well as the new one
Classics: Why we should encourage children to read them  (launch July 2013), 
can be found on Amazon. Poetry lovers go to http://insaneowl.com to read more from Fiza. 

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Classics-for-Children

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Amazon explains:
“Authors can track your book sales to customers in India with the new KDP sales reporting, detailed by country. Digital Books enrolled in KDP Select will be eligible to earn 70% royalty for sales to our customers in Brazil, Japan, and India. The List Price you set for Brazil, Japan, and India must also meet the 70% List Price requirements for sales to customers in these territories. If your Digital Book is not enrolled in KDP Select or you do not meet the 70% List Price requirements, you will earn 35% royalty.”   Let me add this: Authors can enroll in KDP Select (which means their book can be borrowed by Prime Members, and which earns the author more than $2 per borrowed book) but they do not have to use the 5 free days, if they don’t want. 

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Once you are on this website, click on Seminar to register.

Please feel free to check out all previous posts of this blog (there are 785 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

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Have Your Chocolate – And Loose Weight Too

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102212-chocolate

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Recently I read this sentence somewhere on Twitter:

“I’m a positive writer and when that doesn’t work, I eat chocolate.”

Made me laugh, as it fit’s perfectly to me, even I am not a writer per se, more a blogger and compiler of non-fiction guide books.  E-book formatting companies often dread non-fiction as they are the hardest to convert into an appealing layout and they sometimes charge more for this kind of e-books. Well, it is more work for sure than to convert a novel due to many small chapters, all with their own headline and lots of lists, often numerous images…

Short after I read this “chocolate” sentence, I discovered a non-fiction e-book on Amazon which touted the benefits of chocolate:  How to Have Your Chocolate and Lose Weight Too!  Written by Michelle Van Otten.  Well, I was hooked and after discovering the 5-star reviews, I ordered it. 

Eat Your Chocolate...

Eat Your Chocolate…

I was up for a nice surprise.  Not only by its content, which I just scanned, as I had no time yet to read it yet, but more by the great formatting job of this e-book. One of the very few books which has a really beautiful, clean layout. Easy to read and very appealing to the eye. An amazing e-book design job!

See for yourself on Amazon:  Click on the books cover and you can “Look Inside”.  Prime Members: borrow for free from their Kindle. And if you need an affirmation for your chocolate cravings:  It is only $2.99 for Kindle.

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are almost 600 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Tumblr and StumpleUpon.

Follow on Twitter: @111publishing

And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks, Doris

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This is Not Your Book? Or is it?

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Misspelling, formatting errors, grammar flaws – are self-publishers AND the big traditional publishing houses not editing anymore?

Joel Friedlander wrote a great blog about the the whole editing process.

Read what readers / customers say on the Kindle Forum about these issues:

Carol H. writes:
“I, too, have discovered numerous misspelled words, punctuation, hyphenation, special character errors, and missing text in many Kindle books. And I’m not talking the little self-published books, either — I’m talking professionally published books from the major book houses!  I have no idea why this is happening, but I’ve left feedback on some books’ pages about the errors. There’s no excuse for it in this electronic age. What I hope is that when these errors are fixed, if they ever are, will Amazon automatically download the revised version since our purchase is on record?”

jh writes:
“I’ve bought a couple of books that had particularly frequent and glaring errors, hinting at poor OCR* rather than human error. Things like “1″ turning up in the middle of a word instead of “l” or “I”, which a human wouldn’t accidentally type.  But yes, plenty of poorly proof-read copy in titles that aren’t by big-name authors. Though you do see that in physical books too, especially early editions. Misspellings, funky punctuation, even the old “there/their/they’re” issue…
*OCR = optical character recognition, in case anyone’s not sure what that meant. Basically a computer scanning the page of a physical book/manuscript, recognizing the letters as best it can, and digitizing it. I have downloaded several “free” books, unfortunately, they were not free of misspellings , missing words, and other errors. I just overlook them since they didn’t cost me anything. I haven’t had that problem with the books I’ve paid for. Guess the old saying is true, ” You get what you pay for”!”

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Santo de Vaca writes:
“@Carol Hannon: I bought a book with some really terrible formatting issues. In the physical book the first letter of each chapter was elaborately drawn and this didn’t transfer well to the electronic version. They fixed it a few weeks after publication and I had the option of downloading a fixed version of the book, which I did. I’m not sure if this is the norm or not for corrections.”
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Granny Daisy says:
“As an avid reader, I often find errors in print and kindle books. Even in established authors you find misspelled or miss used words, or incomplete sentences. I am beginning to think publishers are saving money by not paying proof readers.”
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J. Robertson writes:
“I have found spelling and grammar errors in many paper books as well. So I think its all about the proof reading being done.”

Publish your book the professional way. Well, if you want to be recognized as an author and if you want to publish a professional book, worth the years you worked on it and to be proud of – let it edit. And no, you can’t do this yourself!
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E-book Nation: Did You Know?

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I just found very interesting stats for authors, publishers and readers at OnlineUniversities.com. They published an appealing and creative info-graphic how e-books are bought, used and how much they are appreciated.  Did you know: 

  • The average e-book reader has read 24 books in the past 12 months, compared to 15 books by a non-e-book-consumer.
  • Ownership of e-book readers doubled almost between December 2011 and January 2012 – in just one month!
  • 30% of those who read e-content say they now spend more time reading.

Find out more on this attractive info-graphic:
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E-  book Nation

Brought to you by: OnlineUniversities.com

If you enjoyed this blog post, please feel free to check out previous posts (there are almost 500 of them : ) if you haven’t already. Why not sign up to receive them regularely by email? Just click on “Follow” in the upper line – and on “Like” next to it.
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And don’t forget to spread the word on Twitter, Facebook, Google+, Tumblr or StumbleUpon – or other social networking sites of your choice) – other people might also enjoy this and find it useful.

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European Union and e-Books

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When it comes to currency, the EC is borderless; when it comes to e-books — not so much. Could this change? You will be surprised – it might be the European Commission that makes it happen:

European publishers and a member of the International Digital Publishing Forum (IDPF) responsible for the e-book standard ePub, met with the Vice-President of the European Commission, Ms Kroes to discuss the future of e-books.

Publishers called for reduced rates of VAT for e-books and Ms Kroes has reassured them that she was standing behind them on this issue. The goodwill has to come from the Finance Ministers.

The publishers also insisted that they are signing licences with authors allowing them to distribute the books in a said language on a pan-European basis. There is no obstacle in the contract between publishers and retailers which prevent these retailers to sell a German e-book to Greece or a Spanish e-book to the United Kingdom for example and to make sure that as many readers have access to as many books as possible, this is an issue of cultural diversity.

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Why You Should Split Your Book Apart


 


…. and sell each piece separately
This advice gave me a very successful writer.  Here in a nutshell his ideas:  Think of your writing like baking a cake.  And what do bakeries and confiseries do with a cake?  They divide it into tiny slices and sell each piece separately.

In your case, your book is like the cake and has a secret ingredient that is called “Copyright.”  Every story you write, every novel, is a cake full of copyright.

You can sell parts of your book to:

  • one publisher
  • other parts to another publisher
  • some parts to overseas markets
  • other parts to audio
  • others as e-Books or Singles
  • to game companies
  • maybe to Hollywood’s film industry
  • use parts of it to submit to contests
  • divide it in chapters and sell to magazines
  • or to web publishers …

The list goes on and on and on. But what you need to do:

  • learn all about copyright to really understand this
  • realize that each piece can be a cash stream for you
  • you don’t even have to use your name, get a pen name or even several

You can sell these rights or uses in several ways:

First Serial Rights
They can be print or electronic and mean that you are selling a publisher the right to publish your article once for the first time. In the case of print rights – you may immediately sell the piece to an e-publisher before print publication and, after the print magazine containing your article hits the newsstand, you are free to sell it again as a reprint to other print markets.

First Serial Right Electronic
Most Canadian and US freelance authors sell North American first serial rights, reserving the right to sell in other world markets (e.g. Great Britain, Australia or Asia). Specify what type of rights you are selling: First North American Electronic Rights Only.

Second Serial Right
These are reprint rights and apply to print and electronic markets. Never sell reprint rights, keep them at all costs. Even you will earn less money for each reprint, yet you can sell your work over and over again.

Subsidiary Rights
Other rights that authors and freelancers hold are subsidiary rights, including, but not limited to movie rights, TV and radio rights, audio and other media rights.

Each story, each novel is a piece of your writing business.  If you spread them out over a number of pen names you have a pretty consistent cash flow streams working. You just need to offer them to people who will buy them.

For example:  You sold German Translation Rights, and your contract with the German publisher limited your book to trade paper only.  Now you can sell:

  • German hardback rights
  • German audio rights
  • German mass market rights
  • German film rights

Your German publisher will pay advances like your Canadian or American publisher, and there will be royalties (against advances).  And then maybe can sell it to Spanish publishing houses.  Or Russian, Italian…Dozens and dozens of pieces of your work can be sold. Each piece is a cash stream. You just need to sell it. You create the inventory, your book, just once, but you can sell it for your entire life and even your heirs can keep selling these pieces.

Wring maximum value out of your “book” by spinning off audios, videos, magazine excerpts, foreign-language editions, and more.  Multipurpose your book into downloadable CD’s and e-book versions.  Wring maximum value out of your work by creating audiotapes, videotapes, magazine excerpts, foreign language editions and more.

You might have written articles and submitted them to e-zines or “content farms” for free, adding your web links and hoped that readers would click on these links and come to your website to buy books or whatever you offer there.
e-Zines and all these content farms, such as 101, Answers.com, All About…, are a really profitable businesses – alas not for the writers that create all the content there, but for the owners of these websites…

But not anymore:
Now it is possible to write 5,000 (better 10,000) to 30,000 word articles, Amazon calls them “Kindle Singles” and sells them online. A prominent author of these Kindle Singles is Stephen King, with his Single “Mile 81” the current top seller (as of this writing). So, instead of submitting your work for free to content farms, you sell those articles at the internet giant Amazon website and receive 70% royalties, even for Singles priced under Dollar 2.99.  To be precise for Singles priced between 99 cents and $4.99

Other criteria’s for Amazon Singles are:
• Original work, not previously published in other formats or publications
• Self-contained work, not chapters excerpted from a longer work
• Not published on any public website in its entirety
• But Amazon is are currently not accepting how-to manuals, public domain works, reference books, travel guides, or children’s books!

Split your book in single articles
Very few emerging writers realize that they can sell their magazine articles over and over again. As long as the markets don’t overlap, you can sell exactly the same article as many times as you like and, in this globally connected marketplace, it is easier than you think.

However, you can only sell first rights, either print or electronic, once for the same piece. After that, unless you change the article significantly, you must offer it as a reprint for a lower fee.

If you change the article, you can sell it again for first rights. For example, you can turn a 500 word piece for a grade seven market, into a similar length article for a regional Catholic newspaper and an Anglican website (e-rights) in Canada.

Then tweak it into an 800 word article for a national US daily. Subsequently, you make some minor changes to slant the piece for a travel magazine. Each time, you are able to sell it for first rights. Continue to sell it, however look out for new markets in other English language markets overseas.

This practice should be your standard operating procedure if you write and sell articles to print periodicals and e-zines. Reselling your work makes good business and time management sense – it reduces the energy you expend and increases your revenue. Unless you routinely sell a single article for several thousands of dollars, and perhaps even if you do, you should be squeezing every dollar out of every single piece you write.
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Pro’s and Con’s of e-Publishing

E-publishing is a form of publication especially attractive to new writers.

Some of the advantages of e-publishing include:

  • More and more libraries carry e-books for lending.
  • Independent authors receive as much as 70% of the profits in royalties when they self-publish.  Writers get a higher percentage of royalties through e-publishing because the initial financial investments for the publisher is lower than for a paper publisher.
  • There are no returns from book stores and no paper books ending on landfills.
  • Faster publishing time for accepted manuscripts of they go with an e-publisher. Rather than waiting up to eighteen months for a manuscript to see print – e-publishing generally works within a few weeks after acceptance.
  • Writers have the ability to update text often and easily at virtually no cost. This is particularly important for e-books related to travel guides or computer technology.
  • Unlimited links which are important to guide books and how-to publications, music, video’s, images – all these can be added to e-books.
  • E-books are longer available as they can stay infinitive on digital shelves even with slower sales – not like paper books that will be discontinued after some months, if they did not become a bestseller. This gives new writers lots of time to build a following by having their entire e-book available over extended periods of time.
  • Negligible investment for self-publishers.

If this looks all too rosy:

  • Some people are not aware of e-publishing and others prefer reading a book from print rather than electronically. Good sales so far amount to 500 copies for a successful manuscript.
  • Writers are responsible for providing their own ongoing marketing for e-published work – the same as for paper books that are often not very well marketed. A book might be great, but if nobody knows about it, it won’t sell.
  • Authors can’t count on the public seeing their books on shelves or in store windows – they have to find it on the internet.
  • Writers usually do not receive an advance.

However, e-publishing can be a great way for a new writer to gain a following. Romance, science fiction, murder mystery and fantasy are all possible genres for e-publishing. It is also ideal for How-To books that need to be updated frequently.

Businesses can also save money on employee manuals and training materials by e-publishing them. An added advantage here is that works can be clickable.

Do you have all your books formatted as e-books?  If not, what keeps you from doing so?

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Posted by on March 14, 2012 in e-Books, e-publishing

 

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What is Involved in Self-Publishing?


 

 

 

 

 

 

 

 

 

 

“Have you ever noticed that a person who becomes successful tends to continue to be successful, and on the other hand, a person who is a failure, tends to continue to fail? It is because of goals. Some of us have them, some don’t.”  Earl Nightingale in “Strangest Secret”

Publishing a book is like opening a business. What is an entrepreneur supposed to do in order to start his business, become a successful owner and sell lots of … well, beautiful handbags or lamps for sample or get lots of orders to design gardens or build houses?  She or he would have to set up a business plan and do plenty of research in their particular industry. The same research you will have to do:

  • Industry Overview – the big picture of publishing
  • Competition – their platform, marketing of their books, sales
  • Suppliers – retailers, aggregators, their conditions, prices, reputation
  • PR & Marketing – budget, free PR, social media, contacts
  • Business – contracts, calculations, accounting, legal
  • Markets – audio books, newspaper articles, foreign rights
  • Publishing – e-books, paper books, formatting, cover design, editing, publishing news

Writing an ebook or a book for that matter, is not a Get -Rich-Quick exercise – even if some publications try to make you to believe this (“Write & Publish in 7 days”, “How I became Millionaire in three months”…). It takes at least several months until you have a following in social media or until search engines notice your webpage or blog and until you receive responses (and customers). This is the reason why it is so very important for you to start your marketing before you even start writing your book. Yes, that is right, pre-publishing promotion begins long before the book is ready and it is the key to your books success.

Unless you are solely writing for creative expression, as a hobby and not for sale or god-forbid, to make a living – your book has to pay its own way, contributing to greater opportunities and profits. If you’re not prepared to professionally self-publish, professionally promote and professionally market your book, then don’t go the self-publishing route!

Professional means hiring professionals: editors, graphic designers, book layout professionals and marketing staff – unless you are good in designing and marketing – but never do your own editing!

If you’re waiting until the book is finished to start marketing, you are already behind the curve. Finding, reaching and building your audience will take a lot of time. Don’t wait until you are sitting with a warehouse or garage full of books. Build the audience first and then deliver the product.

With self-publishing your success will double: Writing a great book & market it professionally.

 

 

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Are e-Books Really More Environmental-friendly?

Book and Kindle

Book and Kindle

More than 40% of all books ordered by book stores, big and small, are returned if they are not sold within weeks or a few months – an anachronistic, outdated sales model. These books go either to rummage tables at book sales and might find a buyer or they go directly to landfills. Same with magazines.  Not environmental-friendly? Read on:

“One eReader requires the extraction of 33 pounds of minerals. That includes trace amounts of exotic metals like columbite-tantalite, often mined in war-torn regions of Africa. But it’s mostly sand and gravel to build landfills; they hold all the waste from manufacturing wafer boards for the integrated circuits. An eReader also requires 79 gallons of water to produce its batteries and printed wiring boards, and in refining metals like the gold used in trace quantities in the circuits. A book made with recycled paper consumes about two-thirds of a pound of minerals. And it requires just 2 gallons of water to make the pulp slurry that is then pressed and heat-dried (lots of electricity) to make paper.”

Then there are other issues to compare: fossil fuels, greenhouse gases, health concerns, toxic impacts, reading costs, disposal etc.  See an article by Daniel Goleman and Gregory Norris, http://danielgoleman.info/2010/04/04/e-reader-versus-book-the-eco-math/

Conclusion:
After reading 40 to 50 books on your eReader, e-book reading is starting to become more environmental-friendly than book reading. But the most ecological way to read a book starts by WALKING to your local library.

 

 
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Posted by on September 1, 2011 in e-Books, eReaders, Publishing

 

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e-Books Deserve Better

Amazon Kindle DX

Why do e-books need professional editing and careful conversion?  And why do I have to close some e-books in disgust? Have a look at an email I just sent to a PCWorld writer:

“… Better advice your readers in self-publishing articles to get a professional editor, or at least an English language professional, to polish the text of their upcoming book.  Your advice to use a spelling check or friends, family to prepare a book for e-publishing is not a good one. These sloppy and careless “authors”, who want to go on the “cheap” are bringing e-books in disrepute!”

I sometimes start to read an e-book and delete it in the first five minutes, because it is so full of typos and so badly conversed. Professional e-book conversion and book design don’t cost much.

What do you think?

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Not Yet Convinced to E-Publish?

e-Readers

e-Readers

You CAN make money with e-publishing.
There are authors that made already a million with their e-books, but also authors that barely sell a hundred books per year – it all depends on the quality of your book(s) including cover art, layout and reviews – and how well they are marketed. Same how it works with paper books.

There is overhead cost in e-publishing.
Like paper books, e-books need proof-reading, editing, lay-out, cover design, an ISBN number plus converting in various e-book formats for e-Readers and most important: Marketing.

Editing is essential.
Some e-book authors don’t do it to save money, and some e-publishers do it minimal or not at all. But proof-reading and professionally editing is the most important part in publishing.

E-publishers have to invest in e-books.
…or they will fail.  Just because authors are rarely paid any advance (but rather higher royalties) doesn’t mean there are no investments to make. 

It is not so much easier to get your book out with a reputable e-publisher.
Professional e-publishing houses have their standards to carefully pick their authors in order to deliver quality literature. I am here not talking about vanity publishers that are also to be found in this field and easily can be recognized by charging authors beforehand. I read a good advice: “As an author the only place you should be signing a check is on the back to cash it.” 

It can be a stepping stone to traditional publishing.
Yes, there are e-book authors that have been picked up by the “big six” publishers – but with e-books becoming common-place as do e-Reader devices, in the future e-book publishing will for sure overtake paper book publishing – and the “big six” are coming along with it.

More and more people read e-books.
Also paper books will stay with us, there are many practical reasons for e-books: We don’t need to carry heavy stacks of books to the cottage or on the plane. And we can read at night in bed without using a bedstand lamp (my dog hates bright light in the bed room 😉

 

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